Tuesday, June 17, 2025
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Langkawi’s flying five: Nature’s aerial oddities

LANGKAWI, 6 JUNE 2025: Mention Africa’s Big Five and images of lions and elephants come to mind. But tucked away in Malaysia’s mystical Langkawi archipelago is another set of marvels — smaller, stranger, and just as captivating. 

Welcome to the world of Langkawi’s Flying Five. Here, on this island where rainforest meets reef and ancient legends float on sea mist, nature has evolved to defy gravity. On islands like Langkawi, where resources are limited, and survival often means staying off the ground, many creatures have found astonishing ways to take to the air — or, at least, glide through it. The result? A cast of five airborne residents: the Flying Fox, the Colugo, the Flying Snake, the Flying Squirrel, and the Flying Lizard.

Of the five, only one truly flies: the Flying Fox, Langkawi’s majestic fruit bat and one of the largest bats in the world. With leathery wings stretching nearly a metre across, they take to the skies each dusk from Pulau Dangli, a small island near Teluk Yu. At twilight, hundreds rise like smoke into the orange sky, gliding in search of ripe island fruits. By dawn, they return to roost — silent, upside down, and otherworldly — in their coastal tree havens.

Then there’s the Colugo, an elusive nocturnal glider that looks like something between a lemur and a hang-glider. Often clinging to tree trunks in the island’s denser jungle interiors, this gentle herbivore stretches a web of skin called a patagium—the most expansive of any gliding mammal — to coast silently from branch to branch. Its closest relatives? Not rodents, but primates. Its movements are so smooth. You’ll likely never see it unless you know what you’re looking for — a shadow melting from bark, drifting on air.

Even stranger is the Flying Snake, part of the Chrysopelea family — the only snake on earth capable of gliding. Native to Southeast Asia’s tropical forests, Langkawi’s variety flattens its ribcage mid-leap, transforming its body into a serpentine wing. The result is a graceful undulation that lets it “swim” through the canopy. Despite its acrobatics, it’s harmless to humans — though perhaps not to the frogs and lizards it stalks in the trees.

If you find yourself hiking at twilight, you might glimpse a blur that seems to levitate between trees. These are Langkawi’s Flying Squirrels — including the striking Giant Red Flying Squirrel and the pale-bellied Red-cheeked Flying Squirrel. Silent, crepuscular, and ghostly, they glide effortlessly through the dusk, often mistaken for jungle spirits. For generations, locals have whispered stories about these gliders — a blend of biology and folklore.

Finally, the smallest aerial wonder: the Flying Lizard, or Draco volans — also known as the Flying Dragon. These tiny reptiles deploy rib-extended wings, like miniature parachutes, allowing them to glide distances of up to 60 metres. Spotted most often clinging to tree trunks or zipping through gaps in the forest canopy, they descend to the ground only to lay eggs in shallow hollows, vanishing again into the treetops just as quickly.

Together, these five creatures aren’t just biological curiosities. They’re part of a living, breathing ecosystem — one that has adapted, survived, and soared, quite literally, in harmony with the island’s ancient rhythms.

Langkawi’s “Flying Five” might not roar or charge like their African counterparts. But in the stillness of its jungles and the quiet awe of those lucky enough to spot them, they offer something just as stirring: a glimpse into evolution’s most graceful answers to the challenge of survival.

For more information on Langkawi’s attractions, visit: https://naturallylangkawi.my/

Dusit Princess Melaka celebrates its grand opening 

MELAKA, MALAYSIA, 6 JUNE 2025: Dusit Princess Melaka, a property managed by Dusit International, celebrated its official grand opening on 29 May 2025 — signalling a vital milestone in Melaka’s evolving hospitality landscape and introducing a new standard of upscale Thai-inspired hospitality to the Malaysian state. 

The hotel also unveiled one of the largest meeting and event spaces in Melaka, further enhancing the city’s appeal as a regional MICE destination.

The grand opening comes at a pivotal moment for Melaka, which continues to experience strong tourism growth. In 2024, the city welcomed over 15 million visitors — a 74% increase year-on-year — reinforcing its emergence as one of Southeast Asia’s most dynamic travel destinations. The Melaka State Government has extended its ‘Visit Melaka Year’ campaign through 2026, aligning with the national ‘Visit Malaysia 2026 ‘initiative, which aims to attract 35.6 million tourist arrivals.

Strategically located in the heart of the UNESCO World Heritage City, the 296-room upscale Dusit Princess Melaka blends modern elegance with rich local heritage, offering guests unobstructed views of the city and the Straits of Melaka. With five-star facilities, contemporary comforts, and Dusit’s signature brand of Thai-inspired gracious hospitality, the property brings a fresh and distinctive offering to the local hotel landscape — catering to the needs of today’s business and leisure travellers while celebrating the cultural soul of Melaka.

Among its lifestyle facilities are the state’s deepest swimming pool, a fully equipped 24-hour gym, and distinctive dining venues, including Zest Restaurant, Long Feng Chinese Restaurant, and the vibrant Famosa Lounge. 

Spanning 774 sqm and featuring full LED screen capabilities and versatile room configurations, the hotel’s meeting and event space is tailored to meet the demands of high-profile conferences, weddings, and private events.

Guests also have access to a range of curated local experiences that offer an immersive journey through the city’s sights, flavours, and culture.

The hotel’s official grand opening ceremony was officiated by Tuan Yang Terutama Tun Seri Setia Dr Haji Mohd Ali Bin Mohd Rustam, Governor of Melaka, and attended by Mohamad Bukhari bin Che Man, Director of the Ministry of Tourism, Arts & Culture (MOTAC), State of Melaka. 

“Dusit Princess Melaka opens at a crucial moment for the tourism sector,” said Mohamad Bukhari bin Che Man, Director of MOTAC, State of Melaka. “As we gear up to host global events such as UN Tourism 2025 and lead into Visit Malaysia 2026, the hotel represents a meaningful addition to Melaka’s expanding hospitality landscape and supports the state’s continued development as a modern global tourism hub. It also reflects the state’s growing appeal to international travellers and trusted global brands, aligning with our vision for responsible, inclusive, and high-value tourism growth. With its extensive lifestyle and business facilities and Thai-inspired gracious hospitality, the hotel is well positioned to enrich visitor experiences and support Melaka’s emergence as a regional leisure and MICE tourism centre.”

Dusit International Chief Operating Officer Gilles Cretallaz said: “This grand opening marks a significant milestone for Dusit as we officially introduce our distinctive Thai-inspired gracious hospitality to Malaysia. With its rich heritage, strategic location, and forward-looking development plans, Melaka provides the ideal setting for our debut in the country. Dusit Princess Melaka exemplifies our commitment to delivering warm, authentic, and meaningful experiences, and we are delighted to welcome guests from around the world, including delegates attending UN Tourism 2025, to experience the best of both Thai and Malaysian hospitality.”

In recognition of its commitment to excellence, Dusit Princess Melaka has already received two prestigious honours at the International Business Magazine Awards 2025: Best Hotel for Business Travellers – Malaysia and Excellence in Regional Hospitality — Malaysia. These accolades underscore the hotel’s strong appeal to business and leisure travellers and reflect its growing influence within Malaysia’s competitive hospitality landscape since its soft opening earlier this year.

To celebrate its grand opening, Dusit Princess Melaka has launched a limited-time offer – Melaka Retreat – inviting guests to enjoy daily breakfast at Zest, a MYR50 daily F&B credit redeemable at any of the hotel’s dining outlets, complimentary room upgrades (subject to availability), and an additional 15% discount for Dusit Gold members. The offer is available for booking until 4 January 2026, for stays from now through that date, exclusively at dusit.com/dusitprincess-melaka/specialoffers/

For more information and reservations, visit dusit.com/dusitprincess-melaka or follow the hotel on Facebook and Instagram: @dusitprincessmelaka.

Air Astana expands network

SINGAPORE, 6 JUNE 2025: Air Astana launched a new flight on 31 May between Atyrau, in western Kazakhstan, and Baku, the capital of Azerbaijan. 

Services operated by Airbus A320/A321 aircraft and scheduled three times a week on Mondays, Wednesdays, and Saturdays, with a flight time of approximately 90 minutes.

Photo credit: Air Astana.

Air Astana also commenced direct flights from Almaty to Frankfurt on 1 June 2025. Services operated by Airbus A321LR aircraft are scheduled on Tuesdays, Thursdays, and Sundays, with a flight time of eight hours and 25 minutes. The new Almaty to Frankfurt route operates in addition to the airline’s existing services from Astana and Uralsk to Frankfurt.

Air Astana has signed an updated codeshare agreement with Lufthansa to operate joint flights on the Almaty-Frankfurt route, which offers passengers enhanced connectivity through the combined networks of both airlines.

Hua Hin: Thailand’s coastal gem and a blueprint for tourism

HUA HIN, 6 JUNE 2025: Tucked away on the Gulf of Thailand, just a few hours from Bangkok, Hua Hin remains one of the kingdom’s most alluring coastal towns — a sanctuary where timeless elegance meets serene simplicity. 

My recent stay in Hua Hin, beginning in mid-May, reaffirmed the reasons I call this place my “happy place.”

The gentle lapping of waves, early morning walks along the shoreline, and the peaceful cadence of tropical life offered a stark contrast to the world’s current uncertainties. From my vantage point at the Hyatt—overlooking lush gardens, lotus ponds, and the saltwater scent of sea air— Hua Hin reminded me of Thailand at its best: graceful, welcoming, and quietly resilient.

A Season of Reflection

This visit came at a particularly poignant time for Thailand. In March, a powerful 7.7 magnitude earthquake in neighbouring Myanmar sent tremors through much of the region, shaking buildings in Bangkok and stirring unease across the kingdom. It was a stark reminder of how quickly the equilibrium of daily life can shift.

Photo: Hua Hin’s gentle pace.

Yet, as always, the Thai spirit endures. Communities rallied. The government acted swiftly. And across the tourism sector, new safety protocols and messages of reassurance were implemented. Hua Hin, with its royal legacy and gentle pace, felt like a fitting place to pause, reflect, and consider not only what’s been lost — but what may yet be regained.

The Economic Engine at Risk

Tourism has long been one of Thailand’s most significant economic drivers, contributing nearly 20% of the country’s GDP and employing millions across both urban centres and rural provinces. Before the pandemic, the sector generated over 3 trillion baht annually in direct and indirect revenue. With foreign arrivals dipping 1.75% year-on-year as of mid-May, and some analysts suggesting that annual tourism arrivals might only match last year’s figure—the immediate economic loss, against its planned revenue, is therefore staggering.

In 2024, Thailand experienced a robust resurgence in its tourism sector, welcoming approximately 35.54 million international visitors — a 26.3% increase compared to 2023. This influx generated over THB1.7 trillion  (approximately USD51.81 billion) in revenue, underscoring the sector’s pivotal role in the nation’s economic recovery.   

The top source countries contributing to this growth were China (6.7 million visitors), Malaysia (4.93 million), and India (2.12 million). Strategic government initiatives, such as visa exemptions for citizens of 93 countries, significantly enhanced travel convenience and encouraged more visitors to choose Thailand.   

Domestically, Thai residents made approximately 198.69 million trips, contributing an additional 952.77 billion baht to the economy. Collectively, both international and domestic tourism activities in 2024 generated a total revenue exceeding 2.75 trillion baht, highlighting the sector’s substantial contribution to Thailand’s economic landscape. 

Looking ahead, the Tourism Authority of Thailand (TAT) has set ambitious targets for 2025, aiming to attract between 36 and 39 million international visitors and generate up to 2.23 trillion baht in tourism revenue.  

But the real danger lies in long-term erosion: not just of revenue, but of global competitiveness, investor confidence, and industry morale.

Here’s the paradox: while the losses amount to trillions, the required investment to pivot and rejuvenate the sector could be relatively modest in comparison. A government or private sector infusion of just 100–200 billion baht—a fraction of annual tourism revenues — could fund sweeping changes, from digitisation and marketing to upskilling labour and creating crisis-resilient infrastructure.

This is not just about plugging gaps but about leveraging a slowdown to reimagine the future of Thai tourism. Here are five possible directions for the development of Thai tourism.

Diversify Source Markets Beyond China and Russia

Over-reliance on a few key markets makes the sector vulnerable to geopolitical and economic swings. Greater focus on India, the Middle East, Eastern Europe, and high-spending travellers from the EU and North America can spread risk and increase average per-trip expenditure.

Develop year-round domestic tourism incentives

Supporting Thai travellers with seasonal incentives and domestic tourism campaigns can stabilise occupancy during shoulder and low seasons. Creating loyalty programmes or tax rebates for local travellers could go a long way.

Upgrade infrastructure and digitisation

Seamless travel experiences  —  from e-visas to smart airports and real-time transport integration — are essential. Investing in AI-powered visitor services, multilingual content, and efficient public transportation in tourist areas could significantly elevate Thailand’s competitiveness overnight. 

Photo: Develop year-round domestic tourism.

Promote sustainable & community-based tourism

Eco-conscious travellers are looking for meaning, not just luxury. Hua Hin and similar towns can promote authentic, low-impact experiences—such as homestays, local crafts, and conservation tourism—while supporting rural economies and mitigating overcrowding in popular destinations.

Establish a national tourism innovation fund

A public-private investment vehicle could support small and medium-sized enterprises (SMEs) in the hospitality and travel sectors with grants, training, and innovation hubs. Focus areas could include green tech, accessibility for seniors and people with disabilities, and wellness-oriented travel.

Why Hua Hin still matters

In an uncertain global landscape, Hua Hin continues to offer rare clarity, calm without sterility, and tradition without the trappings of cliché. In Hua Hin, I enjoyed peaceful afternoons by the lagoon pool and evenings filled with jazz and sea breezes; I rediscovered not only a destination — but direction.

The Thai tourism industry has been knocked off balance, yes — but it is not broken. With strategic thinking and modest but meaningful investment, it can rise stronger, smarter, and more inclusive than before. And towns like Hua Hin, quiet stars in the national constellation, will be vital in guiding that journey forward.

About the author 
Andrew J Wood is a respected travel writer, hotelier, and tourism lecturer with over four decades of experience in Southeast Asia’s hospitality and tourism sectors. A former general manager of several leading hotels in Thailand and a regular speaker at international tourism forums, he is widely recognised for his insight into emerging travel trends and his passionate advocacy for Thailand as a world-class destination. 

THAI and Turkish sign joint business accord

BANGKOK, 6 JUNE 2025: Thai Airways International (THAI) and Turkish Airlines signed a Joint Business Agreement in Delhi at IATA Annual General Meeting on 1 June 2025, an important step towards enhancing cooperation between the flag carriers of Thailand and Türkiye.

This collaboration builds on the successful launch of THAI’s daily flights from Bangkok to Istanbul, introduced in December 2023, along with Turkish Airlines’ extensive flight network. 

Turkish Airlines Chairman of the Board and Executive Committee Ahmet Bolat (left) and THAI CEO Chai Eamsiri (right).

With this JBA signed as the next phase of the collaboration between two Star Alliance member airlines, both carriers hope to unlock substantial passenger traffic potential between Türkiye and Thailand. 

“The JBA between THAI and Turkish Airlines on operating codeshare flights on the Bangkok-Istanbul route is scheduled to be implemented in the winter 2025-2026 flight schedule, subject to the respective authorities’ approval,” said THAI CEO Chai Eamsiri. “This agreement enhances our route networks and will explore business opportunities in the future.”

On the agreement, Turkish Airlines Chairman of the Board and Executive Committee Ahmet Bolat added: “We are glad to enhance the existing cooperation between Turkish Airlines and THAI, as it marks a significant milestone to further develop the tourism potential between Türkiye and Thailand. This collaboration will provide seamless travel experiences, expand connectivity between the two regions and offer guests more options through both airline networks.”

Following the decision by the Turkish and Thai Civil Aviation Authorities to increase traffic rights, the two airlines can operate up to 42 frequencies under the Joint Business Agreement, which is expected to boost tourism arrivals and revenue for both countries.

CX returns to Rome for the summer season

HONG KONG, 6 JUNE 2025: Cathay Pacific returned to Italy’s capital Thursday with the launch of its non-stop flight between Hong Kong and Rome. ​ 

The new summer seasonal service is the fourth destination to join Cathay Pacific’s global network so far in 2025, as the Cathay Group nears 100 passenger destinations around the world.

Photo credit: Cathay Pacific.

So far this year, Cathay Pacific has launched new passenger services to four destinations, including Hyderabad, Dallas-Fort Worth, Urumqi and now Rome. Meanwhile, low-cost carrier HK Express has launched services to Sendai, Nha Trang, Ishigaki, Komatsu, Changzhou and Yiwu already this year.

Cathay Chief Customer and Commercial Officer Lavinia Lau said: “Rome has long been an important destination for Cathay Pacific and a popular one among our customers. We first launched flights to the city in 1986, and we are thrilled to be back once again, connecting our home, Hong Kong, with the ‘Eternal City’. We look forward to welcoming customers onboard with our signature Cathay Pacific service.

“In addition to Rome, we will also be launching flights to Munich and Brussels this summer. In total, we will be operating close to 100 return flights per week to 12 European destinations, providing our customers with even greater connectivity between Hong Kong and this important region.”

Operating three times a week on Mondays, Thursdays, and Saturdays, Cathay Pacific’s new Hong Kong-Rome service utilises the airline’s fleet, the Airbus A350-900 aircraft, offering 38 flat-bed seats in business, 28 seats in premium economy, and 214 in economy.

Hong Kong-Rome (5 June-25 October 2025):

Rome is Cathay Pacific’s second destination in Italy, joining the airline’s existing daily return flights to Milan. The airline also operates flights to Amsterdam, Barcelona, Frankfurt, London Heathrow, Madrid, Manchester, Paris and Zurich in Europe.

Customers travelling from Europe can connect to the Cathay Group’s extensive network of destinations in Asia-Pacific and beyond, including 22 destinations in the Chinese Mainland served by Cathay Pacific and HK Express.

Cathay Pacific and HK Express are launching passenger services to 16 destinations worldwide in 2025, with additional announcements to follow. By the end of the first half of this year, the Cathay Group’s combined passenger network will reach 100 destinations worldwide.

TTM+ wins carbon-neutral status

CHIANG MAI, 6 JUNE 2025: Thailand’s leading travel trade show returned this week with a programme spotlighting sustainability, soft power, Lanna heritage, and digital transformation.

The three-day Thailand Travel Mart Plus (TTM+) 2025 concludes today, 6 June, having succeeded in delivering a carbon-neutral event championing meaningful travel through Thailand’s ‘Five Must-Do’ experiences and celebrating Lanna’s heritage.

“TTM+ 2025 signals a new chapter for Thai tourism,” said Minister of Tourism and Sports Sorawong Thienthong. “It’s a launchpad for sustainable ideas, a global marketplace for local businesses, and a powerful showcase of Thailand’s cultural depth and creative potential.”

He added: “TTM+ is instrumental in reshaping Thailand’s tourism supply chain for greater efficiency and competitiveness. By raising service standards and highlighting authentic experiences, the event delivers measurable economic value. Its global media reach strengthens Thailand’s image and supports the recovery of international tourism in 2025.”

Now in its 22nd edition, TTM+ 2025 features a programme blending business, culture, and innovation. It opens with curated Pre-Tours, the Thailand Product Update, and the TTM Talk. Delegates then participated in business appointments, networking lunches, and cultural experiences, including the signature “Chiang Mai Night”. The event concludes this evening, 6 June, with a business networking Happy Hour to foster deeper international partnerships.

TTM Talk returned under the theme “The Soul of Thailand: 3F Essentials,” spotlighting the cultural foundations of Thai soft power — Flavours, Fulfilment, and Fabrics. 

This year, the event welcomed 406 international buyers from key markets, including Europe, East Asia, Southeast Asia, the Americas, and Australia — as well as emerging regions like Eastern Europe, the Middle East, South America, and Southern Africa. 

TTM gained a substantial influx of 143 first-time buyers, accounting for 35.27% of the total attendees. Leading countries represented include China, Thailand, India, the UK, Australia, Hong Kong, Italy, Spain, and South Korea. Buyers range from outbound tour operators and travel agents to online travel agencies (OTAs), private travel designers, and airline representatives, all selected for their readiness to promote Thailand in diverse markets.

On the supply side, the event featured 450 Thai tourism operators — up 4.65% from 2024 — and included 50 winners of the Thailand Tourism Awards, as well as 30 representatives from hidden-gem cities. Of these, 119 are new participants, while 331 have previously joined the event. Among them, 134 sellers are certified under TAT’s STAR programme for sustainable tourism and 51 under the CF Hotels initiative. 

Exhibitors spanned primary and emerging destinations and are organised by sector, including accommodations, health and wellness, attractions, travel services, and transportation.

To promote regional cooperation, TAT has invited National Tourist Organisations (NTOs) from the Greater Mekong Subregion, Southeast Asia, and selected provinces in China — expanding strategic tourism partnerships across the region. The event also welcomed 111 media from Thailand and overseas.

TAT expects TTM+ 2025 to generate over 13,000 scheduled business appointments and more than THB4.29 billion in tourism revenue. Beyond commercial outcomes, the event aims to leave a meaningful impact—on people, the planet, and the future of Thai tourism.

“TTM+ 2025 sparks momentum across the tourism ecosystem,” said TAT Governor Thapanee Kiatphaibool. “It connects opportunity with action — driving revenue, expanding networks, and empowering Thai SMEs with the skills and exposure they need to thrive on the regional and global stage.”

Sustainability remains the cornerstone of the annual TTM+, with the Chiang Mai edition officially recognised as a Carbon-Neutral Event. 

With support from the Provincial Electricity Authority (PEA), the event measures and offset its emissions. In collaboration with Central Tham and Recycle Day, waste was sorted, recycled, or donated — with surplus food and materials provided to local communities. Bamboo installations and event furniture will be repurposed for schools or used sustainably. 

In addition, 110 hotels featured at the event operate under the Carbon Footprint Hotels (CF-Hotels) platform, ensuring transparency and accountability — demonstrating Thailand’s leadership in green tourism practices.

TTM+: TAT unveils high-value experiences

CHIANG MAI, 6 JUNE 2025: The Tourism Authority of Thailand (TAT) presented its Thailand Product Update to international buyers and media during the Thailand Travel Mart Plus (TTM+) 2025 hosted in Chiang Mai from 4 to 6 June.

TAT Deputy Governor for Marketing Communications Nithee Seeprae outlined the country’s tourism strategy, product developments, and a firm commitment to a sustainable, high-value future during the session.

“Thailand’s tourism direction for 2025 is clear—we’re creating high-value experiences rooted in culture, wellness, and sustainability,” said Nithee. “This is not just about growth in numbers, but about enriching every journey and ensuring tourism benefits both visitors and local communities.”

In line with the Amazing Thailand Grand Tourism and Sports Year 2025, the government has introduced new measures to enhance the visitor experience, including relaxed alcohol regulations and a streamlined online Digital Arrival Card. A broader range of immersive tourism products is also being developed to encourage longer stays and deeper cultural engagement.

The product update highlighted a strong focus on wellness tourism, particularly experiences inspired by Lanna heritage. Visitors can engage all five senses through traditional treatments: Tok Sen massage, herbal aroma therapies, and locally sourced wellness cuisine that reflects regional identity.

TAT’s wellness and medical tourism strategy also spotlights regional strengths. In Northern Thailand, yoga, folk dance, and Lanna-inspired spa treatments are available at destinations such as Fah Lanna Spa and ZiRa Spa. 

The central region combines traditional and integrative therapies at The Soul in Saraburi and ChivaRak Wellness in Phetchaburi. Along the Gulf of Thailand, spas such as MASON and SPA Cenvaree blend tropical serenity with time-honoured Thai healing.

Gastronomy remains a pillar of Thailand’s tourism identity. The Michelin Guide Thailand 2025 features over 400 listings, including 50 in Chiang Mai. Sorn has become the country’s first restaurant to earn three Michelin stars. Under the “Wellness on a Plate” initiative, Thai cuisine now merges health, sustainability, and local ingredients—exemplified by venues like Blackitch in Chiang Mai.

Chiang Mai continues to cement its role as a leading cultural and sustainable destination. The upcoming Lannatique by AWC, launching later this year, will offer a new lifestyle experience combining art, culture, gastronomy, and eco-conscious design. Also launching in November, the Blue Jasmine Rail Journey will offer a nine-day luxury route from Bangkok to Chiang Mai, with curated cultural and culinary stops across five provinces.

Thailand’s national green agenda is gaining ground. Sixteen destinations are now part of the Green Destinations framework, with Nan Old Town earning Asia’s only Gold Award this year. TAT also introduced the Krabi Prototype — a scalable model for low-carbon, community-based tourism. Initiatives in Ko Ngai and Thung Yee Peng villages exemplify how conservation and tourism can work in harmony.

To maintain safety and traveller confidence, the Ministry of Tourism and Sports continues to strengthen emergency response systems and implement robust safety protocols across the country’s tourism infrastructure.

A dynamic calendar of cultural and tourism events will drive year-round engagement. Highlights include nationwide Pride Month celebrations, the Phi Ta Khon Festival in Loei, and international music festivals such as Summer Sonic Bangkok, Rolling Loud Thailand in Pattaya, and Wonderfruit in Chon Buri. Traditional celebrations like the Phuket Vegetarian Festival and the Festival of Lights — featuring Loi Krathong and Vijitr Chao Phraya — will lead into the Amazing Thailand Countdown 2026.

Sports tourism also plays a significant role in Thailand’s soft power strategy. Key events include the ONE Championship Muay Thai series, the FIVB Women’s Volleyball World Championship, the Amazing Thailand Marathon in Bangkok, and the 33rd SEA Games, which will proudly host in December.

This year’s TTM+ 2025 welcomed 406 international buyers — 35.27% of whom were first-time participants — and 450 seller booths, including 50 Thailand Tourism Awards winners and 30 exhibitors from hidden-gem cities. The event is expected to generate over 13,000 business appointments and approximately THB4.2 billion in tourism revenue. 

Thailand has welcomed over 14 million international visitors so far this year. The top source markets are China, Malaysia, India, Russia, and South Korea. 

Sabah welcomes visitors to Kaamatan Festival

KOTA KINABALU, 5 JUNE 2025: In conjunction with Sabah’s iconic Kaamatan Festival and the Visit Malaysia 2026 (VM2026) campaign, Tourism Malaysia Sabah hosted welcome receptions at Kota Kinabalu International Airport (KKIA) to greet arriving visitors with an engaging showcase of local culture and tradition.

The welcome receptions focused on  27 flights bringing visitors from Seoul, Taipei, Singapore, Shenzhen, Hong Kong, and destinations across Malaysia during the festival hosted in May. These included an estimated 930 international and 4,933 domestic travellers, all of whom were welcomed with festive cheer and cultural experiences upon arrival.

Guests were treated to a rich cultural experience featuring Magunatip (bamboo dance) and traditional KadazanDusun performances, along with a sampling of local traditional delicacies, including tapai (fermented glutinous rice). 

The event was launched with the resonating beat of a traditional gong by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, accompanied by a symbolic winnowing of rice by distinguished guests together with Kulintangan music instrument traditional performance as a tribute to the spirit of the Kaamatan Festival.

Also in attendance were Haryanty Abu Bakar, Director of Tourism Malaysia Sabah; Jefry Ramli, Senior Airport Manager of KKIA; Bobby Alex William, Marketing Manager of Sabah Tourism Board;  Alex Chong, Deputy Chairman of MATTA Sabah Chapter;  Vincent Sia, Chairman of Malaysia Chinese Tourism Association (MCTA) Sabah Chapter; Melanie Chu, Chairman of Sabah Tourist Association (STA) and representatives from respective airlines.

The Kaamatan Festival, celebrated annually in May, honours the rice spirit “Bambaazon” and is a time of thanksgiving, unity, and cultural pride among Sabah’s Indigenous communities. This initiative aligns with Tourism Malaysia’s goals to boost cultural tourism and enhance visitor experiences in preparation for VM2026.

For more information on Sabah, visit: http://www.sabahtourism.com/ 

Emirates extends BKK flights to Danang and Siem Reap

DUBAI, 5 JUNE 2025: Emirates has expanded its Southeast Asian footprint to 23 destinations with the launch of two new routes via Bangkok to Danang, Vietnam and Siem Reap, Cambodia. 

Extending flights beyond Bangkok to the two destinations is a significant milestone in the airline’s strategy to improve connectivity to Southeast Asia.

The inaugural flights to Danang on 2 June and Siem Reap on 3 June were celebrated with traditional water cannon salutes and warm welcomes from government dignitaries and airport officials. Emirates’ leadership teams inaugurated services at each destination.

Both routes are operated by Emirates’ wide-body Boeing 777-300ER aircraft, offering the airline’s signature products and award-winning service, as well as seamless connections to Dubai and beyond to the airline’s global network.

Danang, with four weekly flights via Bangkok, becomes Emirates’ third gateway in Vietnam, joining Hanoi and Ho Chi Minh City, and will serve as a vital link for high-value cargo, including electronics, textiles, and perishables. 

With 25 weekly flights, Emirates’ operations in Vietnam are supported by strong partnerships, including recent MoUs with Vietnam Airlines, VietJet, and Sun Group, aimed at enhancing air connectivity to the Southeast Asian hub and promoting inbound tourism.

The new Dubai–Bangkok–Siem Reap route operates three times a week and complements Emirates’ existing daily service to Phnom Penh via Singapore. It also expands the airline’s presence in Cambodia to 10 weekly flights.

For more information, visit: www.emirates.com