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Malaysia back at ITB Berlin promoting tourism

BERLIN, 10 March 2023: Malaysia’s Ministry of Tourism, Arts and Culture (MOTAC) and its agency Tourism Malaysia participated once again in the World’s leading travel trade show, Internationale Tourismus-Borse (ITB) Berlin, hosted 7 to 9 March 2023.

The three-day event held at Berlin ExpoCentre City (Messe Berlin) attracted tour content providers and tour operators from 125 countries. This year marked the 50th participation of Tourism Malaysia since it first joined the B2B travel show in 1972.

This year’s Malaysia delegation to ITB Berlin comprised seven state tourism boards, 15 tour operators, 15 hotels and resorts, and three tourism-related services. Sixty-eight participants representing 40 organisations joined the Tourism Malaysia Pavillion.

The Malaysia delegation was led by Datuk Mohd Zamri Mat Zain, Deputy Secretary General (Tourism), MOTAC who was accompanied by Dato’ Zainuddin Abd Wahab, Director General of Tourism Malaysia, and Dato’ Dr. Ammar Abd Ghapar, Senior Director of Tourism Malaysia’s International Promotion Division (Americas/Europe/Oceania).

Datuk Mohd Zamri Mat Zain commented: “ITB continues to be one of the best platforms for Malaysian tourism players to meet up with German and European outbound agents and airlines, where we get to share the latest information on Malaysia’s tourism products and new tourist attractions in our effort to revive the tourism industry further.”

He also emphasised Malaysia’s unique ecotourism destinations and community-based tourism to be highly interesting to the European market.

In conjunction with ITB Berlin 2023, Tourism Malaysia introduced a new video part of its latest campaign, “Soul of Malaysia.” It was launched together with its new release of three main brochures, namely Malaysia Travel Guide, Nature & Adventure, and Island & Beaches in the German language. Three state tourism boards attending ITB Berlin also launched their new products and campaign, namely Gombak Hulu Langat Geopark by Tourism Selangor, Langkawi Green Geopark Package by Langkawi Development Authority (LADA), Sabah.

Tourism Board ́s new destination branding, Feel Sabah, North Borneo and Visit Melaka Year 2024 introduced by Melaka Tourism.

Since its full reopening of international borders, Malaysia has recorded 10.07 million tourist arrivals and earned MYR28.2 billion (EUR6.1 billion) in tourist receipts in 2022, surpassing its initial target of 9.2 million international tourist arrivals. In 2023, Malaysia is targeting 16.1 million international tourist arrivals and earnings of MYR49.2 billion (EUR10.5 billion) in tourist receipts.

Particularly in December 2022, Malaysia recorded 10,764 German tourist arrivals, which translates to a significant growth of 31.3% compared to 8,197 arrivals in December 2019.

Malaysia welcomed 57,780 German tourist arrivals in 2022, compared to 130,221 arrivals in 2019. With enhanced air connectivity and promotional efforts in 2023, Tourism Malaysia looks forward to achieving exponential growth in the German outbound travel market.

MATTA strengthens links with Europe

BERLIN, 10 March 2023: The Malaysian Association of Tour and Travel Agents (MATTA) signed Memorandums of Understanding with three European Tour and Travel Agency Associations during ITB Berlin, 7 to 10 March.

It achieves a new level of cooperation between Malaysian tourism stakeholders and their European counterparts.

MATTA President Tan Kok Liang and the presidents of the following European travel trade associations signed memorandums:

• Anne-Marjut Väänänen, president of the Association of Finnish Travel Industry (SMAL)
• Pawel Niewiadomski, president of the Polish Chamber of Tourism (PIT)
• Kulli Karing, president of the Estonian Travel and Tourism Association (ETFL)

The signing was witnessed by:
• HE Dr Adina Kamarudin (Ambassador of Malaysia to the German Republic);
• The Honorable Christina Liew (Minister of Tourism, Culture and Environment Sabah);
• The Honorable Loh Tze Yee (Perak State Executive Council of Tourism, Industry, Investment and Corridor Development);
• The Honorable Hee Loy Sian (Selangor State Executive Council of Tourism & Environment)

The memorandums place sustainable tourism as the centre of future growth and also focus on enhancing consumer awareness of Malaysia as a safe and attractive holiday destination in Polish, Finnish and Estonian outbound travel markets.

This agreement with the global travel agency associations builds on existing collaboration between the organisations to keep geared towards restoring consumer travel confidence.

“I am excited to work very closely with our European counterparts to further develop inbound travel potential into Malaysia. We will be developing new marketing and communication strategies to meet the demands for high-value tourism products,” said MATTA president Tan Kok Liang.

“Southeast Asia is inexpensive for European travellers, but costly airfares and limited connectivity hinder travel. They are the biggest obstacles for those looking to travel to our region. We hope this renewed interest in Malaysia and the region will encourage airlines to establish more direct routes”.

MATTA has participated independently at ITB Berlin since 2018 and has negotiated several Memorandums of Understanding with counterparts from high-potential source markets. It is also a member of the European Travel Agents and Tour Operators’ Associations (ECTAA)

“Our participation in ITB Berlin and our commitment to the European market strongly underlines our sustainable tourism strategy, which we believe will be key to the future of our nation, its people and our economy in the long term,” the MATTA president added.

TG releases summer flight schedule

BANGKOK, 10 March 2023:Thai Airways International released details of its summer flight schedule effective from 26 March to 28 October on Thursday.

The good news is more flights are scheduled to five cities in China which should boost leisure travel arrivals out of Kunming, Guangzhou, Chengdu, Shanghai and Beijing.

Mekong region tourism operators will be disappointed with THAI’s decision to hand over all its flights to four neighbouring countries to its loss-ridden subsidiary airline Thai Smile. It provides flights to Cambodia, Laos, Vietnam and Myanmar. Last month the national airline’s board said it would merge Thai Smile into the parent company to stem heavy losses.

The airline will operate flights to 39 destinations worldwide with increased frequencies on selected routes.

Intercontinental routes (return flights):

1. Bangkok – London: Twice daily.

2. Bangkok – Paris: Daily.

3. Bangkok – Zurich: Daily.

4. Bangkok – Frankfurt: Twice daily.

5. Bangkok – Munich: Daily.

6. Bangkok – Copenhagen: Daily.

7. Bangkok – Stockholm: Daily.

8. Bangkok – Sydney: Daily.

9. Bangkok – Melbourne: Twice daily.

Regional routes (return flights):

1. Bangkok – Tokyo (Narita): Twice daily (increases to triple daily from July 2023).

2. Bangkok – Tokyo (Haneda): Twice daily.

3. Bangkok – Nagoya: Daily.

4. Bangkok – Osaka: Daily. (increases to twice daily from 1 July 2023)

5. Bangkok – Fukuoka: Daily.

6. Bangkok – Sapporo: Daily. (until 30 April 2023)

7. Bangkok – Manila: Twice daily.

8. Bangkok – Seoul: Triple daily.

9. Bangkok – Taipei: Daily. (increases to twice daily from 1 July 2023).

10. Bangkok – Hong Kong: Twice daily (increases to triple daily from 1 July 2023).

11. Bangkok – Singapore: 25 flights per week. (Flight TG403/413/409 depart from Bangkok every day and TG407 every Monday, Thursday, Friday and Sunday).

12. Bangkok – Jakarta: Twice daily.

13. Bangkok – Denpasar: Daily.

14. Bangkok – Kuala Lumpur: Twice daily.

15. Bangkok – Mumbai: 11 flights per week. (Flight TG317 departs from Bangkok daily and TG351 every Monday, Wednesday, Friday and Sunday).

16. Bangkok – Delhi: 22 flights per week (Flight TG323/315/331 depart from Bangkok every day and TG335 every Friday).

17. Bangkok – Bengaluru: Daily.

18. Bangkok – Hyderabad: Daily.

19. Bangkok – Chennai: Daily.

20. Bangkok – Kolkata: Daily.

21. Bangkok – Dhaka: 10 flights per week (Flight TG321 departs from Bangkok every day and TG339 every Tuesday, Thursday, and Sunday)

22. Bangkok – Lahore: Five weekly flights every Tuesday, Thursday, Friday, Saturday and Sunday.

23. Bangkok – Islamabad: Four flights per week every Monday, Wednesday, Friday and Saturday.

24. Bangkok – Karachi: Five weekly flights every Tuesday, Thursday, Friday, Saturday and Sunday.

25. Bangkok – Jeddah: Five flights per week every Monday, Tuesday, Wednesday, Friday and Sunday.

Flight operations to destinations in the People’s Republic of China starting 1 March 2023 (round trip):

1. Bangkok – Kunming: Twice weekly flights every Friday and Sunday.

2. Bangkok – Guangzhou: Triple weekly flights every Monday, Wednesday and Saturday.

3. Bangkok – Chengdu: Twice weekly flights every Tuesday and Thursday.

4. Bangkok – Shanghai: Four weekly flights every Tuesday, Wednesday, Friday and Sunday.

5. Bangkok – Beijing: Triple weekly flights every Monday, Thursday and Saturday.

Ex-PATA CEO claims colonialism thrives

SINGAPORE, 10 March 2023: Thriving colonialism in Asia in the form of preferential treatment of western, usually white male executives, is a commonly accepted practice in Asia, says former Pacific Asia Travel Association CEO Liz Ortiguera in a hard-hitting opinion column in Wednesday’s Skift news edition. 

Claiming colonialism has had a complex impact on Asian women’s career progression, Ortiguera lists it as one of the biggest obstacles the Asian continent presents for women working in travel and tourism.

Liz Ortiguera.

She made the comments just weeks after resigning from the PATA CEO post after completing just one year and 10 months of her three-year contract. She was the first female PATA CEO in the association’s 72 years.

Featured in Skift’s edition for International Women’s Day, she asserted: “On one hand, colonial powers introduced Western education and corporate opportunities that allowed some women to pursue careers outside of traditional gender roles. Unfortunately, colonialism also reinforced patriarchal business cultures and created multi-layered, deep socio-economic power disparities.”

Her guest column claimed colonialism contributed to white male executives favouring their own for promotions and assignments and the discrimination toward Asian female job seekers.

“This sense of entitlement can also enable the pursuit of corrupt self-interests. It also makes Asian women feel that leadership roles are not attainable.”

She highlighted the plight of articulate Asian women who can suffer backlash and the label “disrespectful” when just voicing their opinion, asking a question and speaking as an equal.

Her column changes tack, honing in on the bias against short people. A study published in the Journal of Applied Psychology found that taller individuals were perceived as having greater leadership potential than shorter individuals.

“In reality, aspects such as communication skills, experience and track record should factor more strongly. Look at the following leaders shorter than 5’5”: Ruth Bader Ginsberg, Corazon Aquino, Angela Merkel, Jack Welch and Desmond Tutu.

“How many other great leaders might we have if this caveman-era bias weren’t prevalent? The world needs more petite, rational leaders and less of the tall, angry, shouting version.”

She rounds off her viewpoint by urging the tourism and travel industry to enact a zero-tolerance policy against sexual harassment and overt bias.

As for helping women in Asia overcome the challenges they face in landing executive roles in the travel industry,” she leads off with a list of solutions; among them, “avoid man-els — all-male panels — and all-white panels in Asia.” 

For the full viewpoint, visit: https://skift.com/2023/03/08/asia-presents-even-steeper-challenges-for-female-travel-leaders-today/

Liz Ortiguera is the founder of Bridge Experiences, a marketing consultancy company. A veteran travel and corporate business executive, she’s held roles at Merck and American Express Global Business Travel before joining PATA in May 2021 as its first female CEO.

(Source: Skift)

NCL to triple ships in the Asia Pacific

SINGAPORE, 9 March 2023: Norwegian Cruise Line (NCL) will, for the first time, deploy three ships – Norwegian Spirit, Norwegian Sun and Norwegian Sky – to the Asia Pacific in 2024 and 2025, tripling NCL’s offering in the region.

Norwegian Spirit will also return to Australia and New Zealand for her third consecutive season.

“Our expanded presence in the Asia Pacific is a testament to our long-term commitment to this region and its importance to our company as both a source market and a destination,” said Ben Angell, MD and VP for NCL in APAC. “I’m thrilled that guests from all over the world will have more choice than ever to explore our stunning region and that more Asia guests will have the opportunity to experience the NCL difference while cruising from their very own doorstep.”

Asia

Sister ships Norwegian Sun and Norwegian Sky will debut in Asia for the first time, offering an extensive eight-month season from October 2024 through May 2025. Both more intimate ships at 1,936 and 2,004 guest capacity, Norwegian Sun and Sky can access smaller ports, allowing port-rich and country-intensive itineraries that typically feature one or fewer sea days and overnight stays to maximise guests’ time on the ground. They will be joined in the region by Norwegian Spirit, with one dedicated Asia sailing and a repositioning cruise from Australia to Asia. Norwegian Sky will make NCL’s first port of call to Akita, Japan, in October 2024.

Highlights include:

· A collection of coveted Japanese spring cherry blossom cruises aboard Norwegian Sky together with stunning Japanese autumn foliage cruises aboard Norwegian Sun

· A suite of country-intensive Asia cruises aboard Norwegian Sky and Sun, taking guests deeper into captivating destinations in Japan, Malaysia, Indonesia and the Philippines.

· A 14-day Asia: Thailand, Vietnam & Indonesia cruise from Bali to Singapore in December 2024 via lesser-known Indonesian islands aboard Norwegian Spirit

· A 17-Day Asia; Maldives, Thailand & Seychelles Extraordinary Journey from Mauritius to Singapore across the Indian Ocean

Australia, New Zealand & South Pacific

Following her tremendously successful debut Down Under, Norwegian Spirit will return to Australian and New Zealand waters for her third consecutive season from October 2024 through March 2025, offering a brand-new sailing from Australia to Asia and her ever-popular 12-day open-jaw cruises between Sydney and Auckland. In addition, the ship will make NCL’s first port of call to Rarotonga, Cook Islands, in November 2025.

Highlights include:

· A 14-day Australia: Brisbane, Cairns, Lombok & Darwin cruise from Sydney to Bali in December 2024 via the remarkable Great Barrier Reef, including an extended overnight stay in Bali

· Two Extraordinary Voyages in the South Pacific between Sydney, Australia and Papeete, Tahiti, via the idyllic islands of French Polynesia, Samoa, New Caledonia and Vanuatu, departing November 2024 and March 2025

· Plus: A 16-day South Pacific: Fiji, Moorea & Samoa cruise from Papeete, Tahiti to Auckland, New Zealand in November 2025, including NCL’s very first call to Rarotonga, Cook Islands

These sailings and more are now available to book. For more information about NCL’s award-winning 18-ship fleet and worldwide itineraries, or to book a cruise, contact a travel professional, call Hong Kong on +852 800 901 951 and Southeast Asia on +65 3165 1680 or visit www.ncl.com.

(Your Stories: NCL)

Resort World One sails to Penghu

HONG KONG, 9 March 2023: Resorts World Cruises confirms its flagship Resorts World One will call at Penghu, a collective name for nearly 90 islands, every Tuesday, commencing 11 April 2023.

 It will enhance the value of the four-day/three-night cruise, which features two destinations as part of the itinerary for sailings departing from Kaohsiung and Hong Kong.

Penghu is located off the east coast of Taiwan, which can only be reached by air and ferries. Famed for sandy beaches, clear waters and abundant marine life, it’s a popular destination for snorkelling, fishing and island-hopping boat tours.

Guests can also explore the historic Magong city, renowned for its rich heritage and culture with breathtaking natural scenery. Penghu is also famous for seafood delicacies and local dried seafood sold in its markets.

Shore excursions can be made to Baisha Island, famous for the Baoan Temple, where a 200-year-old Banyan Tree covers 660 square metres of land and beaches such as Shili and Sanshui.

The Resorts World One Kaohsiung homeport cruise deployment from 4 April 2023 will feature 78 voyages. The first four-day/three-night cruise departs from Kaohsiung on 10 April 2023 and arrives in Penghu the next day.

For guests departing from Kaohsiung, the four-day/three-night cruise will depart on Monday, visiting Penghu on Tuesday and Hong Kong on Wednesday before returning to Kaohsiung on Thursday. Cruise fare starts from TWD6,900 onwards per guest based on twin-sharing.

Hong Kong passengers have additional choices of a three-day/two-night cruise to Kaohsiung departing every Wednesday and a three-day/two-night weekend cruise on the high seas departing every Friday.

MTCO launches revamped website

BANGKOK: Mekong Tourism Coordinating Office released on Wednesday its re-imagined website with a range of new digital elements targetting a wider audience – consumer travellers, academics, researchers and sustainable tourism advocates.

Managed by MTCO, the new-look mekongtourism.org aims to position itself as a major online starting point and research asset for travel and tourism in Cambodia, China, Laos, Myanmar, Thailand and Vietnam.

Suvimol Thanasarakij, executive director of the Mekong Tourism Coordinating Office (MTCO) (Photo credit: TITC.)

Commenting on the new website, MTCO executive director Suvimol Thanasarakij said it was easier to navigate and offers a quicker search response. The site has been designed to deliver mobile responsiveness and compatibility. It works efficiently on a desktop, tablet or mobile phone platform.

For travellers, there are specialist sections on festivals in the six countries, farm and community tourism, markets, caves, palaces, motorbike travel and ethical tourism.

“The Mekong Tourism Coordinating Office has revamped the official Mekong Tourism website, MekongTourism.org, to help the whole region bounce back after three difficult years,” said Suvimol. “We are proud to present a new website focusing on responsible, sustainable and inclusive tourism that gives back.”

There is also a library of the latest tourism-related research papers by UNWTO, ADB, WTTC and various corporate organisations for students, researchers and academics.

The MTCO’s signature event, Mekong Tourism Forum, takes place from 25 to 27 April in Sihanoukville in Cambodia. Registration can be completed on the website. Visit MekongTourism.org.

MATTA Fair attracts top tour operators

KUALA LUMPUR, 9 March 2023: Ice Holidays (also known as Golden Destinations [GD]), Apple Vacations, and Andalusia Travel confirm their strong support and participation in the MATTA Fair due to take place from 17 to 19 March 2023 at the 52nd Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur.

Golden Destinations has booked 86 booths at the MATTA Fair located at International Hall (Level 3). Apple Vacations has 52 booths booked, and Andalusia Travel has 26. Both are located in the International and Umrah Hall (Level 2).

From left to right: Mita Lim, Managing Director of Golden Destination; Rocky Kho, MATTA Fair Organising Chairman; Mohammad Faeez Mohamad Fadhlillah, MATTA Fair Organising Committee; Hajah Ida Riswana binti Idris, Director of Andalusia Travel & Tour; Dato’ Sri Kohsan, Managing Director of Apple Vacations

Golden Destinations and Apple Vacations offer visitors a selection of overseas vacation packages featuring deals and holiday packages for travel consumers visiting the fair. Since the epidemic lockdown, the demand for Umrah has increased significantly. Andalusia Travel is a single platform offering travel bargains for Muslim pilgrims preparing to perform Umrah.

Golden Destinations work closely with tourism boards such as Dubai, Hong Kong, Korea, Taiwan, and Japan (Fukuoka). It also collaborates with Malaysia Airlines, Air Asia, Cathay Pacific, Fiji Airways, Singapore Airlines, Scoot Airways and MY Airline ticketing booths.

Customers will receive GD Points when signing up for GD travel packages, which can be redeemed for various travel essentials, including GD Premium Luggage, GD Trolley Luggage, Hand Carry Bag, Travel Adapters, Umbrellas, Massage Pump, Water Bottle & Luggage Weighing Scale and many more.

Apple Vacations’ classic and emerging packages to Europe and western countries are expected to be popular. The company will present “Sensational South America”, “Alaska Cruise and the Canadian Rockies” holiday packages.

With the rapid development of the Muslim Tourism market and the Umrah pilgrimage, Andalusia Travel & Tours is upgrading its efforts to enhance the Muslim tourism industry further.

Admission to MATTA Fair is free. The fair is open from 1000 to 2100 for three days, Friday to Sunday, 17 to 19 March. Website  www.matta.org.my

Khiri Travel reopens Myanmar tours

BERLIN, 9 March 2023: Khiri Travel, a major destination management company in Southeast Asia, says it is time to return to Myanmar after a pause following the military coup that swept aside the democratically elected government on 1 February 2021.

According to an announcement posted on its website and timed to coincide with the opening of ITB Berlin on 7 March, Khiri Travel says it “retained staff there throughout the Covid tourism shutdown and despite the military coup.”

The company’s founder, Willem Niemeijer, opened the office in Yangon in 2011 and established what is flagged as a “sustainable” Myanmar DMC that “believes travel is a force for good.”

For 2023, Khiri Travel says it is once again offering package tours to Myanmar, and it is not alone. A check of popular DMC websites such as Asian Trails, Exo Travel and Discova shows they, too, have Myanmar tours on offer. Few, if any, bookings have materialised since the military coup in 2021. Diethelm Travel flags Myanmar tour opportunities as “TBA” on its website. Destination Asia removed Myanmar from its drop-down list of countries featured on its website in mid-April 2021 with no further updates. It concentrates on selling tours to four Mekong region countries Thailand, Vietnam, Laos and Cambodia.

Khiri Travel’s announcement presents the familiar justification for doing business in Myanmar post-military coup.

“We recognise the undesirable humanitarian and political situation in Myanmar. However, we believe Khiri Travel can and should be able to organise trips into Myanmar, as it will help bring at least a small degree of income and hope to local people. Arranging any trip to Myanmar does not imply tacit approval of the ruling regime.”

According to the announcement, Khiri Travel will limit the number of Myanmar destinations on its books to the classic old favourites –  Yangon, Mandalay, Bagan, Inle Lake, Ngapali Beach and Wa Ale in the Mergui Archipelago.

It lays down the ground rules.

It will only offer trips to the ‘core’ tourist destinations mentioned above for safety reasons.

Khiri and its overseas partners will familiarise guests with their governments’ latest travel advisories.

Guests must buy adequate travel insurance.

Wrapping up its announcement Khiri pledges “only to run trips that, to the greatest extent possible, help local small and medium-sized businesses and independent guides in Myanmar.” Critics will point out that it is almost impossible to ensure tourist dollars will not feather the military junta’s nest. The military’s tentacles extend to every facet of tourism earnings, from airlines and hotels to travel companies, ports and airports services and the vast and lucrative gems and casino ventures.

Since the military coup in February 2021, Myanmar’s political, economic, and humanitarian crisis has escalated, with reports indicating nearly 3,000 citizens were killed, about 17,000 detained, and more than 1.5 million displaced.

Q&A: MTCO chief’s take on gender equality

BANGKOK: To mark International Women’s Day (IWD) on 8 March 2023, Asia’s largest international hotel operator, Accor, grasped the opportunity to reiterate its commitment to ensuring gender equality, wage parity and protecting women’s rights.

But the challenges of gender inequality in the workplace impact all sectors of the tourism industry in the region, large and small, not just the high flyers; airlines and global hotel corporations.

Suvimol (Dee) Thanasarakij.

International Women’s Day has been celebrated for over a century, but more than ever, the quest for gender equality and eradicating sexism in the workplace remains the ultimate goal.

How does it impact Asia’s tourism industry? It certainly involves every industry sector and impacts the aspirations and dreams of millions of women who strive to succeed and become CEOs and industry leaders on merit alone.

We asked the Mekong Tourism Coordinating Office executive director Suvimol (Dee) Thanasarakij, to share her views on the challenges the tourism industry faces to end gender discrimination in the workplace.

(Q) What would be the direction to take to ensure gender discrimination ends in tourism?

(A) “The main role of women by nature is being a wife, a mother and often a “household manager”. Some organisations are reluctant to hire pregnant women or women with young children. They feel these people tend to be distracted by the baby/children and cannot perform at their highest capacity. Pregnant women have a lower chance of getting a job offer. During pregnancy, companies believe they will have to deal with a maternity leave request. It could also lead to the position becoming vacant again.

There is a need to ensure women with young children and pregnant women are not disadvantaged when applying for jobs. This negative mindset has to be fixed. The value of women should be recognised. Changing this perspective requires much work and cooperation among the public and private sectors and the community to set the right policy to achieve gender equality.

(Q)  Have you encountered gender inequality during your spell at MTCO, and how would you advise women aspiring to head tourism-related businesses, associations or NGOs?

At MTCO, the GMS member countries ensure equal and fair treatment for both men and women. However, I know that there is a gender inequality issue almost everywhere. Although women represent more than half of the workforce in the tourism sector, only 20% hold management positions. And only 8% hold high positions with high responsibilities. These figures clearly show that the role of women in the tourism sector is underrated, and women are not given equal opportunities and access to career growth compared to men.

Women in tourism are seen as providing a supporting role rather than a leading role. Part of the reason is that women must prioritise their families. That’s why we often see women doing seasonal or informal jobs to allocate more time for families. As a wife and a mother, I deeply understand and sympathise with them. I faced these challenges and struggled to overcome them for several years. I am one of many women having a career dream to pursue while having a strong determination to be a good mother and wife. It’s tough.

My advice (especially if you are a wife and a mom) is: Do the job you love that allows you to have a work-life balance, allowing you to work from home or work hybrid. This would allow you to work flexible hours while spending quality time with the family. If you have a work-life balance, you can remain working for long enough to grow in your career and expand your network. Above all, the family remains our top priority.

(Q) Are there examples of discrimination in tourism that cause you great concern?

(A) I am concerned about sexual harassment in the hospitality and travel industry. Workers in bars, restaurants, clubs and hotels experience sexual harassment so often that it becomes common.

Some people don’t treat staff in bars, clubs and hotels professionally and respectfully. I urge authorities to strengthen the law around sexual harassment and reinstate an employer’s duty to protect staff from abusive clients.

Sexual harassment also occurs on other occasions during working hours, such as at social functions where people mingle and gather. I would urge each individual to treat one another professionally. Particularly in Asian culture, being cautious about physical contact is essential.

Other inequalities are unequal benefits and salaries for men and women. Women are often given lower pay than men, although they are in the same position and responsibilities. In many countries in Asia, maternity leave is short.

(Q) Do you have specific comments on discrimination in Asia’s tourism workplace?

(A) Asian women are brought up to be polite, not to voice their thoughts and keep quiet. Although I am proud to be Asian, unfortunately, Asian women are often seen as unfit for leadership roles compared to men and women from western countries.

It is one of the challenges for Asian women who pursue leadership roles. However, I have seen positive progress over the years, as several Asian women have succeeded and are outgoing and outspoken. The gap between Western and Asian women has become narrower, but the inequality between men and women still exists.

Achieving gender equality needs a lot of work from all sectors, not just in the tourism sector. It requires genuine determination to make it happen and walk the talk.