HKTB beefs up its marketing team

HONG KONG, 22 July 2019: Hong Kong Tourism Board announced management appointments in a move to drive more overnight visitor arrivals.

The appointments followed in the wake of month-long protests that caused an estimated 5% decline in airline bookings mid-June to mid-July.

In a bid to shore up tourist arrivals and strengthen travel from its core and emerging markets to Hong Kong, HKTB executive director Anthony Lau, confirmed the appointments effective 1 July.

Cynthia Leung has been named general manager, corporate affairs and regional director, the Americas.

Under her new appointment, Leung directs the Americas region in addition to her corporate affairs responsibilities. Bill Flora (director, USA) and Michael Lim (director, Canada, Central & South Americas) report to Leung.

Kenneth Wong has been appointed general manager, MICE & cruise and regional director, Europe. In addition to Wong’s MICE and cruise responsibilities, he spearheads the acceleration of the development of the European region, including Russia. 

Anette Wendel-Menke (director, Central Europe), Dawn Page (director, UK and Northern Europe) and  Solange Johnston (director, France & French-Speaking Europe) report to Wong.

Southeast Asia
Raymond Chan (regional director, Southeast Asia) has an extended role in covering the whole Southeast Asian region, including the current five core markets (Indonesia, Malaysia, the Philippines, Singapore and Thailand), as well as Vietnam and other future strategic markets in the region.

South Asia and the Middle East
Puneet Kumar has been appointed director, South Asia & Middle East. In this new role, Kumar leads a newly created team to cover South Asia and the Middle East region.  It also includes India and GCC countries. Before this appointment, Kumar was director, market development (India) for the HKTB.