KOTA KINABALU: Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai has suggested the United Nations Development Programme (UNDP) consider involving more global partners in next year’s Community-Based Tourism Conference and Expo in Sabah.
He said the participation of the United Nations World Tourism Organisation (UNWTO) and the United Nations Educational, Scientific and Cultural Organisation (UNESCO) would further strengthen efforts to promote rural and community-based tourism in Sabah.
“With the participation of UNWTO and UNESCO, we can gain valuable global perspectives, build stronger networks, and bring greater recognition to our communities,” he said.
Joniston, who is also the chairman of the Sabah Tourism Board, made the suggestion during the closing ceremony of the Community-Based Tourism Conference and Expo at Suria Sabah Mall, held last week.
The suggestion aligns with the Sabah Tourism Board’s call during the UNWTO Affiliate Members Plenary Session in Samarkand, Uzbekistan, in 2023, emphasising the need to advance rural and community tourism.
Joniston added that UNESCO’s participation would bring added value, as Sabah holds the prestigious Triple Crown UNESCO recognition.
Organised by the Sabah Tourism Board, this year’s event featured an international conference for the first time, co-organised with UNDP and joined by speakers from Thailand, Indonesia, and Taiwan.
“The conference has raised the bar with the inclusion of international participation, which provided a valuable platform for knowledge sharing, learning, and collaboration that directly benefits our rural communities,” he said.
Joniston stressed that the success of Sabah’s community-based tourism is made possible through the active involvement of rural communities.
He also expressed hope that Sabah would soon be able to support and bring its community-based tourism operators and entrepreneurs to international expos to showcase their offerings and expand their reach.
“We are still learning and growing, but the key is to continue supporting each other and scale up what we have started because the future of tourism lies in empowering the very communities it touches,” Joniston said.
Present for the closing event were Sabah Tourism Board chief executive officer Julinus Jeffery Jimit; UNDP (Malaysia, Singapore and Brunei Darussalam) Programme Analyst, Inclusive and Sustainable Economic Management, Norhafiza Shafie; and Champion of the Tourism Productivity Nexus at the Malaysia Productivity Corporation under the Ministry of International Trade and Investment, Rohizam Md Yusoff.
DUBAI, UAE, 8 July 2025: The Emirates Group’s efforts to align with this year’s UN call to end plastic pollution were on display at its ‘Tomorrow Takes Flight’ event.
The exhibition echoed the international organisation’s mission to reduce single-use plastic products, spotlighting Emirates’ and dnata’s efforts and approach to ‘Consuming Responsibly’ through sourcing, reusing, repurposing, and reducing plastic and other materials.
This year’s exhibition showcased initiatives that are driving impact across the organisation, including projects at both Emirates and dnata being implemented with like-minded partners and across departments and businesses like engineering, catering, cargo, airport operations, travel, service delivery, and others.
On the conference stage, employees heard about the work Emirates, dnata, and partners are doing to advance sustainable practices, with panellists from Emirates Engineering, Flight Operations, Service Delivery, Emirates SkyCargo and dnata Technical Services in addition to a powerful lineup of industry partners like the University of Cambridge, the UAE GCAA, Airbus, Boeing, ENOC, Cobus Industries GmbH, TLD, Mallaghan, GE Aerospace, Rolls-Royce and Dubai Airports contributing to discussions.
Speaking at ‘Tomorrow Takes Flight’, Adel Al Redha, Emirates’ Deputy President & Chief Operations Officer, said: “The event celebrates our sustainability journey while educating and inspiring our people through the showcased initiatives and meaningful discussions on sustainable practices. Environmental responsibility is essential to achieving our objectives as an airline and as an industry, and it supports the UAE’s Net Zero 2050 Strategy.
With governments and communities demanding meaningful action, collective responsibility across the entire ecosystem is vital. Emirates is making progress with emissions reduction projects across our operations, and we’re actively pursuing programmes that conserve resources through recycling and responsible sourcing. Collaboration with industry partners will be crucial in the years ahead to enhance the recyclability of materials across the supply chain.
We’re also encouraging our teams to build on the success of existing initiatives and push boundaries to develop new approaches that address the full spectrum of operational waste, and today is a great example of these drives. From cabin materials and catering to ground operations and maintenance, every touchpoint presents an opportunity to minimise environmental impact.”
Steve Allen, dnata’s CEO, added: “Sustainability is a fundamental part of how we operate as a global business. It shapes the decisions we make, the investments we prioritise, and the standards we set for ourselves and our partners.
“We are driving progress through action: investing in renewable energy infrastructure at our facilities, accelerating the shift to electric ground support equipment, and collaborating with alternative fuel suppliers to lower emissions. At the same time, we’re tackling food waste, promoting responsible consumption, and expanding recycling programmes as part of a broader shift toward circular resource management.
“These initiatives are united by a clear ambition: to grow responsibly while delivering meaningful, lasting impact. This commitment is reflected in our team’s innovative, creative solutions and community partnerships, extending our efforts well beyond our core operations.
“It was a pleasure to highlight dnata’s initiatives to colleagues and partners through this unique event – a great opportunity to celebrate progress, share ideas, and strengthen the sense of purpose behind our sustainability journey.”
Sustainability initiatives on show
The next chapter of ‘Aircrafted by Emirates’, which includes transforming retired aircraft parts into functionally aesthetic items with a focus on metal and different composite materials.
Service Delivery teams presented onboard products using alternative or recycled materials.
Plastic cleanup efforts at the Dubai Desert Conservation Reserve
An Emirates Flight Catering biodigester interactive display.
Sustainable food samples provided by MMI, Emirates Leisure Retail, dnata Catering & Retail and Emirates Flight Catering
dnata showcased its global sustainability efforts through a diverse range of initiatives across its international businesses at the event. The Catering team highlighted the use of plant-based packaging and a commitment to minimising waste by making the most of every ingredient in their kitchens.
dnata Cargo demonstrated its comprehensive recycling programmes, while marhaba presented lounge initiatives focused on reducing food waste. The event also featured sustainability projects from dnata Travel, including the deployment of a river interceptor in Sri Lanka to prevent ocean pollution and the distribution of reusable items to employees, reinforcing the company’s commitment to responsible consumption.
Partners like Ecyclex and Reloop demonstrated how different waste streams are recycled, including e-waste, in collaboration with Emirates Group IT, and dedicated a part of their display for employees to drop recyclables; Falcon Aircraft Recycling showcased products made of recycled aircraft parts and Dubai Can illustrate the progress of its Dubai Reef project, the world’s largest single purpose-built reef development. The United Nations Global Compact (UNGC) outlined global sustainability principles, SDG’s and this year’s UN theme to #beatplasticpollution. Dubai Airports showcased how they are tackling airport-specific waste through innovation and collaboration, driving meaningful reductions across the airport community.
Employees also participated in quizzes and games, booth challenges, and other interactive activities to win prizes. Participants were also encouraged to contribute to the event’s ‘Bottle Wall’ before the event. Collected bottles were upcycled into custom plant pots for staff to take home as part of the Tomorrow Takes Flight challenge.
KUCHING, 8 July 2025: BESarawak has announced key leadership appointments effective 1 July 2025. These appointments are part of a strategic restructuring to bolster organisational growth and advance its Post Covid-19 Development Strategy (PCDS) 2030 goals.
Jason Tan Chin Foo has been promoted to Deputy Chief Executive Officer (CEO).
𝗝𝗮𝘀𝗼𝗻 𝗧𝗮𝗻 𝗖𝗵𝗶𝗻 𝗙𝗼𝗼 Deputy Chief Executive Officer𝗝𝗼𝗮𝗰𝗵𝗶𝗺 𝗦𝗼𝗼𝗻 General Manager – Capacity and Digitalisation𝗔𝗻𝗲𝗱𝗶𝗮 𝗞𝗮𝗵𝗮𝗿 General Manager – Business Development and Services
He previously served as General Manager of Business Development and Marketing and has been with BESarawak since 2012.
Anedia Kahar has been promoted to General Manager of Business Development and Services.
She is a pioneer team member, having joined BESarawak in 2006, and was formerly Deputy General Manager for Business Development and Research.
Joachim Soon has joined BESarawak as General Manager for Capacity and Digitalisation. He brings a strong background in training, communications, and digital engagement and will focus on talent development and digital innovation.
These changes aim to bring in fresh perspectives, enhance the business events ecosystem in Sarawak, and strengthen the organisation’s focus on its Legacy Impact Master Action Plan.
SINGAPORE, 8 July 2025: The International Air Transport Association (IATA) has expressed “deep disappointment at the recommendation of the Global Solidarity Levies Task Force (GSLTF)” that would target air transportation to generate EUR78 billion through a premium flyer levy.
GSLTF aims to“improve domestic revenue mobilisation in developing countries and support international solidarity (in particular with regards to climate change mitigation and adaptation, pandemics and other development challenges.
IATA says the initial assessment of the GSLTF’s proposals reveals severe deficiencies, including the fact that a competitive airline Industry does not generate excessive profits.
Light on meaningful details
“The GSLTF announcement, while lacking any meaningful detail, quotes a CE Delft estimation that a premium flyer levy could generate EUR 78 billion (over USD90 billion) per year. That is approximately three times the airline industry’s global estimated profit of USD32.4 billion in 2024,” said IATA Director General Willie Walsh.
“Airlines’ structurally thin net profit margin (estimated at an average of 3.4% industrywide for 2024 and approximately half the global average for all industries) must also be considered in any policy deliberation.
“The airline industry is an economic catalyst, not a cash cow. Yet governments casually suggest a tax on flyers that is three times the airline industry’s annual profit without considering the real-world side effects for an industry that is a lifeline for remote communities, invigorates tourism markets and links local products to global markets. Moreover, while the modalities for the GSLTF proposal are not specified, history shows us that these taxes go to the general exchequer, with little, if any, of the revenues generated going to climate change adaptation.”
IATA lists its objections
The Airline Industry Has a Multi-Trillion Dollar Commitment to Sustainability: Airlines have committed to achieving net-zero carbon emissions by 2050 — an effort that is expected to cost USD4.7 trillion over the period 2024-2050.
This will ensure that aviation can deliver its direct contribution of 3.9% of global GDP and 86.5 million jobs globally while addressing its estimated 2.5% share of global carbon emissions. Increasing aviation taxes on airlines as proposed will limit the industry’s ability to invest in solutions that deliver long-term emissions reductions.
A Specialised Climate Financing Mechanism for Aviation Already Exists: The GSLTF’s proposal disregards the role of the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA), which was agreed upon through the International Civil Aviation Organization and is the world’s first globally agreed mechanism to manage carbon emissions from an industrial sector — in this case international aviation.
Failure to Assess Rising Costs is an Inescapable Consequence of the Proposed Levy: In addition, the GSLTF has not released any assessment of the impact that such a levy would have on the economies of the very states to which it aims to funnel the funds, or the broader impact it will have on all travellers. It has also not detailed how such funds would be used.
“To be clear, airlines are not evading doing their part to mitigate the impacts of climate change. The industry is doing everything possible to achieve net-zero carbon emissions through Sustainable Aviation Fuels (SAF), more efficient operations, and improved technology. The last thing these efforts need is a USD90 billion gut punch of a tax. With respect to air transportation, the aims of the GSLTF could best be realised by supporting investments in SAF production so airlines can deliver prosperity by connecting people and businesses to global opportunities,” Walsh concluded.
HANOI, 8 July 2025: Vietnam welcomed approximately 10.7 million international visitors in the first half of 2025 (H1 2025), according to preliminary data from the General Statistics Office, reported by Vietnam News Agency.
Earlier figures for the first five months of the year showed tourist arrivals reached 9,201,741, representing a 21.3% increase over the five months of 2024. For HY1 2025, the increase levelled off just short of 21% to close at around the 10.7 million visitor mark.
Half-year highlights
June 2025 alone: Nearly 1.5 million foreign visitors, a slight decrease from May but up 17% from June 2024.
Mode of Arrival: Air travel remained dominant, accounting for over 9 million arrivals (over 85%). Land routes saw nearly 1.4 million entries, with the remainder arriving by sea.
Key Source Markets
Northeast Asia: Remained the largest market, making up 60% of total international arrivals.
China: Topped the list with over 2.7 million arrivals.
South Korea: Followed with 2.2 million visitors.
Other significant markets included Japan, Taiwan (China), the US, and India.
Growth by Region
Asia: Up 21.1% year-on-year.
Europe: Rose 26.5% to 1.34 million.
Americas: Grew 8.6% to 582,800.
Oceania: Reached 304,200, up 14.1%.
Africa: Edged down 0.3% to 25,200.
Annual Target
The half-year figure represents nearly 49% of Vietnam’s full-year target of 22 to 23 million international visitors for 2025. However, the peak international tourism season in Vietnam runs from October to March.
These numbers indicate a strong recovery and growth in Vietnam’s tourism sector, with the national target reachable due to factors such as relaxed visa policies, proactive promotion campaigns, and digital marketing efforts, the VNA report noted.
(Sources Vietnamnet, Vietnam News Agency (VNA) and GSO.)
SINGAPORE, 8 July 2025: Messe Berlin will launch InnoTrans Asia, the first Asian edition of the world’s leading transport technology trade fair, in Singapore, following the signing of a Memorandum of Understanding (MoU) with the Singapore Tourism Board (STB).
Taking place from 7 to 9 September 2027 at the Singapore EXPO, this inaugural event will serve as a central platform for Asia’s rapidly growing transport sector.
Photo credit: STB. (left) Dirk Hoffmann, COO of Messe Berlin and Ong Huey Hong, Assistant Chief Executive, Industry Development Group, Singapore Tourism Board.
Complementing the biennial InnoTrans Berlin, InnoTrans Asia will debut in the alternate year, focusing on the thriving Asia-Pacific market. The trade fair will showcase Railway Technology, Railway Infrastructure, Public Transport, Interiors and Tunnel Construction.
“InnoTrans Asia is an important addition to the world’s leading trade fair in Berlin and enriches our international event portfolio,” said
Messe Berlin COO Dirk Hoffmann. “While InnoTrans Berlin will remain the centrepiece of the industry, we intend to establish InnoTrans Asia as a link between emerging markets and global innovations. Messe Berlin’s decision to establish InnoTrans Asia in Singapore capitalises on the region’s substantial investments in rail transport infrastructure.”
Singapore’s reputation for being pro-business, safe and innovative, coupled with its strategic location and demonstrated capability in hosting equipment-intensive trade exhibitions, makes it an ideal location for InnoTrans Asia. The city-state’s advanced infrastructure and comprehensive venue solutions have been key in attracting major industrial trade shows to its shores.
Singapore Tourism Board Assistant Chief Executive, Industry Development Group Ong Huey Hong said: “Securing InnoTrans Asia reaffirms Singapore’s position as the World’s Best MICE City and demonstrates our ability to host major industrial trade shows. Our competitive advantages – excellent connectivity, world-class infrastructure, neutrality, and trusted business environment – continue to attract major international trade shows. As a key hub between major markets like China and India, Singapore serves as an important gateway to the dynamic Asia-Pacific region, and we look forward to enabling meaningful exchange for the industry on transport technology and innovation.”
SINGAPORE, 8 July 2025: Vietjet Aviation Joint Stock Company has announced the appointment of Nguyen Thanh Son as its new Managing Director, succeeding Dinh Viet Phuong.
Nguyen Thanh Son has been with Vietjet since its inception, playing a key role in shaping the airline’s innovative business and marketing strategies and contributing significantly to the growth of the aviation industry. He holds a Master’s degree in Business Administration and a Bachelor’s degree in Aviation Economics, with more than 30 years of experience in the aviation industry.
He embodies a new generation of young, intelligent, and visionary leaders and will lead Vietjet on a new journey toward greener, smarter growth, fostering deeper global connectivity, and delivering meaningful values to passengers and communities worldwide.
BANGKOK, 8 July 2025: Malaysia Aviation Group (MAG), the parent company of national carrier Malaysia Airlines, has placed a firm order with Airbus for 20 more A330-900 aircraft.
This new order will double Malaysia Airlines’ future A330neo fleet to 40 aircraft.
Photo credit: Airbus. Malaysia Airlines A330-900.
The announcement was made during Prime Minister Anwar Ibrahim’s official visit to France.
MAG first selected the A330neo in 2022 as part of its widebody fleet renewal programme, with a commitment for 20 aircraft, of which four have now been delivered. Featuring an all-new premium cabin layout, the aircraft is already operating on services from Kuala Lumpur to Melbourne, Auckland and Bali.
“The A330neo continues to deliver the right balance of operational efficiency, range, and cabin comfort to support our network and growth strategy,” said MAG Group Managing Director Datuk Captain Izham Ismail. “With its enhanced fuel efficiency and flexibility across both regional and long-haul routes, the aircraft is a strong fit for our evolving market needs. It also enables us to offer a product that aligns with our premium positioning – streamlined, modern, and designed with passenger comfort and expectations in mind. This additional order reinforces our long-term vision of building a future-ready fleet that supports sustainable growth, delivers consistent value to our passengers, and strengthens our competitiveness in key markets.”
“We are proud to strengthen our relationship with Malaysia Aviation Group further as it expands its A330neo fleet,” said Airbus EVP Sales of the Commercial Aircraft business, Benoît de Saint-Exupéry.
“This repeat order is a strong endorsement of the A330neo’s exceptional performance, fuel efficiency, versatility and passenger comfort, as well as a testament to the aircraft’s popularity among the world’s premium airlines.”
Powered by the latest generation Rolls-Royce Trent 7000 engines, the A330-900 is capable of flying 7,200 nm / 13,300 km nonstop. The A330neo features the award-winning Airspace cabin, which offers passengers a unique experience, a high level of comfort, ambience, and design. This includes more individual space, enlarged overhead bins, a new lighting system and access to the latest in-flight entertainment and connectivity systems.
At the end of May 2025, the A330 Family had won over 1,800 firm orders from more than 130 customers worldwide. Like all in-production Airbus aircraft, the A330neo can operate with up to 50% Sustainable Aviation Fuel (SAF), with a target to increase this to 100% SAF capability by 2030.
DUBAI, UAE, 7 July 2025: Emirates has launched its new daily service to Shenzhen, marking the airline’s fourth gateway in the Chinese mainland and reinforcing its East Asia growth strategy.
Emirates’ inaugural flight, EK328, touched down at Shenzhen Bao’an International Airport on 1 July, receiving a warm welcome from distinguished guests and media partners on arrival. Passengers who flew on the inaugural flight from Dubai received special gifts and certificates to commemorate the occasion.
Emirates now offers 42 weekly flights to four key cities in the Chinese mainland – Beijing, Shanghai, Guangzhou, and Shenzhen – providing passengers and businesses with enhanced connectivity and travel options in and out of the Chinese mainland.
Operated by a four-class Boeing 777-300ER, Emirates’ flight EK328 departs from Dubai at 1005, arriving in Shenzhen at 2200. The return flight, EK329, departs Shenzhen at 2355 and lands in Dubai at 0340 the next day.
Flights to and from Shenzhen are conveniently timed to enable seamless connectivity to key destinations across Europe, including London, Paris, Frankfurt, and Amsterdam, leveraging Emirates’ extensive global network via its Dubai hub. Passengers can also seamlessly connect to Emirates’ points in Kenya, Egypt, South Africa and Saudi Arabia.
Emirates Airline Deputy President and Chief Commercial Officer Adnan Kazim said: “We are excited to launch our new daily service to Shenzhen, one of China’s most dynamic and innovative cities. This milestone reflects Emirates’ ongoing commitment to strengthening our presence in the Chinese mainland and supporting the country’s trade and tourism objectives. It is also aligned with the strengthening of China-UAE relations and a strategic move to seamlessly connect the Guangdong-Hong Kong-Macao Greater Bay Area’s innovation corridor, an international innovation and technology (I&T) hub that aims to attract global innovation resources through our flights.
We would like to express our gratitude and appreciation to the Civil Aviation Administration of China, Shenzhen Airport Group and our local partners for their support in making this launch possible. We look forward to connecting more travellers and businesses between Shenzhen and Dubai and across our growing network.”
Passengers flying to Shenzhen will enjoy an elevated experience onboard one of Emirates’ enhanced Boeing 777s, offering eight private suites in First Class, 40 lie-flat seats in Business Class, 24 seats in Premium Economy and 260 spacious seats in Economy Class. Shenzhen has become the first city in the Chinese mainland to receive Emirates’ retrofitted aircraft with upgraded cabin interiors and the award-winning Premium Economy. The new Business Class cabin in a 1-2-1 layout will further offer aisle access to every passenger.
Enhanced cargo and passenger operations
Emirates has been serving China since 2004 and plays a significant role in facilitating seamless connectivity to over 50 countries along the Belt and Road Initiative, covering one-third of the 150 countries and regions participating in the initiative. Expansion of the airline’s operations will further boost inbound visitor volumes to the Greater Bay Area from GCC countries and Africa, while also supporting industries such as smart manufacturing, e-commerce, and biopharmaceuticals, through a 72-hour global supply chain system.
Emirates’ wide-body Boeing 777-300ER, serving on the Dubai-Shenzhen route, offers 16 tonnes of cargo capacity per flight. Allowing it to further help amplify the “Aerial Silk Road” by integrating Shenzhen’s advanced manufacturing sector with Emirates’ global cargo network. The airline’s world-class cold chain capabilities will ensure the global accessibility and seamless transportation of perishable goods and pharmaceuticals.
Strengthening UAE-China ties
The UAE is China’s largest trading partner in the Middle East, with bilateral trade reaching US$95 billion in 2023. Aviation plays a key role in the rapid growth of trade exchanges between the two nations. Emirates’ expansion into the Chinese mainland comes at an opportune time as the UAE and China’s comprehensive strategic partnership deepens further, boosting cooperation in various sectors such as trade, technology, logistics and investment.
Travellers from the GCC, including the UAE, can now visit China visa-free for up to 30 days, allowing Emirates’ customers to enjoy hassle-free planning for their business and leisure trips to the Chinese mainland.
Emirates remains committed to facilitating convenient and seamless international connectivity in and out of the Chinese mainland, in line with its growth strategy for East Asia. For information on flights and to make a booking visit www.emirates.com.
KUCHING, 7 July 2025: Sarawak’s Rainforest World Music Festival returns for its 29th edition from 26 to 28 June 2026, with organisers confirming a festival theme “One Earth. One Love. One unforgettable legacy.”
The announcement of 2026 dates and festival theme was made during the concluding concert at the 28th edition of the Rainforest World Music Festival (RWMF), described as a “celebration of a global community brought together by rhythm, resilience, and shared purpose.”
Held from 20 to 22 June 2025 at the iconic Sarawak Cultural Village, RWMF 2025 brought together music lovers and cultural practitioners, alongside eco-conscious travellers and first-time visitors.
The iconic festival was especially significant with the ceremonial launch by YB Dato Sri Haji Abdul Karim Rahman Hamzah, Sarawak’s Minister for Tourism, Creative Industry and Performing Arts.
The Minister conducted a walkabout on-site, engaging with festival partners, visiting the Green Ruai, and officially launching the Alunan Tukang Artisan Zone. His placement of the final eco-brick into the sculpture stood as a symbolic gesture — a seal of Sarawak’s commitment to circular sustainability and local empowerment.
“The Rainforest World Music Festival is more than a celebration of sound; it is a movement of purpose. Through world music, we are fostering a deeper conversation on conservation, culture, and connection,” said YB Dato Sri Abdul Karim. “RWMF 2025 showed that Sarawak is not just a destination; we are a thought leader in responsible, inclusive, and regenerative tourism.”
Sustainability was embedded in every aspect of the festival experience. From structured waste segregation systems and BYOB water refill stations to solar-powered lighting and composting technology developed by STB’s Innovative Creative Circle, RWMF demonstrated what a climate-smart festival can look like.
The Green Ruai was once again the environmental heart of the grounds — featuring WWF’s wildlife conservation hub, PATA’s carbon tracker booth, and hands-on recycling education with Miri Secondhand Dealers and Recyclers Association.
Commenting on the success of the 28th edition, Puan Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board said: “We brought together generations, cultures, communities, and values. We made space not just for performance, but for purpose. RWMF 2025 reaffirmed that meaningful tourism is not about transactions — it’s about transformation.”
This year’s edition recorded a total of over 22,000 festival-goers. Notably, the festival saw a significant increase in family attendance, with parents, children, and even grandparents sharing in the RWMF experience.
From cultural workshops to eco-educational spaces, the festival’s Multigenerational appeal reflected its evolution into a family-friendly celebration rooted in music, learning, and connection.
Through dynamic programming, expanded sustainability efforts, and meaningful cross-cultural exchanges, RWMF 2025 reaffirmed its standing as one of the world’s most unique music festivals — a living showcase of what tourism, when done right, can truly achieve.
