SYDNEY, 27 June 2025: Tourism Research Australia (TRA) has released the International Visitor Survey (IVS), which captures results for Q1 2025 ending 31 March 2025 and also makes comparisons for the year ending March 2025 compared with the year ending March 2024.
The results show total trip spending for Q1 2025 reached a record AUD52.6 billion, which is up 12% from Q1 2024.
Tourism Australia reports it welcomed 7.7 million international visitors in the 12 months ending 31 March 2025, up 7% on the same period in 2024.
China remains the largest contributor to tourism spending in Australia, accounting for 26%, followed by the UK at 6.9% and the US at 6.5%.
The top reasons for travel to Australia in the year ending March 2025 were:
Holiday travel with 3.3 million trips
11% up on March 2024 levels.
Spending in Australia
AUD12.0 billion, 24% up on March 2024 levels.
Visiting friends and relatives
2.6 million trips. 3% up on March 2024 levels.
Spending in Australia
AUD5.3 billion. 12% up on March 2024 levels.
Business travel
772,000 trips. 4% up on March 2024 levels. Spending in Australia was AUD2 billion, 8% down on March 2024 levels.
Education
509,000 trips. This was 10% up on March 2024 levels. Spending in Australia was AUD12.5 billion, 11% up on March 2024 levels.
