KOTA KINABALU, 19 April 2022: Singapore will continue to be
a key market and an important hub for Sabah following the return of direct
international flights between the city-state and Kota Kinabalu.
Sabah’s Kinabalu International Airport welcomed its first
international flight with a water cannon salute after an absence of two years.
The AirAsia aircraft (Flight AK1794) landed from Singapore on Saturday carrying
119 passengers, of which 30% were Singaporeans.
Sabah Tourism, Culture and Environment Assistant Minister
cum Sabah Tourism Board chairman Datuk Joniston Bangkuai was on hand to greet
them upon their arrival.
“I would like to commend AirAsia for being the first airline
to reopen international flights for Sabah…this is a momentous occasion for all
involved.
“Singapore is a very important market to Sabah as it
has been our focus market for many years now, and it is also a highly important
hub for Sabah as it connects out other focus markets around the world into
Sabah,” he said.
Noting Singaporeans’ love of nature, diving, and adventure,
Joniston said Singaporeans can now look forward to travelling to Sabah and
indulging in their passions once more with the reinstatement of the Singapore –
Kota Kinabalu route.
Joniston said his ministry, through the Sabah Tourism Board,
planned several promotional initiatives to entice Singaporeans to return to
Sabah.
From 22 to 28 April, Sabah Tourism Board and Sabah’s tourism
industry players will join the Travel Malaysia Digital Fair to kick-start
promotions.
“Through this Fair, the Singaporean consumers will be
presented with a selection of tourism products and stays. We received strong
support from the Sabah industry players as well, whereby they highlight their
popular packages such as wildlife, nature, and adventure.
“Looking back to a pre-pandemic time, the fair has
managed to attract many Singaporeans to Sabah, and we are confident this trend
will return as currently, enquiries from Singapore regarding Sabah tourism
packages have already started to pour in,” said Joniston.
The Smart Locals, one of Singapore’s leading online
publishers, will link the event’s platform to a Sabah digital campaign to help
the state’s tourism players succeed at the Travel Malaysia Digital Fair, he
added.
According to Joniston, the low-cost carrier AirAsia has been
an important contributor to Sabah’s economy through tourism and hospitality
since its presence in 2001.
“I am pleased to learn that AirAsia has expanded its
offerings beyond flights and is now home to several thriving e-commerce
ventures, namely its one-stop platform, the AirAsia Super App.
“In line with the transition to an endemic phase, I believe
that this resumption of international flights comes at the right time for both
tourists and locals in Sabah, who have been excitedly anticipating and planning
their travels,” he said.
Before the Covid-19 pandemic, Sabah received 126,000
passengers through Singapore, with 34,000 Singaporean travellers.
Meanwhile, AirAsia (airlines) chief commercial officer Tan
Mai Yin stated that the airline is currently operating thrice-weekly flights
between Singapore and Kota Kinabalu, with daily flights beginning on 29 April.
“We are also reviewing direct flights from Thailand,
the Philippines, and Indonesia to Kota Kinabalu. We are excited about this, and
we will announce a further update,” she said.
Tan added that they expected the direct route from Thailand
and the Philippines to begin in the first half of this year, with the rest
following in the second half.
Present at the event were the state’s tourism ministry Permanent Secretary Datuk Mohd Yusrie Abdullah; Tourism Malaysia Deputy Chairman Datuk Seri Dr Anil Jeet Singh Sandhu; Sabah Tourism Board chief executive officer Noredah Othman; and Tourism Malaysia Sabah director Ednie Rahma Ab Rahim, among others.
For more information visit https://www.sabahtourism.com/?locale=en
(Your Stories: Sabah Tourism Board)