SINGAPORE, 3 April 2023: APG, a global general sales agency for airlines, has clinched the TAP Portugal account in 18 markets in Europe, Africa, Asia and Australia.
Under the agreement, APG will provide the airline with sales and marketing support in Morocco, Australia, Bulgaria, Cyprus, Egypt, Guinea, Hong Kong, Indonesia, Japan, Malaysia, Malta, New Zealand, the Philippines, Singapore, Slovenia, Taiwan, Thailand, and Tunisia.
APG Thailand’s Manob Song-Im confirmed on his Facebook page that APG Thailand was “pleased and honoured to be appointed General Sale and Service Agent (GSSA) for Thailand effective from 1 April 2023.”
TAP and APG APAC comments
“TAP selected APG as GSA to represent her and develop its sales in 18 countries worldwide. In this joint force, TAP aims to improve its presence in the markets and grow its revenue”, said TAP director of commercial strategy & distribution Justin Jovignot. “TAP is flying directly to some of the markets where it has appointed APG as GSA, but the focus is also on offline markets, where TAP is still not flying to and where growth potential is a key element for future business development”.
Kuala Lumpur-based APG Network APAC regional vice president Tunku Iskandar added: “Significantly, the Asia-Pacific markets have been recognised by TAP Air Portugal to have strong potential business and leisure traffic to Europe and beyond coming out of the Covid-19 pandemic. Ten of APG’s APAC offices in Australia, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, Taiwan and Thailand will be actively providing sales and marketing support to TAP Air Portugal’s services in addition to Morocco, Bulgaria, Cyprus, Egypt, Guinea, Malta, Slovenia and Tunisia.”
Last month, Air Mauritius announced the appointment of APG as its GSA Sales and Marketing in Austria, Belgium, Cyprus, Greece, Luxemburg, The Netherlands, Portugal, and Spain. Before the latest agreement signed in March, APG represented Air Mauritius in the USA, Canada, Italy, Switzerland, and Germany.
Starting in October 2023, Air Mauritius will commence two weekly flights to Geneva and increase frequencies to London to a daily flight to London Gatwick Airport effective 29 October 29, 2023.
APG is a global firm with more than 100 offices in over 170 countries.
