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Waterfront sale could redefine Phuket’s maritime future

PHUKET, 13 October 2025: Few families have shaped Phuket’s future as profoundly as the Na-Ranongs. Their patriarch, Wichit Na-Ranong, former president of the Phuket Hotel Association, was a tireless advocate for the island. He promoted Phuket on the world stage, helping transform it from a tin-mining outpost to a luxury destination.

The family’s first resort, the Pearl Village Hotel, was a hospitality landmark. In the mid-2000s, it was reimagined as Indigo Pearl, and in 2016, it became The Slate, gaining recognition as a collectors’ brand — industrial-chic and deeply rooted in Phuket’s heritage.

Rendering of the proposed deep-water marina site in Sapam Bay.

Even the island’s landscapes bear their imprint. When a James Bond film introduced the world to Phang Nga Bay’s limestone karsts, one dramatic outcrop became “James Bond Island.” It remains a global symbol of how vision and timing can turn scenery into legend.

Now the family once again reshapes Phuket’s trajectory, offering a deep-water marina site in Sapam Bay that could cement the island’s status as Asia’s yachting capital.

The site encompasses nearly 61,000 square metres of waterfront and 78,000 square metres of adjoining land. Large enough for 200 berths, villas, retail, and a clubhouse, it already carries a Marine Operating Licence — shaving years off the development process.

In a market where suitable deep-water sites are a rare find, the combination of scale, location, and regulatory clearance is extraordinary.

Phuket: Asia’s emerging yachting capital

Phuket already hosts five marinas — Yacht Haven, Ao Po Grand, Royal Phuket Marina, Boat Lagoon, and Chalong Bay. Together they accommodate hundreds of yachts, including mega-yachts up to 100 metres. Yet Thailand has fewer than 2,000 quality berths, far below demand.

Regional benchmarks

The opportunity can be measured against Southeast Asia’s leaders:

ONE°15 Marina, Singapore — 270 berths, including yachts up to 120 metres, paired with lifestyle and retail precincts.

Ocean Marina Yacht Club, Pattaya — with 380 berths, Southeast Asia’s largest, showing the scale possible in Thailand.

Benoa Marina, Bali — expanding to 180 berths, including space for 50 superyachts.

Phuket’s Sapam Bay site could surpass these benchmarks, combining natural geography with global brand recognition.

Beyond berths: Economic multipliers

A marina is far more than docking space. Each berth supports up to four jobs, from engineers to restaurateurs. Two hundred berths could create 800 skilled positions, plus multiplier effects across supply chains and tourism.

Mega-yachts demand advanced support — refits, dry docks, luxury provisioning, crew services — generating resilient, high-value employment. Studies suggest marinas produce higher economic returns than golf courses or convention centres, making them strategic investments.

Government: Marine tourism a priority

Thailand’s government has identified marine tourism as a growth priority. The Tourism Authority of Thailand and Phuket’s Governor endorse the Sapam Bay site, citing its ability to attract high-spending travellers.

Recent Foreign Charter Licence reforms allow international superyachts to charter more easily in Thai waters, improving competitiveness. Infrastructure also supports the vision: Phuket International Airport has expanded long-haul capacity, while roads and five-star hotel developments continue apace.

Site orientation

Located less than a 30-minute drive from Phuket’s Old Town, the prime waterfront parcel covers 6.08 hectares, with capacity for up to 200 vessels. An adjoining 7.8-hectare site offers scope for further development, from waterfront residences and a marina clubhouse to dry-dock facilities and supporting infrastructure.

Phuket Island

Phuket occupies a unique maritime crossroads. From Sapam Bay, yachts can cruise north to Myanmar’s Mergui Archipelago, south to Langkawi, and west toward the Maldives. Unlike the Mediterranean, where congestion is seasonal, the Andaman Sea offers year-round cruising and fewer restrictions.

Anchors, Airstrips and A-List Living

Phuket’s marina potential is part of a broader luxury ecosystem. Private jets, speedboats, golf, polo, tennis, wellness retreats, and White Lotus-quality hotels and villas are already in place. Bangkok adds world-class retail — haute couture, gastronomy, fine wines — strengthening Thailand’s overall offer.

What Phuket has lacked is the keystone: a deep-water marina precinct that binds these elements into a coherent luxury proposition.

For the Na-Ranong family, releasing this site is an act of stewardship, not retreat. For investors, it is a chance to shape a harbour that resonates for decades.

About the Author
Andrew J Wood is a former hotelier, Skål International Past President (Thailand & Asia). A long-time Bangkok resident, he has lived in Thailand for over 34 years. Educated in the UK, Andrew is a veteran of the hospitality and tourism industry, with a career spanning more than four decades, including senior positions with leading hotel groups. He is a regular speaker at industry events and a widely published writer on Asian tourism, hospitality, and investment trends in regional online publications.

Dusit Thani Bangkok earns Michelin Key

BANGKOK, Thailand, 13 October 2025: Dusit Thani Bangkok, the reimagined flagship of Dusit Hotels and Resorts, the hotel arm of Dusit International, one of Thailand’s leading hotel and property development companies, has been awarded a prestigious Michelin Key – a highly respected accolade that recognises hotels offering outstanding stays and remarkable hospitality experiences.

Unveiled on 8 October 2025 on the official Michelin Guide website, this honour places Dusit Thani Bangkok among the most exceptional hotels in the Kingdom, reaffirming its role as a global benchmark for Thai-inspired graciousness, refined design, and service excellence. The recognition follows news that Dusit Thani Kyoto — which opened in September 2023 in the heart of Japan’s ancient capital — has also been awarded a Michelin Key for the second consecutive year, further underscoring the brand’s growing international acclaim for design, innovation, and service excellence.

Initially opened in 1970 as one of Thailand’s first luxury hotels, the original Dusit Thani Bangkok became a beloved city landmark celebrated for its distinctive architecture and warm, gracious service.

Following a five-year redevelopment as part of the landmark Dusit Central Park mixed-use development opposite Lumpini Park in the heart of Bangkok, the new Dusit Thani Bangkok reopened in September 2024, seamlessly blending the spirit of its storied past with contemporary design, elevated wellness offerings, innovative dining experiences, and next-level hospitality that continues to shine on the world stage. Every guest room offers inspiring views of Lumpini Park, enhancing the hotel’s sense of tranquillity amid the city’s vibrant energy.

The Michelin Key joins an impressive collection of global awards Dusit Thani Bangkok has earned in its first year since reopening, including, amongst others:


Top Honours – Guestrooms Category, AHEAD Asia Awards 2025
Top New Hotel, Smart Travel Asia – Best in Travel 2025
Best New Hotel, TTG Asia Travel Awards 2025
Best Opening, Skift Global Innovators Round-up (Winter 2025)
Best Hotels in Bangkok, Condé Nast Traveller
Best New City Hotel in Thailand, Tatler Best Awards (Thailand Hotels)

Best Luxury Hotel (Asia) Travel Weekly Asia’s Readers’ Choice Awards 2025

Meanwhile, in Japan, Dusit Thani Kyoto has also enjoyed a year of successes, most notably achieving a coveted Four-Star rating in Forbes Travel Guide’s 2025 Star Awards.

Located in Kyoto’s peaceful Hongwanji Monzen-machi district, only 850 metres from the bustling Kyoto Station, the elegant hotel blends Thai-inspired gracious hospitality with Japan’s deep-rooted culture of omotenashi (wholehearted care for guests). Its distinctive design harmonises the rich heritage of Kyoto with subtle Thai influences – including chedi-inspired motifs referencing the ancient Thai city of Ayutthaya – combined with the clean lines, natural materials, and soothing colour palette for which Kyoto is renowned. This thoughtful fusion extends to the hotel’s 147 meticulously appointed guest rooms, which offer a harmonious balance of timeless elegance and contemporary comfort.

“Each hotel’s accolades are a powerful reflection of its team’s dedication, creativity, and commitment to redefining modern Thai hospitality,” said Gilles Cretallaz, Chief Operating Officer, Dusit International. “For Dusit Thani Bangkok to earn a Michelin Key and so many other prestigious awards within its first year of reopening is an extraordinary achievement. We’re equally proud that Dusit Thani Kyoto has also been recognised for the second consecutive year, reflecting the strength of our brand and the passion of our teams to deliver exceptional Thai-inspired hospitality across borders.”

Group-wide excellence across Dusit Hotels and Resorts

Beyond its flagship, Dusit Hotels and Resorts continue to shine internationally, with multiple properties earning top honours in recognition of their design, service, and guest experience.

At the Travel + Leisure Luxury Awards Asia Pacific 2025, seven Dusit properties were named among the best in their respective categories:

Dusit Thani Mactan Cebu – #1 | The Philippines’ Best Beach Island + Upcountry Resorts
Dusit Thani Laguna Singapore – #4 | Singapore’s Best Hotel Pools
Dusit Thani Manila – #4 | The Philippines’ Best Hotel Pools
Dusit Thani Maldives – #7 | The Maldives’ Best Resort Pools
Dusit Thani Bangkok – #9 | Thailand’s Best City Hotels
Dusit Thani Kyoto – #8 | Japan’s Best City Hotels
Devarana Wellness, Dusit Thani Maldives – #9 | The Maldives’ Best Resort Spas

Also this year, Dusit Thani Abu Dhabi ranked #6 among the Top 20 Hotels in the Middle East in the Condé Nast Traveler Readers’ Choice Awards 2025.

“Together, these achievements demonstrate Dusit’s unwavering focus on quality, innovation, and guest-centric excellence,” said Cretallaz, “and they highlight how our hotels and resorts worldwide continue to elevate the standards of Thai-inspired gracious hospitality through creativity, collaboration, and care.”

For more information on Dusit International, visit: Dusit International

(Source: Your Stories — Dusit International)

BHW wins best midscale hotel chain award

BANGKOK, 13 October  2025: BWH Hotels, a leading global hospitality enterprise comprising WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels, has continued its impressive winning streak at the Travel Weekly Asia Readers’ Choice Awards as Best Western Hotels & Resorts was named as Asia’s “Best Midscale Hotel Chain.”

This prestigious award was determined by the readers of Travel Weekly Asia, comprising many of the region’s leading travel trade professionals. It was presented to Best Western during the Travel Weekly Asia Readers’ Choice Awards 2025 Dinner and Awards Ceremony, held in Singapore on 7 October  2025.

Best Western is one of the most iconic names in the hospitality industry, with nearly 80 years of experience and expertise. This leading hotel group now operates over 200 properties across the Asia Pacific, spanning ten distinct brands, all supported by Best Western Rewards®, the award-winning loyalty program.

“It is a true honour to once again be named Asia’s ‘Best Midscale Hotel Chain’,” said BWH Hotels Vice President – APAC, Olivier Berrivin. “At BWH Hotels, we remain dedicated to fostering strong, mutually beneficial relationships with our valued travel trade partners. I want to express my heartfelt appreciation to all those who voted for us. As we prepare to celebrate our 80th anniversary in 2026, we look forward to unveiling a series of exciting developments and initiatives that will further reinforce our position as a leader in the global hospitality industry”.

To book a stay with Asia’s Best Midscale Hotel Chain, visit bestwesternasia.com and worldhotels.com

Hong Kong and Macau join Michelin Keys

HONG KONG, 13 October 2025: The Michelin Guide unveils its inaugural Global Michelin Keys Selection, recognising 2,457 hotels worldwide for outstanding stays. 

Following the successful launch of Michelin Key distinctions in 15 destinations last year, Michelin Guide Inspectors have evaluated over 7,000 hotels worldwide.

Photo credit: Michelin. Michelin Keys honours Hong Kong and Macau hotels

The most outstanding ones are awarded One, Two, or Three Michelin Keys. These distinctions reflect the guide’s rigorous standards and celebrate properties that offer remarkable experiences in design, service, and location. 

“Just as Michelin Stars celebrate the world’s most exceptional restaurants, Michelin Keys now honour hotels that offer truly remarkable stays, where design, service, and location come together to create unforgettable moments,” says Michelin Guide International Director Gwendal Poullennec.

Hong Kong and Macau debut in the Michelin Keys Selection with 18 honoured hotels: one Three Michelin Keys, six Two Michelin Keys, and 11 One Michelin Key properties.

Rosewood Hong Kong (Three Michelin Keys) is a luxury waterfront hotel in Kowloon with refined interiors, panoramic views, and exceptional dining. Its contemporary design and residential warmth offer an elevated experience.

The Karl Lagerfeld (Two Michelin Keys) in Macau is a fashion-forward hotel designed by the late icon, featuring bold interiors, curated art, and luxurious amenities.

Hotel ICON Hong Kong (One Michelin Key) is a stylish urban retreat in Tsim Sha Tsui, known for modern design, innovative dining, warm service, and sustainability.

The Michelin Keys’ global standard

Michelin Keys are awarded based on five universal criteria, evaluating the overall hospitality experience rather than individual amenities. The distinctions are:

One Michelin Key: A very special stay with character and exceptional service.

Two Michelin Keys: An exceptional stay with unique charm and a strong sense of place.

Three Michelin Keys: An extraordinary stay offering the pinnacle of comfort, service, and design.

In addition to the Michelin Keys, the Michelin Guide presents four 

special awards, recognising hotels for achievements that transcend traditional categories and celebrating excellence and uniqueness in specific areas of hospitality.

Michelin Architecture & Design Award: Atlantis The Royal (Dubai, UAE)

Michelin Wellness Award: Bürgenstock Resort, Switzerland

Michelin Local Gateway Award: La Fiermontina Ocean (Larache, Morocco)

Michelin Opening of the Year Award, supported by United Overseas Bank (UOB): The Burman Hotel (Tallinn, Estonia)

Find the full Global MICHELIN Key selection and Special Awards here: guide.michelin.com/en/hotels.

(Source: Michelin)

Goa launches year-end promo campaign

PANAJI, Goa, India, 13 October 2025: As the festive season draws near, Goa is preparing to welcome visitors with its new year-end campaign, “Feels Like Goa”, a heartfelt celebration of the state’s timeless charm, cultural richness, spiritual soul, and vibrant festive spirit. 

The campaign has been designed to evoke nostalgia and rekindle the emotional connection travellers share with the state. It seeks to showcase the Goa that people truly cherish, one defined not only by its beaches but by its soulful heritage, vibrant communities, spiritual roots, festivals, and local traditions that create a deep sense of belonging.

Photo credit: Goa Tourism Department. https://www.facebook.com/officialgoatourism/about.

This initiative reflects Goa’s strategic shift towards a regenerative tourism model, one that places people, culture, and the environment at its core. The campaign focuses on positioning Goa as a feeling rather than merely a destination, reminding visitors of the timeless charm and warmth that have always made it special. It highlights the essence of the state through its authentic cultural fabric, spiritual heritage, culinary diversity, and festive spirit that peaks during the year-end season.

Speaking about the campaign, Goa’s Minister for Tourism, Shri Rohan A Khaunte, said: “Goa has always held a special place in the hearts of travellers across the world. With ‘Feels Like Goa’, we are bringing back the essence of what makes Goa truly unique: its people, culture, traditions, and soul. This campaign is a tribute to those timeless memories and a warm invitation to experience Goa with the same joy and emotion that travellers have always felt. As the year draws to a close, we want visitors to rediscover that feeling of homecoming that only Goa can offer.”

Commenting on the Department’s vision, the Director of Tourism, Shri Kedar Naik, added: “We are committed to creating meaningful and regenerative tourism experiences that reflect Goa’s authentic identity. This year-end campaign represents a strategic step towards reviving travel sentiment while supporting local communities, traditions, and businesses. Through collaborations with airlines, hotels, and tour operators, we aim to attract both domestic and international visitors, reminding them that Goa is more than just a place – it’s a feeling. This approach ensures that tourism benefits everyone, from travellers to local stakeholders, while preserving the essence of Goa.”

Alongside the campaign, the Government of Goa has laid the foundation stone of several key tourism projects aimed at diversifying experiences for visitors. These include the Unity Mall, the Porvorim Town Square, and the Chhatrapati Shivaji Maharaj Digital Museum. These new initiatives form part of the Department’s broader vision to strengthen Goa’s positioning as a multi-dimensional tourism destination, offering travellers enriching experiences that go far beyond its beaches. The state continues to build on its regenerative tourism model, which places communities, culture, and the environment at its core.

For more information, visit: Goa Tourism 

(Source: Goa Tourism Department)

Alton establishes a base in London

SINGAPORE, 13 October 2025: Global aviation advisory firm, Alton Aviation Consultancy, is expanding its international presence with the addition of London, UK, to support growing client demand in Europe. 

As a global centre for finance and home to many of the world’s leading airports, airlines, aerospace companies, and investors in aviation, London provides a strategic base for Alton’s continued growth in the region. 

Viansson Ponte

The London expansion will be led by Augusto Viansson Ponte, who joins Alton as Director. He brings more than 25 years of international aviation advisory experience to his role. 

Alton Managing Director and co-founder, Adam Cowburn, says: “Expanding our presence to London gives Alton a stronger foothold in Europe, one of the most dynamic aviation markets worldwide. We are delighted to welcome Augusto as Director of our London base. His experience and insight will be instrumental as we deepen our relationships with clients across the UK and Europe.” 

Throughout his career, Ponte has advised airlines, aerospace companies, and defence organisations on strategic and financial engagements, with expertise spanning performance improvement, operational transformation, corporate restructuring, and due diligence. Before Alton, he was Director of Strategy and Planning at Airline Management Group (AMG) and previously worked at major consultancies. 

Viansson Ponte commented on his appointment: “I have long admired Alton’s impressive growth and the reputation it’s built as a trusted aviation advisor. The London presence further enhances the firm’s ability to offer on-the-ground support to clients across the aviation value chain, including airlines, lessors, MRO providers, investors, airports, and OEMs.” 

About Alton Aviation Consultancy
Alton Aviation Consultancy is a global advisory firm serving the aviation and aerospace industries with offices in New York, Dublin, Dubai, Hong Kong, Beijing, Tokyo, and Singapore.

(Source: Alton Aviation Consultancy)

New China-Vietnam air routes spur travel boom

SINGAPORE, 13 October 2025: Digital travel platform Agoda has revealed strong growth in interest in travel between China and Vietnam, underlining deepening tourism ties between the two countries following the launch of new flight connections.

According to searches made on Agoda, Chinese travellers’ interest in Vietnam increased by 90% between July and August 2025 compared to the same period in 2024.

The rise in travel interest follows the launch of new direct flight connections between Hanoi and selected destinations in China, such as Ningbo, Chengdu, Shanghai and Xi’an, that have made travel more convenient.

With the increase in flight options, Hanoi is particularly poised to become a major draw for Chinese travellers, with Agoda data revealing that Chinese travel interest in the Vietnamese capital has grown 89% year on year.

Vietnam’s National Statistics Office also reported that China was the leading source market for international arrivals to Vietnam in August 2025, accounting for a quarter of all inbound visitors.

Vietnamese interest in travelling to China followed a similar pattern, with searches up 50% year-on-year for the July–August 2025 period.

Vietnamese are increasingly looking to take advantage of the new flight routes to explore their northern neighbour for their next getaway. Travel interest in Ningbo increased 77%, Chengdu 20%, Shanghai 68%, and Xi’an 130%, reflecting a growing curiosity for cultural exploration in both metropolitan hubs and lesser-known destinations.

 Agoda Country Director, Vietnam, Vu Ngoc Lam, commented:

“Vietnam is attracting more Chinese visitors by unlocking opportunities through improved flight connectivity, paving the way for travellers from China to discover Vietnam’s rich culture and landscapes, and for Vietnamese to explore China in return. Agoda is excited to play a role in connecting the two countries, making it easier for travellers to plan, book, and enjoy seamless journeys across the border.”

(Source: Agoda)

Shangri-La Tanjung staff win Stelliers Awards

KOTA KINABALU, 13 October 2025: Shangri-La Tanjung Aru, Kota Kinabalu, congratulates two of its colleagues who have been recognised at the recent Stelliers Asia 2025 Hoteliers Awards.

From left: Joyce Murang, Quality Improvement & ESG Manager at Shangri-La Tanjung Aru, Kota Kinabalu, winner of CSR Hotelier of the Year, and Su Mon Fung, Landscaping Service Manager, Green Finalist at the Stelliers Asia 2025 Hoteliers Awards.

Joyce Murang, Quality Improvement & ESG Manager

Winner: CSR Hotelier of the Year 2025.
Recognised for her outstanding leadership in corporate social responsibility and environmental, social, and governance (ESG) initiatives that have made a meaningful impact on both the resort and local communities.

Su Mon Fung, Landscaping Service Manager

Green Finalist.
Honoured for her innovation and commitment to sustainable landscaping, fostering greener resort spaces that support biodiversity, environmental responsibility, and enhanced guest experiences.

“We are incredibly proud of Joyce and Su for achieving this recognition on such a prestigious platform,” said Shangri-La Tanjung Aru Kota Kinabalu GM Conor Hadlington. “Their dedication to sustainability, community, and quality improvement embodies the values we hold close as a resort. This honour is not only a celebration of their personal achievements, but also a testament to the spirit of our team and the positive impact we strive to create every day.”

The Stelliers Asia Awards shine a spotlight on the finest hoteliers across Asia, recognising exceptional individuals across leading international hotel brands. 

Their success not only reinforces Shangri-La Tanjung Aru’s commitment to purpose-driven hospitality and ESG leadership but also highlights the calibre of talent within the resort. These accolades reflect the dedication and passion of the team, whose efforts continue to shape a thoughtful, responsible, and guest-focused resort experience in Sabah.

From left: Joyce Murang, Quality Improvement & ESG Manager at Shangri-La Tanjung Aru, Kota Kinabalu, winner of CSR Hotelier of the Year, and Su Mon Fung, Landscaping Service Manager, Green Finalist at the Stelliers Asia 2025 Hoteliers Awards.

(Source: Shangri-La Tanjung Aru, Kota Kinabalu)

CTS adds event ticketing to travel offer

SINGAPORE, 13 October 2025: Custom Travel Solutions (CTS), a global leader in private-label travel subscription platforms, has announced the launch of its newest innovation: Ticketing & Events, which takes CTS beyond travel and into the world of live entertainment.

In partnership with Tickitto, a live event and ticketing platform, CTS clients and their members now have seamless access to concerts, sports, theatre, and cultural events — all integrated into the CTS ecosystem. 

Custom Travel Solutions CEO Mike Putman

This collaboration ensures unmatched global inventory, real-time availability, and instant confirmation, making CTS the go-to solution for brands and communities that want to deliver both travel and lifestyle experiences within one membership.

From travel to tickets

The Ticketing & Events module connects members to:

  • Sold-out concerts from icons like Taylor Swift, Beyoncé, and Bruce Springsteen
  • Broadway blockbusters, including Hamilton, Wicked, and The Lion King
  • Courtside NBA action and front-row NFL rivalries
  • Bucket-list baseball moments at iconic stadiums
  • Comedy shows, family favourites, and cultural gems across the country

With verified secure tickets, member pricing, and instant confirmation, members can avoid unreliable resellers and never miss out on a must-see event. By combining travel and experiences, CTS delivers tangible, everyday value while deepening emotional engagement between brands and their members.

“At CTS, our mission is to make loyalty come alive for our partners and their members,” said Custom Travel Solutions CEO Mike Putman. “Travel is powerful, but experiences create lifelong memories. By adding Ticketing and Events to our platform, we’re giving clients a way to keep members engaged not just during a trip, but every weekend, every season, every big cultural moment.”

This expansion reflects CTS’s “one-stop-shop” philosophy for private-label travel platforms. With Ticketing & Events, clients can now offer a truly comprehensive membership experience—seamlessly blending travel, lifestyle, and entertainment into one unified solution.

About Custom Travel Solutions
Custom Travel Solutions is a provider of private-label travel subscription and loyalty platforms. Based in Greenville, South Carolina, CTS powers global brands with customizable, white-label solutions that deliver exclusive travel, lifestyle, and loyalty benefits. With innovative modules like Ticketing & Events, CTS continues to redefine how companies engage, reward, and retain their customers.

(Source: Custom Travel Solutions)

Sports beyond the spa transform Samui

BANGKOK, 10 October 2025: Koh Samui is entering a new era as one of Asia’s most dynamic integrated wellness and sports tourism destinations. 

Moving beyond its identity as a luxury island escape, Samui is embracing global trends that merge wellbeing, active living, and performance — redefining how travellers experience health and connection.

(Left to Right) Taya Rogers (Thai actress), Phimlanya Chuenpanichayakul (Account Director of Delivering Asia), Marcelo Fonseca (Director of Marketing and Business Development at Maraleina Group), Mika Chunuonsee (Former Thai national footballer and Business Development Manager at Maraleina Group).

Thailand continues to lead Asia’s wellness economy, with tourism as its driving force. From yoga retreats and spa resorts to medical clinics and longevity centres, the country’s wellness offerings are expanding rapidly. 

At the centre of this growth, Koh Samui is emerging as a destination where tropical serenity meets transformative wellness and sports innovation.

These opportunities were at the forefront of the recent C9 Sessions – Koh Samui Wellness Tourism “Beyond the Spa”, which brought together global experts and investors to explore how the island can evolve into Asia’s new model for holistic wellbeing and active lifestyle travel.

Horwath HTL Health & Wellness, Founder and CEO of GOCO Hospitality and Managing Director  Ingo Schweder.

“In the global wellness economy, we’re now larger than fashion or pharmaceuticals,” said Schweder. “But real success depends on integrity — not wellness washing. Guests today expect authenticity and results. Koh Samui has the opportunity to set new benchmarks by developing properties that deliver measurable outcomes, whether in wellness, longevity, or performance.”

Schweder identified longevity medicine, precision health, and spiritual wellbeing as key growth areas, supported by a rising demand for meaningful, results-oriented experiences that integrate health across all aspects of hospitality.

Maraleina Sports Resort – FIFA standard-sized pitches.

A driving force behind this evolution is the Maraleina Sports Resort, one of the island’s most ambitious projects. Spanning more than 140 rai, the development combines five pillars — football, swimming, fitness, racquet sports, and family — with world-class facilities including FIFA-standard pitches, high-performance gyms, and recovery zones designed for athletes and wellness travellers alike.

“Our vision started with a passion for sport and a belief in Samui’s potential,” said Maraleina Group Director of Marketing and Business Development Marcelo Fonseca. “What began as a dream to create opportunity for local youth through Samui United has grown into a full ecosystem connecting wellness, community, and family. Millennials and Gen Z travellers aren’t just seeking relaxation — they want to move, connect, and take charge of their own wellbeing. Sport is becoming the gateway to their wellness journey.”

Fonseca’s partnership with the Paris Saint-Germain Academy positions Koh Samui within an elite international sports network, offering young Thai athletes the chance to train at global standards while elevating the island’s profile as a destination for health-minded visitors.

Former Thai national footballer and Business Development Manager at Maraleina, Mika Chunuonsee, believes the impact sports have on the community is central to Samui’s story.

“Sports tourism is about people and purpose,” said Chunuonsee. “Through Samui United, we’re building opportunities for local players and inspiring youth across the island. But it’s also about engaging visitors who want more than sightseeing — they want to train, play, and recover in a place that shares their lifestyle values. Samui offers that perfect blend of authenticity and ambition.”

As global travel continues to evolve, the convergence of wellness and sport is reshaping how destinations compete. Hybrid concepts — where recovery meets performance, and mindfulness meets movement — are becoming powerful differentiators.

 Thailand’s wellness market is valued at THB1.4 trillion in 2023, driven by strong growth in wellness tourism.

“The convergence of wellness and sport gives Samui year-round vitality,” said C9 Hotelworks Managing Director Bill Barnett.

 “These segments aren’t seasonal. They bring resilience, attract international travellers, and move Samui beyond traditional leisure. With its natural assets and innovative projects, the island is well-positioned to become Asia’s next wellness and active lifestyle capital.”

From luxury longevity resorts to grassroots football academies, Koh Samui’s transformation reflects a global shift in travel — one driven by wellness, community, and the pursuit of better living.

(Source: C9Hotelworks)