Lions tour boosts Australia’s hotel bookings

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June 11, 2025

SINGAPORE, 11 June 2025: The upcoming British & Irish Lions tour is driving hotel bookings across host markets in Australia, with levels at a high of more than 70% in Adelaide and Brisbane, according to CoStar’s latest Forward STAR data.

CoStar is a leading provider of online real estate marketplaces, information and analytics in the property markets.

*Photo credit: British & Irish Lions Tour. Soak up the tour with a souvenir towel.*

The tour will feature nine games across six cities throughout June, July and August 2025.

As of 2 June, the highest hotel booking level was shown in Adelaide, with the 12 July game between the Lions and the Invitational AU & NZ XV pushing occupancy on the books to 78.5%.

A week later in Brisbane, the 19 July game between the Lions and Wallabies (1st Test) has occupancy on the books at 71.5%. At the same time last year, Adelaide and Brisbane booking levels for those dates were at 34.7% and 40.6%, respectively.

“The tour is returning to Australia for the first time in 12 years, and game nights are attracting higher-than-average demand — not only to the three actual test matches that will be played between Australia and British & Irish Lions but across the board”, said, STR’s regional director Matthew Burke.

In Sydney and Canberra, booking levels have already reached 46.0% (2 August) and 39.4% (9 July), respectively. For comparison in the week before those match days, the markets are showing booking levels at 29.3% and 17.8%, respectively.

“The data once again demonstrates the impacts of such major events in attracting additional demand to host markets”, Burke said. “The impact is even more evident considering Australian markets usually see lower occupancy during the winter months”.

For more information about the company and its products and services, visit www.costargroup.com.

Selling Thailand: Insights from buyers at TTM+

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Sawapat Pimchaichon

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June 11, 2025

BANGKOK, 11 June 2025: As Thailand continues to strengthen its appeal among global travellers, international buyers attending this year’s Thailand Travel Mart Plus (TTM+) shared their firsthand insights into evolving traveller behaviour, market expectations, and the potential of Thai tourism. Drawing from diverse markets — China, France, India, and Indonesia — their perspectives reveal both promising opportunities and areas for strategic refinement.

China: Collaborating to Regain Momentum

Wanwisa Kritsanaphan, Regional Director of DidaTravel Technology (Thailand) Co., Ltd., said Chinese travellers make up about 80% of its business. Since late April, the market has softened due to various external factors. Instead of waiting, her team is targeting other markets like the Middle East to fill the gap.

Looking to Q3, a gradual rebound is expected during the summer holidays, with campaigns planned to support this. She also emphasised the need for stronger coordination between TAT and travel agents, noting that agents are sometimes excluded from the process.

“Some of the recent activities launched by TAT have been useful. But if we can align efforts with agents and work together more closely, we can stimulate the market more successfully.

Thailand, she added, continues to attract all segments—from middle-class travellers to the high-value market—offering quality services and diverse experiences to meet their expectations. The key now is to restore travellers’ confidence in returning.

France: Quality, Longevity, and All-Inclusive Appeal

Kanita Rattanaburee, Director of Commercial, CEL Tours Thailand, Co. Ltd., shared that French travellers typically stay 7 to 14 nights in Thailand, favouring 4-star and above properties, often booking half-board, full-board, or all-inclusive packages. Key destinations include Phuket, Khao Lak, Krabi, and Samui.

“TTM+ highlights hotels that cater to agents’ needs in the French market. The key challenge, however, is persuading these hotels to reconsider their pricing strategy because competitive rates are essential. Unlike room-and-breakfast guests who rarely linger, this segment spends more time in-house—enjoying meals and hotel facilities—providing ample opportunity to boost revenue across F&B and other on-site services. This makes the French market a high-potential source for hotels.”

She noted that the market is resilient and has a long booking window, as bookings are already coming in for the next low season. With Air France launching three weekly Paris–Phuket flights in November, the market holds strong potential for Thailand.

India: Expanding Thailand’s Reach Beyond the Big Three

Sumit Kumar, Director of TravelGen at MMN Advisory Private Limited, shared that Thailand continues to enjoy strong brand recognition among Indian travellers, with Phuket, Pattaya, and Bangkok dominating most itineraries. However, awareness of destinations beyond these popular hubs remains limited.

“Young travellers, families with kids, and conference groups make up the bulk of outbound travel from India, and there’s a clear appetite for new experiences,” he said. “The challenge is that most DMCs tend to promote only the well-known destinations. But Thailand has so much more to offer beyond these. Our clients rely on us for something different—that’s why I’m here at TTM.”

However, he added that lesser-known destinations must also offer clear logistics and suitable venue support—especially for MICE travellers, as accessibility and infrastructure remain key for activity planning.

Indonesia: Beyond Pratunam—Exploring What’s Next

Salilla Promkhot, Assistant General Manager at MG Bedbank, shared that Indonesia is a key source market, with many middle-class and FIT travellers visiting Thailand—mostly to Bangkok for shopping, thanks to convenient air access and a wide range of options. Pratunam remains a favourite area, especially for short stays, while longer trips sometimes include other areas, such as the riverside.

She noted a gradual shift in travel patterns, driven by social media, with more Indonesian travellers seeking different experiences, such as café hopping and discovering new dining spots. Pattaya is also emerging as a potential destination.

Salilla emphasised the need for industry collaboration: “The competition in this market is intense. Travellers span a wide range of spending levels, and with the current economic challenges, budget constraints have become a key consideration. That’s why we’re looking to partner with hotels and explore the kinds of promotions or special offers that can attract customers.”

Thailand and Cambodia reduce overland stays

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TTR WEEKLY

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June 11, 2025

BANGKOK, 11 June 2025: Thailand and Cambodia have imposed a seven-day stay limit on citizens of the two countries at land border checkpoints in a tit-for-tat response to a simmering border dispute; however, for airline travellers, the standard stay rules remain valid.

Since 9 June, the “seven-day stay rule” applies to just land trips between Thailand and Cambodia, and specifically for citizens of the two countries using border passes or passports at overland border crossings.

Thailand operates 17 official border crossings with Cambodia, spanning seven provinces along their shared 817 km border.

Land Travel

For Thais entering Cambodia by land, their visa validity has been shortened to seven days (from 14 days for passport holders and 15 days for border pass holders).

Cambodians entering Thailand by land have their stay in Thailand shortened to seven days (from 60 days for passport holders and 15 days for border pass holders).

This is a reciprocal measure implemented by both countries in response to the recent border dispute and the heightened military presence in border areas under dispute.

Airline Travel

For Cambodians travelling to Thailand on commercial flights, they can still stay for up to 60 days when arriving at designated international airports.

For Thais entering Cambodia by commercial airlines, the maximum length of stay remains unchanged at 60 days upon arrival at airports in Phnom Penh, Siem Reap, and Sihanoukville.

For citizens of other countries, the standard visa requirements for Thailand and Cambodia (including visa-free stays, e-visas, and visa on arrival) remain in effect for air travel. However, due to the fluidity of the situation, check the latest official sources for your specific nationality before finalising your travel plans.

It’s crucial to stay updated with official announcements from the Thai and Cambodian foreign ministries or immigration departments before booking travel.

Simmering border squabble

The ongoing dispute between Thailand and Cambodia is a complex issue with historical roots, centring primarily on undemarcated border areas and the sovereignty of ancient temples.

The 817-kilometre land border between Thailand and Cambodia was first mapped by France in 1907 when Cambodia was a French colony.

For over a century, various points along this border have remained contested and undemarcated, leading to ongoing tension.

Each side uses different maps; Cambodia insists on using 1:200,000-scale maps, while Thailand uses 1:50,000, creating discrepancies in their territorial claims. If only it were that simple. Finding a solution will require both governments to utilise their renowned diplomatic skills to reach an acceptable solution based on mutual trust and respect.

The ongoing dispute centres on ancient Hindu temples along the border, including Ta Moan Thom, Ta Moan Tauch, and Ta Krabei, which are claimed by both countries.

Tensions have escalated following a skirmish on 28 May 2025, and both countries have reinforced their military presence along the border. In the latest episode, both countries reduced the permitted travel stay for Thai and Cambodian citizens when entering via land border checkpoints.

Regarding the accurate plotting of the international border in remote mountain areas separating the two countries, Cambodia has expressed its intention to refer disputes in four border areas to the International Court of Justice (ICJ) to resolve sensitive issues.

However, Thailand prefers to settle the dispute bilaterally through existing mechanisms, such as the Joint Boundary Commission (JBC).

In essence, the Thai-Cambodian dispute is a deeply ingrained issue stemming from colonial-era mapping ambiguities, which have been intensified by the highly symbolic value of shared cultural heritage sites.

Main border crossings

Aranyaprathet (TH)/Poipet (KH)
This is a major border crossing point with a busy traffic flow, particularly for those travelling to and from Bangkok or Siem Reap.

Chong Jom (TH)/O’Smach (KH)
Located in Surin province, this crossing is known for its blend of traditional culture and modern life.

Ban Pakkad (TH)/Phsar Prom (KH)
A popular crossing point for those wishing to explore Pailin province and its attractions.

(SOURCE: Xinhua, The Nation and Thai PBS World)

Emirates to reintroduce Damascus flights 16 July

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TTR WEEKLY

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June 10, 2025

DUBAI, UAE, 10 June 2025: Emirates will reintroduce flights to Damascus from 16 July 2025*, using a Boeing 777-200 aircraft.

Operations were suspended in the Syrian capital in 2012, and the return of services followed a comprehensive evaluation in conjunction with the UAE GCAA.

The airline will initially operate three weekly services on Mondays, Wednesdays, and Sundays, with plans to expand to four weekly flights from 2 August 2025 and add a flight on Saturdays. Emirates will expand its Damascus services to daily operations, effective 26 October*.

Emirates’ services to Damascus will operate with a 302-seater Boeing 777-200LR and is planned to depart Dubai as EK913 at 1200, arriving in Damascus International Airport at 1410 local time. The return flight, EK 914 will depart Damascus at 1630, arriving in Dubai at 2030 local time.**

The flights will open up new opportunities for travellers to conveniently connect to and from the airline’s network of nearly 150 destinations and will support the UAE’s efforts to strengthen bilateral ties and support Syrian aspirations to rebuild and attract foreign investment across key sectors such as energy, construction and agriculture.

Emirates customers flying to and from Damascus will also benefit from the airline’s codeshare partnership with flydubai, which will complement its flight schedule and provide more options and convenience when flying in and out of the Syrian capital.

Emirates Airline and Group Chairman and Chief Executive His Highness Sheikh Ahmed bin Saeed Al Maktoum said: “Emirates is pleased to restart operations to Damascus and support Syria’s road ahead by providing better choice and connectivity, essential economic links for inwards investment as well as opening new trade lanes and global market access for the country.

“Re-establishing air travel and connectivity is also good news for our customers that make up the expansive Syrian diaspora across the Americas, Europe and the GCC, who are eager to fly back home and reconnect to their roots, and leverage their knowledge, skills, expertise and resources in ongoing development efforts.”

The UAE and Syria’s trade volumes reached USD680 million (AED2.5 billion) in 2024¹, a 23% increase over the previous year, and the new flights will further stimulate vital trade ties. The UAE’s thriving Syrian community of over 350,000 nationals² have played an integral role in the UAE’s prosperity, contributing through entrepreneurial ventures and skilled expertise while further enriching the country’s vibrant cultural tapestry.

The Boeing 777-200LR aircraft operating to and from Damascus features 38 Business Class seats alongside 264 seats in economy class. Emirates business class on the Damascus service will feature a 2-2-2 configuration.

Emirates commenced services to Damascus in 1988, and before suspending operations in 2012, the airline carried over 2.1 million passengers in and out of Syria.

The airline currently operates flights to 13 cities in the Middle East and GCC, serving the region with a total of 191 weekly flights.

For more information on the airline and to book flights, visit www.emirates.com.

*Subject to government approvals
**Summer timings
¹Source: Figures obtained from the UAE Ministry of Economy
²Source: Figures obtained from the UAE Ministry of Foreign Affairs

French travel agents discover Sabah’s appeal

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TTR WEEKLY

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June 10, 2025

KOTA KINABALU, 10 June 2025: A delegation of French travel agents expressed admiration for Sabah’s unique blend of culture, adventure, and nature during their three-day visit to Kota Kinabalu, which concluded at the weekend.

Their short but meaningful stay included immersive activities such as jungle trekking on Gaya Island, a sunset cruise, cultural performances over dinner, and a visit to the iconic Mari Mari Cultural Village.

*Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai (left) exchanging mementoes with Malaysia’s Ambassador to France, Datuk Eldeen Husaini. Photo courtesy of STB.*

Many of them described the experience as insightful and said they were keen to return and explore more of what Sabah has to offer.

“Sabah is on the right path,” said one of the delegates, Andreas Gantenbein, who is the Managing Director of AERTiCKET for Belgium, France, and Switzerland.

“This trip gave us a good introduction to what Sabah can offer. We appreciated the hospitality as well as the effort to share the local culture with us,” he added.

Visiting French travel agents join in the fun as they take part in traditional Sabah dances. – pic courtesy of STB

Malaysia’s Ambassador to France, Datuk Eldeen Husaini, who accompanied the group, said the response from the French agents reaffirmed Sabah’s strong potential as a destination for the European market.

“Sabah has what it takes to attract more French travellers, and the embassy in Paris will continue to support efforts to promote Sabah, especially in highlighting its rich cultural heritage and natural wonders,” he said.

Last Tuesday, the Sabah Tourism Board hosted the group to a sunset cruise and dinner at the Gaya Island Resort, joined by Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai.

In addressing the visiting agents, Joniston, who is also chairman of the Sabah Tourism Board, expressed optimism over the growing French market.

“We are seeing more visitors from France coming to Sabah. From January to April this year, we received 2,116 French visitors, and that’s an increase from 1,669 during the same period last year.

“In 2024, we recorded 5,921 French arrivals, and we want to see this grow as Sabah is slowly finding its place in the hearts of French and European travellers,” he said.

Joniston acknowledged that safety remains a top concern for many travellers, especially first-timers, and reaffirmed Sabah’s commitment to ensuring the state remains a safe and welcoming destination.

“Our security presence, especially on the east coast, is not because it’s unsafe, but to make sure it stays safe. This is how we protect our people, our visitors, and the places they come to see,” he said.

Joniston, who also serves as patron of Sail Malaysia Borneo, mentioned that events like Sail Malaysia show the confidence international travellers have in Sabah’s safety and hospitality.

This year, the sailing rally will bring over 30 yachts with participants from more than 15 countries. They will explore Sabah from July to early September.

“Sail Malaysia offers a unique way to explore the state from the sea, where participants will get the opportunity to discover Sabah’s coastal and inland attractions,” said Joniston, while inviting French agents to learn more about it.

Present were Tourism Malaysia Director of the International Promotion Division (AERO) Akbal Setia, Tourism Malaysia Paris Director Zalina Ahmad, and Sabah Tourism Board Chief Executive Officer Julinus Jeffery Jimit.

For more information on Sabah, visit: Sabah Tourism Board

SITA’s satellite connectivity keeps airports online

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TTR WEEKLY

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June 10, 2025

SINGAPORE, 10 June 2025: In an industry where every second of downtime can disrupt passengers and delay operations, a new satellite service is helping airports and airlines stay connected.

With the launch of SITA Managed Satellites, airports worldwide can now maintain vital communication at all times, even during power outages, natural disasters, or in the most remote or infrastructure-limited locations.

The fully managed service is now available in over 130 countries, offering primary, secondary, and emergency connectivity options tailored specifically for the air transport industry. It leverages low-Earth orbit (LEO) satellites to deliver secure, high-bandwidth, low-latency communications that keep airport systems running continuously. This is also the case when other networks are struggling or completely offline.

SITA Managed Satellites doesn’t only support regular networks that are in high demand. Recent global events have highlighted the vulnerability of traditional fibre and terrestrial networks. From earthquakes to extreme weather and fibre cuts, many airports, large and small, have experienced partial or complete outages. Even in major hubs, network congestion during peak periods can strain bandwidth and disrupt key services. SITA’s new satellite solution addresses these risks directly, giving airport and airline teams a way to keep operations running when it matters most.

SITA Managed Satellites offers a fast and cost-effective way to deploy connectivity wherever it’s needed, including off-airport locations, aircraft maintenance hangars, cargo hubs, and even remote sites without existing digital infrastructure. It also unlocks temporary service for new route openings, seasonal operations, or rapid emergency deployments. This ensures that ground crews and systems are always in touch.

“The quality and availability of the latest satellite technology means that it’s becoming a vital component within high availability networks. Airports, in particular, need new ways to ensure they can maintain critical operations in whatever circumstances they face – even when adverse incidents strike,” said SITA Senior Vice President of Communications and Data Exchange Martin Smillie.

“Delivering high-speed internet connectivity via established satellite providers, SITA Managed Satellites allows customers to optimise operational performance. SITA Managed Satellites is an innovative solution to keep all parts of the aviation industry connected to vital platforms – even in the most challenging of times – and can be adapted for other transport sectors and markets. It delivers a blend of availability and cost-effectiveness to optimise investments in any cloud, on-premises or hybrid computing environment.”

Key features

A secure, aviation-specific satellite service that meets industry regulations.
Full lifecycle management and support in over 130 countries.
Proactive infrastructure monitoring to resolve issues before they impact operations.
Optional bundling with other SITA airport connectivity solutions.
Expert on-site support for surveys, setup, ongoing maintenance, and hardware replacement.

About SITA
SITA is the IT provider for the air transport industry, delivering solutions for airlines, airports, aircraft, and governments. Our technology powers more seamless, safe, secure, and sustainable air travel. With around 2,500 customers, SITA’s solutions drive operational efficiencies at more than 1,000 airports while delivering the promise of connected aircraft to customers of over 18,000 aircraft globally. SITA also provides technology solutions that help more than 70 governments strike the balance of secure borders and seamless travel.

Lao PDR presents its green credentials

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TTR WEEKLY

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June 10, 2025

LUANG PRABANG, Lao PDR, 10 June 2025: Lao PDR is set to welcome regional tourism leaders to the Mekong Tourism Forum (MTF) 2025 in the World Heritage town of Luang Prabang from 19 to 28 June.

In a special interview, HE Suanesavanh Vignaket, Minister of Information, Culture and Tourism (MICT), shares Lao PDR’s priorities for sustainable tourism, community development, and regional cooperation. With Luang Prabang recently recognised among the Green Destinations Top 100 Stories and new infrastructure enhancing connectivity with neighbouring countries, the Minister invites the world to experience a more connected, sustainable, and inclusive future for Greater Mekong Subregion tourism.

Q: Lao PDR welcomed over 4 million visitors in 2024, surpassing expectations. What key strategies or developments do you believe contributed most to this success?

A: In 2024, we proudly welcomed over 4.12 million international visitors, generating more than USD1 billion in tourism revenue. This achievement was driven by several key factors. First, the Lao PDR-China Railway has made cross-border travel faster and more comfortable, especially for regional travellers. Second, the “Visit Laos Year 2024” campaign helped to spotlight our diverse tourism offerings — from natural wonders and heritage towns to adventure and wellness tourism. We also improved visa policies and border infrastructure, making entry smoother for tourists. Moreover, coordinated marketing and capacity-building efforts at the provincial level helped ensure high-quality experiences nationwide. Looking ahead, we are also starting to embrace digital technologies such as 5G networks and tourism mobile applications to improve visitor services further and support sustainable tourism development.

Q: How significant is this event for Lao PDR and Luang Prabang, and what can delegates look forward to?

A: We are deeply honoured that Luang Prabang has been selected to host the Mekong Tourism Forum 2025. This opportunity is a source of great pride not only for Luang Prabang province but for the entire nation. Luang Prabang was recently recognised as one of the Green Destination Top 100 Stories of 2025 and has been acknowledged for its strong commitment to sustainable tourism and community development. Additionally, Luang Prabang is currently implementing a Smart and Integrated Urban Development Strategy. This project enables us to enhance tourism management, protect heritage sites, and promote balanced urban development. These initiatives reflect our commitment to harmonize preservation with innovation as tourism in the region continues to grow.

MTF 2025 will offer delegates a chance to experience this firsthand. Besides the main program, we invite delegates to explore some hidden gems nearby such as Ban Chan pottery village, Phanom Handicraft Centre, Sangkhong and Sanghai Handicraft villages. These places reflect the rich cultural heritage and natural beauty that make Luang Prabang truly unique.

Q: What are the country’s priorities to ensure tourism growth remains sustainable and benefits local communities?

A: It is indeed true that Lao PDR remains something of a hidden gem for many international visitors, but we are gradually welcoming an increasing number of travellers to our country. As this growth continues, our foremost priority is to ensure that it is both sustainable and inclusive. The government is placing a strong emphasis on promoting sustainable tourism and cultural preservation as key pillars for long-term economic and social development. These include the development of cultural villages, the revitalisation of traditional customs, the enhancement of libraries, museums, and heritage sites, as well as the elimination of outdated practices. A core focus of our approach is community-based tourism, where local people provide services and benefit directly from tourism-related activities. In 2024, more than 60% of tourism businesses were located outside major cities, indicating that opportunities are being spread to rural areas. With the continued support from our development partners, we are working to strengthen local capacities and ensure that tourism contributes meaningfully to both cultural preservation and environmental sustainability.

Q: How do you see connectivity shaping the future of tourism in Lao PDR and the Greater Mekong Subregion (GMS)?

A: Improved connectivity is fundamental to advancing tourism in the GMS. In this regard, the Lao PDR–China Railway has played a transformative role, having already served over 480,000 cross-border passengers. This vital link has significantly facilitated travel between Lao PDR and China. At the same time, the new road connecting Vientiane and Chiang Mai reduces travel time by approximately 3 hours and opens up exciting new tourism routes. We have also launched a new cross-border bus service between Udon Thani (in Thailand) and Vang Vieng (in Lao PDR) that further enhances land travel options for visitors. In addition to land and rail, we are working to enhance air connectivity. Lao Airlines and other regional carriers are expanding flight routes linking Lao PDR with ASEAN’s key cities, such as Bangkok, Hanoi, Ho Chi Minh, Kunming, and Chiang Mai. Strengthening air services is essential for promoting seamless multi-destination travel across the region.

These developments allow tourists to explore multiple destinations within a single trip. We are working closely with our GMS partners to develop multi-country tourism products and promote regional circuits. This not only enhances the appeal of the region as a whole but also ensures that the benefits of tourism are shared among all GMS countries.

Q: How important is provincial and community-based tourism development to Lao PDR’s national tourism strategy?

A: Provincial and community-based tourism development is a key pillar of Lao PDR’s national tourism strategy. Each of our provinces offers distinct and authentic experiences, and we strive to ensure that the benefits of tourism reach local communities nationwide. For example, Khammouane Province is developing eco-adventure tourism activities, such as zip-lining and kayaking. Meanwhile, Vientiane Capital has launched the “Vientiane’s Sustainable Tourism” initiative, which integrates new technologies, infrastructure upgrades, and environmentally-friendly transportation options to enhance the visitor experience while promoting sustainability.

To support these efforts, we have established the Destination Management Network (DMN). This platform brings together stakeholders from both public and private sectors at the national and provincial levels. Through the DMN and strategic public-private partnerships, we are promoting sustainable tourism models that not only support local livelihoods but also contribute to inclusive economic growth.

Q: Can you tell us more about the ASEAN Ecotourism Standard and Lao PDR’s role in developing regional initiatives like the ASEAN Ecotourism Corridor?

A: Yes, ecotourism is one of our key national priorities. Lao PDR has taken on an active role in fostering ecotourism under the ASEAN tourism cooperation framework. We were honoured to serve as the lead country coordinator in the development of the ASEAN Ecotourism Standard, which provides an essential set of guidelines designed to enhance the quality, sustainability, and consistency of ecotourism experiences across the region. In addition, we also actively supported the establishment of the ASEAN Ecotourism Corridor, which aims to encourage travellers to explore natural and rural areas responsibly across multiple ASEAN countries.

In Lao PDR, we are proud to offer a wide range of nature-based tourism experiences, including visits to national parks, protected areas, and ethnic minority communities. For example, Nam Et–Phou Louey National Park offers unique wildlife tracking experiences, while the Bolaven Plateau provides opportunities for scenic trekking. We believe that promoting ecotourism contributes not only to environmental conservation and cultural preservation but also directly supports the livelihoods of local communities across our region.

Q: How do you envision Lao PDR working with neighbouring countries to promote multi-country travel and sustainable tourism?

A: The Greater Mekong Subregion (GMS) holds great potential for cross-border tourism, driven by our shared cultural heritage, natural landscapes, and improving connectivity. Lao PDR is working in close partnership with our GMS neighbours through regional frameworks such as the GMS Economic Cooperation Program and ASEAN tourism cooperation to promote multi-country travel and sustainable tourism. We are engaged in collaborative efforts with GMS member countries to enhance infrastructure connectivity, develop joint travel products, and promote thematic tourism circuits that link our cultural, natural, and heritage sites across the region. In addition, Lao PDR participates in initiatives that support sustainable tourism standards, capacity building, and knowledge sharing among GMS countries. Through these collective efforts, we aim to foster a more inclusive, resilient and interconnected landscape in the GMS.

Q: How do you see the role of women in shaping the future of tourism in Lao PDR?

A: Women play an essential role at all levels of Lao PDR’s tourism sector. At the national level, the Ministry of Information, Culture and Tourism is proud to have many women in leadership positions, including the Vice Minister and several Director Generals. At the community level, women are at the forefront, running guesthouses, leading handicraft cooperatives, guiding visitors, and managing eco-tourism sites. Moreover, we are also encouraged by the efforts of organizations, such as the Women with Disabilities Association which are helping to bring Lao handicrafts to the global market. This reflects that tourism in Lao PDR is becoming more inclusive, supporting women, minorities and people with disabilities.

In 2024, women represented over 55% of the tourism workforce in Lao PDR. As we continue to grow our tourism sector, we remain committed to ensuring that tourism development leaves no one behind. We aim to empower women, ethnic minorities, and vulnerable groups to fully participate and benefit from the opportunities that tourism provides.

Q: Looking ahead beyond 2025, what is your vision for Lao PDR tourism development, and how can international partners and travellers support this journey toward a more inclusive, resilient, and sustainable tourism future?

A: Our vision is to build a tourism sector that is inclusive, resilient, and deeply rooted in sustainability. We are deeply committed to preserving Lao PDR’s rich cultural identity, supporting local communities, and safeguarding our natural heritage. Our goal is to continue offering authentic experiences that reflect the heart of who we are, ensuring that tourism brings benefits to all while honouring our environment and cultural values.

We welcome international partnerships to support areas like training and capacity building, sustainable destination management, digital transformation, and climate resilience. At the same time, we encourage travellers to visit Lao PDR with open hearts by choosing eco-friendly options, supporting local businesses, and respecting our cultural values. Through shared efforts and cooperation, we believe that Lao PDR can become a model for sustainable tourism not only in Southeast Asia but globally.

The priorities and vision shared by HE Suanesavanh Vignaket reflect the spirit of MTF 2025 — a forum to advance sustainable, inclusive tourism in the Greater Mekong Subregion. Register at www.mekongtourism.org

(SOURCE: Mekong Tourism Coordinating Office)

Air India and Icelandair sign codeshare

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TTR WEEKLY

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June 10, 2025

NEW DELHI, 10 June 2025: India’s and Iceland’s flag carriers, Air India and Icelandair, have announced a new codeshare partnership, significantly boosting connectivity between India and Iceland while offering seamless travel options across 15 routes in India and Europe.

This strategic partnership strengthens travel and trade ties between India and Iceland, offering passengers greater flexibility and choice while ensuring a seamless travel experience with convenient connection times, unified baggage allowances, and enhanced connectivity through major European hub airports.

*Air India CEO & Managing Director Campbell Wilson and Icelandair President and CEO Bogi Nils Bogason.*

The two airlines signed the codeshare agreement on the sidelines of the recent 81^st IATA Annual General Meeting in New Delhi.

Under this codeshare agreement, Air India customers will gain seamless access to Icelandair-operated flights to Reykjavik (KEF) via Air India’s European gateways. Air India will add its ‘AI’ designator code on Icelandair-operated flights between Reykjavik and London Heathrow, London Gatwick, Frankfurt, Paris, Amsterdam, Copenhagen, Milan, and Zurich.

Icelandair customers will benefit from convenient connections on Air India-operated flights to key Indian cities. Icelandair will add its ‘FI’ designator code on Air India-operated flights between Delhi and Amsterdam, Paris, Copenhagen, Frankfurt, London Heathrow, as well as between Mumbai and Frankfurt, London Heathrow.

Air India CEO & Managing Director Campbell Wilson said: “We are happy to embark on this codeshare partnership with Icelandair, which unites two airlines committed to connecting the world. By combining our strengths, we are creating a seamless bridge between India’s vibrant destinations and Iceland’s extraordinary landscapes. This partnership underscores Air India’s ambition to expand our global reach while offering Icelandair’s customers seamless access to India’s diverse destinations.”

“This strategic partnership with Air India marks a significant milestone, opening up exciting new travel opportunities from across our network in North America and Europe to and from India,” Icelandair President and CEO Bogi Nils Bogason noted. “It will connect Iceland to Air India’s extensive network, allowing us to introduce what Iceland has to offer to their customers. We have and will continue to expand our network of partner airlines, focusing on working with airlines like Air India that offer great service and connectivity.”

Subject to regulatory approvals, the codeshare flights will be progressively made available for sale through the respective booking channels of the airlines.

HK Express flies to Guiyang

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TTR WEEKLY

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June 10, 2025

Hong Kong, 9 June 2025: Hong Kong Express Airways (HK Express) will launch direct flights from Hong Kong to Guiyang in Guizhou Province, China, on 31 July 2025.

The airline will operate four weekly flights to Guiyang Longdongbao International Airport (KWE), making it HK Express’ sixth and Cathay Group’s 23rd destination on the Chinese mainland.

This route not only promotes cultural exchange but also opens doors to Guiyang’s natural retreats. Guiyang boasts a cool climate, breathtaking karst landscapes, and a rich tapestry of ethnic minority culture, just a two-hour flight from Hong Kong.

To celebrate the new route, the low-cost airline is offering a limited-time promotion for all destinations in the Chinese Mainland, including Guiyang. One-way fares as low as HKD88 (Ultra-Lite fares – including one small personal item) are available for bookings made before 2345 on 11 June 2025 via the HK Express website or mobile app.

Applicable travel periods are as follows:
Guiyang: 31 July 2025 – 28 March 2026
Beijing/Ningbo/Sanya/Changzhou/Yiwu: 16 June 2025 – 25 October 2025.

Flight schedule Hong Kong – Guiyang

Located in Guizhou Province, Guiyang is known for its cool climate, making it an exceptional summer getaway. The city boasts spectacular natural wonders, including the Huangguoshu Waterfall, one of the largest waterfalls in China, as well as thousands of breathtaking karst landscapes. Visitors can immerse themselves in the rich cultural traditions of ethnic minority groups, such as the Miao and Bouyei. Guiyang’s renowned cuisine, featuring the distinctive flavours of sour, spicy, and fragrant dishes such as sour fish soup, Siwawa (vegetable wraps), and spicy chicken, offers unforgettable culinary experiences.

5th Himalayan Travel Mart highlights 3Ms

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TTR WEEKLY

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June 10, 2025

KATHMANDU, 10 June 2025: The 5^th edition of the Himalayan Travel Mart (HTM 2025) concluded in Kathmandu at the weekend, having attracted 700 delegates from 30 countries, including more than 100 international participants and a strong representation of national tourism stakeholders.

With the 3M theme “Mountains, Milestones, and Momentum,” HTM 2025 also marked the 50^th Anniversary of the PATA Nepal Chapter and has set new benchmarks for international tourism collaboration, promotion, and momentum for sustainable tourism growth.

Held from 3 to 5 June at The Soaltee Kathmandu, the mart brought together a distinguished gathering of international buyers, sellers, media, tourism professionals, policymakers, and stakeholders. The enthusiastic participation reaffirmed HTM’s position as the Himalayan region’s premier travel trade platform, further strengthening Nepal’s identity as the Gateway to the Himalayas.

Organised by the PATA Nepal Chapter in collaboration with the Nepal Tourism Board, Nepal Airlines, and various public and private sector partners, HTM 2025 featured a mix of business exchanges, knowledge-sharing sessions, networking opportunities, destination experience tours, and cultural showcases.

In his keynote address, the Minister for Culture, Tourism and Civil Aviation, Badri Prasad Pandey, praised Nepal’s legacy as the Gateway to the Himalayas and highlighted the twin milestones of PATA Nepal’s Golden Jubilee and the 75th anniversary of the first successful ascent of Mount Annapurna.

He reaffirmed the government’s commitment to building a resilient, inclusive, and sustainable tourism future through strong public-private partnerships and global cooperation. He also applauded the cultural performance by Nepali artists, commending HTM as a powerful platform not only for tourism promotion but also as a source of inspiration for heritage conservation.

PATA Nepal Chapter Chairman Khem Lakai expressed optimism about Nepal’s growing stature as a year-round travel destination while emphasising the need for cross-border tourism alliances.

Nepal Tourism Board CEO Deepak Raj Joshi highlighted Nepal’s vision for sustainable tourism, focusing on developing new circuits and unique experiences for international travellers.

FAM trips and pre-mart activities

International delegates explored Nepal’s diverse offerings through pre-mart familiarisation trips to destinations such as Kathmandu, Chitwan, Pokhara, Panauti, and Dhulikhel.

HTM Conference and B2B Mart

National and international thought leaders engaged in discussions on topics such as spiritual, adventure, and luxury tourism, cultural sustainability, market trends, and emerging opportunities in the global tourism sector.

The B2B mart sessions attracted 60 international buyers from 21 countries and 70 sellers from six different destination countries, resulting in more than 2,100 pre-scheduled business appointments and the creation of substantial new tourism partnerships.

In its press statement, the Nepal PATA Chapter concluded: “The 5^th edition HTM 2025 reaffirmed Nepal’s position as a resilient, innovative, and collaborative tourism hub at the heart of the Himalayas. As the industry looks ahead, the spirit of Mountains, Milestones, and Momentum will continue to inspire and drive Nepal’s tourism forward.”

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