MIRI, Sarawak, 7 August 2026: Sarawak celebrates another achievement as 29 Miri-based business event professionals graduate from the inaugural Sarawak Business Events Accelerator Programme (BEAP). 

The programme prepares local industry players with the knowledge and skills to support Sarawak’s growing portfolio of high-value national and international events.

Miri became the first city to graduate from the Business Events Accelerator Programme.

Co-organised by Business Events Sarawak (BESarawak) and the Miri Business Events Committee in collaboration with the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) Sarawak Chapter, BEAP addresses the growing demand for future-ready professionals who can strengthen service delivery and raise industry standards.

Held at Mercure Miri City Centre from 14 to 16 July 2026, the Miri edition was the first of two BEAP sessions planned for the year. Participants learned to manage the full event lifecycle, from concept development and financial planning to on-site delivery and post-event evaluation. They also explored the practical application of artificial intelligence to deliver more efficient and innovative event solutions.

Jason Tan Chin Foo, Chief Executive Officer of BESarawak, said developing the industry was essential to Sarawak’s long-term competitiveness.

“Miri possesses the strengths to become a leading business events destination in northern Sarawak. As Malaysia’s pioneering oil and gas city, supported by its diverse tourism offerings and dynamic business ecosystem, Miri has significant potential to attract high-value conferences, corporate meetings and exhibitions. Through BEAP, we are investing in local talent by equipping industry professionals with the skills, confidence and capabilities to deliver world-class business events. This investment in people will strengthen Miri’s competitiveness, unlock new economic opportunities and reinforce Sarawak’s position as a premier business events destination.”

BEAP in Miri also supports MACEOS’ national commitment to making professional development more accessible to industry practitioners across Malaysia. Lim Win Nee, Vice President of MACEOS Education, said: “MACEOS’ priority is to ensure that professional development is accessible to industry practitioners across Malaysia. Bringing this programme to Sarawak supports our commitment to raising national industry standards, strengthening local capabilities and developing a future-ready talent pipeline. By investing in people across every region, we strengthen not only Sarawak’s business events ecosystem but also Malaysia’s overall competitiveness as a destination.”

BESarawak’s capacity-building initiatives are helping Sarawak-based businesses and event professionals build the skills needed to support the destination’s growing business events industry, especially with AirBorneo’s planned regional routes from 2026.

The next BEAP will take place from 11 to 13 August 2026 at Tanahmas Hotel in Sibu.

For more information on BESarawak, visit Business Events Sarawak.

(Source: Your Stories — BESarawak)

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