KUALA LUMPUR, 8 September 2025: The Malaysian Association of Tour and Travel Agents declared the 57^th edition of the MATTA Fair featured a record-breaking 2,049 booths from 334 participating companies.

Taking place from 5 to 7 September 2025 at the Malaysia International Trade and Exhibition Centre (MITEC), the biannual national fair yet again earned recognition as the country’s ‘Largest Consumers’ Travel Fair, by the Malaysia Book of Records. 

Show organiser MATTA noted that the 57^th edition attracted a record turnout of travel consumers, drawn to the show by an expanded array of travel packages for domestic and international travel offered by licensed travel agencies, airlines, cruise lines, and hotels.

With the support of MATTA’s partners, the fair recognises the commitment of Sabah as MATTA Fair’s Malaysia’s Favourite Destination, RHB Bank as the Exclusive Platinum Sponsor, Malaysia Aviation Group as the Official Airline Partner and Premier Sponsor, AmLeisure as the Fair’s Media Partner, and Mayoly and Duria as sponsors. 

As a leader in sustainable tourism, MATTA presented the largest-ever MATTA Eco & Sustainable Tourism Initiative (MESTI) pavilion. This initiative is powered through collaborations with leading sustainability-focused brands, including RHB Bank, Sabah Tourism Board, Penang Global Tourism, Resorts World Genting, Royal Selangor, AMPSPA, Easy Motorbike, and Pos Malaysia.

Through this meaningful step toward sustainability, MATTA has partnered with independent auditors to measure the carbon footprint of the MATTA Fair across all three days of the event. This initiative aims to understand the impact of the MATTA Fair and take tangible action to promote sustainable practices. MATTA is setting new standards for responsible and sustainable tourism events, while also strengthening its reputation among travellers, partners and industry leaders who value transparency and environmental stewardship.

MATTA Fair consumer highlights

Buyers’ Contest:

MATTA’s flagship crowd favourite, the Buyers’ Contest, returned with exciting prizes. Visitors visiting the MATTA Fair September 2025 who spent a minimum of MYR100 on any travel and holiday packages stood a chance to win round-trip flight tickets to Paris, Japan, Perth and many other destinations. Plus, visitors could also win a brand-new EV Bike.

Ride & Reels: Vlog Your Journey

The Ride & Reels campaign encouraged visitors to commute to the fair sustainably, vlogging their journey for a chance to win tech prizes.

Spin & Win

Visitors who spent a minimum of MYR300 gained a chance to spin the wheel for exclusive gift merchandise. 

“This MATTA Fair was a bold step toward a more sustainable and connected future. From its humble beginnings as a modest exhibition, we have now evolved into Malaysia’s largest and most recognised travel Fair, and today it stands as a symbol of how far our industry has come. Moving closer to Visit Malaysia 2026, the MATTA Fair is our way of telling the world that Malaysia is ready to welcome travellers not just with open arms, but with open hearts,” said MATTA President Nigel Wong.

KUALA LUMPUR, 5 September 2025: The National MATTA Fair returns for its second round in 2025, with a fresher and greener take in advancing the industry. 

The 57^th edition of the MATTA Fair transcends all expectations, as it opens today, 5 September, at The Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.

In line with MATTA’s green transition, the MATTA Eco & Sustainable Tourism Initiative (MESTI) takes centre stage. Developed as a structured pathway to a cleaner, kinder, and more conscious way of exploring Malaysia, MESTI is grounded by three core pillars: wildlife conservation, marine conservation, and cultural and historic preservation. These initiatives empower the travel industry and travellers alike to protect what makes Malaysia truly unique and sustainable now and into the future.

The MATTA Fair remains open until 1900 on 7 September, featuring dedicated MESTI booths that cover four pavilions, with over 40 booths from RHB Bank, Sabah Tourism Board, Penang Global Tourism, Resorts World Genting, Royal Selangor, AMPSPA, Easy Motorbike, and Pos Malaysia. Through thoughtfully curated experiences in our MESTI Pavilions, visitors can see and uncover tourism’s powerful force in protecting Malaysia’s diverse cultural heritage and promoting green and sustainable practices.

Located at the Domestic Hall at Level 1, visitors can experience the interactive and immersive world of sustainability, where the participating brands that champion sustainability will showcase their eco-friendly products and initiatives throughout the three-day Fair.

The MESTI Pavilions highlight MATTA’s commitment through RHB’s Ocean Harmonic Initiative to emphasise the importance of protecting our oceans while promoting sustainable tourism practices. In addition, the MATTA Fair September 2025 will also highlight efforts to preserve Malaysia’s rich culture and history.

“Through MESTI, we learn the tales that make Malaysia Truly Asia, through time-honoured traditions, and the green and blue landscapes that define our nation. MESTI makes way in preserving these treasures, inspiring sustainable practices for generations to come. We look forward to working closely with our partners as we continue to move towards a better future,” said MATTA President Nigel Wong.

To ensure a smooth visitor experience, MATTA Fair offers free admission and is open from 1000 to 2100, Friday to Sunday. Visitors are encouraged to take advantage of the complimentary shuttle services from KL Sentral and Sunway Putra Mall to MITEC. For those driving, parking facilities are available at the South Entrance basement in MITEC, MITI basement, MATRADE open parking, Kompleks Mahkamah KL open parking, The MET basement, MET 1 basement and MET 9 open parking.