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Asia Pacific airline passenger traffic grows 7.7%

KUALA LUMPUR, 29 August 2025: Preliminary July 2025 traffic figures released this week by the Association of Asia Pacific Airlines (AAPA) showed a sustained increase in international passenger demand, fuelled by growth in tourism markets. 

International air cargo demand remained resilient, buoyed by more vigorous export activity ahead of the implementation of US tariffs in early August.

The region’s airlines registered a 7.7% year-on-year increase in international passengers carried, bringing the monthly total to 33.4 million. Measured in revenue passenger kilometres (RPK), demand rose by 8%, while available seat capacity expanded by a slightly higher 8.6% year-on-year. This resulted in a 0.4 percentage point decline in the average international passenger load factor to 82.0% for the month.

International air cargo demand, as measured in freight tonne kilometres (FTK), recorded a firm 8.6% year-on-year increase in July, despite prevailing weakness in global trade flows. With offered freight capacity up by 6.4%, the average international freight load factor improved by 1.2 percentage points to 62%.

Commenting on the results, AAPA Director General Subhas Menon said: “Strong demand growth on routes connecting North East Asia and South Asia, together with the expansion of network connections, continued to stimulate traffic. During the first seven months of the year, Asian airlines carried a combined total of 224 million international passengers, an 11% increase compared to the same period in 2024.”

Menon added: “During the same period, air cargo demand grew by 6.5% year-on-year, building on last year’s strong performance. Inventory build-ups ahead of the introduction of tariffs by the US, along with the rerouting of shipments and diversification of sourcing, contributed to the growth in volumes, as businesses prioritised the speed and reliability afforded by air shipments.”

Looking ahead, Menon concluded: “The global economic outlook remains broadly positive, with healthy forward booking volumes supporting growth in travel markets. However, the implementation of tariffs is expected to add some uncertainty in air cargo markets, and could weigh on future demand.”

“On the cost side, the 15% year-to-date decline in jet fuel prices to an average of USD89 per barrel, together with the weaker US Dollar against some regional currencies, is helping to offset cost pressures arising from ongoing supply chain disruptions. Overall, Asian airlines remain focused on disciplined cost management while pursuing new revenue opportunities to support growth and sustain profitability.”

AAPA event

Asia Pacific Aviation Safety Seminar 2025

10-11 September 2025

Hosted by Philippine Airlines

The Association of Asia Pacific Airlines will host the next Asia Pacific Aviation Safety Seminar (APASS) from 10 to 11 September 2025 in Manila, Philippines. The host airline for APASS 2025 is Philippine Airlines.

APASS is the premier regional aviation safety event, designed to create a shared meeting place for the region’s airlines, airports, aircraft manufacturers, insurers, ground handlers, MROs, and suppliers to discuss and stay updated on the latest developments and priorities in aviation safety.

APASS 2025 will feature four key streams: flight safety, cabin safety, engineering & maintenance and turboprop operations. For further information on the seminar, visit: bit.ly/APASS2025

PATA praises chapter network

BANGKOK, 29 August 2025: The Pacific Asia Tourism Association honoured its PATA Chapters and Student Chapters at an awards presentation during the PATA Power of Networking 2025 event hosted on Wednesday on the sidelines of the PTM2025.

In a statement posted on the association’s Facebook page, PATA chair Peter Semone praised the role of the PATA Chapters and Student Chapters and recognised their outstanding contributions and achievements.

PATA Malaysia Chapter – Spirit of PATA Award.

The 2025 award recipients

  • PATA Malaysia Chapter – Spirit of PATA Award.
  • Pacific Asia Travel Association Philippines Chapter  & PATA Philippines. LPU-Manila Student Chapter – Awards of Excellence.
  • Pacific Asia Travel Association (PATA)-Thailand Chapter – Best Engagement with Young Tourism Professional Award.
  • PATA Cambodia Chapter & PATA India Chandigarh University Student Chapter – Best Sustainability Initiative Awards.
  • PATA India Christ University Student Chapter – Best Digital Engagement Award.
  • PATA Hong Kong SHTM Student Chapter – Trailblazer Award.
PATA Hong Kong SHTM Student Chapter – Trailblazer Award.

PATA Hong Kong SHTM Student Chapter – Trailblazer Award.

PATA has seen a revival of its chapter membership, with chapters in Asia dominating in terms of activities and presence at PATA events. The number of chapters in the Pacific Asia Travel Association (PATA) varies depending on the source, but the most recent estimate ranges from 31 to 41 chapters worldwide, excluding student chapters.

PATA’s official website notes that the chapters are a vital part of the organisation, providing a local platform for tourism professionals to network, share knowledge, and promote PATA’s mission.

Chapters worldwide

Americas: Chapters in Canada and the US.
Europe: Chapters in countries such as Denmark, Finland, France, Germany, Norway, Sweden, the UK and the Republic of Ireland.
Northeast Asia: Chapters in Chinese Taipei, Japan, Korea,  Macau and Hong Kong Student Chapter.
South Asia: Chapters in Bangladesh, India, Maldives, Nepal, Pakistan, and Sri Lanka.
Southeast Asia: Chapters in Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
Pacific: A chapter in Micronesia.

PATA also has student chapters, which are a key part of its youth programme. Student chapters benefit PATA’s educational institution members, providing a way for students to engage with the industry and drive change.

75 years and still going strong

The Pacific Asia Travel Association (PATA) confirmed this week the start of a year-long campaign to celebrate its 75th anniversary. 
The announcement — featuring the screening of a short video briefly showcasing PATA’s past and revealing the 75th Anniversary logo and theme — was officially launched at the PATA Knowledge Forum 2025 on 26 August at the Queen Sirikit National Convention Centre, Bangkok, Thailand, in conjunction with the PATA Travel Mart 2025 (PTM 2025).

PATA CEO Noor Ahmad Hamid commented: “Seventy-four years ago, our founders came together when the world longed for peace, healing, and hope. Their vision was simple yet powerful: to use travel as a bridge between cultures, as a pathway to prosperity, and as a passport to peace. That vision continues to guide us today, reminding us that the work we do is not just about tourism, but about connecting people and creating understanding across borders.” 

He added, “It is in that same spirit — honouring the founders’ vision and embracing our ongoing mission — that I am delighted to officially launch the celebrations for PATA’s 75th Anniversary in 2026.”

Under the theme, “From Vision to Legacy: PATA at 75,” the anniversary marks a significant point in time in PATA’s journey, celebrating the association’s role in fostering responsible and sustainable tourism development across the Asia Pacific region and its future-forward commitment to actively evolve alongside the sector’s ever-changing priorities with a focus on innovation, collaboration, and adaptability.

LADA launches Langkawi Special Deals

LANGKAWI, 28 August 2025: The Langkawi Development Authority (LADA) announced this week the launch of Langkawi Special Deals, a new campaign offering attractive travel packages and rebates designed to encourage domestic travellers to explore the island. 

The initiative was officiated by Malaysia’s Deputy Minister of Finance, YB Puan Lim Hui Ying, and aims to stimulate tourism during Langkawi’s low season It also seeks to strengthen collaboration among local tourism stakeholders by consolidating efforts on a single promotional platform that positions Langkawi as a high-value, attractive destination. 

“As we move closer to Visit Malaysia Year 2026, the Government remains fully committed to ensuring the continued growth of our tourism sector Our approach is straightforward: strategic promotions, innovative collaborations, and meaningful community participation Initiatives such as Langkawi Special Deals play a vital role in achieving these goals,” said YB Lim in her officiating remarks. 

Exclusive savings across Langkawi 

The campaign features offers from attractions, hotels, F&B outlets, duty-free retailers, transport operators, and tourism service providers on the island Travellers can look forward to exclusive discounts of up to 70% on selected products and services from participating partners. 

“It is important that we unite Langkawi’s tourism players in our mission to make the island one of the most desirable island destinations in the world. Langkawi Special Deals provides a platform for this collaboration, and we intend to make it an annual highlight for the island,” said LADA CEO Datuk Seri Haji Iskandar bin Datuk Haji Mohd Kaus. 

He encouraged Malaysians to take advantage of the campaign’s offers and rediscover the premium experiences Langkawi has to offer.  

Partnership with MAG 

In conjunction with the launch, a Memorandum of Understanding (MoU) was signed between LADA and Malaysia Aviation Group (MAG), with MHholidays providing limited-time flight and hotel packages. The MoU was signed by LADA CEO Datuk Seri Haji Iskandar bin Datuk Haji Mohd Kaus and MAG Loyalty and Travel Services CEO Philip See, and witnessed by YB Puan Lim. 

Through MHholidays, the tour operating arm of Malaysia Airlines, travellers will enjoy exclusive Flight + Hotel promotions, including savings of up to RM400* Complementing this, Journify, MAG’s integrated lifestyle platform, will offer an additional RM30 rebate on tours and attractions in Langkawi for customers booking Flight + Hotel packages Running from 1 September to 31 December 2025, the promotions provide exceptional value while delivering a more rewarding and memorable holiday experience on the island.  

Malaysia Aviation Group (MAG), CEO of Loyalty & Travel Services Philip See said: “We are honoured to partner with LADA to support the growth of Langkawi’s tourism industry As one of Malaysia’s most iconic destinations and a key hub in our network, Langkawi holds great significance for us Through MHholidays and Journify, we are bringing together our tour operating and lifestyle platforms to offer travellers more than just great value — but a seamless, premium travel experience enriched with curated offerings and the signature warmth of Malaysian Hospitality This collaboration reflects our commitment to making Langkawi more accessible, vibrant, and unforgettable for all travellers.” 

Langkawi Special Deals will run from 1 October to 31 December 2025, with additional campaign partners to be announced soon. For more information on LADA, visit https://www.lada.gov.my/en/  and www.naturallylangkawi.my

Emirates: Official Airline Partner at US Open 

DUBAI, 28 August 2025: Emirates returns as the Official Airline of the US Open Grand Slam® tournament for the 14th consecutive year, reinforcing its commitment to world-class tennis and exceptional fan experiences.

Until the finals on 7 September, Emirates will once again open its doors to its signature 1,358-square-foot luxury hospitality suite at the Arthur Ashe Stadium. As one of the largest and most sought-after venues at the tournament, the suite provides unparalleled court views and premium experiences for tennis enthusiasts, celebrities, sports legends, and guests throughout two weeks of the championship.

On 23 August, Emirates cabin crew, team members, and Emirates pilot mascots celebrated Arthur Ashe Kids’ Day by meeting children on the ground, distributing toys, colouring packs and explorer bags, and helping create memories for children with Polaroid photos in limited-edition US Open frames.

Emirates hosted a tennis clinic for children from the Kings County Tennis League, with tennis legends Sloane Stephens and John Isner on 26 August, on Arthur Ashe Stadium at the US Open.

Emirates returns as the Official Airline of the US Open Grand Slam tournament for the 14th consecutive year — Arthur Ashe Stadium (photo by Mike Lawrence).

Emirates’ Force for Good programme was launched in partnership with the USTA Foundation in 2024 with the shared goal of empowering youth and expanding access to safe, high-quality tennis facilities. So far, the airline and the USTA Foundation have successfully presented communities in Brooklyn, New York, and East Palo Alto, California, with brand-new tennis courts.

To ensure that jet-setting fans don’t miss a moment of the action, the airline’s award-winning ice entertainment system will broadcast live US Open matches on Sport 24, available on more than 1,000 flights per week globally and viewed by millions of passengers during the two weeks of the tournament. For important finals and matches, the big screen at the A380 Onboard Lounge serves as an unrivalled setting for a big game. Die-hard tennis fans can also stay entertained with 50 tennis films and documentaries on 40 channels.

Redeem Skywards miles and watch

Emirates Skywards continues to leverage the airline’s extensive sponsorship portfolio to offer its 35 million members worldwide exclusive privileges and unmatched rewards. With  Skywards Exclusives, members can bid or redeem Miles to watch the action live at world-renowned sporting events, including all four Grand Slam tournaments. In total, more than 20 million Miles have been redeemed for tickets to watch matches at the US Open, with the highest bid ever recorded of 744,000 Miles for a pair of Men’s Final – Courtside Seats tickets. For more information, visit emirates.com/skywards.

For flight information and fare bookings, visit: www.emirates.com.

Thales extends global partnership with CWT

SINGAPORE, 28 August 2025: CWT announced on Tuesday the renewal of its contract to provide corporate travel management services to Thales, a global technology leader in the Defence, Aerospace, and Cyber & Digital sectors.

A CWT client since 2001, Thales has steadily expanded its collaboration with the travel management company over the years. Today, CWT supports the Thales Group’s travel program in 50 countries worldwide.

The extension reflects a shared commitment to innovation and operational excellence. For example, over the course of the partnership, CWT has continually enhanced its offerings with AI-enabled capabilities, including its messaging (chat) service, price optimisation solutions, and “Intelligent Display” hotel recommendation engine—helping Thales unlock greater traveller satisfaction, cost efficiencies, and sustainability insights across their programme.

“This renewal is a testament to the strength and depth of our partnership with Thales, built on mutual trust, shared values, and a strong commitment to innovation and sustainability,” said CWT Global Lead Defence and Government Customers Greg Harkins. “We’re proud to continue supporting Thales’ evolving needs as they pursue their ambitious strategy, and we look forward to delivering further value through our global reach, technology solutions, and traveller-centric approach.”

CWT is a leading global partner in business travel, meetings, and events. Operating across six continents, it delivers tailored solutions that help organisations connect, engage, and thrive in an increasingly complex and evolving world. 

Korean Air announces Boeing aircraft order

SEOUL, 28 August 2025: Korean Air announced on Monday its intent to purchase 103 next-generation aircraft from Boeing, 19 spare engines from GE Aerospace and CFM International, and a comprehensive engine maintenance programme with GE Aerospace on 25 August.

The total investment is valued at approximately USD50 billion (KRW70 trillion): USD36.2 billion (KRW50 trillion) for Boeing aircraft, USD690 million (KRW1 trillion) for 19 spare engines and an additional USD13 billion (KRW18.2 trillion) for the 20-year engine maintenance service contract.

Photo credit: Korean Air.

The agreements were formalised on 25 August at a signing ceremony in Washington D.C, attended by Walter Cho, Chairman and CEO of Korean Air and Hanjin Group; Stephanie Pope, President and CEO of Boeing Commercial Airplanes; and Russell Stokes, President and CEO of Commercial Engines & Services at GE Aerospace.

The aircraft purchase order includes 20 Boeing 777-9s, 25 Boeing 787-10s, 50 Boeing 737-10s, and eight Boeing 777-8F freighters. The aircraft are scheduled for phased delivery through the end of 2030.

This strategic aircraft acquisition is a proactive measure to support Korean Air’s long-term growth following its integration with Asiana Airlines. The airline’s investment plan extends into the mid-to-late 2030s, reflecting delivery delays affecting the global aviation industry.

Korean Air’s fleet strategy will standardise its long-term operations around five highly efficient aircraft families: the Boeing 777, 787, and 737, along with the Airbus A350 and A321neo. This move is expected to ensure a stable capacity growth, achieve economies of scale through fleet simplification, enhance fuel efficiency, reduce carbon emissions, and improve the overall customer experience.

In addition to the new aircraft, Korean Air will acquire 11 spare engines from GE Aerospace and eight from CFM International. The airline will also receive 20 years of engine maintenance service from GE Aerospace for 28 aircraft, representing a significant investment in operational stability and safety.

Korean Air has a long history of fostering close ties between the two countries, beginning with the opening of its first US cargo route (Seoul-Tokyo-Los Angeles) in April 1971 and its first passenger route (Seoul-Tokyo-Honolulu-Los Angeles) in April 1972. This cooperation continues today through its trans-Pacific joint venture with Delta Air Lines.

Jiangxi Air makes KUL its first overseas destination

KUALA LUMPUR, 28 August 2025: Tourism Malaysia welcomed Jiangxi Air, a low-cost carrier jointly established by Xiamen Air and the Jiangxi Provincial Government, on the successful launch of its inaugural direct service between Nanchang and Kuala Lumpur on Monday.

The landmark flight RY6607 touched down at Kuala Lumpur International Airport (KLIA), marking the historic arrival of the first-ever direct flight connecting Nanchang, the capital of Jiangxi Province, with Malaysia’s bustling capital city. This milestone not only

Photo credit: Tourism Malaysia.

Enhances air connectivity while also strengthening tourism, trade, and investment linkages between Malaysia and China’s eastern region.

The inaugural ceremony was officiated by Chua Choon Hwa, Deputy Secretary General (Tourism) and YBhg Dato Normah Osman, Deputy Secretary General (Policy) of the Ministry of Transport. 

Distinguished guests included Samuel Lee, Deputy Director General (Promotion II), Tourism Malaysia. Also present were Dato Mohd Izani Ghani, Managing Director of Malaysia Airports Holdings Berhad (MAHB) and Kang Zhiyang, General Manager of Jiangxi Air.

“This new air link is a testament to the strong and ever-growing tourism ties between Malaysia and China. It not only enhances connectivity but also supports our continuous efforts to position Malaysia as a premier travel destination in the region. We look forward

to welcoming more Chinese visitors to experience Malaysia’s rich cultural heritage, natural beauty, and diverse offerings,” said YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia.

The Nanchang–Kuala Lumpur service represents a historic milestone as Jiangxi Air’s first-ever international scheduled route. Choosing Malaysia as its maiden overseas destination

reflects the airline’s strong confidence in Malaysia’s tourism appeal and underscores Malaysia’s role as a strategic gateway to Southeast Asia.

Jiangxi Air will operate twice-weekly flights between Nanchang Changbei International Airport and KLIA Terminal 1, utilising its modern Boeing 737-800 aircraft with 175 seats.

From January to June 2025, Malaysia welcomed 2.17 million visitors from China, an impressive 35.6% increase compared to the same period in 2024. This remarkable growth highlights the rising demand for Malaysian destinations among Chinese travellers. The newly launched Nanchang–Kuala Lumpur route is expected further to accelerate arrivals, particularly from the Jiangxi region.

WTTC recruits CDR as a global member

SINGAPORE, 28 August 2025: The World Travel & Tourism Council (WTTC) welcomes CDR, a global Talent Advisory firm specialising in luxury hospitality and destination real estate, as its newest global member.

Headquartered in London, CDR partners with organisations around the world to shape leadership and unlock potential across the Travel & Tourism sector.

CDR Founder & CEO Christina Reti. CDR Partners

With a strong belief that people are the most valuable asset in the hospitality industry, the firm blends strategic foresight, deep industry expertise, and a human-centric philosophy to connect visionary leaders with transformative opportunities.

To date, CDR has led over 400 C-suite and senior-level placements, spanning the hospitality, real estate, leisure, and luxury sectors. Its international footprint and trusted advisory role make CDR a key contributor to the evolving leadership landscape of the travel and tourism industry.

WTTC President & CEO Julia Simpson said: “We are pleased to welcome CDR to our global Membership. People power travel and tourism, and the sector’s success hinges on strong, inclusive, and future-ready leadership. CDR’s work in nurturing talent and guiding organisations through transformation will be a valuable asset to our community as we collectively navigate the challenges and opportunities ahead.”

CDR Founder & CEO Christina Reti said: “We are proud to join WTTC at a time when leadership has never mattered more. Nurturing both existing and emerging human capital is essential to shaping a more resilient, inclusive, and innovative global Travel & Tourism sector. We look forward to contributing our voice to this dialogue and collaborating with peers committed to excellence and transformation.”

With its commitment to people-driven change and a future-focused mindset, CDR is set to play an active role within WTTC’s global platform, advancing conversations around leadership, diversity, talent development, and organisational resilience.

Hotels face serious risks using ChatGPT

AMSTERDAM, 28 August 2025: Ireckonu, a leading provider of technology solutions for the hospitality industry, warns hotels about the growing risks associated with the improper use of artificial intelligence (AI) with guest data. 

Ireckonu CEO Jan Jaap van Roon emphasises that the rapid adoption of tools like ChatGPT can lead to serious privacy breaches if proper safeguards are not in place.

Photo credit: Ireckonu. Ireckonu

“We are seeing many hotels experimenting with generative AI without the necessary checks and balances. This is not only a legal risk but also a threat to the trust hotels have built with their guests over the years,” says van Roon.

The main risk lies in public AI models like ChatGPT, which are not designed to handle sensitive guest information. Uploading personal data — names, preferences, or booking histories — could expose it to external servers, often in jurisdictions with weaker privacy laws. In the worst-case scenario, this data could be stored or used to train future models, potentially resulting in heavy fines under regulations such as GDPR.

The solution: Private and internal AI models

Ireckonu recommends using internal or private AI models, trained within the hotel’s own ecosystem. This approach enables hotels to leverage AI-driven personalisation and automation without compromising guest privacy or regulatory compliance.

“Hotels must invest in secure infrastructure, train their staff, and establish clear internal policies for AI use. Tools like Microsoft Copilot, securely integrated into internal systems, offer a much safer alternative than pasting data into public platforms,” adds van Roon.

Ireckonu urges hotel groups, technology providers, industry associations, and regulators to proactively establish clear global guidelines, set standards, and share best practices for the use of guest data with AI. 

“We cannot wait for a scandal to force change. The industry must lead by example and ensure accountability — from technology providers and from ourselves,” concludes the CEO. 

Founded in Amsterdam, Ireckonu provides middleware and Customer Data Platform (CDP) solutions that empower complex hotel groups with unified data, actionable insights, and seamless guest journeys. From boutique properties to global chains, Ireckonu enables personalised, efficient, and data-driven experiences worldwide. 

As the company continues to evolve, expanding its capabilities to enable and execute personalised marketing automation, it further enhances how hotels engage with guests at every touchpoint. Ireckonu currently employs over 75 professionals across Europe, North America, and Asia.

For more company information, check About Us – Ireckonu.

Jetstar resumes Osaka-Manila flights

OSAKA, 28 August 2025: Jetstar Japan will resume flights on the Osaka-Manila route, starting 5 November, with four weekly services using Airbus A320 aircraft.

The airline paused its services from Osaka to Manila in the Philippines almost six years ago.

Jetstar A321neo LR 34 set to fly between Australia and the Philippines.

One-way fares start from JPY11,490 with ticket sales and bookings opening on 26 August.

Flight schedule

GK81 departs Osaka/Kansai (KIX) at 2200 and arrives in Manila (MNL) at 0140 plus a day (Wednesday, Thursday, Friday and Saturday) starting 5 November. 
GK82 departs Manila (MNL) at 0240 and arrives in Osaka/Kansai (KIX) at 0725 (Thursday, Friday, Saturday, and Sunday),

Flights from Perth and Brisbane to the Philippines

Meanwhile, Jetstar schedules flights from Australia to the Philippines with two new direct routes from Brisbane and Perth, with flights available from AUD188.

From 27 November 2025, travellers can fly direct from Perth to the vibrant capital of Manila year-round, and seasonal flights from Brisbane to the tropical paradise of Cebu will start on 3 December 2025.

The new services will operate three times a week using Jetstar’s next-generation Airbus A321LR aircraft, part of the airline’s quieter and more fuel-efficient fleet.

Together, the routes will add more than 108,000 low-fare seats annually, opening up new holiday options for 

Jetstar Group CEO, Stephanie Tully, said: “The launch of low-fare direct flights to the Philippines is an exciting milestone, unlocking two amazing destinations for Aussie travellers.”

Brisbane Airport CEO Gert-Jan de Graaff said: “We know Queenslanders love to experience new destinations and Cebu will deliver in spades with gorgeous islands and people, rich Spanish colonial history, and vibrant street food culture. It is a tropical getaway waiting to be discovered. 

“It also strengthens significant ties for Queensland’s large Filipino community, making it easier to connect with family, while boosting trade and business between the two regions. 

“This new route marks Brisbane Airport’s 34th direct international connection, which is the most ever, continuing our commitment to expanding travel opportunities and bringing the world closer to Queensland.”

Sale fares 

To celebrate the launch of these new flights to the Philippines, Jetstar is offering sale fares starting from just AUD188 (one-way) from Brisbane to Cebu and AUD199 (one-way) from Perth to Manila. Bookings are now open on the airline’s website.