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Princess gains wine accolades

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TTR WEEKLY
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SINGAPORE, 30 June 2025: Princess Cruises is once again raising a glass to excellence, as all 16 ships in its fleet have earned the prestigious Wine Spectator Award of Excellence in the publication’s 2025 Restaurant Awards.

Now a two-time winner, 15 Princess main dining rooms were recognised, alongside the Sanctuary Collection restaurant on Sun Princess, more than any other cruise line.

Photo credit: Princess.

Presented annually by Wine Spectator magazine, the Awards of Excellence spotlight restaurants — including those on cruise lines — that offer thoughtfully curated wine selections paired with quality cuisine. This year’s winners include just over 2,000 establishments worldwide, with Princess Cruises standing out as the only cruise line to receive 16 awards across its fleet.

Princess Cruises’ wine programme features more than 250 labels from top wine regions, including France, Italy, Argentina, and New Zealand, as well as emerging producers that harvest biodynamic, organic, vegan, and sustainable wines. The programme also includes a dedicated section celebrating women winemakers. The lists are designed to appeal to a range of palates—from casual sippers to serious connoisseurs—and include detailed descriptions to help guests easily navigate options by flavour profile and style.

Additionally, Princess’ Love Lines Premium Liquors Collection offers guests exclusive, expertly curated wines and spirits crafted by globally recognised personalities. Celebrity wines include Taraji P. Henson’s beloved Moscato, Seven Daughters; Melorosa Sauvignon Blanc and Red Blend by Jason Aldean; Love Prosecco by Romero Britto; and Kylie Minogue’s No Alcohol Sparkling Rosé.

The complete list of Wine Spectator’s 2025 Restaurant Award winners appears in the magazine’s August issue and online at winespectator.com.

PATA honours partnerships in Thailand

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BANGKOK, 30 June 2025: The Pacific Asia Travel Association (PATA), in collaboration with the PATA Thailand Chapter and Centara Grand at CentralWorld, co-organised a special gathering to honour two valued partners: Chiruit Isarangkun Na Ayuthaya, who recently concluded his tenure as President of the Thailand Convention and Exhibition Bureau (TCEB), and Siripakorn Cheawsamoot, the newly appointed Director General of the Designated Areas for Sustainable Tourism Administration (DASTA).

PATA Chair Peter Semone said the event honoured two of PATA’s dearest friends, both of whom have dedicated many years to collaborating with the association.

L/R: Robert Maurer-Loeffler, Vice President Operations & General Manager, Centara Hotels & Resorts; Thapanee Kiatphaibool, Governor, Tourism Authority of Thailand (TAT); Supawan Teerarat, President, National Food Institute; Siripakorn Cheawsamoot, Director General, Designated Areas for Sustainable Tourism Administration (DASTA); Ben Montgomery, Corporate Ambassador, Centara Hotels & Resorts; Executive Board Member, PATA, and Chairperson, PATA Thailand Chapter; Chiruit Isarangkun Na Ayuthaya, Former President, Thailand Convention and Exhibition Bureau (TCEB); and Peter Semone, Chair, PATA.

“While we bid farewell to Chiruit, our appreciation for his leadership and support extends well beyond his tenure at TCEB. We look forward to seeing what the future holds for him. At the same time, we extend our warmest congratulations to Siripakorn on his well-earned appointment and look forward to continuing our close collaboration with him and DASTA in the years ahead.”

As President of TCEB, Chiruit played a pivotal role in positioning Thailand as a leading MICE destination. Under his leadership, TCEB actively collaborated with PATA in co-organising events such as the PATA Travel Mart and PATA Destination Marketing Forum.

Siripakorn was previously the Deputy Governor for International Marketing at the Tourism Authority of Thailand, covering Europe, America, the Middle East, and Africa.

Also attending the event were TAT Governor Thapanee Kiatphaibool and the National Food Institute President Supawan Teerarat.

AirAsa introduces flights to Darwin

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TTR WEEKLY
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DARWIN, 30 June 2025: AirAsia Malaysia (AK) launched its inaugural Kuala Lumpur–Darwin route on Friday, reinforcing the airline’s commitment to boosting tourism in Australia’s Northern Territory.

Flight AK612 departed from Kuala Lumpur International Airport (Terminal 2) at 0555 on 27 June 2025 and arrived at Darwin International Airport at 1235 pm (local time) on the same day.

(Third from Left): Melanie Cobbin, Head of Operations of Airport Development Group; Siti Hadijah Arifin, Deputy Director of International Promotion (America/Europe/Oceania) of Tourism Malaysia; Robyn Cahill, Minister for Trade, Business and Asian Relations; Dato Captain Fareh Mazputra CEO of AirAsia Malaysia and Allan Woo, Head of Aviation Development of Airport Development Group at the inauguration event in Darwin for AirAsia Malaysia maiden flight into Darwin, Australia.

The maiden return flight departed from Darwin at 1310 (local time) and arrived in Kuala Lumpur at 1650.

Flights are scheduled to depart from KLIA to Darwin four times weekly, on Mondays, Wednesdays, Fridays, and Sundays, using an A320neo for the five-hour, 10-minute flight.

The launch of this new route, along with the new service between Bali and Adelaide (introduced on 26 June 2025 and operated by AirAsia Indonesia), marks a significant milestone for AirAsia and its strong ties with Australia.

These new services underscore the group’s ongoing commitment to expanding its network, enhancing regional connectivity, and offering more travel options for leisure, tourism, and trade.

Minister for Trade, Business and Asian Relations, Robyn Cahill, joined AirAsia on its maiden flight to Darwin and commented: “The Territory’s aviation sector continues to go from strength to strength with this new route providing a boost to tourism, growing business and trade and connecting Territorians with a new international flight option.

“We are thrilled to partner with AirAsia and the Airport Development Group to expand AirAsia Group’s network into the Northern Territory and provide greater choice, connectivity and competition for travellers. More flights will make it easier for people to visit and do business in the Territory. Having just returned from Kuala Lumpur, I can attest to the beauty of the destination. I encourage Territorians who are heading to Malaysia to take advantage of this fantastic service with direct and affordable flights into Kuala Lumpur 4 days a week.”

AirAsia Malaysia CEO Dato Captain Fareh Mazputra said: “Darwin now becomes part of AirAsia Malaysia’s expanding network in Australia, further boosting the airline’s strong and growing presence in the region. We are confident this new service will be well received, not only offering the only direct and affordable connectivity between Darwin and Kuala Lumpur but also as a gateway to our vast network of over 130 destinations across Asia and beyond at great value.

“Our seamless Fly-Thru connecting services to Aussies’ favourites such as Vietnam, Thailand, India, Sri Lanka, the Philippines, Japan, China and beyond continue to be extremely popular with the Australian market.

“For adventure-seeking travellers, the Top End of Australia becomes an existing and affordable new destination. We also look forward to welcoming guests from Darwin to discover Malaysia or Fly-Thru to destinations to visit the rest of Southeast, as well as North and Central Asia.”

Tourism Malaysia Director-General Datuk Manoharan Periasamy added: “We laud the new Kuala Lumpur-Darwin route for enhancing connectivity with Australia, which has consistently been one of our top visitor-generating markets. This connection is crucial, as Malaysia and Australia share a deep and longstanding friendship, and tourism is a key pillar that brings our communities closer together. As we celebrate 70 years of Australia’s diplomatic presence in Malaysia in 2025 and gear up for Visit Malaysia 2026 (VM2026), we look forward to welcoming more Australian travellers to experience our cultural diversity and commitment to sustainable tourism.

In 2024, Malaysia recorded 447,785 visitor arrivals from Australia, an 11.7% increase from 2023 and 6.3% above pre-pandemic 2019 levels.”

AirAsia Malaysia will operate four weekly flights on the Kuala Lumpur-Darwin route, offering more than 1,488 seats weekly with fares starting from MYR319* all-in one way for flights from Kuala Lumpur to Darwin while fares for its return flights from Darwin to Kuala Lumpur start at AUD219* all-in one way. The promotional fares are available for immediate booking until 6 July 2025 for travel until 27 March 2026 on airasia.com and the AirAsia MOVE app.

*All-in fares are quoted for one-way travel only, including passenger service charge, regulatory service charges, fuel surcharges, and other applicable fees. T&C apply.

HK resumes seasonal flights to Miyako

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TTR WEEKLY
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HONG KONG, 30 June 2025: HK Express Airways (HK Express) resumed its seasonal Hong Kong-Miyako (Shimojishima) route on Friday, 27 June, with four weekly flights from its home base in Hong Kong to Shimojishima Airport (SHI) in Okinawa.

Flights depart Hong Kong on Tuesday, Thursday, Friday and Sunday using an A320neo aircraft configured with 188 seats. Flight time is two hours and 15 minutes for the direct service.

The HK Express management team celebrated the resumption of flights to Miyako (Shimojishima), Japan, last Friday,  by distributing gifts to passengers at Hong Kong International Airport.

HK Express CEO Jeanette Mao commented on the resumption of seasonal flights: “As Hong Kong’s only low-cost carrier, we are committed to providing affordable fares and offering a wide range of value-added services.

“With the resumption of our seasonal flights to Shimojishima, HK Express is now the only Hong Kong-based airline covering all three major airports in Okinawa — Naha, Ishigaki and Shimojishima airports — offering nearly 190 weekly round-trip flights to Japan, giving travellers more flexibility in planning their journeys. As a member of the Cathay Group, HK Express leverages the group’s global route network to connect Japan’s unique, lesser-known destinations with the world, offering travellers exceptional in-depth Japanese experiences.”

Miyako (Shimojishima) is part of the Miyako Islands, connected by land to Irabu Island and Miyako Island. As the largest island in the archipelago, Miyako Island boasts stunning beach landscapes. Yonaha Maehama Beach is famous for its expansive white sands. The shallow waters of Aragusuku Beach are filled with subtropical fish, while the unique, hidden coves and natural rock arches of Sunayama Beach are favourites among photography enthusiasts. Beyond its natural beauty, Miyako’s cuisine is equally unforgettable, from tender and juicy Miyako beef to authentic Miyako soba and sweet, seasonal mangoes in the summer, all guaranteed to provide travellers with memorable culinary experiences.

Emirates marks 35-year milestone in Singapore

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TTR WEEKLY
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SINGAPORE, 29 June 2025: Emirates celebrates 35 years of operations in Singapore, marking over three decades of connecting travellers between the Lion City and the world through its hub in Dubai. 

Since commencing operations in June 1990, Emirates has carried over 10 million passengers on more than 65,000 flights between Singapore and Dubai.

Throughout the years, Emirates has become a preferred choice for travellers heading from Singapore to Dubai and beyond. The most popular outbound destinations in the last year ending March 2025 include London Heathrow, London Gatwick, Paris, Manchester, Rome, Amsterdam, Jeddah, Madrid, Istanbul, Frankfurt, and Munich.

Emirates currently operates four daily flights between Singapore and Dubai with a mix of Airbus A380s and Boeing 777s, as well as a non-stop daily service connecting Singapore with Phnom Penh, Cambodia.

Emirates’ Country Manager for Singapore & Brunei, Rashed Alfajeer, said: “We’ve come a long way in our Singapore operations, from carrying just over 12,000 passengers on a daily flight between Singapore and Dubai in 1990, to connecting over 800,000 travellers between the two gateways on four daily services in the last financial year. The past 35 years have been marked by remarkable growth for Emirates, further supported by strong and reliable partnerships we’ve established with local entities. As we look ahead, we remain committed to serving the Singaporean market with our best-in-class products and world-class service, while exploring innovative solutions to provide industry-leading customer-centric experiences.”

In June 2023, Emirates launched its Premium Economy cabin on the Singapore-Dubai route, making Singapore the first market in Southeast Asia to receive this iconic and highly appreciated product. Offering more space, comfort, and premium touches, Emirates’ Premium Economy has become a standout choice for passengers seeking an elevated travel experience.

To date, Emirates has welcomed over 87,000 passengers in this cabin class from Singapore. The industry recognition speaks volumes, too, with Emirates’ Premium Economy having won ‘Best Premium Economy Class’ at the 2024 Business Traveller Asia-Pacific Awards and ‘Best Premium Economy Class Airline in the Middle East’ at the 2024 Skytrax World Airline Awards.

In May 2024, Emirates resumed its daily Phnom Penh service via Singapore, linking the two trade and leisure centres in the region with a conveniently timed schedule. Over the past year, the service has connected nearly 66,000 passengers between the two gateways, with over 60% of them having started their journey in Singapore.

In June 2024, Emirates powered flights departing Changi Airport with sustainable aviation fuel (SAF) as part of its fuel agreement with Neste, marking its inaugural SAF investment in Asia. Approximately 3.3 million litres of blended SAF — which reduces lifecycle carbon emissions by up to 80% compared to conventional jet fuel—was integrated and used over a few weeks.

Reinforcing its long-term commitment to Singapore, Emirates also opened its first Emirates World retail store in Singapore on 6 May 2025. Strategically located at Odeon 333, just across from the iconic Raffles Hotel, the new store offers personalised travel planning and expert advice from dedicated consultants. The space is designed to be experiential and immersive, featuring interactive installations and the airline’s First-Class Suite on display.

To mark Emirates’ 35th anniversary in Singapore, the airline is offering special fares on bookings made until 30 June 2025, for travel through 30 November 2025.

Airfares (Return from Singapore – SGD)

Tickets can be purchased on https://www.emirates.com/sg/english/,  Emirates sales offices or contact centre, via travel agents or online travel agents, or at Emirates’ retail store in Singapore located at Odeon 333.

Emirates flags busy days through 30 July

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TTR WEEKLY
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DUBAI, UAE, 27 June 2025: It’s summer holiday time, and Emirates is gearing up for a busy week of departures from T3, Dubai International. More than 30,000 customers departed DXB on 26 June, and passenger departures are expected to remain at a similar level until 30 June.

Plan ahead for a seamless travel experience

Emirates customers should plan for extra traffic on the roads approaching the airport, busier carparks, more people at the airport going through Immigration, and the time it may take to travel between Concourses and reach Boarding Gates.

  • In peak travel times, arrive at the airport 3 hours before departure
  • Ensure you pass through immigration: 1.5 hours before departure
  • Ensure you reach your correct boarding gate: 1 hour before departure 

Download the Emirates App to check in online

Download the Emirates app for flight details at your fingertips. Book and change flights, download a digital boarding pass for most destinations, get notifications about your flight, check what meals will be served, pre-order your hot meal in Business Class, book a chauffeur drive service and even pre-select and plan movies to watch via ice inflight entertainment. Customers can also check in on Emirates.com. Online check-in and app check-in are both open 48 hours ahead of flight departure time.

Drop luggage off at the airport the day before

Emirates customers can drop off luggage at the airport the night before travel at no charge. Passengers who are departing from Dubai can check-in early and drop off their bags 24 hours before departure, or 12 hours before departure if flying to the US. Then, closer to departure time, customers can proceed directly to the immigration area in the airport. 

Check in at the Emirates City Check In & Travel Store

Save time at airport and check in at the Emirates City Check‑in and Travel Store in ICD Brookfield Place, Dubai International Financial Centre (DIFC) instead. Conveniently located in the heart of the business district, Emirates customers can check in and drop off luggage as early as 24 hours before a flight and up to 4 hours before a flight. Customers can check in anytime from 8:00am to 10:00pm daily, beginning their travel experience with seamless service via self-check-in kiosks, at dedicated desks with Emirates agents or via the world’s first robot check-in agent- Sara.

Close Up Of Male Passenger In Airport Looking At Digital Boarding Pass On Smart Phone

Check in from your own home

Emirates customers can also opt to check in at home in Dubai and Sharjah. Agents complete the check-in process at the customer’s home, hotel, or office, and take the bags onto the flight so that they can arrive a later time with hand luggage. The service must be booked at least 24 hours prior to the flight. The Home Check-In service is complimentary for First Class passengers and Platinum Skywards members.

Utilise transport options at the airport

When moving between Concourse A and Concourse B, Emirates customers can use the complimentary train in Terminal 3. Emirates also offers a shuttle bus service between Concourse A and Concourse C, 24 hours a day, 7 days a week. The bus departs every 20 minutes, and the average travel time is also 20 minutes. The Pickup and Drop-off points are at clearly marked connection desks – the Arrival Level adjacent to the Central Connection Desk in Concourse A, and Connection Desk E – Duty Free Level in Concourse C. First Class customers can also use dedicated Emirates buggies available on request throughout the airport, while Dubai Airport Buggies (also called Dubai Taxi) are available for all types of customers free of charge, with priority extended to the elderly, families with children and People of Determination.

Make sure your baggage meets the requirements

Emirates requests that customers be vigilant while packing bags and follow the restricted items procedures. Customers should take note of rules such as power banks are allowed in hand baggage but not allowed in checked baggage. Smart bags are allowed in the cabin if the battery is removable and within the cabin baggage size and weight limits. The battery can remain installed as long as the smart bag is completely powered off. E-cigarettes, including e-cigars, e-pipes, Electric Portable Incense (Perfume) Burner or other personal vaporisers containing batteries, must be individually protected to prevent accidental activation and are only allowed as carry-on luggage.

Support for People of Determination

People of Determination can access dedicated support from trained Emirates and airport staff. This includes a pre-planning guide for Dubai International Airport (DXB), 2 hours complimentary parking at the airport and access to a dedicated priority lane for check-in, passport control, security and priority boarding if required. Customers can check the Accessible Travel page on Emirates.com for information and contact their Emirates local office with queries.

Royal Cliff joins  Pattaya Night Run 2025

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TTR WEEKLY
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PATTAYA, Thailand, 27 June 2027: The streets of Pattaya came alive as the Pattaya Night Run 2025 welcomed runners from across Thailand and abroad 

The event unfolded on 21 June, attracting impressive participation from residents and tourists and included members of the Royal Cliff Hotels Group’s management team, led by CEO Vitanart Vathanakul.

Vitanart Vathanakul, CEO of the Royal Cliff Hotels Group, together with Punyaporn Poonpipat, renowned Thai actress, and Poramet Ngampichet, Mayor of Pattaya City, united in their shared vision to promote Pattaya as a leading sports tourism destination.

The Pattaya Night Run not only promotes physical well-being but also serves as a dynamic platform to boost tourism by attracting visitors from various regions and countries. This aligns with Pattaya’s growing profile as a leading sports tourism destination.

Royal Cliff Hotels Group has a long track record of supporting and hosting major sports events at the popular beach town. From annual sports tournaments to backing city-wide community activities such as the night run, the group continues to demonstrate its dedication to promoting an active lifestyle and enhancing Pattaya’s reputation as a hub for sports and wellness tourism.

Pattaya City has also done an outstanding job in creating opportunities like this, further energising the city’s image and fostering a vibrant environment where both locals and visitors can enjoy memorable experiences through sports and community engagement.

Perched atop a 64-acre private estate with breathtaking views of the Gulf of Thailand, the Royal Cliff Hotels Group is home to four award-winning hotels that continue to captivate the hearts of travellers from around the world. At the centre of its wellness and sports offering is the Fitz Club – Racquets, Health & Fitness, an elite sports centre renowned for hosting both professional and recreational athletes with a distinguished history of organising prestigious sporting events, including Junior and Senior Tennis tournaments, Squash championships, and Table Tennis competitions. Fitz Club has firmly established itself as a leader in the sports community. Its facilities continue to evolve with the addition of a brand-new pickleball court and the latest advancements in sauna and steam room technology, ensuring an even more dynamic and revitalising experience for all guests.

For more information on the Royal Cliff Hotels Group and Fitz Club, please visit www.royalcliff.com and www.facebook.com/fitzclub

Australia’s tourist spending soars in Q1 2025

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TTR WEEKLY
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SYDNEY, 27 June 2025: Tourism Research Australia (TRA) has released the International Visitor Survey (IVS), which captures results for Q1 2025 ending 31 March 2025 and also makes comparisons for the year ending March 2025 compared with the year ending March 2024.

The results show total trip spending for Q1 2025 reached a record AUD52.6 billion, which is up 12% from Q1 2024.

Find the full IVS report on the TRA website here.

Tourism Australia reports it welcomed 7.7 million international visitors in the 12 months ending 31 March 2025, up 7% on the same period in 2024.

China remains the largest contributor to tourism spending in Australia, accounting for 26%, followed by the UK at 6.9% and the US at 6.5%.

The top reasons for travel to Australia in the year ending March 2025 were:

Holiday travel with 3.3 million trips
11% up on March 2024 levels.

Spending in Australia
AUD12.0 billion, 24% up on March 2024 levels.

Visiting friends and relatives
2.6 million trips. 3% up on March 2024 levels.

Spending in Australia
AUD5.3 billion. 12% up on March 2024 levels.

Business travel
772,000 trips. 4% up on March 2024 levels. Spending in Australia was AUD2 billion, 8% down on March 2024 levels.

Education
509,000 trips. This was 10% up on March 2024 levels. Spending in Australia was AUD12.5 billion, 11% up on March 2024 levels.

STARLUX orders 10 more Airbus A350-1000s

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TTR WEEKLY
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BANGKOK, 27 June 2025: STARLUX Airlines of Taiwan has signed a firm order with Airbus for the purchase of 10 additional A350-1000 aircraft, taking its total order for the type to 18 aircraft.

The agreement was signed at the recent Paris Airshow by STARLUX Airlines CEO Glenn Chai and Benoît de Saint-Exupéry, Airbus EVP Sales of the Commercial Aircraft business.

Photo credit: STARLUX.

STARLUX Airlines already operates an all-Airbus fleet of 28 aircraft, including the A350-900, the A330neo and the A321neo. The Taiwanese airline has on order 30 aircraft, including the A350F freighters and A350-1000.

“STARLUX Airlines’ decision to add more A350-1000s to its growing fleet reaffirms the aircraft’s standing as the benchmark for long-haul operations. With its advanced design and fuel-efficient performance, the A350-1000 Long Range Leader enables airlines to optimise routes while reducing environmental impact,” said Airbus senior executive Benoît de Saint-Exupéry. “We are pleased to strengthen our long-standing partnership with STARLUX Airlines as they expand their global footprint and connect more destinations with efficiency and comfort.”

The A350 offers the longest range capability of any commercial airliner in production today. Powered by the latest generation of Rolls-Royce engines, the aircraft is designed to fly up to 9,700 nautical miles / 18,000 kilometres nonstop, using 25% less fuel than previous generation types and with a similar reduction in carbon emissions.

Like all Airbus aircraft, the A350 is already capable of operating with up to 50% Sustainable Aviation Fuel (SAF). Airbus aims to have its aircraft capable of up to 100% SAF by 2030.

The A350 Family has received more than 1,390 orders from 60 customers worldwide, with more than 650 aircraft currently in the fleets of 38 operators, flying primarily on long-haul routes.

UN Tourism rolls out Safety First Challenge

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MADRID, Spain, 27 June 2025: UN Tourism has launched the Safe Destinations Challenge to identify innovative solutions that position the sector as a driver of resilience, safety, and sustainability.

The initiative initially focuses on Europe, which welcomed 747 million international tourists in 2024, representing approximately 58% of the global total. UN Tourism didn’t elaborate on a timeframe to introduce the challenge to other regions.

Photo credit: UN Tourism.

The Safe Destinations Challenge aims to protect both tourism destinations and the people who inhabit and visit them. Over the past 50 years, Europe has faced more than 1,700 climate, fire, weather, and water-related hazards, resulting in over 160,000 lives lost and economic damages estimated to exceed USD500 billion. In this context, strengthening preparedness and crisis response capacity has never been more urgent.

This Open Innovation Call for Tourism Crisis Preparedness, Response and Recovery for Europe is being introduced within the framework of the Safety of Destinations (SAFE-D) initiative for Tourism Crisis Preparedness, Response and Recovery in the European Region of UN Tourism.

Scope of the challenge

This call focuses on ideas, tools, and projects that can improve crisis preparedness and management across three key categories:

• Category 1: Resilience to Natural, Climate, and Health-Related Hazards in Tourism. Destination Projects that help anticipate, mitigate, and respond to these risks, protecting both local communities and visitors.

• Category 2: Safety, Security, and Cyber Threats for Tourists and Destinations. Solutions that enhance physical and digital safety in tourism destinations.

• Category 3: Crisis Communication and Effective Strategies that strengthen communication before, during, and after emergencies.

UN Tourism Executive Director Natalia Bayona says: “Tourism is more than an industry… With one in 10 jobs worldwide linked to this sector, the way we anticipate and respond to risks will define our collective future. In 2020, we saw the cost of unpreparedness leading to a loss of around USD1.3 trillion in international tourism export revenues. This challenge is an invitation to build destinations that are stronger, safer, and more human — because resilience is no longer optional, it’s essential.”

The call is open to startups, scaleups, innovative micro and SMEs, local authorities, academic institutions, and tourism organisations working on solutions to preserve the physical, cultural and economic integrity of destinations.

Challeng Launch
19 June 2025

Submission Deadline
31 October 2025

Evaluation
November 2025

Pitch Event
Winter 2025-2026

About the UN Tourism SAFE-D
The Safety of Destinations (SAFE-D) Initiative, led by UN Tourism, is a global effort to strengthen crisis preparedness, response, and recovery in destinations worldwide.

The SAFE-D Europe Initiative, launched in early 2025 at the initiative of Czechia, is a direct response to this growing pattern of vulnerability. The initiative highlights the increasing frequency of crises affecting tourism, from floods, fires, and pandemics to cyberattacks, geopolitical instability, and infrastructure failure. It calls for enhanced preparedness, response, and recovery capacities among European destinations. With climate hazards intensifying and geopolitical tensions persisting, there is an urgent need to strengthen tourism crisis governance to ensure the sector’s sustainability and resilience.

For more information visit: UN Tourism Safe Destinations Challenge

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