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PATA and APOLA ink partnership pact

BANGKOK, 26 January 2026: The Pacific Asia Travel Association and the Asia Pacific Outdoor Lodging Association have entered into a formal partnership through a Memorandum of Understanding signed last week.

APOLA has been incorporated as a not-for-profit organisation with the mission to foster sustainable growth, innovation and excellence within the Asia Pacific Outdoor Lodging sector, often called “glamping”.

PATA and APOLA agreement signed 22 January: (L to R) Matt Gebbie, Director, Horwath HTL, and Executive Committee Member, APOLA; Shyn Yee Ho, Director, Horwath HTL, and Executive Committee Member, APOLA; Willem Niemeijer, Executive Committee Member and Founding Member, APOLA; Noor Ahmad Hamid, CEO, PATA; and Michael Sagild, Co-founder & President, Cloud Collective, and Executive Committee Member, APOLA, at the signing cereomny.

The MOU was signed by PATA CEO Noor Ahmad Hamid and APOLA Executive Committee member Willem Niemeijer on 22 January on the sidelines of the Thailand Tourism Forum 2026 in Bangkok.

PATA CEO Noor said: “This partnership between PATA and APOLA will lead to a stronger foundation for international collaboration within the Asia Pacific region, opening the door to effective exchange of best practices and meaningful collaborations. We look forward to jointly advancing responsible and sustainable tourism in the region alongside APOLA, and bringing value to our respective members.”

 APOLA founding member Willem Niemeijer said: “Outdoor lodging is growing at around 11% a year in the region. It is therefore fitting that APOLA works with PATA, the leading voice and authority on tourism in Asia Pacific, to draw attention to the potential that the sector has to deliver quality, nature-based responsible tourism experiences.”

Niemeijer added that demand for nature-first tented camps, cabins, yurts, treehouses, or nature pods on beaches, mountains, forests, and other natural areas has increased dramatically during and since the COVID pandemic. Apart from promoting sustainable practices, Niemeijer said APOLA also aimed to establish sector-wide standards.

As outlined in the agreement, the areas of cooperation include reciprocal, complementary membership access, enabling both organisations to utilise each other’s member benefits at the respective association levels. The partnership also covers research and knowledge exchange, with APOLA contributing selected research, tourism insights, and travel trends every quarter through PATA’s members-only communication channels.

In addition, the organisations will support reciprocal activities, including the mutual promotion of events and, where appropriate, speaker participation. Representatives and members of PATA and APOLA will be offered opportunities to engage across organisations through networking and annual events, with registration support provided in line with the agreement.

About PATA
The Pacific Asia Travel Association (PATA) is a not-for-profit membership association dedicated to advancing a meaningful Pacific Asia tourism economy. Founded in 1951 and headquartered in Bangkok, the association also has an official office in Beijing.

About the Asia Pacific Outdoor Lodging Association
APOLA is an industry body driven by local professionals dedicated to uniting and empowering the Asia Pacific outdoor lodging community, championing sustainable growth, innovation, and collaboration to elevate the industry’s standards.

(Source: PATA)

Atlas Ocean Cruises builds a sailing yacht

SINGAPORE, 26 January 2026: Atlas Ocean Voyages announced last week that it is building its first-ever luxury expedition sailing yacht, a next-generation newbuild platform that represents a significant milestone in the company’s continued evolution and growth within the luxury expedition cruise industry.

The new Atlas-class vessel is an eco-friendly exploration yacht with hybrid propulsion and solid sails, representing a natural evolution of Atlas Ocean Voyages’ World-class expedition fleet. 

Photo credit: Atlas Ocean Cruises.

Atlas Adventurer is purpose-built for global exploration, seamlessly balancing advanced technology with elevated comfort. The yacht features advanced marine systems and is equipped with three carbon masts and solid sails. When conditions at sea and with the wind permit, these elements will enhance operational efficiency and enable zero-emission cruising, allowing for a silent presence on the water. This reinforces Atlas’s commitment to environmentally conscious modern global exploration.

Engineered for worldwide discovery, Atlas Adventurer is a 26,000-gross-ton luxury expedition sailing yacht measuring 690 feet in length. The yacht is equipped with dual-fuel engines and electric-hybrid propulsion, featuring an extensive 9-megawatt marine battery system that enables high speeds even in light wind conditions, enhancing the sailing experience with virtually silent operation. 

Atlas Adventurer is equipped with zero-speed fin stabilisers, two vertical fin stabilisers, a reinforced hull, and Ice Class 1B (Polar Category C) capability. This design allows it to navigate a wide range of global destinations with confidence, efficiency, and refined performance.

“This new Atlas-class sailing yacht represents the next step in our growth,” said Atlas Ocean Voyages President & CEO James Rodriguez.

“It allows us to expand our destination footprint into regions our guests have been asking us for, while further solidifying Atlas’ position within the luxury expedition cruise category. As our brand continues to evolve, this vessel is a powerful expression of where we are headed: thoughtful growth, intentional design, and deeper global exploration.”

Accommodating up to 400 guests, supported by a crew of 275, the Atlas-class sailing yacht will introduce a significantly expanded onboard experience, including all-suite accommodations across every category, increased space and amenities, and a broader range of dining, wellness, and social offerings, while maintaining the boutique hospitality that defines Atlas Ocean Voyages.

The vessel will include seven dining venues, featuring speciality restaurants and a new culinary studio for hands-on learning and destination-inspired programming. It will also have five lounges, a cocktail bar, social spaces, and two outdoor bars. Additionally, there will be an expanded fitness and wellness centre, a swimming pool, and purpose-built expedition capabilities, including Zodiacs, luxury motorboats, and a marina platform with an ocean pool for water-based exploration.

Beginning in late 2028, Atlas Adventurer will explore destinations across Asia, including Japan, South Korea, China, Vietnam, Indonesia, Malaysia, Thailand, and the Philippines, and Africa, including Seychelles, Madagascar, Tanzania, Kenya, Mozambique and South Africa, further extending the line’s global reach while continuing to redefine luxury expedition cruising to remote destinations around the world.

Atlas Ocean Voyages has also opened Early Access Priority reservations, inviting guests to secure their place on an inaugural season voyage with a USD2,000 deposit, register their interest, and be among the first to receive updates on the yacht’s design, onboard experiences, destinations, culinary offerings, and service as details are unveiled. 

(Source: Atlas Ocean Voyages)

Agoda monitors surge in Tet travel searches

HO CHI MINH CITY, 23 January 2026: With the Tet national holiday just around the corner, the spirit of reunion and celebration is already building across Vietnam, and travel plans are no exception. 

Digital travel platform Agoda has revealed that more Vietnamese travellers are planning to pack their bags for the national Tet holiday this year than for the holiday period last year, with a clear preference for exploring destinations within the country.

Based on searches made by travellers in Vietnam between October and November 2025 for check-ins between 14 and 22 February 2026, Agoda observed that overall Tet travel interest for both domestic and international travel increased compared to last year’s Tet travel period. Most of this growth is driven by domestic travel, which rose by 22%, while interest in outbound trips also increased, though more modestly, by 7%.

This trend reflects findings from Agoda’s 2026 Travel Outlook Report, which shows that 50% of Vietnamese respondents plan to travel domestically in 2026. With nine consecutive days off during Tet – and a cultural tendency to add some annual leave to the period and extend the break – the holiday offers the ideal opportunity for Vietnamese families to reconnect, relax, and explore destinations across the country without the complexities of international travel.

According to Agoda, Da Lat remains the top domestic destination for Tet 2026, with searches up 44% thanks to its cool climate and festive atmosphere. Phu Quoc has overtaken Nha Trang to secure second place with a 41% increase, appealing to travellers seeking sun, beaches, and family-friendly resorts. Nha Trang and Da Nang remain strong contenders, ranking third and fourth, respectively, known for their coastal charm and diverse activities. Vung Tau rounds out the top five with a 31% increase, remaining a convenient short getaway for Ho Chi Minh City residents.

Bangkok remains the most favoured international destination for Vietnamese travellers during the upcoming Tet holiday. Singapore rises to second place this year, with a 25% increase in travel interest, replacing Tokyo, which now sits in third place. Meanwhile, Hong Kong makes a notable appearance in fourth place, recording a 46% increase in Tet travel interest. Bali completes the top five, maintaining its reputation as a relaxing and culturally rich holiday spot.

Agoda Vietnam Country Director Vu Ngoc Lam said: “Tet is one of the most meaningful times of the year for Vietnamese travellers. With an especially long break this year, it becomes the perfect moment for families and friends to begin new journeys – whether exploring the beauty of Vietnam or venturing abroad. Agoda is delighted to support this spirit of travel by offering a seamless platform and a wide range of accommodation, flight, and activity options, helping travellers enjoy a smooth and memorable Tet holiday.”

(Source: Agoda)

Changi traffic hits an all-time high in 2025

SINGAPORE, 26 January 2026: Passenger traffic at Singapore Changi Airport was an all-time high in 2025, with 69.98 million passenger movements recorded, a 3.4% increase compared to 2024. 

Aircraft movements, which include landings and take-offs, rose 2.2% year-on-year to 374,000 movements. Airfreight throughput totalled 2.08 million tonnes in 2025, exceeding the previous year by 4.5% and making it one of the best cargo performances in Changi Airport’s history.

Photo credit: Changi Airport Group.

December 2025, with 6.3 million passenger movements, was the busiest month of the year. The busiest day of the year was 20 December 2025 – the Saturday before Christmas – when over 223,000 passengers passed through Changi’s terminals.

China tops Changi’s passenger traffic 

Traffic growth in 2025 was broad-based, underpinned by steady travel demand and the air hub’s expanded connectivity. Changi Airport’s top five passenger markets for the year were China, Indonesia, Malaysia, Australia and India. China remained Changi Airport’s largest traffic market and posted the strongest year-over-year growth, with passenger movements up 12.2%. Vietnam and Japan were also among the fastest-growing markets, rising 9.8% and 7.0% year-on-year, respectively. The busiest routes for the year were Kuala Lumpur, Bangkok, Jakarta, Denpasar (Bali) and Hong Kong.

On the cargo front, growth was seen across all cargo flows – exports, imports and transshipments. This can be attributed to the front-loading of activities in the first three quarters of the year and to strong global semiconductor demand driven by AI, electric vehicles, and cleantech growth. Changi’s top five air cargo markets were China, the US, Australia, Hong Kong and India, with the top three growth markets being China, the US and Taiwan.

Expanding global connectivity

In 2025, Changi Airport achieved a record year of network growth, adding 13 city links to its global footprint. 

The new destinations are: Changchun, Harbin, Lanzhou, Yichang, and Zhangjiajie in China; 

Labuan Bajo, Padang, and Semarang in Indonesia; 

Vienna (Austria); 

Vijayawada (India); Kota Bharu (Malaysia); 

Ulaanbaatar (Mongolia) and Nha Trang (Vietnam). 

Changi Airport also welcomed two new passenger airlines – MIAT Mongolian Airlines and Pelita Air.

A key addition was Ulaanbaatar, establishing Singapore’s first direct connection to Mongolia and further strengthening Changi’s position as a leading gateway in the region. The new routes in China and Southeast Asia also represent Changi Airport’s ongoing efforts to diversify its network in Asia and enhance its competitiveness as a hub.

Cargo expands

Changi Airport also expanded its freighter network in 2025, launching and reinstating key services. New freighter airline JD Airlines began thrice-weekly freighter services between Shenzhen and Singapore. Turkish Cargo reinstated its freighter operations at Changi Airport with a weekly Istanbul–Ho Chi Minh City–Singapore freighter service, further boosting connections to China, Europe and Southeast Asia. Additionally, FedEx Express expanded its network with the launch of non-stop freighter services to Anchorage, providing dedicated capacity on the Singapore–United States of America lane.

Changi Airport Group Chief Executive Officer Yam Kum Weng said: “2025 was a strong year for Changi Airport as an air hub. We recorded our highest-ever passenger traffic, expanded our network with a record number of new city links, and achieved strong air cargo performance amid a volatile global environment.

“As travel demand in Asia grows, Changi is actively seeking to expand its network in the region, including emerging secondary cities which are witnessing rapid economic and promising tourism developments. As we enter 2026, we look forward to creating new opportunities for airlines and businesses. CAG will also continue to enhance the traveller experience through greater innovation to deliver higher efficiency and more seamless operations. Our goal is to ensure that Changi stays at the forefront of aviation, offering travellers exceptional airport experiences while serving as a key gateway to the region.”

As of January 2026, some 100 airlines operate more than 7,300 weekly scheduled flights at Changi Airport, connecting Singapore to over 170 cities in 50 countries and territories worldwide.

(Source: Changi Airport)

Spring is in the Air

BANGKOK, 23 January 2026: Asian Trails, a leading destination management company in Asia, is offering 60% savings on Southeast Asia’s most sought-after spring retreats — coastal escapes, countryside hideaways and city stays.

Promoting its Spring is the Air offer, Asian Trails says it has secured exclusive rates and offers at more than 180 hotels across Asia, leveraging its strong industry partnerships to give clients access to outstanding value in some of the region’s most inspiring destinations.

This offer is valid for new bookings made between now and 10 April 2026 for stays between 15 February and 30 April 2026. Selected hotels in seven Southeast Asian nations: Cambodia, Laos, Indonesia, Malaysia, Singapore, Thailand and Vietnam.

For a full list of participating hotels and information about how to book, click here

About Asian Trails
Since 1999, Asian Trails has led the way in designing and delivering exceptional travel experiences across East and Southeast Asia. It offers a wide range of innovative travel solutions across the region for leisure travellers and groups, as well as corporate clients and MICE delegates. 

(Source: Your Stories — Asian Trails)

FITUR opens 2026 trade show calendar

MADRID, 23 January 2026: FITUR ushers in the 2026 travel trade show calendar, convening from 21 to 25 January in Madrid, the Spanish capital.

The 46th edition of the International Tourism Fair (FITUR), organised by IFEMA MADRID, is strengthening its position as the sector’s leading platform, highlighting both its international reach and its commitment to knowledge as a driver of industry transformation.

From left to right: María Valcarce, Director of FITUR; Miguel Aguiñiga Rodríguez, Mexico’s Secretariat of Tourism; Mariano de Paco, Community of Madrid; Sheika Alnuwais, Secretary‑General of UN Tourism; José Vicente de los Mozos, Chairman of IFEMA MADRID; Rosario Sánchez, Ministry of Industry and Tourism; Marco Sansavini, Chair of the FITUR OC and President of Iberia; and Almudena Maíllo, Madrid City Council.

Attendance data unveiled at the press conference on the opening day confirmed that the show spans nine halls, with more than 10,000 companies from 161 countries, 111 of them with official representation (10% up on the 2025 edition) and 967 main exhibitors. Overall, FITUR has recorded an 11% rise in international participation.

FITUR has also welcomed 18 new nations, largely from Africa and the Asia–Pacific, where participation has risen by 34% and 22% respectively. Notable newcomers include Abu Dhabi, Dubai, and Zanzibar, alongside regions from Germany and the UK.

FITUR 2026’s figures reflect the strong global momentum across the tourism industry. According to UN Tourism, between January and September 2025, the sector welcomed more than 1.1 billion international travellers, surpassing pre‑pandemic records set in 2019.

FITUR Knowledge Hub 

In this context, FITUR 2026 has strengthened its role as a key forum for industry debate with several major additions. The most relevant is the new Knowledge Hub, located in Hall 12 and open throughout the fair. Conceived as the strategic hub for tourism insight, it features eight auditoriums, ten conference programmes, more than 200 sessions and over 250 high‑level speakers.

The Knowledge Hub highlights include FITUR Experience, focused on experiential tourism as one of the sector’s most dynamic drivers of change, and the first International Summit on Communication and Tourism, which addresses the challenges facing tourism communication and brings together experts and representatives from both the public and private sectors. 

In addition, the Travel Technology Area has doubled in size and is bringing together more than 190 leading innovation companies.

Economic impact and visitor outlook

Strong participation indicates a significant turnout, exceeding 150,000 professionals and nearly 100,000 public visitors over the weekend. FITUR remains a major economic engine for Madrid, generating EUR487 million in business revenue and leads.

Mexico: 2026 Partner Country

Mexico is the Partner Country of FITUR 2026, with a prominent presence at the Fair at a time when its tourism sector grew by 13.9% between January and September 2025, according to SECTUR, and to secure its position as the world’s fifth most visited destination.

Open doors to travel consumers

Over the weekend, FITUR opens its doors to travellers with a full programme of activities, workshops and experiences, reinforcing its status as the sector’s major public celebration.

More information at Fitur 2026 | International Tourism Fair.  

About FITUR
FITUR, the International Tourism Trade Fair, is one of the leading global events in the tourism industry and has been held in Madrid since 1981. Organised by IFEMA MADRID, FITUR has established itself as a global benchmark for driving and promoting tourism.

(Source: FITUR)

Ethiopian Airlines orders more Dreamliners

SINGAPORE, 23 January 2022: Ethiopian Airlines confirmed on Thursday an order for nine 787 Dreamliners from Boeing as demand for long-haul travel continues to rise. 

Ethiopian Airlines will leverage the 787-9 jets to grow its route network, which currently serves 145 international destinations.

Boeing and Ethiopian Airlines announce an order of nine 787-9 Dreamliners to meet demand for long-haul travel.

The airline’s latest 787 purchase follows its commitment for 11 737 MAX jets announced at the Dubai Airshow. Both orders were finalised in December 2025 and boost Ethiopian Airlines’ order book by 20 fuel-efficient Boeing aircraft.

“We are pleased to confirm the order for nine Boeing 787 Dreamliner aircraft to expand our existing fleet further. This order underscores our continued commitment to enhancing our fleet with modern, fuel-efficient aircraft, thereby further strengthening our customer service,” said Ethiopian Airlines Group CEO Mesfin Tasew. “We will continue to acquire more aircraft and adopt the latest technologies as part of our strategic vision to advance sustainable aviation.”

Ethiopian Airlines operates Africa’s largest 787 Dreamliner fleet, flying 787-8 and 787-9 jets on intercontinental routes from Addis Ababa to high-demand destinations across Europe, Asia and North America, as well as key intra-African routes.

“The 787 Dreamliner family has proven to be a game-changer for airlines around the world, and we are proud to support Ethiopian Airlines in their mission to connect Africa with the global community,” said Boeing Vice President of Commercial Sales and Marketing for Africa Anbessie Yitbarek.

Ethiopian Airlines operates the largest Boeing fleet in Africa and has the continent’s largest backlog of 737 MAXs, 777X and 787 Dreamliner aircraft.

(Source: Boeing)

Study shows strong cruise demand for 2026

SINGAPORE, 23 January 2026: Demand for cruises remains strong for 2026, with clear signs that younger travellers and luxury consumers are reshaping the industry, according to research from Internova Travel Group, one of the world’s largest travel services companies.

While traditional ocean cruises remain the most popular option, travellers are increasingly branching out into new formats, from short getaway cruises to high-end expedition voyages to remote destinations around the world, including Antarctica, the Arctic and the Galápagos.

The findings are based on analysis of millions of travel bookings and a survey of 4,000 North American travellers across generations and income levels, and are detailed in The Internova Index: North American Traveller Insights, Internova Travel Group’s proprietary research report.

Although older travellers have historically dominated cruise vacations, the research shows a notable rise in interest among Millennials and Gen Z.

Travel advisors across Internova’s portfolio report that these younger travellers are often new to the experience and are seeking voyages of five days or less, making cruises more compatible with busy schedules and limited paid time off. 

Short cruises serve as an easy, affordable and convenient entry point while offering a variety of experiences.

“Shorter cruises are opening the door for a new generation,” said Internova Travel Group Executive Vice President, Strategy, Henry Gilroy. “These travellers want flexibility and quick getaways.”

The Internova Index also reveals a significant broadening of traveller interest in high-end cruises. One-third of travellers surveyed expressed interest in luxury yacht cruises and expedition-style voyages, with demand particularly strong among affluent and adventure-seeking travellers. These trips attract travellers seeking small-ship intimacy, immersive itineraries and access to far-flung destinations.

“Expedition and yacht-style cruising is one of the fastest-growing segments we’re seeing,” Gilroy noted. “Travellers are willing to pay more for exclusivity, access and once-in-a-lifetime experiences.”

When it comes to prices, the Internova Index shows shifting dynamics across the cruise market. Prices for expedition cruises have risen the most, reflecting high demand and limited capacity. Other cruise products have seen price increases, albeit at a more moderate level. For those looking for lower-cost cruises, the increase in shorter duration itineraries offers an affordable alternative.

Despite the rise of new styles, mainstream ocean cruising remains the largest and most loyal category, with Boomers accounting for a strong share of customers. These travellers, who often have more flexibility, continue to favour longer itineraries.

Across all cruise categories, travellers are increasingly booking through advisors, valuing their expertise in cabin selection, ship amenities, and navigating an increasingly complex array of offerings. Travellers also seek guidance on lesser-known yacht and expedition brands and value personalised recommendations based on their travel style, as well as the support advisors provide in the event of itinerary changes or disruptions.

“Cruises have become more diverse and complex,” Gilroy said. “Travellers want expert insight to help them find the right ship, cabin and itinerary for their needs.”

For the full report or for more information on Internova Analytics and Consulting, please visit www.internova.com/research

About Internova Travel Group
Internova Travel Group is one of the world’s largest travel services companies and a 2026 Forbes Most Trusted brand, bringing together a portfolio of leading brands that deliver high-touch, personalised travel expertise to leisure, corporate and entertainment clients. Internova manages leisure, business and franchise operations and represents more than 100,000 travel advisors across 6,000 company-owned and affiliated locations in the US, Mexico and the UK, with a presence in more than 80 countries worldwide.

(Source: Internova Travel Group)

First look at Oceania Sonata

SINGAPORE, 23 January 2026: Oceania Cruises unveils a first look at the itineraries of Oceania Sonata, the first ship in its all-new Sonata Class, debuting in August 2027.

Now available online for preview with bookings opening on 28 January 2026, Oceania Sonata’s inaugural season features 22 sailings from August 2027 through April 2028, spanning more than 90 destinations on voyages ranging from 7 to 16 days.

Photo credit: Oceania Cruises. Oceania Sonata

Ushering in a new chapter for Oceania Cruises, the 1,390-guest vessel will trace a sweeping route through the capitals and coastal towns of Europe to ports across the Caribbean, Mexico, and Central and South America.

“Oceania Sonata’s inaugural season is defined by the cultural diversity and geographic variety of the destinations she visits,” said Oceania Cruises Chief Luxury Officer Jason Montague. 

“As the first of four ships in the Sonata Class, her premiere sets the tone for the thoughtfully designed itineraries, exceptional comfort and meaningful, unrushed freedom to explore the world that underscore the continued evolution of Oceania Cruises.”

Oceania Sonata’s maiden voyage will set sail from Rome (Civitavecchia) on 7 August  2027, beginning a 14-day journey to Trieste. Highlighted ports of call include Catania, Italy; Valletta, Malta; Katakolon, Greece; Bar, Montenegro; and Zadar, Croatia.

Oceania Sonata’s inaugural season will see her visit storied European cities, including Barcelona, Spain; Athens, Greece; and Lisbon, Portugal, as well as lesser-known ports such as Paros, Greece; Koper, Slovenia; Sarandë, Albania; and Palamós, Spain. 

Following her Mediterranean sailings, Oceania Sonata will transit the Atlantic to Miami, where she will begin her inaugural tropical season. 

Ports of call include long-standing guest favourites in the Caribbean, such as Bridgetown, Barbados, and Tortola, British Virgin Islands; hidden gems across Latin America, such as Zihuatanejo-Ixtapa, Mexico, and Puerto Quetzal, Guatemala; and a daylight transit through the Panama Canal.

(Source: Oceania Cruises)

PATA and PHA hit the share button

BANGKOK, 23 January 2026: The Pacific Asia Travel Association (PATA) brokers a new partnership agreement with the Phuket Hotels Association (PHA), a nonprofit organisation representing hotels in Phuket, southern Thailand.

Signed by PATA CEO Noor Ahmad Hamid and PHA Executive Director Jayne MacDougall, the Memorandum of Understanding (MoU) establishes a mutual affiliate membership between the organisations. 

Photo credit: PATA. (L/R): Paul Pruangkarn, Director – Marketing & Communications, PATA; Noor Ahmad Hamid, Chief Executive Officer, PATA; Jayne MacDougall, Executive Director, PHA; and Bjorn Courage, General Manager, InterContinental Phuket Resort, and President, PHA, following the MoU signing.

Hamid noted: “As one of Thailand’s most sought-after island destinations, Phuket’s hospitality sector is a cornerstone of its economy. With this partnership, we pave the path for collaborations with the Phuket Hotels Association on their mission to promote and strengthen Phuket’s standing as a destination recognised for its quality offerings and sustainable practices.”

MacDougall added: “Formalising a partnership with PATA marks an important step in advancing shared goals around responsible tourism, regional collaboration, and innovation, strengthening long-term outcomes for Phuket and the wider region.”

The agreement supports joint activities, including the mutual promotion of events and, where appropriate, speaker participation. Representatives and members of both PATA and PHA will have opportunities to connect through networking sessions and annual events, with registration support provided in line with the agreement.

In addition, the partnership promotes knowledge sharing. It enables PHA to share selected tourism research and insights with the PATA network on a quarterly basis through member-exclusive newsletters and relevant online channels.

About PATA
The Pacific Asia Travel Association (PATA) is a not-for-profit membership association dedicated to advancing a meaningful Pacific Asia tourism economy. PATA brings together governments, industry leaders, academia, and communities to drive positive, lasting change. Founded in 1951 and headquartered in Bangkok, the Association also has an official office in Beijing.

(Source: PATA)