Wednesday, April 30, 2025
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Mastercard releases 2025 Halal Travel Trends report

SINGAPORE, 29 April 2025: In a rapidly evolving Muslim travel market, travellers are searching for more authentic experiences, with 33% of consumers becoming more conscious of their social, cultural, and environmental footprint.

Nearly one-third of Muslim travellers rank culinary experiences (29%) and sustainable, ethical practices (28%) as their top choices, according to the newly launched Mastercard-CrescentRating Halal Travel Trends 2025 report.

Mastercard CresentRating Halal Travel Trends 2025.

The latest research from partners Mastercard and CresentRating, supported by the Pacific Asia Travel Association, explores the key trends transforming the travel landscape. It highlights growth opportunities for destinations and businesses to engage with today’s values-driven Muslim traveller.

Today’s Muslim travellers are not just seeking destinations; they’re seeking purposeful, values-driven journeys that educate, inspire, and leave a lasting positive impact. From ethical dining to community-led tourism, the global shift toward more meaningful travel experiences is gaining momentum.

According to the Halal Travel Trends 2025 report, educational and awareness-based travel has become a top priority for Muslim travellers. Notably, 72% of industry experts identified regenerative tourism as the next significant evolution in responsible travel.

As demand for ethical, inclusive tourism continues, destinations and brands must align with these emerging values to remain competitive and relevant.

CrescentRating & Halaltrip CEO Fazal Bahardeen.

“Halal Travel Trends 2025: Exploring Beyond Boundaries: Where Faith Meets Adventure” report exemplifies our unwavering commitment to providing comprehensive data and in-depth insights into the Muslim lifestyle market, building upon our decade-long partnership and the cornerstone of our research, the Global Muslim Travel Index (GMTI),” CrescentRating & Halaltrip CEO Fazal Bahardeen explains.

“In this era of fast-evolving consumer preferences, understanding the emerging trends shaping the future of travel is paramount. This report analyses these trends through the lens of CrescentRating’s RIDA (Responsible, Immersive, Digital, and Assured) Framework, offering a holistic outlook on the travel industry and, specifically, the Halal travel landscape.”
Check out the full report: https://lnkd.in/gEksJHp9

Australian Tourism Exchange opens in Brisbane

BRISBANE, 29 April 2025: The Australian Tourism Exchange (ATE)  opened in Brisbane/Meanjin* on Monday, kicking off a four-day programme of business appointments between members of the Australian tourism industry and global tourism wholesalers and retailers.

Between Monday, 28 April, and Thursday, 1 May, around 1,600 Australian sellers and more than 700 global buyers will participate in 60,000 appointments at the Brisbane Convention and Exhibition Centre.

Photo credit: Tourism Australia. Tourism Australia Managing Director Phillipa Harrison.

Tourism Australia Managing Director Phillipa Harrison said ATE is Tourism Australia’s largest annual trade event and is crucial in driving business from key international tourism markets to Australian tourism operators.

“ATE is a chance for our tourism industry to meet face-to-face with key tourism decision-makers from around the world and tell them about the incredible products and experiences Australia offers for international holidaymakers,” Harrison noted.

“The 1,600 Australian sellers here in Brisbane will have access to buyers from 31 countries, and the connections they make in coming days will drive international travellers to their businesses in the months and years ahead.”

Queensland Minister for the Environment and Tourism Andrew Powell said Brisbane was exceptionally fortunate to host ATE25. The event was last held in Queensland’s capital 17 years ago.

“Brisbane has changed significantly since the Australian Tourism Exchange was last here, and we’re so excited to have the opportunity to showcase just how much our city and state have evolved — we’ve got more to offer than ever before. We’ve certainly made the most of this brilliant hosting opportunity, with Queensland tourism operators taking up 191 booths, including 17 Indigenous operators, taking over a quarter of the trade show floor,” Powell said.

“With the green and gold runway set for the Brisbane 2032 Olympic and Paralympic Games, we are determined to enhance our global appeal.”

ATE25 is delivered by Tourism Australia in partnership with Tourism Events Queensland, with support from the Brisbane Economic Development Agency.

*Meanjin is the traditional Indigenous name for Brisbane City, used by the Turrbal and Yuggera peoples. It means “the place of the spearhead” or “spike place”, referring to the shape of the Brisbane River in the city centre.

IATA maps Egypt’s aviation journey

SINGAPORE, 29 April 2025: The International Air Transport Association (IATA) has released a study measuring the significant economic and employment benefits aviation (including aviation-related tourism) generates for Egypt. 

Photo credit: IATA: Cairo.

Standouts based on 2023 figures   

  • USD 21.1 billion of economic activity equals 5.3% of Egypt’s Gross Domestic Product (GDP) (including wider supply chain, employee spending, and tourism activities).
  • 1.4 million jobs (across the supply chain and including tourism), of which 32,800 are directly employed by airlines.
  • 338,600 tonnes of air cargo handled.

Access the full study (pdf)

“Aviation is a key contributor to Egypt’s economy. Directly and through its well-developed tourism industry, aviation supports nearly 1.4 million jobs. Over 5% of Egypt’s GDP has close links to aviation,” 

said ATA’s Regional Vice-President for Africa and the Middle East, Kamil Alawadhi, following a meeting with Egypt’s Minister of Civil Aviation, Dr Sameh Elhefny.

“Importantly, the Egyptian government is using the aviation sector as a strategic economic and social development enabler. I was encouraged by the Minister of Civil Aviation’s reaffirmation of the government’s commitment to continued close collaboration with IATA to expand aviation’s benefits to Egypt — guided by global standards and best practices across all areas of aviation, including safety, sustainability, cost-efficiency and skills development.” 

In 2023, international air traffic accounted for 86% of Egypt’s total origin-destination (O-D) departures, equal to 17.2 million passenger departures.

Key Priorities for Egypt

To continue maximising the benefits of aviation, IATA highlighted three key priorities for Egypt to pursue.

Cost-Efficiency: As Egypt strategically invests in airport infrastructure (Cairo International, Borg El Arab and Sphinx International), IATA urges the government to collaborate with airline users and adhere to global best practices. Such collaboration will avoid unnecessary financial burdens on airlines and passengers.

Sustainability: IATA is encouraged by Egypt’s collaboration with the European Bank for Reconstruction and Development to create the capacity to produce 120,000 tonnes of Sustainable Aviation Fuel (SAF) annually. This supports Egypt’s Vision 2030 and aligns with the global goal of achieving net-zero carbon emissions in aviation by 2050. It is an encouraging step to help Egypt and its aviation sector achieve their common goal of decarbonising aviation.

Capacity-Building: A strong and skilled workforce is critical to growing aviation’s benefits. From technical operations to digital transformation and sustainable practices, a future-ready workforce will strengthen safety, efficiency, and long-term resilience.

AirAsia adds Thailand domestic routes

BANGKOK, 29 April 2025: Starting 1 October 2025, AirAsia is adding two new domestic routes: Suvarnabhumi–Chiang Rai (twice daily) and Suvarnabhumi–Nakhon Si Thammarat (daily). 

Promotional fares start at THB900 per one-way trip and are open for bookings on AirAsia MOVE and airasia.com until 31 May 2025.

With these new additions, AirAsia will operate 41 domestic routes, solidifying its position as the airline with the widest network in Thailand, which includes 22 routes from Don Mueang, 11 from Suvarnabhumi, and eight regional links from its hubs in Chiang Mai and Phuket.

Thai AirAsia Head of Commercial Tansita Akraritpirom shared: “This year, we’re doubling down on our commitment to domestic connectivity with even more routes and higher frequencies from Suvarnabhumi.”

Alongside current Suvarnabhumi routes to Chiang Mai, Phuket, Hat Yai, Krabi, Khon Kaen, and Udon Thani, flights to three new destinations — Buriram, Narathiwat, and Surat Thani — are set to take off from Suvarnabhumi from 1 July, followed by Chiang Rai and Nakhon Si Thammarat on 1 October.

In total, AirAsia will offer eight flights daily to Chiang Rai (six from Don Mueang and two from Suvarnabhumi) and five flights daily to Nakhon Si Thammarat (four from Don Mueang, one from Suvarnabhumi) starting 1 October.

CX introduces Hong Kong – Urumqi route

HONG KONG, 29 April 2025: Cathay Pacific celebrated the launch of a direct passenger service between Hong Kong and Urumqi on Monday, 28 April that expands the Cathay Group’s network in the Chinese Mainland to 20 destinations. 

The new four-times-weekly return service connects the airline’s customers from Hong Kong and beyond with an important Belt and Road hub in Northwestern China, solidifying Hong Kong’s status as an international aviation hub.

A Xinjiang-style dance performance during the reception to celebrate the route launch.

At the launch event, Secretary for Transport and Logistics Mable Chan said: “In May last year, the Central Government expanded the multiple-entry Individual Visit Scheme (IVS) by adding eight new cities, including Urumqi. The launch of this new direct flight reflects our commitment to fulfilling the Central Government’s support and expectations for Hong Kong.

“Urumqi plays a vital role as a conduit. Beyond passenger services, we hope Cathay will help elevate the entire air cargo industry by leveraging this new gateway to establish a new cargo corridor. This will enable air freight from various global destinations to be transported through Hong Kong International Airport and distributed to different cities across the Chinese Mainland.

“With its proximity to Central Asia, Urumqi not only strengthens Hong Kong’s connectivity with the Chinese Mainland but also serves as a bridge to other continents, extending our reach to key destinations along the Belt and Road Initiative.”

Cathay Pacific’s CEO Ronald Lam noted: “With its vibrant blend of cultural experiences and stunning landscapes, Urumqi is the latest addition to our expanding Chinese Mainland network. We are excited to welcome customers onboard our flights to explore the unique offerings of Xinjiang’s capital.

“With services to Changzhou and Yiwu also being launched by HK Express in May, the Cathay Group will operate passenger services to a total of 22 destinations in the Chinese Mainland, providing more than 300 return flights per week during the summer peak. We remain committed to enhancing connectivity between Hong Kong, the Chinese Mainland and beyond by introducing more destinations and flight choices for our customers.”

Cathay Pacific’s direct flights between Hong Kong and Urumqi will be operated by the airline’s Airbus A330-300 aircraft, providing customers with business and economy cabins. 

Flight schedules are as follows (all times local):

The Cathay Group is also expanding its global network with 15 new destinations announced for this year so far, including Hyderabad, Dallas, Urumqi, Rome, Munich and Brussels for Cathay Pacific, and Sendai, Nha Trang, Ishigaki, Komatsu, Changzhou, Yiwu, Cheongju, Daegu and Miyako (Shimojishima) for HK Express.

The Group’s extensive passenger network will exceed 100 destinations within the first half of 2025, providing customers with a smooth and seamless travel experience to destinations worldwide.

Emirates opens Travel Store in Jakarta

Emirates Boeing 777-300ER

JAKARTA 28 April 2025: Emirates has officially opened its reimagined Travel Store in Jakarta, Indonesia, marking a significant milestone in the airline’s commitment to enhancing travel experiences for its Indonesian customers. 

The Jakarta store follows the introduction of Emirates’ retail stores in Hong Kong and Manila, which are part of the airline’s continued investment in the region.

Photo credit: Emirates. Emirates opens travel store in Jakarta’s Sequis Tower.

Located in Sequis Tower, the new retail space spans 221 sqm and was officially inaugurated by Orhan Abbas, Emirates Senior Vice President, Commercial Operations, Far East, in the presence of HE Abdulla Salem AlDhaheri, Ambassador of the United Arab Emirates (UAE) to Indonesia, along with other distinguished guests, trade partners, and media representatives.

“We are delighted to launch Emirates’ newest travel store in Indonesia, bringing our world-class hospitality and personalised service closer to our valued customers. This innovative concept reflects our commitment to excellence, customer-centricity, and delivering seamless travel experiences. By blending cutting-edge technology with the expertise of our dedicated consultants, we aim to offer a holistic travel experience for customers, starting from the moment they begin planning their journey — until they board our aircraft.” said Orhan Abbas.

A new chapter in retail travel excellence

Emirates Travel Store in Jakarta offers Indonesian customers an in-person space where personalised services and immersive brand experiences come together under one roof. Thoughtfully designed to embody modern luxury and comfort, the store offers a warm and relaxed atmosphere – soft beige and sofas, complemented by sleek, contemporary furnishings, create a comfortable lounge setting for customers before they consult with Emirates travel advisors. While waiting, guests are encouraged to browse a curated selection of Emirates-branded merchandise and exclusive travel accessories, elegantly displayed at the store’s heart.

At four dedicated customer service counters, Emirates’ trained travel advisors offer customers personalised support with flight reservations, ticketing, and inquiries about the airline’s latest offerings, products, and destinations. Committed to delivering Emirates’ signature hospitality at the highest standard, the team ensures every visitor enjoys a seamless, thoughtful, and elevated experience from the moment they enter the store.

A prominent feature of the space is a wall display of the iconic Ghaf tree, the UAE’s national tree, positioned above a dynamic LED screen highlighting Emirates’ milestones, destinations, and exclusive offers. Adding to the innovative experience, a voice-activated LED selfie screen at the entrance invites guests to snap fun photos with backdrops of iconic Emirates destinations. Images are then accessible via QR codes, eliminating the need for printed images.

Emirates’ Jakarta Travel Store is the first to implement a queue management system, providing guests and Emirates Skywards members with a more seamless and personalised retail experience. The queue management system reduces waiting time and enables guests to share feedback on their experience via WhatsApp. 

Emirates in Indonesia

Emirates has been proudly serving Indonesia for more than thirty years. It currently operates double daily flights from Jakarta and Denpasar to Dubai, with onward connections to over 140 destinations across six continents. The airline currently serves Bali with the only scheduled daily A380 service, significantly boosting weekly seat capacity in and out of the city.

For bookings or more information on the airline, visit www.emirates.com

MSC unveils Explora Club

SINGAPORE, 28 April 2025: Explora Journeys, the luxury lifestyle ocean travel brand of the MSC Group, has unveiled Explora Club — a new loyalty programme created to celebrate and reward guests.

Explora Club offers a five-level structure — Classic, Silver, Gold, Platinum, and Diamond — with each level unveiling a curated collection of benefits, from priority access and bespoke events to personalised gifts and exclusive savings. With more journeys, Explora Club Members unlock an array of incremental privileges thoughtfully designed to enhance their time on and ashore.

Levels are determined by weighted nights at sea, multiplied by suite category, with additional points earned through Destination Experiences purchased pre-journey or on board and eligible onboard spending, including Ocean Wellness, exclusive culinary experiences and beverages, laundry, and purchases at The Journey boutique.

Explora Club benefits 

Thoughtful Gifts & Surprises: An exclusive welcome gift, signature loyalty delight, birthday surprise (Silver onwards), and surprise ritual turndown service (Gold onwards).

Journey Experience Credit & Value Savings: Meaningful rewards and exclusive savings across Ocean Wellness, Destination Experiences and future journeys. Exclusive access to Explora Club Member offers (Classic onwards), savings at The Journey boutique, value savings on future journeys (Silver onwards), Journey Experience Credit for Ocean Wellness and Destination Experiences (Platinum onwards) and a complimentary week-long journey for two (Diamond).

Pre-Journey Privileges & Services: Priority access and dedicated assistance ensure a seamless and elegant experience. It features priority access to the new journey collections, a dedicated Explora Club Members area on explorajourneys.com (Classic onwards), priority assistance at the Explora Experience Centre (Silver onwards), private airport transfer, and a complimentary suite upgrade (Diamond).

Exclusive Events: An invitation to an exclusive cocktail party with ship leadership (Silver onwards), President Journey experience and complimentary culinary experience, Chef’s Kitchen, Anthology dinner or caviar tasting experience (Diamond).

Elevated Onboard Services: Personalised welcome from the General Manager (Silver onwards), complimentary laundry bag (Gold onwards), priority reservation for onboard services, behind-the-scenes tour to the bridge and engine room (Platinum onwards), private shopping experience outside of boutique opening hours (Diamond).

Explora Club invites guests to enrol and begin their reward journey. By July 2025, Members will have access to a personalised ‘My Explora’ area, where benefits and level status will be visible. Past journeys will also be recognised and factored into each member’s level.

Explora Journeys is on course to build a fleet of six luxury ships by 2028, setting a new standard in ocean travel defined by elegance, personalisation, and purpose. EXPLORA I and EXPLORA II are already sailing, with four additional ships joining the fleet between 2026 and 2028.

Upskill tourism executives with a T-LEAP

SINGAPORE, 28 April 2025: EHL Hospitality Business School, a global institution in hospitality management education, has launched the Tourism Leadership Excellence & Advancement Programme (T-LEAP) in collaboration with the Singapore Tourism Board (STB). 

This pioneering executive programme empowers senior executives and business leaders in the tourism sector with cutting-edge leadership, sustainability, and technology skills essential for shaping the sector’s future.

Melissa Ow, Chief Executive of the Singapore Tourism Board, presented programme certificates to graduates at the inaugural T-LEAP closing ceremony.

Each run of the programme takes place over five days at EHL Campus (Singapore). T-LEAP equips high-potential professionals with the expertise to navigate and drive innovation in Singapore’s dynamic tourism landscape. With a curriculum crafted in collaboration with STB, the programme is tailored to address the evolving needs of tourism executives.

The T-LEAP programme comprises three core modules:

  • Leadership Excellence & Strategic Growth: Covering Singapore’s tourism goals, strategic planning, and business partnerships.
  • Sustainability & Innovation: Addressing sustainability in tourism, circular solutions, and sustainability reporting.
  • Technology & Digital Transformation: Exploring digital trends, AI-driven operational efficiency, and the role of technology in shaping the future of tourism.

Through T-LEAP, participants will develop leadership acumen, gain sustainability insights, leverage technological advancements, and expand professional networks through interactions with industry experts. Additionally, they will be inducted into the Singapore Leaders Network (SGLN), a platform to encourage cross-collaboration and knowledge sharing.

The launch of T-LEAP marks a significant milestone in EHL’s strategic expansion in Asia-Pacific, reinforcing its commitment to creating a dynamic hub for hospitality and tourism education. Furthermore, it is EHL’s first SkillsFuture-funded programme, underscoring its relevance to the evolving needs of Singapore’s workforce.

“At EHL, we are committed to fostering the next generation of tourism leaders through innovative and impactful learning experiences. T-LEAP brings together cutting-edge academic excellence, industry expertise, and real-world application to prepare professionals for the rapidly changing landscape of tourism,” said EHL Faculty Member Dr Guy Llewellyn.

“Tourism leadership development is critical in navigating our rapidly evolving industry. Through T-LEAP, we aim to build a future-ready tourism sector and nurture a new generation of tourism leaders capable of driving innovation and forging strategic collaboration,” said the Singapore Tourism Board Chief Executive Melissa Ow.

Following the successful delivery of a pilot programme in February this year, STB has validated and extended the initiative for additional runs, demonstrating confidence in its impact on the sector. The first two runs are confirmed to take place in May and over October and November 2025, with the possibility of additional iterations based on demand and participant feedback.

Air India planning flights to Manila?

MANILA, 28 April 2025: Air India is expected to introduce direct flights to Manila from the Indian capital, Delhi, by the year’s end, according to a Philippines News Agency report quoting the Philippines Tourism Secretary Christina Frasco.

On the sidelines of a European Chamber of Commerce of the Philippines (ECCP) luncheon meeting in Makati, the Tourism Secretary who heads the country’s Department of Tourism noted that the government considers India as a “huge potential source market for the Philippines.”

The Philippines News Agency quoted the DOT chief: “We are hopeful that the Air India flights will begin in the latter part of this year. We have had various coordination with Air India, our private sector, the Department of Transportation, CAAP (Civil Aviation Authority of the Philippines), and CAB (Civil Aeronautics Board.” 

In February, CAAP met with Air India executives and discussed the application process for establishing direct air service between the two states.

PNA reported that CAAP would streamline the flight approval process while ensuring compliance with all applicable safety and operational standards.

About 79,000 Indian visitors travelled to the Philippines in 2024, more than 12% higher than the previous year but fewer than the numbers recorded by neighbouring Southeast Asian states.

According to the latest Association of Southeast Asian Nations (ASEAN) data, more than 4.2 million Indians travelled to the region in 2024 alone. However, there are no direct flights from any major city in India to destinations in the Philippines. The most convenient route involves travellers flying Air India to Singapore to connect with Philippine Airlines flights to Manila.

Once Air India starts direct flights from Delhi, the Philippines can boost tourism from India, one of the largest source markets generating tourist visits to Southeast Asia. Air France and Air Canada recently introduced direct flights from Paris and Vancouver to Manila.

Based on the information and recent media reports, there are strong indicators that Air India will commence flights between Delhi (DEL) and Manila (MNL) later this year, even though the company has not commented on its expansion plans.

Several reliable sources state that Air India plans to launch flights to Manila from Delhi, often mentioned alongside other plans to expand routes to Jakarta, Dallas, and Los Angeles.

Earlier this year, reports suggested that the Manila and Jakarta routes are targeted for initiation by the fourth quarter of 2025. The launch of these new routes depends on aircraft availability as Air India expands its fleet.   

Currently, there are no direct flights between India and the Philippines. Air India’s entry into this route would bridge this gap, catering to the increasing demand for travel between the two countries for tourism, business, and education (especially for Indian students pursuing medical education in the Philippines).   

Given their suitability for medium-haul international flights, the Boeing 787 Dreamliners are identified as likely aircraft for the Manila route.   

(Source: PNA and reports on Air India expansion plans)

Cathay Pacific launches Dallas flights

HONG KONG, 28 April 2025: Cathay Pacific expanded its passenger network by launching direct flights between Hong Kong and Dallas Fort Worth International Airport on 24 April 2025. 

Dallas marks the sixth new passenger destination launched by the Cathay Group, which includes Cathay Pacific and low-cost carrier HK Express. A total of 15 new destinations have already been announced for 2025, and more are to come.

Cathay Director of Customer Travel Erica Peng (second from left) and Airport Authority Hong Kong Executive Director, Airport Operations Steven Yiu Siu-chung (second from right) marked the new service’s launch at Hong Kong International Airport.

This new route heralds an expansion of Cathay Pacific’s North American network, further enhancing the global connectivity of its home hub, Hong Kong, while providing greater choice and convenience for customers.

To mark the occasion, Cathay Director of Customer Travel Erica Peng and Airport Authority Hong Kong Executive Director of Airport Operations Steven Yiu Chung gathered at Hong Kong International Airport to celebrate the new service’s launch.

Cathay Chief Customer and Commercial Officer Lavinia Lau said: “The launch of our direct passenger flights between Hong Kong and Dallas for the very first time demonstrates our commitment to providing our customers with convenient access to the most exciting destinations around the world from our Hong Kong hub. As a group, we are continuing to add more ports to our passenger network, which will exceed 100 destinations within the first half of this year.

“With our Cathay Pacific codeshares and other flight options, customers can connect to domestic destinations in the United States as well as destinations in Central and South America via Dallas Fort Worth International Airport. We also look forward to welcoming customers from the dynamic city of Dallas and the wider Americas onboard our flights as they travel to Hong Kong or connect to the many onward destinations available through our extensive global network.”

Cathay Pacific operates four return flights per week between Hong Kong and Dallas using its modern Airbus A350-1000 aircraft, featuring business, premium economy and economy cabins. 

Flight schedule

During the peak summer period, Cathay Pacific will operate more than 110 return flights per week to eight destinations in North America, including Boston, Chicago, Dallas, Los Angeles, New York, San Francisco, Toronto, and Vancouver.

In addition to Dallas, Cathay Pacific will launch a new nonstop service to Urumqi on 28 April, followed by Rome on 5 June, Munich on 16 June, and Brussels on 3 August.

Cathay Pacific’s new passenger service to Dallas will also complement Cathay Cargo’s freighter services via Anchorage. Cathay Cargo is operating close to 40 return freighter flights per week to North America this summer.