SINGAPORE, 9 October 2025: Digital travel platform Agoda has launched the Agoda Ambassador programme, a new initiative designed to strengthen commercial ties with travel creators on social media.
The initiative will see Agoda working directly with travel creators to inspire their audiences to book travel through the platform.
Under the programme, participating travel creators will be given unique promo codes to share with their followers.
For every booking made using these codes, a commission will be awarded. Agoda will also offer sponsored stays and activities valued at up to USD225 per month, enabling them to showcase firsthand experiences of Agoda’s partner hotels and destinations of their choice.
The programme also aims to enhance exposure for creators by featuring them in Agoda campaigns, thereby expanding their reach.
Agoda Chief Marketing Officer Matteo Frigerio shared: “Travel creators play an increasingly important role in how travellers discover and choose their next trip. By giving them the tools to share authentic experiences and rewarding them for the bookings they generate, we’re building a partnership model that benefits travel creators, travellers and our hotel partners alike.”
Rewards range from earning profits and receiving exclusive Agoda swag packs to winning special trophies and accumulating travel credits of up to USD1,000. Creators can explore and sign up on the Agoda Ambassador page via Agoda.com/agoda-ambassador.
(Source: Agoda)
