SINGAPORE, 16 October 2018: TripAdvisor has appointed Jane Lim as vice president of business operations and strategy for Asia Pacific.
In her new role, she will lead growth initiatives ensuring consistent delivery of an optimum performance across the business’ regional operations.
Prior to joining TripAdvisor, she headed operations in the Philippines for Shopee, a Southeast Asian e-commerce platform.
As the general manager, she looked after all aspects of the business in the Philippines including marketing, business development and operations, and played a critical role in scaling the business in market.
She has held a variety of strategic advisory roles in her career starting as a management consultant in L.E.K. Consulting in New York, followed by a boutique TMT consultancy in Asia, and an in-house role at Singtel.
At Singtel, she led strategic and operational initiatives across the company’s digital businesses, including mergers & acquisitions
“TripAdvisor is a fantastic, world-renowned brand with a significant lead in travel content,” said Lim. “This is an exciting time for the company and I am thrilled that there is clearly opportunity to grow and strengthen the core experience for users in the region.”
