Wednesday, October 28, 2026
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LOT and TG ink codeshare agreement

BANGKOK, 16 October 2026: LOT Polish Airlines and Thai Airways International, both Star Alliance members, have signed a Memorandum of Understanding confirming their intention to establish codeshare cooperation. 

The new codeshare offering will launch during the summer timetable in 2027, subject to regulatory approval. It will cover selected destinations in Europe, Asia, and Oceania, giving passengers on both airlines a wider range of connections and greater convenience when travelling. 

Photo credit: LOT Polish.

Robert Ludera, Board Member and Chief Commercial Officer at LOT Polish Airlines, and Kittiphong Sansomboon, THAI’s Chief Commercial Officer (CCO), signed the MoU. 

The MoU signing coincided with the launch of LOT’s Warsaw–Bangkok route, opening new opportunities to develop cooperation between the two carriers.

LOT Polish Airlines and Thai Airways intend to develop travel options between Europe and the Asia-Pacific region. The partnership is designed to give passengers access to additional destinations while enabling both carriers to reach new groups of travellers. Another key objective is to support tourism and business in both directions: travel from Poland and Europe to Thailand and other countries in the region, and visits to Poland and Europe by passengers travelling from Asia and Oceania.

(Source: LOT Polish)

Xiaohongshu Rednote spotlights Langkawi

BEIJING, 15 October 2026: The Langkawi Development Authority (LADA) is strengthening its presence in the China market by participating in the Tourism Malaysia Sales Mission to China.

The popular island destination in northern Malaysia presents the Naturally Langkawi story to four key cities, Beijing, Zhengzhou, Wuxi, and Jinan, from 12 to 19 October 2026.

Photo credit: LADA. LADA launches Naturally Langkawi on Xiaohongshu (Rednote) to bring the island’s ‘Feel Again’ story closer to Chinese travellers.

The roadshow also spotlighted the launch of LADA’s official Naturally Langkawi presence on Xiaohongshu (Rednote), one of China’s leading lifestyle and travel discovery platforms.

The tie-up with Xiaohongshu (Rednote) extends Langkawi’s digital engagement with Chinese travellers and introduces them to Langkawi’s natural landscapes, cultural character and distinctive island experiences. 

Samuel Lee Thai Hung, Deputy Director General of Tourism Malaysia, Waffa Wahida binti Zainol, Tourism Manager of LADA, and the Malaysian Inbound Chinese Association (MICA) President Datuk Dr Angie Ng jointly officiated at the launch in Beijing.

LADA’s participation in the four-city roadshow reflects its continued commitment to strengthening relationships with the China travel trade and increasing awareness of Langkawi among Chinese travellers. Through a combination of B2B engagement and digital storytelling, the initiative aims to present Langkawi through a broader lens – one that goes beyond the traditional sun-and-sea holiday.

At the heart of this approach is “Feel Again”, Naturally Langkawi’s emotional invitation to experience the island through moments of wonder, connection, indulgence and possibility. From its ancient landscapes and UNESCO Global Geopark heritage to its beaches, wildlife and local experiences, Langkawi offers travellers space to slow down, reconnect with nature and experience something different.

“China remains an important market for Langkawi, and this roadshow provides a valuable opportunity for us to strengthen our relationships with the travel trade across key cities while bringing the Naturally Langkawi story directly to Chinese travellers,” said Waffa, Tourism Manager of LADA.

“Through Xiaohongshu, we can share Langkawi in a way that reflects how today’s travellers discover and experience places – through visual stories, authentic recommendations and experiences worth remembering. We want Chinese travellers to see that Langkawi is more than a beautiful island. It is a place where they can reconnect with nature, discover new experiences and, ultimately, feel again.”

Naturally, Langkawi on Xiaohongshu 

As part of its digital engagement in China, LADA will use the Xiaohongshu (Rednote) platform to showcase a selection of experiences that reflect the different ways travellers can discover and connect with Langkawi. Chinese travellers can now follow the official Naturally Langkawi account on Xiaohongshu (Rednote) for travel inspiration, curated experiences and stories from across the island.

(Source: Your Stories — LADA)

Tourism Malaysia and Alipay+ share wallets

KUALA LUMPUR, 15 October 2026: Tourism Malaysia and Alipay+, Ant International’s unified wallet gateway, have signed a Memorandum of Understanding (MoU) to accelerate cross-border commerce and digitise merchant engagement across Malaysia’s tourism economy.

As Malaysia welcomes visitors for Visit Malaysia 2026–2027, the partnership merges Tourism Malaysia’s destination marketing with Alipay+’s global wallet ecosystem and AI capabilities. It aims to create a highly intelligent digital journey, connecting international travellers directly with local operators as well as Small and Medium Enterprises (SMEs), strategically distributing visitor spending beyond major hubs to support the broader economic goals of VM2026–2027.

Photo credit: Ant International. (From left) Mohd Akbal Setia (Head of VM2026 Secretariat and Senior Director, Advertising & Digital Tourism); Mohd Amirul Rizal Abdul Rahim (Director General, Tourism Malaysia); Danny Chung (General Manager of Alipay+ Global Growth Centre and Vice President of Ant International); Michael Guo, Alipay+ General Manager of SEA, South Asia and ANZ, Ant International.

The MoU builds on Alipay+’s significant momentum within Malaysia’s digital commerce ecosystem. In the first half of 2026, over 600,000 merchants, primarily SMEs, received payments from Alipay+ partner wallets and bank apps, marking a year-on-year increase of over 70%. Furthermore, traveller spending via DuitNow surged by more than 60%, establishing Alipay+ as the largest contributor to inbound QR transactions nationwide. Alipay+ currently connects over 2 billion user accounts with 150 million merchants across 210 destinations and operates through major national schemes like PayNet.

A core component of the collaboration is Alipay+ Voyager, an AI travel agent embedded within travellers’ digital wallets. Alipay+ Voyager will surface Tourism Malaysia-verified cultural, culinary, and experiential offerings tailored to individual interests, creating a new digital channel to reach international customers at the moment of discovery. 

Benefits for Malaysian businesses

Direct access to global travellers — Tourism Malaysia and Malaysian businesses become visible directly within leading global e-wallets in the Alipay+ ecosystem.

From payments to active engagement — AI agent Alipay+ Voyager surfaces verified offerings, connecting travellers with businesses beyond major hubs and with personalised deals across the travel journey, driving higher-intent engagements.

SME growth engine — Exclusive campaign with 20% savings via PayNet’s DuitNow encourages discovery and transactions at small local shops.

(Source: Ant International)

Sales open for Norwegian Aura’s sailings

SINGAPORE, 15 October 2026: Norwegian Cruise Line has opened bookings for two inaugural Mediterranean sailings aboard Norwegian Aura. 

The new voyages, made possible by the ship’s anticipated early delivery, offer guests their first chance to sail aboard Norwegian Aura, NCL’s newest and largest ship, beginning 2 May 2027.

Photo credit: NCL. Norwegian Aura rendering.

Norwegian Aura’s inaugural Mediterranean sailings include a 10-day voyage from Trieste, Italy, to Athens (Piraeus), Greece, departing 2 May 2027, and a nine-day voyage from Athens (Piraeus), Greece, to Trieste, Italy, departing 12 May 2027. 

The 10-day itinerary will call at Dubrovnik and Split, Croatia; Bar, Montenegro; and Corfu, Santorini, and Mykonos, Greece, while the nine-day sailing will visit Rhodes, Mykonos, Santorini, and Corfu, Greece; Bar, Montenegro; and Split and Zadar, Croatia. Together, the newly released voyages let travellers be among the first to experience Norwegian Aura during her inaugural season while visiting bucket-list Mediterranean ports.

Norwegian Aura will be NCL’s largest and longest ship to date, measuring nearly 1,130 feet long and weighing approximately 170,000 gross tons. The ship will be 10% larger than Norwegian Aqua® and Norwegian Luna® and will feature Ocean Heights, a first-in-the-fleet outdoor activities complex spanning decks 18 through 21. 

After two inaugural Mediterranean sailings, Norwegian Aura will sail an additional seven-day Mediterranean voyage from Trieste, Italy, to Barcelona, Spain, on 21 May 2027, calling at Valletta, Malta; Salerno, Italy; and Rome (Civitavecchia), Italy. 

The ship will then sail a 13-day transatlantic voyage from Barcelona to Miami before beginning seven-day Eastern Caribbean cruises from Miami from June through October 2027, with calls to Puerto Plata, Dominican Republic; St. Thomas, US Virgin Islands; Tortola, British Virgin Islands; and Great Stirrup Cay, NCL’s private island destination. 

In winter 2027/28, Norwegian Aura will offer seven-day Western Caribbean voyages to Roatan (Islas de la Bahía), Honduras; Costa Maya and Cozumel, Mexico; and Harvest Caye, NCL’s resort-style destination in Belize.

(Source: Norwegian Cruise Line)

Traveloka index shines on domestic destinations

BANGKOK, 15 October 2026: Domestic getaways take the spotlight in Traveloka’s Q3 2026 SEA Index, with Khao Yai leading Thailand’s fastest-rising domestic destinations and searches for Koh Chang increasing by more than 40% year on year. 

The findings bring together national park escapes, coastal destinations, and cultural experiences, offering inspiration for travellers planning their Thailand trip.

Photo credit: Traveloka.

Drawing on Traveloka’s platform insights across Southeast Asia, the Index highlights destinations gaining momentum in individual origin markets. Thailand’s domestic picture includes familiar getaway options alongside destinations that offer a different setting for exploring the country. The findings offer a starting point for travel planning, but reflect activity on Traveloka rather than the size of Thailand’s overall tourism market.

From national parks to coastal getaways, Khao Yai ranks first on the Index’s Thailand domestic fastest-riser list, followed by Pattaya, Si Racha, Nakhon Ratchasima, and Sakon Nakhon. Khao Yai’s national park setting puts nature at the centre of the local story, while Pattaya and Si Racha bring coastal destinations into the mix. Nakhon Ratchasima and Sakon Nakhon add further variety to the domestic list.

Koh Chang adds an island perspective 

In the Index’s “Next Destination” section, searches from the Thailand market rose by more than 40% year on year. The increase points to growing search interest in the island and complements the domestic destination rankings. For travellers considering an island break, the report puts Koh Chang among the places worth exploring.

Sacred landmarks and historic cities in focus

Complementing the SEA Index, a separate analysis of Traveloka’s Thailand-market data shows accommodation searches for Nakhon Phanom rose around 50% year on year in Q3 2026. Its Mekong setting and the province’s sacred landmarks inspire exploration of northeastern Thailand’s cultural heritage.

Ayutthaya and Nakhon Si Thammarat also recorded growth in accommodation searches, bringing historic temples, ancient ruins and Buddhist heritage into the domestic travel picture.

Faith and heritage also feature in the regional Index. Accommodation bookings from Indonesia to Mecca rose by more than 50% year on year, while bookings from Vietnam to Luang Prabang more than doubled from a smaller base. These regional findings provide context for the local heritage extension, with distinct origin markets and destination patterns.

Explore the Q3 2026 SEA Index at HERE

(Source: Traveloka)

Sports boost Melbourne’s hotel rates

SINGAPORE 15 October 2026: Boosted by the AFL Grand Final, Melbourne’s hotel industry posted its highest September average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar, a global provider of online real estate marketplaces, information, and analytics in the property markets.

September 2026 (year-over-year % change): 

Occupancy: 75.6% (+9.7%)

ADR: AUD242.11 (+16.2%)

RevPAR: AUD182.99 (+27.5%)

Alongside the ADR and RevPAR highs, Melbourne posted its highest September occupancy since 2019. 

Each of the market’s key performance indicators peaked on the night (Saturday, 26 September) of the final match between Fremantle and Brisbane: occupancy (93.4%), ADR (AUD420.50) and RevPAR (AUD392.84). 

The Melbourne Royal Show, which ran from 24 September to 4 October, also helped boost business for the city’s hotels.

Demand and room rates also rose as the NFL hosted its first game in Australia at the Melbourne Cricket Ground on Friday, 11 September. The night before the Los Angeles Rams-San Francisco 49ers game pushed occupancy to 89.3%, while ADR and RevPAR climbed to AUD372.09 and AUD332.12, respectively.

For more information, visit www.costargroup.com. 

(Source: CoStar).

Batik boosts flights from Subang

KUALA LUMPUR, 15 October 2026: Batik Air will add three new destinations — Miri and Sibu in Sarawak and Bali, Indonesia — to its route network out of its Sultan Abdul Aziz Shah Airport Subang hub.

Three new direct services to Miri (MYY), Sibu (SBW) and Bali (DPS) will expand Subang’s connectivity to popular tourist destinations in East Malaysia and Indonesia’s premier holiday island, Bali.

Photo credit: Batik Air.

The new services, using 169-seat B737-800s, will give travellers more options to fly directly from Subang, complement Batik Air’s existing international services from the airport, and offer a convenient alternative for passengers who might otherwise travel through Kuala Lumpur International Airport (KLIA).

Starting 1 December 2026, Batik Air will operate three weekly services from Subang to Miri and Sibu, connecting the Klang Valley directly with two of Sarawak’s key tourist destinations. The Subang–Bali service will commence on 2 December 2026, offering four weekly flights to one of Indonesia’s most popular leisure destinations.

The new East Malaysia services reflect the strong travel and business links between Peninsular Malaysia and Sarawak. Miri, an important centre for the energy and services sectors, attracts business travellers as well as family and leisure visitors. Sibu, meanwhile, is a key commercial centre in central Sarawak, with established connections to business, trade and family travel.

For leisure travellers, Bali provides a popular international option from Subang, particularly for the Greater Klang Valley population of approximately 9 million. The direct service offers a more convenient city-centre departure point for holidaymakers, providing an alternative to travelling to KLIA while giving travellers greater flexibility when planning their trips.

The airline will offer four weekly flights on the Subang-Denpasar Bali route on Monday, Wednesday, Friday and Sunday using a B737-800 with 169 seats.

Flight schedules

Subang-Denpasar Bali

OD212 departs Subang (SZB) at 0950 and arrives in Denpasar (DPS), Bali at 1245.
OD313 departs Denpasar (DPS), Bali at 1345 and arrives in Subang (SZB) at 1700. 

Subang-Miri 

OD1120 departs Subang (SZB) at 0930 and arrives in Miri (MYY) at 1150. (Tuesday, Thursday and Saturday).
OD1121 departs Miri (MYY) at 1230 and arrives in Subang (SZB) at 1450.

Subang-Sibu

OD1132 departs Subang (SZB) at 1700 and arrives in Sibu (SBW) at 1900. ( Tuesday, Thursday and Saturday).
OD1133 departs Sibu (SBW) at 1950 and arrives in Subang (SZB) at 2155.

With the addition of Miri, Sibu, and Denpasar, Bali, Batik Air continues to expand its Subang network, which already connects travellers to destinations such as Bangkok, Singapore, Jakarta, Penang, Kuching, Kota Kinabalu, Kota Bharu, Johor Bahru, and Langkawi.

(Source: Batik Air)

Oceania sets out its 2027/28 sailings

SINGAPORE, 15 October, 2026: Oceania Cruises has unveiled its 2027 and 2028 European voyages, offering guests more opportunities to explore Europe.

The line will mark a milestone with its first-ever full winter season of Mediterranean voyages aboard Oceania Allura, featuring 17 voyages from November 2027 through March 2028. 

Photo credit: Oceania Cruises.

Ranging from nine to 26 days and sailing between destinations including Barcelona, Rome, Athens and Istanbul, these shoulder-season voyages offer a fresh perspective on some of the region’s most iconic cities, coastal towns and islands. 

Oceania Cruises is recognised for itineraries that pair landmark capitals such as Rome, Paris, London, Barcelona, and Istanbul with lesser-explored gems such as Golfo Aranci in Sardinia, Gythion and Skiathos in Greece, Kotor in Montenegro, Taranto in Puglia, and Çanakkale, a gateway to the ancient ruins of Troy. 

Highlights: 2027-28 Europe Voyages

Atlantic Wine Trails: 10-day voyage from Lisbon to London, departing 24 April, 2027, aboard Oceania Insignia. Tracing the wine regions and coastlines of the Iberian Peninsula and France, this voyage calls at Oporto, La Coruña, Bilbao, and Biarritz. It includes an overnight stay in Bordeaux, followed by visits to Saint-Malo and St. Peter Port in Guernsey. The itinerary pairs celebrated wine country with charming ports along Europe’s western coasts.

Mysteries of History: Nine-day voyage from Rome to Istanbul, departing 24 May 2027, aboard Oceania Sirena™. This in-depth journey through Italy, Greece, and Turkey calls at Salerno, Messina, and Syracuse before Katakolon, Gythion, Mykonos, and Skiathos in Greece, and finally Çanakkale, the gateway to ancient Troy. The voyage traces centuries of history across three countries before concluding in Istanbul.

Glacial Adventure: 13-day voyage from Copenhagen to Reykjavik, departing 26 July, 2027, aboard Oceania Marina™. This Northern Europe voyage calls at Gothenburg and Oslo before tracing Norway’s coast through Kristiansand, Stavanger, Eidfjord, and Måløy, continuing to Tórshavn, then exploring Djupivogur, Seydisfjordur, and Akureyri in Iceland before concluding in Reykjavik. The itinerary combines Scandinavian capitals, Norway’s dramatic fjords, and Iceland’s remote coastal landscapes.

(Source: Oceania Cruises)

Crystal confirms 2028 and 2029 sailings

MELBOURNE, 15 October 2026: Crystal announced Wednesday new itineraries aboard its cruise ships Crystal Symphony, Crystal Serenity and Crystal Grace, covering October 2028 through May 2029. 

The voyages, available for booking beginning 20 October, span Asia-Pacific, Australia, New Zealand, the Caribbean, South America and the Atlantic, with highlights including festive voyages, Japan during cherry blossom season, scenic cruising through New Zealand’s Milford, Doubtful and Dusky sounds and Crystal Grace’s first South American season.

Photo credit: Crystal. Crystal announces final wave of 2028 voyages and New 2029 itineraries.

The launch also introduces new destinations across all three ships. 

In Japan, new calls at Akita, Amami and Kumamoto expand the itineraries across the country, from the northern coast to the southern islands. Meanwhile, Hilo, Hawaii, adds a new Pacific stop. 

In Australia, new visits include Cooktown, Port Arthur and Phillip Island, spanning Queensland, Tasmania and Victoria. Corinto, Nicaragua, and Puerto Quetzal, Guatemala, add new Central American ports, while Surabaya, Indonesia, adds a new call on Java. The itineraries also include a visit to Rinca Island, home to the Komodo dragon, and scenic cruising through Japan’s Kanmon Strait, linking the Sea of Japan and the Seto Inland Sea.

Crystal Symphony

Crystal Symphony begins her season 3 October 2028, with voyages through Japan and South Korea, calling at Tokyo, Shimizu, Nagoya, Osaka, Kochi and Nagasaki before continuing to Incheon and Busan. 

Crystal Grace

Beginning 20 November 2028, Crystal Grace continues her inaugural year with a series of Caribbean voyages from Fort Lauderdale before turning south in February 2029 for her first South American season. 

Crystal Serenity

Crystal Serenity begins her season on 4 December 2028, departing Fort Lauderdale for Central America and Mexico, including new visits to Corinto and Puerto Quetzal, then sailing across the Pacific to Hawaii, French Polynesia, Australia, and Southeast Asia. 

(Source: Crystal)

India hosts WTTC Summit 2027

BANGKOK, 15 October 2026: India’s selection to host the WTTC Global Summit in Delhi in 2027 is about considerably more than another major tourism conference.

Chosen from 21 competing destinations, India is demonstrating something increasingly evident across business, technology and international affairs: it is ready and willing to step onto the global podium.

Photo credit: WTTC. (From left) WTTC Chairman Manfredi Lefebvre d’Ovidio; India’s Union Minister of Tourism and Culture, Government of India, Gajendra Singh Shekhawat; WTTC President & CEO Gloria Guevara.

And India has every reason to be proud of what it has achieved.

With a population approaching 1.5 billion, an economy estimated by the IMF at around USD4.15 trillion in 2026, and projected real GDP growth of 6.5% this year, its scale is extraordinary.

Tourism provides another measure of that growing economic power. Indians made 32.83 million overseas departures in 2025, up 6.3% year-on-year. WTTC estimates that Travel & Tourism contributed USD263.6 billion to India’s economy in 2025 and supported 46.2 million jobs. It forecasts India rising from the world’s tenth-largest Travel & Tourism economy to fourth by 2036.

Indian arrivals reached 1.96 million in 2019. After the pandemic interruption, they recovered to 1.63 million in 2023, passed two million in 2024 and reached 2.49 million in 2025, generating approximately THB93.86 billion.

Thailand has a front-row seat to this transformation

India is now firmly one of Thailand’s most important tourism source markets. It supports demand across airlines, airports, hotels, restaurants, attractions, retail, transport and destination services. More importantly, the opportunity is not simply to attract more Indian visitors, but to increase the value generated by each visit.

Then there are weddings

Thailand has become a major international destination for Indian celebrations, hosting more than 400 Indian weddings annually in recent years. The wider Indian wedding and honeymoon market has been valued at more than USD130 billion.

These are high-value, multi-day events involving hotels, restaurants, transport, entertainment and often hundreds of guests. I recall hosting several at The Pattaya Exhibition And Convention Hall (PEACH), Royal Cliff in Pattaya. 

Each wedding can become a temporary economic ecosystem involving resorts, caterers, florists, decorators, photographers, performers, production companies and local suppliers. Guests often extend their stay, spreading spending well beyond the wedding venue.

My own relationship with India goes back many years, particularly through my work with Skål Asia and Skål Thailand. Those responsibilities put me in regular contact with Indian tourism leaders and colleagues and let me experience firsthand the extraordinary depth of the country’s travel and hospitality community.

I was also privileged to speak at a TAFI event, the Travel Agents Federation of India. I remember being particularly impressed by the event’s professionalism and the remarkable camaraderie and support within the Indian travel community.

That sense of community was equally evident at Skål gatherings in India. The quality of the hotels and organisation impressed me, but what stayed with me most was the warmth, confidence and sheer energy of the people involved.

India today has enormous pride in what it has achieved. Cities such as Hyderabad also illustrate another dimension of modern India. A new generation of highly educated young professionals working in technology, IT, digital services and international business is helping connect India ever more closely to the global economy. India has become a powerhouse in information technology while producing business and professional talent increasingly visible on the international stage.

That growing influence is also reflected in the number of Indians and people of Indian origin holding senior positions across multinational corporations, technology companies, international institutions, and global professional organisations. India is increasingly not simply represented at the table. Its people are helping to lead the discussion.

Tourism reflects that same transformation

Last week, at the Skål World Congress in South Africa, NSN Mohan of India was elected World President of Skål International, becoming the first Indian to hold the organisation’s highest office in its 92-year history. His election is another milestone for India and reflects the country’s growing influence and leadership in the global travel and tourism community.

Therefore, bringing WTTC’s world summit to Delhi feels entirely appropriate. India is no longer simply a huge emerging market whose potential lies somewhere in the future.

India: The future is here

For Thailand, there is an important lesson. China will remain fundamental to our tourism industry, but India represents an enormous second Asian engine of growth. Its expanding middle class, improving air connectivity, appetite for international travel and demand for weddings, family holidays, MICE, wellness and premium experiences create opportunities that Thailand is exceptionally well positioned to capture.

Having watched India’s tourism community develop over many years, I would never underestimate its ambition, professionalism or determination.

For Thailand, ASEAN and the wider international tourism industry, the message is straightforward:

India is a force to work with, not simply a sales opportunity; an outbound travel market to tap.

About the Author

Andrew J Wood is a British-born travel writer, tourism commentator and former hotelier based in Thailand since 1991. A graduate of Napier University, Edinburgh, he has more than four decades of hospitality and tourism experience in Asia and Europe, including senior appointments with Shangri-La, Minor International, Landmark Lancaster Hotel Group, Chaophya Park and Royal Cliff Hotels Group.

A Skål member since 1992, Andrew is a former Director and also President of Skål Asia and Skål Thailand, and has twice served as President of Skål International Bangkok. He is an active member of SATCC and affiliated associations and chambers. He writes on tourism, aviation, hospitality and sustainable destination development. The views expressed in his articles are his own.