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Asia Pacific Airlines August 2025 traffic results

KUALA LUMPUR, 1 October 2025: Preliminary August 2025 traffic figures released Tuesday by the Association of Asia Pacific Airlines (AAPA) show continued growth in international passenger demand, on the back of strong business and leisure travel activity across the region and globally.

In August, Asia-Pacific airlines carried 34.3 million international passengers, an 8.8% increase compared to the same month last year. Traffic, as measured in revenue passenger kilometres (RPK), grew by 9.1% year-on-year, underpinned by strength in longer-haul markets. The average international passenger load factor remained elevated at 82.9%, with the 9.2% expansion in available seat capacity closely matching demand growth.

International air cargo markets also continued to expand in August, spurred by stockpiling activity as businesses sought to mitigate tariff-related price pressures. Alongside the sustained demand for e-commerce shipments, international air cargo demand, measured in freight tonne-kilometres (FTK), increased by 5.4% year-over-year. Offered freight capacity grew by 5.5% year-on-year, resulting in a marginal 0.1 percentage point decline in the average international freight load factor to 59.5%.

Commenting on the results, AAPA Director General Subhas Menon said: “Both passenger and cargo markets have continued to demonstrate resilience in the face of global challenges, including protectionist trade measures and ongoing supply chain constraints. During the first eight months of the year, Asia Pacific airlines carried 258 million international passengers, a 10.8% increase compared to the same period last year, while international air cargo demand grew by 6.4%. Shifts in trade flows, driven by higher tariffs, also lent support to cargo traffic growth from the region’s major manufacturing hubs.”

Looking ahead, Menon commented, “The region’s carriers remain cautiously optimistic, with travel demand expected to stay resilient, underpinned by continued expansion in global economic activity, particularly in Asia. On the cargo front, the near-term outlook is likely to be shaped by further developments in global trade policy and inventory cycles.”

“Persistent supply chain constraints and associated pressures on operating costs will continue to pose challenges, underscoring the need for airlines to remain agile in responding to market demand, and for continued vigilance in cost management. Overall, Asia Pacific airlines are well-positioned to navigate the wider economic and operational challenges that present themselves in the coming months.”

Call to crank up cash for Visit Malaysia Year

KUALA LUMPUR, 1 October 2025: The Malaysian Tourism Federation (MTF) is urging the government to allocate a comprehensive tourism budget ahead of Visit Malaysia Year (VMY) 2026, ensuring effective incentives, digital support, human resource development, infrastructure enhancement, and resources for tourism players, including hotels, travel operators, guides, spas, concert organisers and related service providers.

MTF President Dr Sri Ganesh Michiel highlighted that while the Geran Sokongan Sektor Kebudayaan (GSSK) and the Geran Sokongan Sektor Pelancongan (GSSP) under Tourism Malaysia play an essential role in supporting participation in domestic or international exhibitions and cultural promotion programmes, they cannot stand alone in guaranteeing industry readiness.

“Organising or joining fairs is good, but these platforms cannot succeed if players do not have the promotional materials, digital content, or quality products to showcase. Smaller operators, such as budget hotels and local tour agents, often lack the funds to prepare effectively. Without direct assistance, their potential remains underutilised,” he said.

Direct Promotion Grant for Registered Players

MTF proposes the introduction of a Direct Promotion Grant for registered and licensed tourism operators. This grant would provide much-needed funding and guidance to prepare promotional materials, strengthen branding, and increase visibility in both domestic and international markets.

Digital Exposure & Modern Marketing

MTF stressed the urgent need for digital exposure of Malaysian tourism products, including funding for online marketing, social media campaigns, and e-marketplace visibility. In today’s travel landscape, digital presence is no longer optional but essential to reach global travellers.

Stakeholder & Association Incentives

To maximise industry impact, MTF also calls for special incentives or grants for associations, recognising their role as frontline mobilisers of members. Associations ensure compliance, coordinate collective promotions, and drive nationwide participation in tourism campaigns.

Enforcement & Revenue Protection

MTF further urges the government to:
Take strict enforcement action against illegal and unlicensed providers;
Prevent revenue leakage (ketirisan hasil) by ensuring transparent collection of Tourism Tax at all airports and international entry/exit points;
Ensure that all tourist contributions are fully channelled back into the tourism ecosystem.

Stronger Media Collaboration

MTF also calls for a Media Promotion Grant, covering both traditional and digital platforms, to empower media partners as key allies in promoting Malaysia’s image worldwide, building international awareness, and ensuring the success of VMY 2026.

Human Resource & Infrastructure Development

MTF emphasises that VMY 2026 must also be supported with substantial investment in human capital and infrastructure:

Human Resource Development: Training, certification, and upskilling programs for frontline workers, including hotel staff, tour guides, tour bus drivers and service providers to ensure world-class hospitality standards.

Infrastructure Support: Upgrading airports, transport systems, tourism facilities, and accessibility in key destinations to create a seamless visitor experience while enhancing Malaysia’s competitiveness on the global stage.

“The GSSK and GSSP are valuable, but they are not enough on their own. Malaysia must go further by empowering registered players, associations, media, and workforce with direct support, digital exposure, infrastructure development, and incentives. Only with this comprehensive approach can Visit Malaysia Year 2026 achieve its full potential as a landmark success,” Dr Sri Ganesh concluded.

Thomas Cook India & SOTC expand Disney Cruise partnership

MUMBAI, 30 September 2025: Thomas Cook (India) Limited and its group company SOTC Travel have announced a collaboration with Disney Cruise Line to offer magical Disney holidays at sea in Australia and New Zealand.

Cruise holidays are witnessing strong and growing demand from Indian consumers, according to the E&Y & Economic Times Great Indian Traveller Report. 

Photo credit: Disney Cruise Line> Disney Wonder.

The report revealed that 52% respondents included cruising in their bucket list of desired experiences. This is reiterated in the Thomas Cook & SOTC India Holiday Report 2025, with 45% of respondents displaying a strong interest in exploring new experiences/formats, such as cruises. 

Leveraging this market opportunity, Thomas Cook and SOTC have launched a range of innovative tours that offer an enchanting experience aboard Disney Wonder sailings, bringing world-class cruising to both their group and customised holiday products. The companies’ 16-day Australian Extravaganza group tour will include a four-night sailing, with scheduled departures from India in November 2025 and January 2026.

Disney Wonder blends Disney’s signature entertainment across all age groups with exceptional dining and family-friendly amenities. Guests can enjoy Broadway-style shows, lively deck parties, poolside movies and fireworks at sea. The ship features rotational dining at themed restaurants, including Tiana’s Place and Animator’s Palate. Complimentary offerings include unlimited soft-serve ice cream, sodas, in-room movies, youth clubs for various age groups, fitness areas, character meet-and-greets and scheduled entertainment. On-board offerings include multiple pools, like the adult-only Quiet Cove Pool. Concierge services, seasonal celebrations and immersive play zones create an unforgettable journey.

Thomas Cook & SOTC’s joint marketing campaign with Disney Cruise Line will extend across key media platforms — aimed at inspiring discerning Indian customers. 

Thomas Cook (India) Limited, President & Country Head, Holidays, MICE, Visa – Rajeev Kale said: “Our pioneering legacy drives us in designing innovative and exciting travel experiences! I am delighted with yet another first-mover from the Thomas Cook India Group, with the introduction of special Disney Cruise Line experiences into our group tours, also customised holidays for the upcoming winter season.” 

SOTC Travel Limited President & Country Head – Holidays and Corporate Tours  SD Nandakumar added: “Cruising is seen as a niche…  it is fast emerging as Indian consumers’ holiday choice. What’s encouraging is seeing strong demand not just from India’s most popular cities, but also from Tier 2 and Tier 3 cities, with families, honeymooners and groups of friends embracing cruising as an aspirational way to holiday.”

Club Med debuts in South Africa

SINGAPORE, 30 September 2025: Club Med is set to make its debut in South Africa with the launch of Club Med South Africa Beach & Safari, located on the Dolphin Coast of KwaZulu-Natal. 

Scheduled to open in July 2026, with sales commencing in October 2025, this project is the country’s first high-end all-inclusive resort, combining the best of beachside relaxation and exclusive ‘Big Five’ safari adventure.

Club Med East, South Asia and Pacific (ESAP) CEO Rachael Harding said: “The launch of Club Med South Africa Beach & Safari marks an exciting first for our brand – our very first footprint in South Africa. This project not only celebrates the extraordinary beauty of KwaZulu-Natal but also offers a unique blend of beach and safari experiences. It’s a truly unique offering that we believe will deeply appeal to our clients in ESAP and beyond, who are consistently seeking new and immersive travel experiences.”

This landmark opening will reinforce Club Med’s pioneering spirit by bringing its unique brand of premium all-inclusive holidays to a region still relatively untouched by international tourism. The resort will be situated just 30 minutes from King Shaka International Airport and developed across 32 hectares of unspoilt natural surroundings.

It will feature 411 accommodations, including Superior and Deluxe rooms as well as an Exclusive Collection Ilanga section with 66 suites. Designed in collaboration with South African architects Craft of Architecture and supported by interior designers Mobius and MHNA of Paris, the resort will blend harmoniously into its natural environment while paying homage to Zulu culture through the use of locally sourced materials, authentic design motifs and a natural palette.

For the first time in Club Med’s history, a resort experience will be paired with an exclusive private safari adventure. Located within an 18,000-hectare game reserve, Mpilo Safari Lodge will be reserved for Club Med guests, offering premium tented accommodation with panoramic views and a full range of amenities. Daily guided drives, led by experienced rangers, will allow guests to encounter the “Big Five” – lions, leopards, elephants, rhinos, and Cape buffalo – in their natural habitat. 

Families will also be able to enjoy specially adapted drives designed for younger children. Evenings will feature traditional Boma gatherings with barbecues and storytelling around the fire, bringing the authentic magic of the African savannah to life.

The opening of Club Med South Africa Beach & Safari also carries significant economic and social benefits for the region. Representing an investment of more than 2 billion rand (approximately EUR100 million), the project is being developed in partnership with Collins Residential and a South African Investment Consortium. It is expected to generate over 800 direct and 1,500 indirect jobs, with 1,200 construction workers already employed from neighbouring communities.  

Bookings for Club Med South Africa Beach & Safari will open in October 2025, ahead of its grand opening in July 2026.

(Source: Club Med.)

Star Alliance welcomes Lufthansa City Airlines

SINGAPORE, 30 September 2025: Star Alliance welcomes Lufthansa City Airlines as the newest member through the alliance’s founding member airline, Lufthansa Group  

Commenting on the newest member, Star Alliance Vice President – Corporate Strategy, Renato Ramos said: “Lufthansa City Airlines joins us at a time when our collective focus is sharper than ever — building a world effortlessly connected and delivering journeys that feel seamless at every step. With this addition, Star Alliance continues to enable members to go above and beyond, creating more value and better experiences for our customers.”

The youngest airline in Lufthansa Group, Lufthansa City Airlines, is based in Munich and Frankfurt, connecting cities across Europe with Lufthansa’s hubs and feeding the Group’s long-haul network through its short-haul services. The inclusion of Lufthansa City Airlines expands the Star Alliance network to over 18,000 daily flights to more than 1,150 destinations in over 190 countries.

Lufthansa Group Vice President, Head of Partnership Management, Roy Lease said: “I am happy to see the number of Lufthansa Group Star Alliance members growing with the addition of Lufthansa City Airlines. Being a Star Alliance member will not only enhance Lufthansa City Airlines’ growth and ensure an even more seamless experience for Star Alliance customers, but also further strengthen Star Alliance’s leading position in Europe.”

Banyan Tree Spa wins awards

KRABI, Thailand, 30 September 2025: The spa at Banyan Tree Krabi resort in southern Thailand scooped two major accolades at the Thailand Tourism Awards last week.

Banyan Tree Spa Krabi was presented with the Thailand Tourism Outstanding Award in the Hotel and Resort category and the Thailand Tourism Sustainability Award in the Health and Wellness Tourism category.

While Banyan Tree Spa Krabi was awarded second prize in both categories, its sister venue in Koh Samui, Banyan Tree Spa Samui, was also listed in the Top 5 for the Outstanding Award, and made the top 10 in the Sustainability list, underscoring the Banyan Tree brand’s ascendancy in the fields of sustainability and wellbeing.

The Thailand Tourism Awards, often referred to as the “Kinnaree Awards,” are organised by the Tourism Authority of Thailand (TAT) and recognised as Thailand’s Hallmark of Excellence in the spa industry.

Many of its therapists have undergone intensive training at the Banyan Spa & Wellbeing Academy in Phuket. Since its inception in 2001, the Academy has trained more than 2,000 spa therapists.

Nestled along the Andaman coastline, Banyan Tree Spa Krabi offers eight treatment suites, accompanied by a private garden. The venue also boasts Krabi’s first hydrotherapy spa, The Rainforest, a holistic and innovative wellness experience designed to heal and soothe. Guests are invited to embark on an experiential journey with a sophisticated hydrothermal circuit comprising a Rain Walk, Steam, Sauna, Ice Fountain, Vitality Pool, Outdoor Cold Plunge Pool, Outdoor Hot Plunge Pool, Jet Pool, and Heated Bed.   

The prestigious MICHELIN Guide recently singled out Banyan Tree Spa Krabi as one of the seven most luxurious spas in Thailand. MICHELIN also accredited the hotel with Two Keys in its inaugural hotel listings for Thailand. 

GHA boosts senior management team

DUBAI, UAE, 30 September 2025: Global Hotel Alliance (GHA), a global alliance of independent hotel brands, has announced two senior leadership appointments that reinforce the organisation’s commitment to innovation, customer-centricity, and operational excellence. 

Steve Ayalo has been promoted to Vice President, IT Governance, Risk & Compliance and Matthew Lloyd to Vice President, Marketing Technology & CRM, recognising their exceptional contributions and leadership within the business.

Steve Ayalo joined GHA in 2015 and consistently demonstrated a strategic understanding of how IT impacts both performance and risk. Ayalo has been instrumental in building GHA’s robust cybersecurity and compliance frameworks, leading the establishment of the cybersecurity operations centre, threat intelligence services, and scalable IT, all while establishing governance around emerging technologies like AI. 

In his new role as Vice President IT Governance, Risk & Compliance, Ayalo will oversee ISO certification efforts, continue to drive GHA’s enterprise IT strategy, and lead the company’s information security risk management function. He will ensure regulatory compliance across all business units and manage cybersecurity, incident response planning & testing, as well as overall organisational cyber resilience efforts.

Matthew Lloyd has been appointed to an expanded leadership role within GHA’s marketing department, continuing his trajectory as a key driver of the company’s marketing technology and customer engagement strategies. Lloyd joined GHA in 2018, bringing 10 years of experience in the travel industry from his previous roles at Hilton and Southwest Airlines. Over the past seven years, he has led the development and implementation of GHA’s global CRM initiatives, driven data-led innovation across digital platforms, overseen D$ promotions, and played a critical role in rolling out the company’s customer data platform.

His passion for delivering exceptional customer experiences and finding innovative solutions has helped position GHA at the forefront of loyalty marketing and MarTech integration in the hospitality sector. In his new role as Vice President of Marketing Technology & CRM, he will assume a broader leadership role in shaping departmental culture, championing cross-functional collaboration, and mentoring emerging talent to enhance GHA’s overall marketing capabilities.

“These appointments reflect the highly skilled team we have at GHA and our continued investment in strengthening our technology and loyalty marketing leadership,” said Chris Hartley, CEO of Global Hotel Alliance. “Both Matt and Steve have consistently demonstrated vision, expertise, and leadership that are critical to our success as we scale and innovate.”

(Source: GHA).

MATTA rolls out Muslim Travel Fair

KUALA LUMPUR, 30 September 2025: The Malaysian Association of Tour and Travel Agents (MATTA) will host the inaugural MATTA Muslim Friendly Travel Fair (MFTF), from 18 to 19 October 2025 at the World Trade Centre (WTC), Kuala Lumpur. 

This new initiative represents a significant step in MATTA’s commitment to inclusivity and innovation in the travel and tourism industry, highlighting the rapidly growing Muslim-friendly travel segment.

Spanning 2,700 square metres in Tun Razak Hall 4, WTC KL, the Fair will feature 115 booths hosted by licensed tour and travel agents and other tourism players. While MFTF is smaller in scale compared to MATTA’s signature Fair at MITEC, it offers a focused and curated experience for all travellers interested in destinations, products, and services that are aligned with Muslim-friendly values.

MFTF is not exclusive to Muslim travellers. It is designed to welcome all visitors seeking culturally respectful, family-oriented, and accessible travel options. The Fair responds to public demand for a central venue, and WTC Kuala Lumpur provides a convenient location that enhances accessibility for attendees.

MATTA’s official partners:
RHB Bank Berhad as the Exclusive Platinum Sponsor;
Islamic Tourism Centre as Strategic Partner;
Hwajing Travel & Tours as the Official Cruise Liner

Their collaboration underscores a shared commitment to elevating the standards of Muslim-friendly tourism and positioning MFTF as a one-stop centre for travel planning.

“MATTA recognises the challenges Muslim travellers often face in finding destinations that offer Halal food, prayer facilities, and family-friendly attractions. MFTF aims to bridge that gap,” said MATTA Muslim Friendly Travel Fair  Organising Chairman Dr Fazil Khan. “We’re also proud to feature trusted agencies offering Umrah and Hajj packages, enabling travellers to fulfil their religious obligations with confidence and peace of mind.”

The Fair reflects MATTA’s broader mission to promote safe, convenient, and culturally respectful travel experiences. By launching MFTF, MATTA reinforces its leadership in the travel and tourism industry and contributes to Malaysia’s growing reputation as a global hub for Muslim-friendly travel.

MFTF is open to the public from 1000 to 2100 on Saturday and Sunday, 18–19 October 2025. Visitors are encouraged to use public transport to reduce carbon emissions. On-site parking is also available.

For more information, visit:  http://www.matta.org.my | https://www.mattafair.org.my

(Source: MATTA.)

Melaka hosts World Tourism Day

MELAKA, Malaysia, 29 September 2025: UN Tourism celebrated World Tourism Day 2025 in the historic city of Melaka, Malaysia, under the theme “Tourism and Sustainable Transformation.” 

This global day of recognition, celebrated on 27 September, marks a pivotal moment in advancing tourism as a catalyst for positive change, resilience, and sustainable development worldwide.

UN Tourism Secretary-General Zurab Pololikashvili.

UN Tourism Secretary-General Zurab Pololikashvili attended the official celebrations, hosted by the Ministry of Tourism, Arts, and Culture of Malaysia, which culminated in the 7th edition of the World Tourism Conference (WTC). The conference showcased Malaysia’s rich cultural heritage, breathtaking landscapes, and commitment to sustainable tourism.

Global call for sustainable action

This year’s theme, “Tourism and Sustainable Transformation,” underscored tourism’s potential to drive social progress, economic growth, and environmental stewardship. The event highlighted the importance of effective governance, strategic planning, and inclusive policies in ensuring that tourism benefits all, while preserving cultural and natural heritage. Malaysia’s Minister of Tourism, Arts and Culture, HE Dato Sri Tiong King Sing, welcomed participants from around the world to Melaka at the opening of World Tourism Day 2025 and the 7th World Tourism Conference.

In his official message, United Nations Secretary-General António Guterres emphasised: “Tourism is a powerful driver of transformation. It creates jobs, fuels local economies, and builds bridges across cultures. Yet, it must be sustainable to protect the very places and communities it celebrates. Let’s harness tourism as a force for resilience, sustainability, and shared progress.”

UN Tourism Secretary-General Zurab Pololikashvili noted that the “World Tourism Day 2025 in Melaka showed the world that tourism can be a force for good when guided by sustainability and inclusivity. By working together, we can transform tourism into a tool for empowerment, cultural preservation, and environmental protection.”

Affirming this commitment, the Deputy Prime Minister of Malaysia, Dato’ Sri Haji Fadillah bin Yusof, stressed that growth must be inclusive and resilient, underpinned by sustainability, innovation, and global cooperation. 

He outlined Malaysia’s initiatives — from expanding high-value tourism segments and digital nomad hubs, to investments in sustainable aviation fuel and community-led ecotourism — as examples of balancing economic progress with social and environmental responsibility. He also announced that Malaysia will join the UN Tourism International Network of Sustainable Tourism Observatories (INSTO) with a pilot project in Mersing, Johor. 

The UN Tourism Secretary General joined a high-level panel discussion and cultural showcase focused on sustainable tourism practices and innovative strategies geared towards the resilience of the tourism industry. 

Focus on sustainable transformation

Investing in Education and Skills: Programmes to empower women, youth, and marginalised communities through tourism-related training and employment opportunities.

Accelerating innovation and digital transformation: Identifying tourism game-changers, including entrepreneurs, innovators and start-ups and supporting them to transform ideas into action and scale up. Investing in digital education and closing the ‘digital gap’ through empowering rural communities, youth and post-conflict societies.

Supporting Local Economies: Promoting micro, small, and medium-sized enterprises to ensure tourism benefits reach local communities.

Cultural Exchange: Showcasing Malaysia’s vibrant heritage through performances, culinary experiences, and exhibitions, reinforcing tourism’s role in preserving traditions.

World Tourism Conference 2025: The 7th edition of the World Tourism Conference (WTC) in Melaka brought together stakeholders to discuss strategies for sustainable tourism development, focusing on resilience, inclusivity, and environmental stewardship. Key sessions explored topics such as digital transformation in tourism, community-based tourism models, and climate-neutral travel solutions, aligning with the theme “Tourism and Sustainable Transformation.” 

Looking Ahead

To conclude the official celebrations, Malaysia handed over the hosting of World Tourism Day to El Salvador. World Tourism Day 2026 will be held under the theme of “Digital Agenda and Artificial Intelligence to redesign tourism”. It will address the role of tourism in embracing digital transformation and integrating artificial intelligence (AI).

Emirates Skywards soars into silver jubilee

DUBAI, UAE, 29 September 2025: Twenty-five years of innovation, excellence and redefining the loyalty experience for more than 37 million members worldwide. 

Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, is celebrating its Silver Jubilee by giving back to its members with 25 days of prestigious prizes until 20 October. 

From bonus Miles, surprise activities, to a whopping 25 million Skywards Miles raffle – the loyalty programme is marking its quarter-century milestone with unforgettable ‘fly better’ moments in the air and on the ground.

Emirates has also announced it will unveil a bespoke ’25 years’ aircraft livery featuring a striking silver design to celebrate the loyalty programme’s Silver Jubilee. The special decal aircraft is set to take to the skies starting next month.

Emirates Skywards, Divisional Senior Vice President Dr Nejib Ben Khedher said: “25 years, we are thrilled to celebrate such a monumental milestone. Emirates Skywards is a true success story – one that was born in Dubai and has now become one of the most recognised and loved loyalty programmes in the world with millions of members based in the UK, US, UAE, India, Australia and beyond. 

Our success stems from consistently placing members first. Over the years, we listened, adapted, and innovated. We continuously introduced new, personalised offerings to create valuable and memorable rewards for our members worldwide. It has been an incredible journey made possible thanks to the trust and confidence of our members. Thank you for being at the heart of our story. And what better way to celebrate than give back to our community with 25 days of nonstop surprises and offers– all while we take our loyalty message global with the special Emirates A380 ’25 years’ livery.”

Members can look forward to exciting giveaways until 20 October:

25 Million Miles Raffle draw: As part of a whopping 25 million Skywards Miles giveaway, members can enter the raffle for a chance to win 100,000 Miles or 250,000 Miles, with one lucky winner taking home 1 million Miles.

50% bonus Skywards Miles when booking with Emirates and flydubai.

25% bonus Miles just by booking with partner airlines, shopping, dining, or unwinding in the UAE with Skywards Everyday partners, shopping online on Skywards Miles Mall, booking through Emirates Skywards Hotels, using an Emirates Skywards Credit Card or spending with any participating travel and lifestyle partners.

Up to 50% bonus Miles on an early bird ‘Buy or Gift’ Miles offer.

Surprise at Dubai International (DXB): In early October, passengers travelling to and from Dubai Airport (DXB) can play interactive quizzes to win Skywards Miles, as well as get complimentary airport lounge access and Dubai Duty Free vouchers. Activities kick off in Terminal 3 from 1-5 October and continue in Terminal 2 from 8-9 October.

‘Spot the tag’: Arrive in Dubai and keep your eyes peeled for special tags placed on luggage at the baggage belts. You will be rewarded with complimentary lounge access, Emirates-branded merchandise, and bonus Skywards Miles via Skywards Everyday, Skywards Miles Mall, and Emirates Skywards Hotels. The special tags will be appearing for customers in Terminal 3 from 1-3 October, and for customers in Terminal 2 from 8-9 October.

For more information on flights and to make a booking, visit www.emirates.com

(Source: Your Stories — Emirates)