PATA to campaign for gender equality

December 13, 2017 by  
Filed under Associations, News, Thailand

BANGKOK, 13 December 2017: Pacific Asia Travel Association will advocate for better gender equality in the travel and tourism industry in 2018.

The decision is in line with United Nation’s Sustainable Development Goal Five, that calls for gender equality in travel.

PATA chairperson Sarah Mathews made the  announcement recently stating that while the world has achieved progress towards gender equality and women’s empowerment under the Millennium Development Goals, women and girls continue to suffer discrimination and violence in every part of the world. Read more

PATA SKAL show Xmas spirit

November 29, 2017 by  
Filed under News, Thailand

BANGKOK, 29 November 2017: A joint PATA Thailand Chapter and SKAL Christmas charity event will be held on Tuesday, 19 December, at the Siam Kempinski Hotel, Bangkok.

The doors will open at 1200 for cocktails and networking, followed by a lengthy lunch and celebrations that usually wind up in the late afternoon.

Proceeds raised during the lunch will go to two local charities and two foundations. Read more

Home sharing giant joins PATA

October 11, 2017 by  
Filed under News, Thailand

BANGKOK, 11 October  2017 – Airbnb has signalled its intention to work with Asia’s travel and hospitality by joining the Pacific Asia Travel Association (PATA).

Airbnb joins Pata as a member in the hospitality ranks effective this month.

Earlier TripAdvisor joined PATA and its head of destination marketing Asia Pacific, Sarah Mathews, is now chairperson of the association’s executive board. Read more

STR renews partnership with PATA

October 4, 2017 by  
Filed under News, Singapore

SINGAPORE, 4 October 2017:  STR, a data benchmarking and analytics specialist, has renewed its preferred partnership with the Pacific Asia Travel Association (PATA), a not-for-profit membership association that represents travel and tourism in the Asia Pacific region.

“I’m very excited to continue this partnership between STR and PATA,” said STR’s regional manager for Southeast Asia, Bernard Kee. “This collaboration outlines strategic cooperation that reinforces the values of the Asia Pacific’s visitor economy and promotes the importance of data and analytics in the hotel industry.”

With the partnership, PATA will benefit from STR’s reporting sample and marketplace insights, covering more than 8,700 hotels in the Asia Pacific region. In turn, STR will receive opportunities to drive further awareness of its range of products and services for hotels across the region. Read more

PATA Gold goes to C&K

September 19, 2017 by  
Filed under Events, News, North Asia, South Asia

MUMBAI, 19 September 2017:  Cox & Kings (C&K), tagged the world’s oldest travel company, has won the prestigious Pacific Asia Travel Association Gold Award for its ‘Forever Young’ campaign in the Marketing  Social Media category.

The award ceremony held at The Parisian Macao recognised 31 outstanding entries that were selected by an international panel of experts.

Cox & King’s winning entry featured a promotion selling solo women travel to Thailand. Read more

Fernandes to speak at PATA event

August 31, 2017 by  
Filed under Events, News

BANGKOK, 31 August 2017: AirAsia Group CEO, Tony Fernandes, will address the forthcoming PATA Youth Symposium in Macau SAR, hosted by the Institute for Tourism Studies (IFT), 13 September.

Organised by the Association’s Human Capital Development Committee, the Symposium adopts the theme  ‘Enabling Travel and Managing a Complex Future’.

PATA CEO Mario Hardy said: “The PATA Youth Symposium is a cornerstone of our commitment to the next generation of young tourism professionals. We are honoured that Tony Fernandes has agreed to address tomorrow’s tourism industry leaders.” Read more

China outbound one PATA shelf

August 25, 2017 by  
Filed under Associations, News, North Asia

BANGKOK, 25 August 2017: Pacific Asia Travel Association is offering members access to a monthly China Outbound Tourism Price Index through its online store.

PATA members get to save USD900 for a report that has a USD5,999 price tag for 12 monthly editions.

Compiled by China expert, Ivy Alliance Tourism Consulting,  subscriptions are being sold to PATA members through the association’s online store. Read more

Exchanging urban for rural

August 3, 2017 by  
Filed under TRENDING

HUZHOU, CHINA, 3 August 2017: Interest in Asia’s  rural tourism has spiked in recent years as a growing urban Asian population seek to escape their stressed-filled city life, through a relaxing holidays in the countryside.

Huzhou City, China, partnered with the Pacific Asia Travel Association (PATA) and World Tourism Organisation (UNWTO) to host The Second International Rural Tourism Conference last month in Anji County.

During the opening ceremony, PATA chief operating officer, Dale Lawrence, presented the International Rural Tourism Destination Base Award to Anji County Magistrate Chen Yonghua. Read more

Last ditch stand to save PATA meet

July 14, 2017 by  
Filed under ASEAN, Events, Malaysia, News

LANGKAWI, 14 July 2017: Gaining the attention of Pacific Asia Travel Association members to attend a regional event, on Langkawai island, is proving to be an uphill struggle.

Malaysia’s PATA chapter wants to reintroduce an annual gathering of PATA members from the 10-member nations of ASEAN.

But it is proving to be a challenge to gain the attention of busy PATA members, who are probably overdosing on must-attend travel events. Read more

Thailand taps Muslim travel

July 11, 2017 by  
Filed under Lens Lines, Thailand

Speakers: Prof Pakorn (front row, centre), Mr Sanya (front row, fourth from right), and Mr Adam, Mr Muqbil and Mr Hardy (back row, respectively third, fourth and fifth from right). Other participants included representatives from the Dusit and Anantara groups, the Landmark, Asia Hotel, Baiyoke Sky Suites, and three PATA interns.

BANGKOK, 11 July 2017: Thailand’s 6 million-strong Muslim population and a growing range of Muslim-friendly travel services will play an important role in catering to the growing number of Muslim travellers visiting the country.

Speaking at a seminar held at the PATA Engagement hub, last week, experts agreed that this role would increase significantly as the ASEAN integration advances and Thailand seeks to better position itself as a hub for Halal food and cuisine.

Speakers included Halal Standards Institute of Thailand director, Pakorn Piyakorn; Al Meroz Hotel general manager, Sanya Saengboon; Nouvo City Hotel resident manager, Adam Phadungsilp; and Travel Impact Newswire executive editor Imtiaz Muqbil, who organised the event. Read more

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