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PATA: Hurdles remain on path to recovery

BANGKOK, 1 June 2023: Updated forecasts for 39 Asia Pacific destinations, released by the Pacific Asia Travel Association (PATA) Wednesday, show a robust increase in aggregate international visitor arrivals (IVAs) under each of three scenarios in 2023, with strong annual growth continuing to the end of 2025.

Sponsored by Visa and with data and insights from Euromonitor International, this suite of reports builds on the current forecasts by delving deeper into the changing dynamics of travel and tourism into and across the Asia Pacific region at the single destination level facilitating the development of appropriate strategies over the next three years.

Predicted international arrivals in 2023 range from 705 million under the mild scenario to 516 million under the medium scenario, and almost 390 million under the severe scenario, equating to visitor numbers in 2023 that exceed that of pre-pandemic 2019 by 3.3% under the mild scenario, but still nearly 25% short of it under the medium scenario, and some 43% behind it under the severe scenario.

By the end of 2024, the 2019 benchmark level of international visitor arrivals (IVAs) will be exceeded even further under the mild scenario and by 6.7% under the medium scenario, with both positions increasing in strength to 2025. Under the severe scenario, however, IVAs in 2025 is still predicted to fall short of the 2019 level by some 10%.

In this just-released series of the ‘Asia Pacific Destination Forecasts 2023-2025’, PATA covers each of 39 destinations in much greater detail, focusing on source markets and air capacity changes in each case. One source market of particular interest, of course, is mainland China. These most recent forecasts indicate strong annual growth rates are expected in 2023 under each of the three scenarios but not passing the 2019 volumes until 2024 under the mild and medium scenarios.

Despite strong annual increases in arrivals from mainland China to Asia Pacific destinations, under the severe scenario, that number is still expected to lag the 2019 peak by around 6% by the end of 2025.

Pacific Asia Travel Association chair Peter Semone points out: “While these forecasts are extremely encouraging, hurdles remain, and the travel and tourism sector will require ongoing vigilance and operational flexibility as these issues present themselves over the coming years. Even though Covid-19 outbreaks are no longer at the global pandemic stage, for example, it has not disappeared entirely, and we must come to grips with living with it for some time.”

He adds: “In addition, the conflict in Ukraine, a softening global economic outlook with rising inflation and the increased costs of international travel will all have to be dealt with in ways that satisfy the increasingly diverse demands of the traveller of both today and tomorrow.”

Visa head of cross-border & sales excellence, Asia Pacific David Fowler said: “Many headwinds lie ahead as traveller habits and preferences have changed substantially in a post-pandemic and hyper-digitalised world. Building data capabilities will continue to be a key investment area for the travel ecosystem as it navigates the shifts in travel patterns through data insights and, in turn, respond with data-backed customer engagement strategies.”

The PATA Asia Pacific Destination Forecasts 2023-2025 are now available on the PATA website at www.PATA.org/catalog.

How to choose a booking system

BANGKOK, 1 June 2023: Arival, a global leader in the tour and activities industry, launched a new guide this week aimed at helping tour operators choose a booking system.

This new report comes ahead of the Arival Activate event in Bangkok from 12 to 14 June. The report will be presented to delegates with educational sessions about the importance of tech and connectivity to grow their business.

The report follows a recent study by Arival, which found that nearly half of the surveyed tour operators were not using a booking system to secure customers. And 57% of these operators were small companies versus large companies (7%). However, 71% of small agencies wanted to grow their online bookings.

Arival CEO Douglas Quinby said: “Every tour, activity and attraction operator, no matter how small or large, should use an online booking system. The right technology saves companies time and money by helping them automate the routine tasks of running a tour or experiences business, so they can focus on what makes their operation special. Small agencies and tour operators are disadvantaged by not using booking systems because they can’t capture reservations online or manage their capacity in real-time as effectively as larger players. Our research shows that many smaller companies want to grow their online bookings but don’t know where to start when choosing a booking system. This guide provides an actionable roadmap and advice on making informed decisions about which system is right for them.”

The ‘How To Choose A Booking System’ report includes why every operator needs a booking system and what factors should be considered when evaluating different systems. It also details how to start the evaluation process and outlines key questions businesses should ask themselves before selecting a solution.

Vietravel Airlines launches charter flights

HANOI, 1 June 2023: Vietravel Airlines has expanded its international flight network by connecting Cam Ranh and Danang with Macau through daily charter flights supported by local tour operators in Macau.

Last week, Vietravel Airlines flight VU1337 departed from Macau International Airport (MFM) at 1340 and arrived at Cam Ranh International Airport (CXR) at 1445 with 220 passengers on board. It marked the start of daily charter flights after almost a three-year flight pause between the two countries due to Covid-19 restrictions.

It represents the second series of charter flights by Vietravel Airlines after successfully launching Cam Ranh – Daegu (South Korea) charter flights. The airline currently operates six domestic and two international routes, a mix of scheduled services on domestic routes and international charter flights.

Vietravel Airlines is the first tourist airline working with tour agencies and partners in Northeast Asia to operate charter flights from Taiwan, China, Korea and Japan. Vietravel Airlines will operate daily “scheduled charter flights” on the  Cam Ranh/Danang – Macau route for the summer timetable months up to October. All seats are allocated to partner travel agencies in Macau that handle package sales, including flights, hotels and land arrangements.

“As we spread our wings further, we are excited to introduce two new domestic routes: Hanoi to Cam Ranh and Danang, starting 26 May. These flights will offer a wider range of travel options and bolster Vietnam’s air transport capacity,” the airline said in a press statement.

Meanwhile, Vietravel Airlines added two new domestic routes on 26 May, Hanoi – Cam Ranh and Hanoi – Danang, starting with a daily flight on each route.

According to Vietnam’s General Statistics Office, the first quarter of 2023 showed a strong aviation and tourism market recovery, recording 2,699,500 international visitors. Of that total, 89.8% were airline passengers. The uplift by airlines increased by 29.4% when compared to 2022.

About Vietravel Airlines

Vietravel Airlines is a member of the Tourism and Aviation Group – Vietravel Corporation (Stock Code: VTR). The airline officially operated its first commercial flight on 25 January 2021, connecting Ho Chi Minh City and Hanoi. It flies Airbus A321 and Boeing 737 aircraft.

Chedi Katara welcomes GM

SINGAPORE, 31 May 2023: General Hotel Management Ltd has appointed Hani Akkari as the new general manager of The Chedi Katara Hotel & Resort in Doha, Qatar.

He has garnered over 17 years of experience in some of the world’s most renowned luxury hotels in Europe and the Middle East, starting in France in 2007 at Four Seasons Luxury Hotels and Resorts and Hilton Arc De Triomphe in Paris.

Most recently, he was appointed general manager of Fairmont Doha in Katara Towers, where his recent achievements include leading a dedicated team of hospitality leaders for the hotel’s iconic opening, which led to commercial success from hosting the 2022 FIFA World Cup.

The Chedi Katara is located in the Katara Cultural Village in Doha, Qatar.

ASAI Bangkok Sathorn debuts with a party

BANGKOK, 31 May 2023: ASAI Bangkok Sathorn, the second ASAI-branded hotel in Bangkok, celebrated its arrival on the hotel scene with The Hamlet Block Party: ASAI x Aperol Neighbour-Fest – a two-day art, music, and dining festival designed to showcase the property’s vibrant neighbourhood and demonstrate ASAI’s commitment to collaborating with, and bringing value to, its broader communities.

Held over the weekend of 27 to 28 May 2023, the event brought together various hip venues along Sathorn Sois 10 and 12 near Bangkok’s central business district. It featured a wide range of pop-up drinking, dining, entertainment, and arts and crafts experiences at the hotel and throughout the neighbourhood.

Especially for the occasion, renowned local restaurants and bars such as Le Café des Stagiaires, ModKaew Wine Bar, Kai New Zealand, XII Mediterranean, Bardo, Mezcal, and Cetara offered special promotions on their respective F&B menus. Some venues also hosted live performances by local bands and DJs – including a mesmerising drag performance at Mezcal.

Reflecting ASAI Bangkok Sathorn’s intent to become a vibrant community hub, the hotel presented a pop-up burger stall by Little Market, a unique Burmese lunch experience by guest chef Lady GooGoo, an evening cocktail and DJ party with Aperol, an art exhibition featuring the works of local artists, and a series of interactive workshops, including a latte art workshop by Rocket Coffeebar, a sustainable ‘BioPlastic’ product workshop by Hutsama, and a creative photography workshop led by Bangkok’s renowned ex-motorcycle taxi rider-turned-pro photographer Phichai Kaewvichit.

An exclusive dinner experience by guest chefs Bo Songvisava and Dylan Jones, the masterminds behind ASAI Bangkok Sathorn’s exciting restaurant concept, ERR Urban Rustic Thai, also wowed diners with authentic Thai cuisine crafted from seasonal and sustainable ingredients. The duo’s former restaurant, Bo.Ian earned a Michelin Star for a similar approach.

Food lovers also indulged in an exclusive Trattoria Sunday Brunch, created at the hotel by guest chefs Manuelo from Giglio and Miro from Cetara.

“Bringing the community together in events like this embodies the essence of the ASAI experience,” said Siradej Donavanik, Vice President – Development Global, Dusit International and Head of Culture for ASAI Hotels. “At ASAI, our commitment lies in enabling our guests to ‘Live Local’ and forging meaningful connections with our neighbours to craft extraordinary experiences for visitors and locals alike. The resounding success of the Hamlet Block Party is a testament to this community-focused approach, and we are delighted to have provided an unforgettable gathering for all who joined us.”

Created by Dusit International, one of Thailand’s leading hotel and property development companies, ASAI Hotels is a distinctive lifestyle brand designed to link curious, millennial-minded travellers with authentic local experiences in the world’s most vibrant neighbourhoods. Its operations are built on four key pillars: Thoughtful Essentials, Common Areas, Locally Inspired, and Connected Community. 

The first ASAI-branded property, ASAI Bangkok Chinatown, opened in September 2020 in the heart of the city’s renowned Chinatown district. It is now one of the top-rated hotels on TripAdvisor.

ASAI Bangkok Sathorn aims to build on this success by linking guests with another vibrant neighbourhood – this one renowned for its cluster of hip bars and restaurants – just a five-minute walk from Saint Louis BTS (Skytrain) Station, and a few blocks away from the buzzing Silom Road, on Sathorn Soi 12.

Alongside 106 thoughtfully compact rooms that focus on the essentials, such as highly comfortable beds, powerful showers, high-quality amenities, and work desks with USB charging stations, the new property boasts a spacious and welcoming communal space that features a cosy neighbourhood bar, a comfortable co-working area, and ERR Rustic Thai Dining, as mentioned above.

Guests also benefit from ASAI’s team of ‘community ambassadors,’ who are on hand to share their in-depth knowledge of the neighbourhood and guide guests towards hidden gems and local treasures, with itineraries tailored to suit individual preferences.  

To celebrate its grand opening, ASAI Bangkok Sathorn offers a special room package starting at THB2,500 net per night for a Cosy King or Twin Room, including breakfast. The offer is available for booking until 30 June 2023 for stay dates through 30 September 2023.

For more information, visit asaihotels.com/locations/bangkok-sathorn.

Emirates puts its stamp on sports events

DUBAI UAE, 31 May 2023: Emirates is stamping its mark on top global sports with an inspiring ad campaign launching ahead of a busy season of events across football, tennis, rugby, cricket, golf, horse racing and more.

Premiering at the Wembley Stadium during the Emirates FA Cup final on 3 June – the 60-second spot grabs attention with cinematographic captures of high-flying sports action. It features cameos from Arsenal stars and Lancashire Cricket Club players wearing England’s colours.

“Don’t just fly, fly better”

Following on its “Lovers of World Football” and “Lovers of Cricket” ads launched last year – Emirates continues to spread its wings to all corners of the world, bringing sports fans closer to the action and creating lasting memories.

The ad starts off with a young boy aspiring to fly and whizzes into a world of action-packed excitement with fancy footwork from Arsenal players Aaron Ramsdale and Ben White to a mid-air scissor kick goal from Arsenal star Bukayo Saka.

Lancashire Cricket Club players – England’s Phil Salt and Richard Gleeson – also appear as they bowl over fans.

The ad also shows inspiring tennis players acing a match, horses shooting from the traps, golf, rugby and many more thrilling moments. Narrated by English actor Jason Flemyng, the ad wraps up with the airline’s brand promise – “don’t just fly, fly better”.

Conceptualised and written by Emirates SVP marketing & brand Richard Billington and directed by Oscar-winning director Wally Pfister – the ad will run across all global media platforms, including TV, online and digital channels starting from 3 June.

A staunch supporter of sports

Emirates has been a proud sports supporter for over 35 years, with its first sponsorship in 1987 at the powerboat race held in Dubai. Since then, the airline’s portfolio has grown significantly to include some of the most prominent teams and tournaments across football, golf, tennis, rugby, cricket, horse racing, and sailing.

Today, the airline sponsors more than 130 sports and eight cultural events. Emirates uses its platform to support local communities, connect with customers worldwide, and unite fans to celebrate shared passions. The airline also connects with communities through music, film, and literature through its sponsorships of international festivals worldwide.

Gearing up for a jam-packed sporting calendar this year, fans can look forward to the following: The Emirates FA Cup Final (3 June), UAE Team Emirates Tour de France (1 July), US Open 2023 (28 August), DP World Tour Championship (16 November), Rugby World Cup 2023 (8 September), ICC Men’s Cricket World Cup (October) and much more.

For more information, visit www.emirates.com

Airlines report robust April traffic

KUALA LUMPUR, 31 May 2023: Preliminary April 2023 traffic figures released Tuesday by the Association of Asia Pacific Airlines (AAPA) showed continuing recovery in international passenger demand, reflecting the unabated appetite for travel in the region.

Collectively, airlines in the Asia Pacific recorded a 249.8% year-on-year increase in the number of international passengers carried to a total of 20.3 million in April, with demand averaging 63.3% of the corresponding month in 2019. Measured in revenue passenger kilometres (RPK), demand grew by 198.9% compared to the same month last year. Available seat capacity grew a more modest 150.2%, raising the average international passenger load factor by 13.0 percentage points to 80.0% for the month.

Meanwhile, export activity remained relatively muted due to declines in new business orders and trade barriers sharpened by geopolitical tensions. The easing of supply chain pressures also encouraged a shift to maritime shipping.

Against this background, air cargo demand, as measured in freight tonne kilometres (FTK), fell by 5.5% year-on-year in April. As offered freight capacity increased by 10.4%, the average international freight load factor declined by 10.1 percentage points to 59.8% for the month.

Commenting on the results, AAPA director general Subhas Menon said: “The recovery in Asian travel markets is still strong, with traffic flows within and from the region experiencing robust growth. Overall, during the first four months of the year, Asia Pacific airlines carried 74.2 million international passengers, a strong 438% year-on-year jump compared to the previous corresponding period.”

“Air cargo markets fell 11% during the same period, underlining the challenging business environment amid rising uncertainty in global economic conditions.”

Looking ahead, Menon noted: “Growth prospects for international passenger markets remain healthy, supported by positive trends in forward bookings over the coming months. While global economic growth is expected to moderate, the International Monetary Fund (IMF) has projected Asia Pacific economies to record a combined 4.6% increase in GDP this year, up from 3.8% in 2022, with domestic demand supporting growth in business and leisure travel.”

Menon added: “To meet strong recovery in demand, Asian airlines are working with aviation stakeholders to restore flights to various destinations while prioritising safety, sustainability, and travel convenience. Measures include staff recruitment, training, and investments in the digitalisation of the travel process, to upkeep the service standards for which the region’s airlines are known.”

(Source: AAPA)

YouGov monitors Middle East travel trends

MUMBAI, India, 31 May 2023: Residents of the United Arab Emirates and the Kingdom of Saudi Arabia (KSA) are likely to spend more time in their own countries this summer, according to YouGov data.

“Growth in the leisure and entertainment sector has reduced the need to travel as much during the hot season, developing the region’s proposition as a year-round destination,” says YouGov.

The research shows that the large majority of residents in UAE and KSA (71%) intend to spend more time in their country of residence this summer (June to September) compared to the last season.

The growth in the Leisure & Entertainment sector in both countries has opened more entertainment opportunities for people, contributing to the development of UAE & KSA as more year-round destinations for tourists and residents.

“Therefore, it is not surprising to see that half of the people in both countries want to spend more time in their country of residence during the summer due to increased opportunities to indulge in leisure and entertainment activities now than before. This is a more dominant reason among KSA than UAE residents (50% vs 42%),” the report explains.

Stay home factors

Many people in both countries do not find the summer heat bothersome and therefore do not plan to leave during the hot season (32%). Work commitments (32%), expensive cost of travel (23%), and family obligations (19%) are some other reasons for spending more time in their own country this season.

Even though people intend to spend more time in their country of residence, the data shows that most residents plan to take a vacation outside their country this summer season, and only one in five (19%) do not intend to take one. When it comes to the duration of the holiday, three in 10 (30%) said they would travel for one week or less, and just about the same (29%) said they would take longer holidays (around a month or more).

Short or long trips?

The data reveals stark differences between the two countries – KSA residents being more likely to take shorter vacations of up to a week or less (37%). In contrast, UAE residents plan to take longer holidays, around a month or more (35%).

The data by age shows that young adults between 18 and 24 years in both countries are most keen to take shorter trips, while 35+ adults are looking at taking longer vacations.

Asian destinations top for summer travel

When asked about their summer travel destination, half of the residents in both countries said they plan to travel to some place within Asia (50%). Europe is the next popular destination (35%), followed by Africa (15%). Those taking shorter trips are more likely to travel to Europe, while longer trips are more likely to be in Africa.

(Source: YouGov)

Learn more about YouGov surveys here.

*Results based on YouGov Surveys: Serviced on a sample of 2005 residents in UAE & KSA in May 2023

AirAsia X reports Q1 net profit

SEPANG, 31 May 2023: AirAsia X registered a net profit of MYR328 million and revenue of MYR548.8 million during the first quarter ending 31 March 2023, marking a significant recovery of nearly 50% of the performance achieved in 2019, the company reported on Tuesday.

“These improved metrics are even more favourable as only two more additional aircraft were activated during the quarter, with another six aircraft in line to commence operations as of May 2023. Importantly, AirAsia X’s shareholders’ equity has demonstrated a positive turnaround to MYR40.8 million from a negative shareholders’ equity of MYR285.2 million in the preceding quarter, which now paves the way for AirAsia X to address its Practice Note 17 classification, subject to regulatory approval,” the airline explained in the press statement.

Cost per Available Seat Kilometres (“CASK”) reduced by over 50% to 6.50 sen compared to the same period in 2019 on the back of a revamped cost structure and rationalised capacity in the market. While operating expenses increased in tandem with the ramp-up in operations in recent quarters, this was supported by the more favourable fuel environment and further softened by an increase in ASK.

Revenue per Available Seat Kilometres (“RASK”) stood at 18.93 sen as the average base fare rationalised to MYR785 based on more normalised market capacity.

The steady climb in earnings resulted from a surge in passenger volume, the ramp-up of aircraft activation and a stronger fare environment in recent quarters.

In 1Q23, passengers increased to 504,476, driven by the New Year holidays and Spring season travel demand. This was further supplemented by the increase in seat capacity, which grew to 630,069 seats, while Available Seat Kilometres (“ASK”) surged to 2,899 million.

The fleet reactivation strategy remains on track to support the ramp-up of flight frequencies; AirAsia X relaunched even more destinations to cater to the strong demand for international travel, recommencing flights to Osaka, Busan and Shanghai, on top of increasing its services to fly seven times weekly to Tokyo.

Overall, the Passenger Load Factor (PLF) was strong at 80%, with star performers like Delhi and Tokyo posting close to 90% PLF in 1Q23. With the reopening of China for all travellers in early March 2023, AirAsia X is optimistic about the upcoming opportunities to launch more flights into the country, which has always been one of the airline’s strongest markets.

AirAsia X Thailand

Meanwhile, AirAsia X Thailand (TAAX) posted a revenue of MYR356.8 million, with a net profit of MYR92 million. During the quarter under review, TAAX carried 289,813 passengers, with a strong PLF of 88%. TAAX’s seat capacity during the quarter under review increased to 329,913 seats, while ASK rose by 40% to 1,601 million on the back of increased scheduled flights and frequencies. In 1Q23, TAAX maintained the number of destinations and recently announced the recommencement of its Bangkok-Shanghai route last April, marking its return to China.

AirAsia X raises capital

In terms of its financial position AirAsia X said in the press statement, “cash balance stood at MYR192.4 million as of the end of March 2023, and shareholders’ equity has returned to positive at MYR40.8 million.

“Recently, we announced a proposed placement of shares with key institutional investors, potentially raising up to MYR50 million of new capital, which will serve to bolster our short-term working capital requirements, strengthening the balance sheet as the company continues to recover and grow its operations in this post-pandemic era, primarily for the reactivation and maintenance of the company’s growing fleet.”

(Source: AirAsia X)

MITEC flips the switch to digital

KUALA LUMPUR, 31 May 2023: Malaysia International Trade & Exhibition Centre (MITEC) has embarked on a digital transformation agenda to reinforce its brand presence in the business events industry post-pandemic.

MITEC has introduced four new digital innovations to bolster its ongoing digital transformation initiative, which aims to meet customers’ changing demands.

MITEC chief executive officer Mala Dorasamy said: “To remain relevant, we will leverage digitalisation and technologies that will better facilitate the requirements of customers.

“To us, the journey from start to end matters. The key here is to remain agile and keep a real-time pulse on changing customer preferences and rapidly innovate to redesign journeys that matter in the MICE industry. We are constantly looking at touch points like speed, convenience, consistency, friendliness, and the main connecting factor; human touch”.

Four digital innovations

A brand new app: The app enables MICE customers to access MITEC’s latest updates on important events and affiliated business partners through a simple finger swipe. They can also order their meals from Garden Court Café (GCC) via the app.

Online feedback: MITEC introduces Qualtrics as its preferred online survey platform vendor to measure stakeholder satisfaction and enhance customer experience holistically. The feedback derived from these surveys will allow MITEC to improve brand loyalty and experiences and retain customers.

MITEC Exhibitors Portal:  Through the Ungerboeck software system, new digital innovations serve exhibitors as a one-stop e-shop that allows them to book venue space for their events and complete their online payment. This saves the hassle for exhibitors to make inquiries by phone or travel to MITEC premises for space availability confirmation, agreement signing, and complete payment transactions.

Digital signage: MITEC’s innovation and fit-out work plan includes digital signage to replace the requirements for printed buntings. The digital signage has captured the viewership of over 1.8 million people over the last four months, supporting advertising promotions.