Trip.com and TripAdvisor in a tie-up

SHANGHAI 8 November 2019: Trip.com Group Limited, formerly known as Ctrip.com International Ltd and TripAdvisor announced, Thursday, a strategic partnership to expand global cooperation, including a joint venture, global content agreements and a governance agreement.

Under the partnership terms, Ctrip Investment Holding Ltd., a subsidiary of Trip.com Group, has entered into a joint venture with TripAdvisor’s subsidiary TripAdvisor Singapore Private Limited.

Trip.com Group will be the majority shareholder of the new joint venture entity and will contribute cash and market expertise.

TripAdvisor will own 40% of the joint venture and will contribute a long-term exclusive brand and content license and other assets of its China business.

Both companies have agreed to share inventories in travel categories at the joint venture level. The joint venture will operate globally as TripAdvisor China.

Secondly, Trip.com Group and TripAdvisor have entered into global content agreements providing for the distribution of selected TripAdvisor content on major Trip.com Group brands, including Trip.com, Ctrip, Skyscanner and Qunar.

In addition, Trip.com Group and TripAdvisor also entered into a Governance Agreement according to which Trip.com Group will have a nomination right for one TripAdvisor, Inc. Board seat commencing upon the relevant regulatory bodies’ approvals of the transaction.

To maintain the Board seat, Trip.com Group shall acquire up to 6.95 million TripAdvisor shares or TripAdvisor shares valued at USD317.6 million through open market transactions within one year following regulatory approvals.

TripAdvisor and its controlling shareholder Liberty TripAdvisor Holdings, Inc. (“LTRP”) have separately agreed to provide Trip.com Group with certain information rights with respect to potential transactions for the sale of TripAdvisor Class B shares or LTRP Series B shares, respectively.

The broad strategic partnership pairs Trip.com Group’s market leadership in travel booking capabilities and China travel market expertise with TripAdvisor’s unique brand strength.

The strategic partnership marks an important step for Trip.com Group to realize its globalization vision with greater quality services, and for TripAdvisor to further strengthen its position as a global travel leader.

“We are pleased to announce this strategic partnership with Trip.com Group to expand TripAdvisor’s global reach and also help outbound Chinese travellers plan more meaningful trips,” said TripAdvisor president and chief executive officer, Stephen Kaufer.

“China is one of the largest and fastest-growing travel markets in the world. Trip.com Group, with its established brands and travel market leadership, is the perfect partner to help us achieve our long-term goals in the region.”

“TripAdvisor is a leading global travel platform and an ideal partner for Trip.com Group,” Trip.com Group CEO Jane Sun added. “As we expand our footprint overseas, it is important that we offer not only seamless access to global travel inventory but also quality reviews, opinions and pictures generated by other fellow travellers. We are very excited about this strategic partnership, which will undoubtedly further enhance the travel experience for our customers worldwide.”

LEAVE A REPLY

Please enter your comment!
Please enter your name here