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Cathay inks MoU with Disneyland Resort

HONG KONG, 19 September 2025: Cathay and Hong Kong Disneyland Resort (HKDL) have signed a Memorandum of Understanding (MoU), which aims to unite two iconic brands and sets the stage for multiple offerings to attract international travellers.

The planned collaboration aims to unlock synergy opportunities, stimulate inbound tourism, and reinforce Hong Kong’s position as a premier global travel destination and regional transit hub.

Cathay Group Chief Executive Officer Ronald Lam (fifth from left), Cathay Chief Customer and Commercial Officer Lavinia Lau (third from left), Cathay Director Customer Travel Erica Peng (second from left), beloved Mickey Mouse, HKDL Managing Director Michael Moriarty (sixth from right), HKDL Vice President and Chief Financial Officer Lesz Banham (fifth from right), along with other leadership members from both parties, attended the MoU signing ceremony to celebrate this milestone.

Cathay and HKDL held an MoU signing ceremony at Hong Kong Disneyland Hotel, hosted by Cathay Group Chief Executive Officer Ronald Lam and HKDL Managing Director Michael Moriarty. 

Under the MoU, Cathay and HKDL will explore opportunities for continued collaboration, including a product for travellers transiting through Hong Kong, which is targeted for launch in 2026.

Cathay’s Lam said: “At Cathay, our purpose is to move people forward in life, so we are thrilled to collaborate with Hong Kong Disneyland Resort, a brand that shares our passion for delivering memorable experiences that delight and inspire. By combining world-class air travel with Disney experiences, we will create unforgettable journeys that celebrate the very best of Hong Kong. Together, we aim to inspire travellers from around the world to come to our home city and experience all that it has to offer.”

Hong Kong Disneyland Resort’s Michael Moriarty added: “As we mark Hong Kong Disneyland’s 20th anniversary, this strategic collaboration with Cathay exemplifies our shared commitment to elevating Hong Kong’s global tourism appeal. Together, we aim to drive inbound visitation and solidify Hong Kong’s position as a world-class tourism and transit hub. We look forward to enchanting more tourists with immersive, experiential experiences that reflect the evolving aspirations of today’s travellers.”

Peak season sailings on Star Voyager

SINGAPORE, 19 September 2025: StarCruises confirms the return of Star Voyager to Southeast Asia for the winter season with sailings from 20 November 2025 to 5 February 2026. 

Timed for the year-end festive season and the Singapore and Malaysia school holidays, the deployment offers families, couples and friends a variety of short getaway options.

Photo credit: StarCruises. Star Voyager’s sailings in Southeast Asia.

Singapore Departures

• 20 November – 14 December 2025

Three-night weekend getaways to Penang, departing Thursdays

Four-night sailings to Phuket & Penang, departing Sundays.

• 18 December 2025 – 5 February 2026

Cruise itineraries will expand to feature:

Four-night itineraries to Kuala Lumpur (Port Klang) & Phuket, departing Sundays.

Three-night weekend cruises to Kuala Lumpur (Port Klang) & Pulau Bintan, departing Thursdays.

Kuala Lumpur (via Port Klang) Departures

• 19 December 2025 – 2 February 2026

During this period, guests can embark at Port Klang for the following itineraries:

Three-night cruises to Pulau Bintan & Singapore, departing Fridays

Four-night cruises to Phuket & Singapore, departing Mondays.

“This deployment gives cruise passengers from Singapore and Malaysia more choices with three and four-night getaways from both Singapore and Kuala Lumpur (Port Klang), sailing between the two cities and calling at the ever-popular destinations of Phuket, Penang and Pulau Bintan,” said StarDream Cruises President Michael Goh.

Guests can embark at the Singapore Cruise Centre (SCC) connected to VivoCity Mall and the HarbourFront MRT station, or from Kuala Lumpur via the Port Klang Cruise Terminal (PKCT). 

The itineraries showcase Southeast Asia’s favourite holiday destinations from Singapore’s vibrant metropolis, where futuristic architecture meets bustling hawker centres and lively arts precincts, to Penang’s UNESCO-listed George Town with its world-renowned street food and Phuket Island’s beaches and surrounding national marine parks. 

Guests can also unwind at Malaysia’s Pulau Bintan’s palm-fringed lagoon resorts, enjoy mangrove eco-tours, golf and water sports, or discover Kuala Lumpur’s blend of soaring skyscrapers, colonial heritage, and colourful street markets.

Special One-Way Repositioning Cruises

Star Voyager will offer two limited-edition repositioning voyages to bookend the season:

Four-night Hong Kong – Nha Trang – Singapore Cruise: 

Departing 16 November 2025 from Hong Kong, the ship will call at Nha Trang, Vietnam, before arriving in Singapore on 20 November 2025 to begin her homeport deployment.

• five-night Singapore – Ho Chi Minh City – Nha Trang – Hong Kong Cruise: 

Departing 8 February 2026 from Singapore, this voyage completes Star Voyager’s Southeast Asia deployment, calling at Ho Chi Minh City and Nha Trang before returning to Hong Kong’s Ocean Terminal on 13 February 2026, timed for guests to celebrate the Lunar New Year at sea.

Thai AirAsia X boosts flights from DMK

BANGKOK, 19 September 2025: Thai AirAsia X is launching three new international routes, ahead of the year-end travel season from Don Mueang (DMK) to Almaty (ALA), Kazakhstan; Sendai (SDJ), Japan; and Riyadh (RUH), Saudi Arabia.

Photo credit: Thai AirAsia X. Three new destinations.

Almaty (ALA), Kazakhstan: Four flights per week on Monday, Wednesday, Friday, and Sunday. Fares start at THB6,690 one-way. 

Sendai (SDJ), Japan: Four flights per week on Monday, Wednesday, Friday, and Sunday. Fares start at THB4,990 one-way. 

Riyadh (RUH), Saudi Arabia: Four flights per week on Tuesday, Thursday, Saturday, and Sunday. Fares start at THB7,190 one-way.

All flights use Airbus A330 aircraft. Bookings are available now via the AirAsia MOVE app and website. The inaugural flights to Almaty and Sendai will depart on 1 December 2025, while the Riyadh route will begin on 2 December 2025.

Thai AirAsia X CEO Pattra Boosarawongse said Thai AirAsia X is launching three new routes simultaneously to three different regions as part of the airline’s expansion into new markets: Central Asia, Northern Asia, and the Middle East. “As a true expert in Japanese routes, AirAsia is adding Sendai as our seventh direct route, giving us the most connections between Thailand and Japan. This is also our first time entering a new market with Almaty, Kazakhstan, a city with a pleasant, cool climate throughout the year. Additionally, it’s the AirAsia Group’s first direct flight to Riyadh, Saudi Arabia.

“Our strategy moving forward is to open up new, high-potential routes in diverse aviation regions, especially in the Middle East, which are perfect for our Airbus A330 aircraft. Besides offering new experiences for Thais, we are confident that these three new routes will attract a significant number of international tourists to Thailand for the year-end season.”

Sendai is a significant city in Japan’s northern Tohoku region, renowned for its distinctive local culture and stunning scenery, particularly during the snowy winter season. 

Almaty, the gateway to Central Asia, is Kazakhstan’s largest city and former capital. Snow-capped mountains surround it, offering a year-round cool climate with spectacular, European-like landscapes and a blend of European and Asian cultures. 

Riyadh, the capital of Saudi Arabia, is a city of contrasts, featuring World Heritage sites in the vast desert alongside modern skyscrapers and historical and cultural landmarks. As a key business and investment hub, it will also host the “World Expo 2030”

By the end of 2025, Thai AirAsia X will serve 10 direct routes from Don Mueang (DMK) to Tokyo (NRT), Osaka (KIX), Nagoya (NGO), Sapporo (CTS) in Japan; Seoul (ICN), South Korea; Delhi (DEL), India; Shanghai (PVG), China; and the new routes to Almaty (ALA), Kazakhstan; Sendai (SDJ), Japan; and Riyadh (RUH), Saudi Arabia. The airline plans to add two new Airbus A330 aircraft to its fleet in the fourth quarter, bringing its total to 11 aircraft by the end of the year.

Nepal reassures travellers the country is safe

BANGKOK, 19 September 2025: Nepal Tourism Board issued a statement on Wednesday through the Pacific Asia Travel Association to reassure travellers that “peace, stability, and normalcy have been fully restored across the country” following last week’s devastating protests and a deadly police crackdown that closed the airport on 9 September and killed 59 protesters.

The statement released to PATA’s global mailing list quotes NTB saying the interim government has given assurances that “timely elections will further strengthen public trust and safety.”

Photo credit: Nepal Tourism Board. Nepa/ assures travellers the country is safe and welcomes tourists.

“Public transportation, domestic and international flights, and all major destinations are operating normally. Hotels, restaurants, and travel services are open and welcoming guests to a safe environment.”

The statement assured travellers that tourism in Nepal has a remarkable history of resilience. 

“NTB is confident that the tourism sector will once again rebound, stronger than ever, as visitors return to experience the unparalleled beauty of the Himalaya, vibrant cultural traditions, and sacred sites.

Nepal is now safe, peaceful, and ready to host visitors from around the world.”

Most airlines have resumed scheduled flights to Kathmandu’s Tribhuvan International Airport (TIA) with just two exceptions, Cathay Pacific and FlyDubai.

Cathay Pacific has suspended all flights between Hong Kong and Kathmandu until 30 September 2025. The airline expects to resume complete services on 1 October.

FlyDubai cancelled one of two daily flights from Dubai to Kathmandu on Wednesday.

Air India has announced the resumption of scheduled operations and deployed special flights to help stranded passengers in the aftermath of the protests and airport shutdown.

IndiGo confirmed it is progressively restoring scheduled flights and will be operating extra flights to support stranded tourists still in the Nepalese capital. An airline travel advisory confirms four daily flights are operating normally since 12 September.

SriLankan Airlines resumed flights on 11 September.

Thai Airways International resumed flights to Kathmandu on 16 September, scheduling three flights on Wednesday.

Taiwan scraps paper arrival card 1 October

SINGAPORE, 19 September: Taiwan will transition to a mandatory, digital arrival card system on 1 October, making the traditional paper-based arrival card redundant.

Travellers will need to complete the digital Taiwan Arrival Card (TWAC) if they are on short-term visas or stays, including both tourists and business travellers.

Photo credit: Taiwan Arrival Card. Visit: Taiwan Arrival Card

The exclusions are travellers holding a Resident Visa, Alien Resident Certificate (ARC), or diplomatic passport.

This change is part of a broader effort by Taiwan to enhance its border entry procedures, following the example of other countries in the region that have also adopted digital arrival cards.

It streamlines the immigration process, significantly speeds up border clearance, while reduces the use of paper, aligning with global trends in border management.

How to apply

The digital form, known as the TWAC, is available on the official portal: twac.immigration.gov.tw.

You can fill out the form online within three days before your departure.

The system is available in English, with instructions in multiple languages, including Japanese, Korean, Thai, Vietnamese, and Indonesian.

Information required

Passport information (name, number, nationality, date of birth).

Flight or ship details and your arrival date.

Address and contact information during your stay in Taiwan.

Purpose of travel.

TWAC system features

Ease of use: You can upload a photo of your passport’s bio-data page to automatically fill in some of the fields, making the process faster.

Group applications: One person can fill out the form for a group of up to 16 people.

Confirmation: After submitting the form, you will receive a confirmation email with a QR code. While you may be asked to show this at immigration, in most cases, the system will automatically link your submitted data to your passport when the immigration officer scans it.

On-site assistance: For travellers who haven’t completed the form in advance, QR codes will be displayed at airports and harbours, and terminals and staff will be available to assist with filling out the digital card on-site.

This change is part of a broader effort by Taiwan to enhance its border entry procedures, following the example of other countries in the region that have also adopted digital arrival cards.

According to the National Immigration Agency (NIA), the TWAC system has been upgraded with a more intuitive, user-friendly, and efficient interface to keep up with global trends in border management and international travel. A pilot version of the TWAC was introduced in May 2025. NIA reported this week that the complete phase-out of the paper version of the arrival card will take place on 1 October.

Travellers may fill out the form in either Chinese or English, with guidance available in seven languages: Chinese, English, Japanese, Korean, Thai, Vietnamese, and Indonesian. To streamline the process, the system now allows automatic data extraction from a snapshot of the passport biographic page.

For families and group travellers, one person may fill out the forms for up to 16 individuals. Email verification is mandatory, and a confirmation email will be sent upon successful registration. By scanning the traveller’s passport, pre-submitted data can be retrieved, enhancing both the speed and accuracy of immigration clearance.

To further promote the use of TAWC, the NIA has coordinated with airlines and shipping companies to display TWAC QR codes at check-in counters at airports and seaports. Travellers who have not registered in advance may still scan the QR code and submit the TAWC form upon arrival.

Asian nations with similar digital arrival card systems

  • Thailand: The Thailand Digital Arrival Card (TDAC) has replaced the paper-based TM6 form.
  • Singapore: The Singapore Arrival Card (SGAC) is a mandatory electronic form that visitors must submit before arrival.
  • South Korea: South Korea has implemented a mandatory e-Arrival Card system.
  • Philippines: The Philippines has a digital arrival card system.
  • Malaysia: Malaysia has a Digital Arrival Card (MDAC) system.
  • Japan: Japan has a digital arrival card system, though it has been noted to be optional in some cases.

Dusit Thani College onboards Japan test

BANGKOK, 18 September 2025: Dusit Thani College, Thailand’s leading institute for hospitality education under Dusit International, has been officially certified to administer Japan’s Accommodation Industry Proficiency Test in Thailand.

It creates direct pathways for Thai and ASEAN talent to secure skilled positions in Japan’s hospitality sector. The milestone follows the signing of an agreement on 2 September 2025 between Dusit Thani College, the General Incorporated Association Centre for Accommodation Industry Proficiency Test, and the All Japan Ryokan Hotel Association, with support from the Kyoto Convention & Visitors Bureau and Jeducation language school in Bangkok.

Photo credit Dusit Thani College. From left: John Lohr, Executive Director of External Affairs, Dusit Thani College; Dr Atthawet Prougestaporn, Rector, Dusit Thani College; Shintaro Sugawara, Director, General Incorporated Association Centre for Accommodation Industry Proficiency Test; Yuki Kameoka, Executive Director, All Japan Ryokan Hotel Association.

As Thailand’s first certified testing centre, Dusit Thani College can now recruit and train Thai and ASEAN candidates through its renowned hospitality and culinary arts programmes and facilitate their official skills certification locally. 

Successful graduates will qualify for employment in Japan via the government’s Specified Skilled Worker (SSW) visa, introduced in 2019 to help address labour shortages in industries such as hospitality and food and beverage.

Aligned with Dusit Thani College’s fast-track Talent Opportunity Programme (TOP), which prepares participants for entry-level roles in just six months, the new pathway gives aspiring professionals a unique opportunity to train, gain certification, and access employment in Japan.

The All Japan Ryokan Hotel Association, representing more than 15,000 traditional inns and hotels across Japan, will help promote certified candidates to member employers via dedicated job fairs hosted in Bangkok. Dusit Hotels and Resorts will also welcome graduates to its own properties in Japan, including Dusit Thani Kyoto and ASAI Kyoto Shijo, further strengthening opportunities for international placement.

Jeducation, a leading Japanese language school in Bangkok, will provide essential language training to ensure participants meet SSW visa requirements, fully equipping them for life and work in Japan.

“This collaboration directly addresses the hospitality skills shortage in Japan while creating exciting career opportunities for our students,” said Dusit Thani College Executive Director of External Affairs, John Lohr. “By combining world-class training at Dusit Thani College with official certification and a clear pathway to employment, we are building a strong pipeline of talent that benefits both Thailand and Japan.”

Dusit Hotels and Resorts Area General Manager – Kyoto, Makoto Yamashita, added: “This partnership underscores our commitment to developing future leaders in hospitality and giving them access to life-changing opportunities abroad. It is a win–win for our students, our partners, and the wider industry.”

Dusit Thani College will begin recruiting candidates for its TOP Japan Pathway programme in October 2025. The first examinations and employer recruitment fairs will take place in February 2026.

For more information, visit dtc.ac.th/en/home.

Agoda promotes World Tourism Day deals

BANGKOK, 18 September 2025: Digital travel platform Agoda is spotlighting the growing appeal of secondary destinations ahead of World Tourism Day on 27 September. 

As travellers increasingly seek distinctive experiences, Agoda notes a rise in accommodation searches for lesser-known destinations that even outpace searches for traditional hotspots. This trend not only has the potential to enrich the travel experience but could also unlock economic opportunities for local communities, according to the company.

Photo credit: Agoda.

Agoda’s data reveals that travellers are increasingly searching for secondary destinations, and at a pace 15% faster than top-tier destinations, compared to the same period in 2023. 

This shift is evident in some of Asia’s most popular tourism magnets, such as Thailand, India, Indonesia, Japan, and Malaysia, where tourism ministries are actively promoting secondary destinations. 

For instance, Thailand has an abundance of programmes and initiatives that specifically promote secondary destinations, including tax incentives for domestic tourists travelling to the provinces during the low season, as well as a recent proposal from the Ministry of Tourism and Sports to offer free domestic flights to international visitors to explore beyond Thailand’s major tourist cities. Similar schemes are presented in Malaysia and Japan to promote travel beyond the gateway destinations.

As a digital travel platform, Agoda plays a key role in promoting Asia’s secondary cities by enabling properties in rural areas to transition to digital platforms, increasing their visibility and accessibility. By partnering with Destination Management Organisations, Agoda leverages its extensive data insights and marketing channels to highlight lower-profile destinations.

Agoda CEO Omri Morgenshtern shared: “The increasing popularity of secondary destinations provides an opportunity to create a more prosperous travel industry and boost local economies. Agoda is proud to support this transformation by raising the profile of these locations to a global audience, as we know spreading the tourism dollar more widely brings a wide range of benefits to communities.”

In celebration of World Tourism Day, Agoda is launching a special sales campaign running from 24 September to 8 October, offering 60% off hotel bookings. Special flash sales will take place on 27 September and 6 October, with deals of up to 70% off, along with exclusive discounts on flights and activities. Agoda VIP members will receive early access to deals from 21 to 23 September. 

Malaysia Airlines forges partnerships

KUALA LUMPUR, 18 September 2025: Malaysia Airlines formalised strategic partnerships with Malaysia’s state tourism boards during the recent MATTA Fair, Malaysia’s largest consumer travel showcase. 

The partnerships build on the airline’s signature Time For campaign, which is currently running across global markets including Australia, Europe, India, China and beyond — showcasing the unique stories of Malaysia through a series of activations. 

Fourth from left: Malaysia Aviation Group (MAG) Chief Commercial Officer of Airlines Dersenish Aresandiran.

Together with the Bonus Side Trip (BST) programme, which allows international travellers to extend their journeys beyond gateway cities, Malaysia Airlines is strengthening the visibility of Malaysia’s diverse destinations on the world stage. 

Through these initiatives, Malaysia Airlines aims to attract more international arrivals, deliver seamless, personalised, and rewarding travel experiences, and reinforce its ambition to position Malaysia as a premier hub in Asia ahead of Visit Malaysia Year 2026. 

Malaysia Aviation Group (MAG) Chief Commercial Officer of Airlines Dersenish Aresandiran said: “By joining hands with our state tourism boards, we are unlocking new opportunities to grow tourism, empower local communities, and deliver world-class travel powered by digital innovation. As we prepare to welcome the world for Visit Malaysia Year 2026 (VMY2026), our mission is clear – to showcase Malaysia as a must-visit destination and ensure every journey with us is seamless, memorable, and proudly Malaysian.”

Penang Global Tourism (PGT)

Malaysia Airlines leads a partnership to establish Penang as a premier gateway and stopover destination. Currently a destination under the BST programme, both parties will launch joint marketing campaigns further to strengthen Penang’s visibility in key international markets. 

With its world-famous heritage, food, and culture, Penang will be promoted as both a stand-alone destination and an essential part of wider itineraries across Malaysia, amplifying its role in attracting international arrivals during Visit Malaysia Year 2026. 

Langkawi Development Authority (LADA)

Malaysia Airlines and LADA are set to formalise a two-year Memorandum of Understanding (MoU) in Q4 2025 to strengthen Langkawi’s position as one of Malaysia’s most iconic destinations. Building on the Bonus Side Trip (BST) programme and the recent Malaysia Airlines Trade Elevation Summit, the partnership will drive international arrivals and highlight Langkawi’s unique status as a UNESCO Global Geopark.  

The collaboration underscores a shared commitment to sustainable tourism growth, with Langkawi promoted as the Jewel of Kedah on the global stage ahead of VMY2026.  

Sarawak Tourism Board (STB)

Through the partnership with STB, Malaysia Airlines will be extending its BST programme to include Kuching, unlocking the gateway to Sarawak’s cultural and natural treasures for international travellers. This targeted move is expected to boost arrivals from long-haul markets, which seek authentic experiences. 

By positioning Sarawak’s rainforests, biodiversity, and living culture on the global travel map, the partnership will not only draw visitors but also channel benefits to local communities, reinforcing Sarawak as a unique and competitive destination ahead of VMY2026. 

Reignwood Icons of Football returns in 2026

BANGKOK, 18 September 2025: Icons Series is back as the Reignwood Icons of Football will once again take over Bangkok from 31 January to 1 February 2026.

Set against the backdrop of the Robinswood Golf Course, 24 iconic former footballers, made up of Champions League, Premier League, La Liga, Serie A, and World Cup winners, will trade football boots for golf clubs in an unforgettable showdown.

Two teams of 12, representing Team England and Team World, will compete across a fast-paced 10-hole format, delivering drama, rivalry, and spectacle from the first tee shot to the last putt. 

Broadcast globally, fans will be able to follow every moment live on multiple platforms, while those in Bangkok can experience it all in person.

This next chapter will see Team England and Team World renew their rivalry on the golf course in a team matchplay format, with two blockbuster names already confirmed for each side:

Team England: Chelsea’s John Terry, the superstar captain who lifted every significant domestic honour, returns alongside Arsenal icon Theo Walcott, one of the Premier League’s fastest and most exciting forwards. Both were key figures in England’s emphatic victory last year.

Team World: The magician Gianfranco Zola, adored by fans for his artistry and flair, joins forces with Argentina’s all-time great Gabriel Batistuta, one of the most feared strikers of his generation. Together, they aim to swing the momentum back in Team World’s favour.

Captains and further players will be revealed in the coming weeks, but the stage is already set for a rivalry that promises to be even fiercer than last year.

John Terry (Team England): “Lifting the Icons Trophy with Team England last year was special, but now the target is on our backs. I can’t wait to get back out there and defend the title. It’s competitive, it’s fun, and it’s like nothing else I’ve ever played in.”

Theo Walcott (Team England): “The whole experience was unbelievable. Reignwood Icons of Football is a proper event. To represent Team England again in Bangkok, in front of a global audience, is something I’m buzzing for.”

Gianfranco Zola (Team World): “Football gave us rivalries that defined careers, and now Icons brings those rivalries to golf. Last year was just a taste. In 2026, we’ll be sharper, stronger, and I can promise Team World will come back fighting. England may have bragging rights for now, but history won’t repeat itself.”

Gabriel Batistuta (Team World): “To play with and against these legends again is a privilege, but make no mistake, we’re here to win. Team World is coming back stronger.”

Icons Series CEO Thomas Brookes commented: “After the success of the first Icons of Football event in Asia in March 2025, we are delighted to be returning to Reignwood Park, Bangkok, for an even bigger and more compelling event in 2026. This is a great opportunity for Thai football and golf fans to enjoy a unique fan experience, getting up close to their icons surrounded by an incredible festival of food and live entertainment. The event will again be broadcast to over 100 countries around the world, showcasing Thailand as a truly world-class host destination of sport and entertainment.”

Reignwood Group CEO Woraphanit Ruayrungruang noted: “Supporting the Reignwood Icons of Football 2026 is another great source of pride for Reignwood Park, following last year’s success where we played a key role in setting new benchmarks for sports and entertainment in Asia. This year, we are ready to deliver an even greater and more complete experience for fans, athletes, and partners from around the world.”Ticket sales for the Reignwood Icons of Football 2026 opened on 1 September 2025 at www.icons-series.com.

Spain hosts influencers to check six routes

SINGAPORE, 18 September 2025: Spain’s national tourism agency Turespaña is launching a new promotional initiative from 19 to 25 October 19 2025 that will host international journalists and influencers from six key markets — the UK, France, Germany, Italy, the US, Canada, and Latin America. 

The project will explore the heart of Spain on six routes that strike the perfect balance between nature, culture, gastronomy, and slow experiences. 

Photo credit: Turespaña.

Turespaña Director General Miguel Sanz, in a letter to international travel trade professionals, said “the collective initiative recruited support from Paradores de Turismo, 10 autonomous communities and towns and villages that strive to unearth an off-the-beaten-track, lesser-known, and truly inspiring Spain.”

The six routes span 10 Spanish regions and focus on small inland towns and villages, many of which are part of ‘The Most Beautiful Villages in Spain’ network. 

“They seek to immerse participants in the soul of our destinations: strolls in the heart of nature, getting a glimpse into how artisans work, show cooking, historical trails, not to mention sensory experiences that go far beyond what the eye can see. It offers a slower, more mindful way to travel, forging a deep connection with the local region,” Sanz explained.

The project will conclude with a debriefing gathering between all six groups at the Parador de La Granja de San Ildefonso in Segovia, where participants will have the opportunity to share their experiences and insights. 

“This symbolic gathering will highlight the richness of our country and the transformative power of a tourism model that focuses on the local, the emotional, and the authentic.

Spain is (much) more has been conceived as an ever-evolving platform to showcase the best of Spain’s inland tourism on the international stage, as well as giving professionals from source markets the opportunity to rediscover the exhilarating side of Spain in a new light,” said Sanz.

(Source: Turespaña)