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AAPA monitors June passenger traffic

KUALA LUMPUR, Malaysia, 30 July 2025: Preliminary June 2025 traffic figures released Monday by the Association of Asia Pacific Airlines (AAPA) showed continued growth in international passenger markets underpinned by rising travel demand ahead of the mid-year holiday season. 

Global air cargo volumes also continued to grow, supported by ongoing front-loading and re-routing of shipments amid prevailing trade-related uncertainties.

During June, the region’s airlines collectively carried 31.2 million international passengers, representing a 7.1% increase compared to the same month in the previous year. Measured in revenue passenger kilometres (RPK), demand grew by 8.0% year-on-year, reflecting the moderation in growth rates in line with long-term trends since 2024. Available seat capacity increased at a slightly faster pace of 8.5%, resulting in a 0.4 percentage point decline in the average international passenger load factor to 81.7%.

Meanwhile, international air cargo demand, as measured in freight tonne kilometres (FTK), grew by 5.6% year-on-year in June, on the back of a rebound in global manufacturing activity, notably in the consumer and intermediate goods segments. Offered freight capacity increased by 7.1%, outpacing the rise in demand and resulting in a 0.8 percentage point decline in the international freight load factor, to an average of 62.1% for the month.

Commenting on the results, AAPA Director General Subhas Menon said: “During the first half of 2025, Asia Pacific airlines carried a total of 190.5 million international passengers, which is a 12% increase compared to the same period last year. International air cargo demand also recorded a relatively resilient 6% year-on-year growth.”

Menon added, “The expansion underscores the strength of the region’s economies, which supports the sustained growth in travel demand, even though there is uncertainty in the global trade environment. Cargo volumes are also growing as demand for air freight services, particularly in the e-commerce and time-sensitive segments, is still very strong.”

Looking ahead, he said: “The outlook for travel markets in the near term remains positive, bolstered by a rise in ticket bookings during the peak mid-year holiday season. However, the widespread introduction of tariffs signals mounting inflation on the horizon. The moderation in business confidence is also a reflection of growing concerns over the global economic outlook, with implications for both the air travel and cargo markets in the future. Asia Pacific carriers are alert to the cost pressures, while adapting to market conditions and seeking growth opportunities, both regionally and globally.” 

Agoda tracks Thailand’s travel trends

BANGKOK, 30 July 2025: Digital travel platform Agoda reveals fresh insights into the Thai travel landscape for the first half of 2025, identifying the top five source markets. 

Based on booking data, China, Malaysia, and South Korea remain the leading markets for visitors to Thailand, followed by Japan and Singapore.

Bangkok, Pattaya, and Phuket continue to top the list of most-visited cities among the five leading markets. Hat Yai also emerged as one of the most visited cities, particularly among Malaysian and Singaporean travellers. 

Hat Yai’s growing popularity is likely due to its reputation for affordability, having ranked as the cheapest destination in Thailand and among the top three in Asia for two consecutive years. These destinations offer a mix of urban adventure, coastal leisure, and rich cultural experiences that appeal to a broad spectrum of travellers.

While China tops the list for visitor volume, the supply countries with the highest average stays in Thailand are led by South Korea, followed by Japan, Malaysia, Singapore, and then China.

Additionally, each market shows preferences for where visitors stay longer, with many choosing island escapes for extended visits, such as Ko Tao, famed for its scuba diving, and Ko Pha Ngan, for its mix of laid-back beach life and stays. Pathum Thani province, which neighbours Bangkok, is also a popular destination.

Booking data insights

Alongside Agoda’s data, official figures from Thailand’s Ministry of Tourism and Sports reveal that more than 16 million foreign tourists visited Thailand from January to June 2025, generating approximately THB743.5 million in tourism revenue. With ongoing government initiatives such as the Amazing Thailand Grand Tourism and Sports Year 2025, streamlined travel procedures, and increased flight capacities, Thailand continues to assert itself as a leading destination in the region.

Meanwhile, for Thai travellers heading abroad, Tokyo, Osaka, Hong Kong, Taipei, and Seoul emerged as the leading destinations for the first half of 2025.

Agoda Country Director  Akaporn Rodkong shared: “We’re honoured to be the platform of choice for travellers from across Asia and proud to play a role in supporting tourism in Thailand.”

Star Voyager presents six weekend cruises to Xiamen

HONG KONG, 30 July 2025: StarCruises will launch six two-night weekend cruises, aboard the Star Voyager on 19 September, exploring the coastal beauty of Xiamen, China. 

These weekend cruises departing Hong Kong on Fridays will complement the cruise line’s popular Weekend Sea-cation High Seas Cruises.

Star Voyager offers cruises to Xiamen from its Hong Kong home port.

Departing from the Ocean Terminal in the heart of Hong Kong, the special cruise series sets sail on a Friday evening at 2000 on one of six departures: 19 & 26 September; 3, 17 & 31 October and 14 November 2025. The cruises return to Hong Kong on Sundays at 1400. These cruises replace the previously announced Weekend High Seas Cruises scheduled for the selected dates.

The weekend cruise experience offers a blend of relaxation at sea and cultural exploration ashore. After an overnight sailing, guests will arrive in Xiamen, one of China’s most charming coastal cities.

Xiamen is renowned for its stunning seaside scenery and relaxed atmosphere, as well as its UNESCO World Heritage-listed Gulangyu Island, which is famous for its colonial architecture and car-free streets. 

The Nanputuo Temple, nestled at the foot of lush mountains, offers a peaceful spiritual retreat. At the same time, the bustling Zhongshan Road Pedestrian Street is perfect for savouring local Fujian cuisine and shopping for unique souvenirs. With its rich culture and picturesque landscapes, Xiamen provides an unforgettable day of discovery.

Reservations for the Two-Night Cruise to Xiamen open on 5 August 2025. An early bird promotion is available until 15 September 2025 with fares starting from HKD1,300 per guest (based on twin sharing).

STB teams up wth IndiGo to boost visits

Delhi, 30 July 2025: The Singapore Tourism Board (STB) and IndiGo, India’s preferred airline, have signed a year-long Memorandum of Understanding (MoU) to promote Singapore as a leading leisure and business destination for Indian travellers and boost bookings through IndiGo’s extensive network. 

IndiGo Chief Executive Officer, Pieter Elbers (left) and Singapore Tourism Board Chief Executive Officer Melissa Ow (right).

The collaboration marks STB’s first MOU with an Indian airline, and IndiGo’s first with a national tourism board.

India remains one of Singapore’s top three tourism source markets, building on its strong performance in 2024. In the first half of 2025, Indian visitor arrivals exceeded 500,000, supported by robust air connectivity. 

More than 270 weekly flights connect Singapore to 15 Indian cities via Changi Airport — the most connected airport in Southeast Asia — providing Indian travellers with convenient and seamless access to the city-state. 

IndiGo continues to strengthen connectivity between the two countries, with Singapore consistently ranking among IndiGo’s top three international travel destinations. 

As the two countries celebrate 60 years of diplomatic relations, IndiGo will introduce IndiGoStretch, its tailor-made business product, on flights connecting Singapore to Delhi and Mumbai, starting 9 August 2025, coinciding with Singapore’s National Day. Additionally, with flights from nine destinations and seamless connections across its network, IndiGo is well-positioned to cater to the growing demand on these routes.

A partnership tailored for today’s curious and connected traveller, Singapore continues to transform as a destination, reflecting the evolving ways travellers discover the city-state. Following the success of ‘Untold Singapore’ — a high-impact campaign between the STB and IndiGo earlier this year — the upcoming enhanced partnership aims to spotlight Singapore’s hidden gems further and expand its reach to drive demand for travel to Singapore from across India.

The year-long campaign will showcase Singapore’s multifaceted appeal, offering visitors fresh ways to experience both its lesser-known and iconic spots. The initiative combines attractive travel deals, engaging co-branded content, strategic influencer partnerships, and innovative creative formats to enhance the pre-travel experience. The partnership also extends beyond B2C campaigns to include comprehensive trade outreach through roadshows across India, trade training programmes, MICE[2] perks, and curated familiarisation trips. Through collaborative data sharing and analytics, both organisations will develop targeted marketing campaigns that speak directly to the interests and aspirations of Indian travellers. 

“As we celebrate 60 years of India-Singapore diplomatic relations in 2025, our expanded collaboration with IndiGo and the launch of the year-long ‘Untold Singapore’ campaign positions us to harness the potential of India’s dynamic travel market. By leveraging IndiGo’s extensive network and Singapore’s diverse offerings, we are poised to capture the growing demand for unique and meaningful travel experiences among Indian visitors. This partnership will inspire both first-time and returning Indian visitors, further strengthening the enduring tourism ties between our nations,” said Singapore Tourism Board Chief Executive Officer Melissa Ow.

IndiGo Chief Executive Officer, Pieter Elbers, added: “Given the strong cultural, commercial, and strategic ties between India and Singapore, there is great demand for existing connectivity between the two countries and potential for more. We are delighted to partner with the Singapore Tourism Board to boost tourism and travel between the two countries. With flights from nine destinations and seamless connections across our network, we are well-positioned to cater to growing demand on these routes. With our recent introduction of IndiGoStretch, a tailor-made business class product to Singapore, we are even more confident that our customers will enjoy the premium travel experience to this vibrant destination.”

Sabah rolls out birding certification 

KOTA KINABALU, 29 July 2025: A new birding certification module is now in place following the signing of a Memorandum of Understanding (MoU) between University College Sabah Foundation (UCSF) and the Sabah Birdwatchers Association.

Assistant Tourism, Culture and Environment Minister cum Sabah Tourism Board chairman Datuk Joniston Bangkuai said the introduction of the module is timely, as birdwatching is fast becoming a promising segment in Sabah’s tourism landscape.

Datuk Joniston Bangkuai (centre) witnessed the signing of the MoU between UCSF Vice-Chancellor Datuk Dr Rafiq Idris (seated left) and Sabah Birdwatchers Association President Ronald Pudin (seated right). Also in the photo are Sabah MOTAC Director Ibrahim Othman (left) and STB Product Manager Effendy Mahani (right).

“According to birding experts, the UK alone has around six million active birders, while the number across Europe is estimated to be close to 10 million.

“If we can attract even 1% of that market, it would be a strong start for Sabah,” he said after witnessing the signing ceremony last Wednesday.

“The figures show clear potential and that Sabah is moving in the right direction to tap into this growing niche,” he added.

UCSF Vice-Chancellor Datuk Dr Rafiq Idris and Sabah Birdwatchers Association president Ronald Pudin signed the MoU, which also marked the launch of the module titled “Discover the Birds of Borneo: Sabah’s Feathered Jewel”, which aims to train and certify local birding enthusiasts and tour guides.

Supported by the Sabah Tourism Board, the initiative is part of ongoing efforts to develop birdwatching into a structured and sustainable nature-based tourism product.

Joniston said this reflects a shared commitment to strengthen eco-tourism while creating job opportunities and boosting rural economies through birdwatchers who tend to spend more, stay longer, and visit lesser-known areas.

“I hope that the module will encourage more rural youth to explore birding and gain valuable skills that could lead to meaningful livelihood opportunities.

“By training locals to become bird guides, we are helping them discover new income streams and encouraging long-term stewardship of the environment.

“When communities see value in protecting their forests and wetlands, they are more likely to participate in conservation efforts, and that’s the kind of sustainable tourism we want to encourage,” he said.

For more information, visit the Sabah Tourism Board.

The best five for Agoda bookings

TOKYO - SEPTEMBER 9: Street life in Shinjuku September 9, 2013. Shinjuku is a special ward located in Tokyo Metropolis, Japan. It is a major commercial and administrative centre

SINGAPORE, 29 July 2025: Digital travel platform Agoda has unveiled the top five most popular cities in Asia for the first half of 2025, based on booking data from 1 January to 30 June. 

The list highlights the allure of Asia’s bustling metropolises, with Tokyo, Bangkok, and Osaka leading the pack, followed by Seoul and Kuala Lumpur, which round out the top five.

Agoda’s data underscores the magnetic pull of urban exploration, as travellers continue to flock to Asia’s iconic cities for their unique blend of culture, cuisine, and experiences. From Tokyo’s neon-lit streets to Bangkok’s energetic atmosphere, these destinations remain perennial favourites for both first-time visitors and seasoned explorers.

Agoda’s Senior Vice President of Supply, Andrew Smith, shared: “Asia’s cities have a timeless appeal that keeps travellers coming back year after year, whether it’s the culinary adventures in Bangkok, the cultural treasures of Tokyo, or the urban buzz of Seoul.”

Top Five Asian Destinations HY 2025

Tokyo, Japan 
Bangkok, Thailand
Osaka, Japan
Seoul, South Korea
Kuala Lumpur, Malaysia

Emirates Group launches talent drive

SINGAPORE, 29 July 2025: The Emirates Group has kick-started a global talent scouting and acquisition drive, revving up this phase of its remarkable growth. This financial year, the aviation powerhouse is looking to onboard 17,300 people across 350 career roles.

These roles span every facet, function and operation across Emirates and dnata, a leading global air and travel services provider. Hundreds of recruits are required across some roles, including cabin crew, pilots, engineers, commercial and sales teams, customer service, ground handling, catering, IT, HR and finance. dnata is seeking to hire more than 4,000 specialists in cargo, catering, and ground handling.

Emirates Airline & Group Chairman and Chief Executive HH Sheikh Ahmed bin Saeed Al Maktoum said: “The Emirates Group’s people strategy is anchored in Dubai’s Economic Agenda D33 and our own projected growth and expansion. We’re seeking world-class talent to fuel our bold ambition, redefine the future of aviation, and continue our commitment to and culture of innovation and excellence. It represents an opportunity for skilled and talented professionals to play a stellar role in our future, our strategy, and our growth story.”

Throughout the year, the Group will be hosting more than 2,100 open days and other talent acquisition events in 150 cities to recruit the best pilots, IT professionals, engineers, and talent for cabin crew roles. This also includes Dubai-based events designed to engage UAE national students and graduates. For those keen to join the Group, it’s a valuable opportunity to meet experienced recruiters and sometimes passionate, long-serving employees in these roles.

Since 2022, the Group has onboarded more than 41,000 talented professionals, including nearly 27,000 in various operational roles, and now has a workforce of 121,000.

The Group has always been a top talent magnet and an employer of choice both in the UAE and globally. In the last financial year, the Group received more than 3.7 million applications for roles spanning all its brands and departments, with candidates attracted by its brand power, global reputation, people-first strategy, tax-free salary, top-notch benefits, and its renowned training, development, and recognition programmes.

Talented professionals around the world are drawn to Dubai for several reasons – safety, security, economic opportunities, tech-centric ecosystems, forward-thinking policies, and its vibrant lifestyle.

For Dubai-based employees, benefits at the Emirates Group include profit share eligibility, comprehensive medical and life insurance cover, a whole range of travel benefits including flight tickets – annual leave, service-related, and concessional ones for self, family, wider family and friends – concessional cargo rates, and membership cards that provide discounts at hundreds of retail, hospitality and lifestyle outlets.

Those aspiring to join the Emirates Group can apply for various roles and stay informed about open days and recruitment events worldwide by visiting www.emiratesgroupcareers.com.

Thomas Cook India teams up with Google Pay

MUMBAI, 29 July 2025: Thomas Cook (India) Limited, India’s leading omnichannel forex services company, has announced its partnership with Google Pay to facilitate contactless payments via its range of prepaid forex cards. 

This makes Thomas Cook India the first in India in the cross-border payments category to enable customers to transact effortlessly using their mobile devices across retail tap & pay (contactless) or online – using Google Pay. 

Thomas Cook’s cardholders gain an extra layer of security via Google Pay’s state-of-the-art network tokenisation standards.

The launch commences via Thomas Cook’s partnership with Visa.

The growing adoption of digital payments across India’s travel segments, from business to leisure and particularly among Millennials and Gen Z, highlights a significant market opportunity. India’s rapid shift toward contactless payments is evident, with the Government of India’s data revealing that UPI processed 16.58 billion transactions worth INR 23.49 lakh crore as of October 2024 — a 45% increase over the previous year. Thomas Cook’s forex data highlights the growing importance of digital solutions, with a noteworthy 20% contribution from its digital platforms, including its portal, apps, and forex services via WhatsApp.

Given the increasing need for seamless digital solutions in cross-border transactions, Thomas Cook’s partnership with Google Pay aims to equip India’s consumers when travelling overseas, across transactions for accommodation, transportation, dining, shopping, and more. Customers simply need to add their Thomas Cook forex cards (Borderless Travel, One Currency, Study Buddy, and EnterpriseFX) to Google Pay to enjoy a seamless payment experience.

Key Benefits

  • Seamless addition of Thomas Cook’s range of forex prepaid cards to Google Pay.
  • Contactless and quick payments via mobile.
  • Enhanced security with tokenisation.
  • Eliminates the need to carry physical cards, reducing the stress of card loss/theft; avoids the hassle of card replacement and the need for emergency cash.
  • Global access — transact smoothly and seamlessly in 95 countries.

Thomas Cook (India) Limited Executive Vice President Foreign Exchange Deepesh Varma said: “India today represents the youngest demography, the fastest growing major economy and the fastest growing digital economy all at once. This macro-confluence is constantly driving higher expectations from payment service providers to facilitate faster, seamless, safe payments globally, via technology-enabled solutions.

“Our partnership with Google Pay & Visa is tailor-made for these Global Indians –   by simply adding their Thomas Cook forex cards to their Google Pay wallet, they can now seamlessly and securely complete contactless, cross-border transactions using their mobile devices across retail tap & pay POS or online. In addition to the unmatched convenience, our cardholders are also assured an extra layer of security via Google Pay’s state-of-the-art network tokenisation standards”

Visa Country Manager India Rishi Chhabra said: “We are thrilled to introduce Visa’s contactless payment technology on Thomas Cook Forex Cards, empowering customers to make secure and seamless Mobile Tap & Pay transactions. As overseas travel surges, especially among millennials and Gen Z, there is a growing demand for safe, ultra-fast payment experiences. With this collaboration, Visa reaffirms its commitment to delivering cutting-edge digital payment solutions that offer today’s travellers unmatched convenience, security, and peace of mind, right from their smartphones.”

Mr Biker Saigon cranks up gravel bike adventure

HO CHI MINH CITY, Vietnam, 29 July 2025: Mr Biker Saigon, Vietnam’s cycling tour specialist, has launched its first-ever gravel bike tour: a bold, 10-day ride from Saigon to Hoi An designed for serious riders seeking challenge, culture, and adventure.

Gravel Bike Vietnam: Saigon to Hoi An is not your average cycling tour.

Photo credit: Mr Biker Saigon.

It’s a ride through Vietnam’s most rugged coastlines, highland tea hills, and off-grid backroads — a region-spanning journey blending endurance, discovery, and deep local insight. Riders will cover 60 to 100km a day on red clay trails, misty pine descents, coastal gravel flats, and forest tracks once used by farmers and fishermen.

“We’re delighted to offer this new gravel cycling experience to our clients — and there will be many more to come,” says Mr Biker Saigon founder Minh Thai. “The tour is inspired by my passion for gravel riding as well as by our successful mountain biking team. We believe Vietnam has the potential to be one of the world’s great gravel biking destinations, and we are proud to be pioneers in this field.”

The route passes through Vietnam’s tea and coffee-growing highlands, past ancient Cham ruins, quiet fishing villages, bustling coastal towns, and the haunting My Lai Memorial, ending in the lantern-lit streets of Hoi An, a UNESCO World Heritage site. Days are demanding but never punishing, and nights are spent in handpicked boutique hotels where hot showers, beachside dinners, and local craft beer await.

Each ride is fully supported by a professional team of local cyclists, mechanics, and drivers – people who know every inch of the route and can recommend a better roadside bánh xèo as easily as they can fix a bent derailleur. And as Mr Biker also runs an official Trek dealership in Saigon, riders will get to ride specially imported Trek Checkpoint 2025 model bikes. 

Riders can expect gravel with personality: varied, wild, and challenging – but always rewarding.

Why Vietnam for gravel

While the world’s gravel crowd obsesses over Colombia, Morocco, and the Rockies, Vietnam remains one of the scene’s best-kept secrets. That’s changing. With its vast network of quiet rural roads, diverse terrain, and still-authentic atmosphere, Vietnam offers everything a gravel cyclist craves – without the crowds or price tag.

“This is gravel with proper riding and proper support,” says Thai. “And the roads? Often, you’ll have them to yourself.”

Mr Biker Saigon has already built a reputation for expertly run road, MTB, and custom cycling adventures across Southeast Asia. With this launch, the company adds another first to its name – and opens the door for Vietnam to take its rightful place on the global gravel map.

Explore the Tour

Gravel Bike Vietnam: Saigon to Hoi An – 10 Days of Pure Adventure

*A gravel bike is a versatile type of bicycle designed to perform well on a wide range of surfaces, bridging the gap between traditional road bikes and mountain bikes. It’s often called an “adventure bicycle” due to its capability for multi-terrain riding, including paved roads, dirt paths, gravel tracks, and even light singletrack.

MATTA backs crackdown on illegal tourism operators

KUALA LUMPUR, 29 July 2025: The Malaysian Association of Tour and Travel Agents (MATTA) congratulated the country’s Ministry of Tourism, Arts and Culture Malaysia (MOTAC) on its recent enforcement efforts to clamp down on unlicensed tourism operators under the Tourism Industry Act.

The nationwide crackdown conducted during the first two weeks of July involved checks on vehicles, travel companies, accommodation premises, and tourist guides, sending a clear and timely message: compliance and accountability are non-negotiable.

“We applaud MOTAC’s continued efforts to uphold the law and protect the integrity of our tourism industry. Only licensed and qualified operators must be allowed to serve tourists. MATTA remains committed to working alongside the government to build a stronger, more sustainable tourism ecosystem,” said MATTA president Nigel Wong.

He further noted: “Illegal operators often operate without the many overheads and various compliance costs incurred by legitimate stakeholders, forcing many licensed businesses to compromise simply to make ends meet. It not only erodes standards across the board but also places unfair pressure on those who play by the rules.

“We also encourage closer collaboration between MOTAC and enforcement agencies such as the Road Transport Department (JPJ), Royal Malaysia Police (PDRM), National Anti-Drugs Agency (AADK), and Malaysian Maritime Enforcement Agency (APMM) to build a robust and coordinated regulatory ecosystem.

“We hope to see continued enforcement activities carried out with greater intensity in the lead up to VM2026. We also hope to see other ministries like MCMC working more closely with MOTAC to clamp down on illegal online operators – this will also have the effect of reducing scams perpetrated online,” Wong concluded.

Beyond enforcement, MATTA strongly believes that strategic public-private partnerships are crucial in promoting a safe and professional tourism environment. Industry players must be part of the solution by operating legally, raising awareness, and supporting compliance mechanisms.

These efforts are fully aligned with the goals of the National Tourism Policy 2020–2030 and Malaysia’s broader vision to position itself as a sustainable, competitive, and inclusive tourism destination. MATTA remains committed to supporting MOTAC in this journey and calls on all stakeholders to work together to protect and grow the Malaysian tourism sector.