BANGKOK, 18 September 2026: ETA Group, a leading Asian DMC and expert in integrated event, logistics, and fulfilment services, has officially launched Bwnd Events, its fourth specialist brand and creative event and incentive agency focused on designing and delivering progressive, high-touch experiences across Asia.
Bwnd was officially unveiled at ETA Group’s Annual Partner Gathering at Capella Bangkok, on Wednesday, with leading event professionals, clients and suppliers in attendance.
The launch builds on ETA Group’s successful delivery of the Flight Centre Global Gathering 2026 in July in Bangkok, where it curated 32 events and activations across the senior leaders and sponsors programmes, as part of the wider week-long event for 2,100 guests from around the world.
The scale and success of the Flight Centre Global Gathering programme gave ETA Group Founder & Executive Chairman, Max Boontawee Jantasuwan, the confidence to push ahead with the launch of Bwnd, led by industry leader El Kwang as its Chief Executive.
Kwang said the agency was created in response to what the team was hearing from clients and industry partners.
“Bwnd started by firstly listening. Max, Pete [Make-Arun] and I listened to our clients and supporters, and we saw an opportunity to create something that helps future-proof our profession.
“The successful delivery of 32 events and activations for the Flight Centre Global Gathering gave us the confidence that there is a clear need for a high-touch agency like Bwnd, particularly across our immediate key markets of Australia and Singapore.”
Bwnd will work with clients from concept development through to onsite execution, creating experiences that engage people, strengthen relationships and achieve measurable business outcomes.
FCM Meetings & Events — a Flight Centre Travel Group business —
Senior Project Director Dee Kelly commented: “We have worked with many DMCs over the decades of this event, and our team felt that ETA Group was absolutely one of the best,” she said. “We felt that we had a true partnership. The team was well structured, and they are specialists in their areas of focus.
“The event was a huge success, and we are very aware that this was largely due to the exceptional service received from the team.”
ETA Group have also appointed experienced business events professional Pete Make-Arun as its COO.
Bwnd joins Events Travel Asia, E-Transportation and E-Distribution as ETA Group’s fourth specialist brand, with the businesses providing expertise across event strategy, delivery, logistics and fulfilment.
About Bwnd Events
Bwnd (pronounced ‘Bound’) is ETA Group’s creative event and incentive agency, specialising in progressive, purposeful and high-touch programmes.
(Source: Bwnd).
