BANGKOK, 14 October 2026: BWH Hotels, a leading global enterprise comprising WorldHotels, Best Western Hotels & Resorts and SureStay Hotels, is pioneering a new era of international hospitality in the Philippines with the opening of Best Western Plus Pulsar Cagayan, a new-build hotel that becomes the first property from a global hotel brand in the Cagayan Valley, a breathtaking destination in the northeast of Luzon Island.
With a beautiful tapestry of rice paddies, lush forests, dramatic waterfalls, and white beaches, the Cagayan Valley is a popular destination for Filipino travellers. Last year, 1.34 million tourists visited this pristine region, marking a 21.9% year-on-year increase¹. Overseas visitors from markets such as the U.S., China and Korea are also discovering the Cagayan Valley, and the debut of Best Western Plus Pulsar Cagayan could help to draw a new wave of tourists. Visitors will enjoy a wealth of natural and cultural attractions.
Best Western Plus Pulsar Cagayan is conveniently located in Tuguegarao City’s main commercial centre and is only a short drive from Tuguegarao Airport, which offers direct flights to and from Manila. The hotel’s 129 rooms come with modern amenities, and guests can savour local and international cuisine at the hotel’s restaurant, work out at the fitness centre, or relax by the pool. A rooftop restaurant and karaoke bar also create options for memorable evenings.
The hotel is also set to become one of the region’s leading venues for meetings and events; the Grand Ballroom can stage major conferences and weddings with seating for up to 700 people, while 12 additional function spaces — ranging from 19 to 140 sqm — can host a wide range of events, from breakouts and board meetings to training sessions and business briefings.
Best Western Plus brand standards guide every aspect of the hotel experience, going beyond expectations with well-appointed guestrooms and upgraded amenities.
Members of Best Western Rewards, the award-winning loyalty program that’s free to join, can enjoy exclusive benefits and points that never expire. Members can redeem these points for exciting rewards like free room nights, airline miles, and gift cards.
“The debut of Best Western Plus in the Cagayan Valley demonstrates our commitment to introducing our world-renowned standards of international hospitality to Asia’s most exciting emerging destinations. Northern Luzon is absolutely stunning, with rolling hills, deep valleys, and beautiful beaches. As the first major hotel brand to arrive here, we look forward to introducing a rising number of domestic and overseas visitors to the wonders of this scenic region,” said BWH Hotels Vice President — APAC Olivier Berrivin.
With the opening of Best Western Plus Pulsar Cagayan, BWH Hotels now operates nine properties in the Philippines under four distinct brands: SureStay Plus by Best Western, SureStay Studio by Best Western, Best Western Plus and WorldHotels Elite. In line with the company’s five-year development strategy, BWH Hotels is targeting around 200 hotels in Asia Pacific over the next five years.
To book a stay with BWH Hotels in Asia, visit bestwesternasia.com.
(Source: Your Stories — BWH Hotels)
