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Hong Kong campaign drills down to Km2 plot

SINGAPORE, 4 July 2025: Cathay Pacific has unveiled The Most Fun Per Km2, a new travel campaign inviting travellers across the Southeast Asia region to discover Hong Kong’s hidden treasures within a designated km2.  

Hong Kong has witnessed a 12% year-on-year jump in visitor arrivals since the start of 2025, signalling a growing interest in the city as a travel destination. Celebrating the richness and diversity of Hong Kong, this campaign surprises travellers by shining a spotlight on the city’s boundless energy, inviting both first-time visitors and seasoned explorers to uncover endless adventures in every square kilometre. 

Centre: The Most Fun Per Km2 campaign visual
Left and right: Screenshots from Irny’s and Kai’s adventures in Hong Kong. Photo credits: Cathay Pacific

Launched in partnership with the Hong Kong Tourism Board, The Most Fun Per Km2 (square km) kicks off by following three passionate travellers – Kai, Irny, and Suhada – as they make their way through Hong Kong, finding exclusive attractions within the square kilometre they are assigned.  

Cathay Pacific’s SEA Regional Head of Customer Travel and Lifestyle Jonathan Ng said:  “Through The Most Fun Per Km2, we’re highlighting how every corner of Hong Kong – whether in downtown Central or the outlying islands – is packed with excitement, culture, and discovery.” 

He continued, “Hong Kong may span just 1,104 Km2, but it is a bustling metropolis offering a kaleidoscope of experiences. It’s astonishing how in one corner, one can find neon-lit night markets and art-filled lanes, and in the next, serene temples and calming waterfronts – proving that no two square kilometres are ever the same. And as the home carrier of Hong Kong, we’re very proud to be part of that journey to help travellers experience all that the city has to offer.” 

To inspire travellers to enjoy all that Hong Kong has to offer, the campaign adopts a fun and social-led approach to convey the spirit of The Most Fun Per Km2, where audiences can experience a slice of Hong Kong’s diversity in bite-sized itineraries through the adventures of the three travellers.  

Kai will roam the stilt-house streets and bustling waterfront of Tai O, uncovering the charm of this historic fishing village. Often described as the “Venice of the East”, Kai will soak in panoramic views on a boat tour, savour the silkiest tofu pudding at Tofu Grandma Station, and buy cute souvenirs at the Shui Mui store.  

Meanwhile, lifestyle blogger Irny will wander through the neon-lit buildings and vibrant streets of Tsim Sha Tsui, introducing Muslim-friendly eateries such as Marouf & Puff Bake, and exploring vintage finds. A reflection of Hong Kong’s multicultural and inclusive spirit, Muslim travellers will be spoiled for choice when it comes to dining, nature exploration and souvenir shopping in the city. 

Lastly, culture curator Suhada will reveal heritage landmarks that have been transformed into trendy hotspots in Central. She will be visiting the rejuvenised Central Market, uncovering antique finds along Cat Street, and sipping coffee from a former jail cell at On The Hill Coffee Bar in Tai Kwun, now a heritage and arts centre. 

Watch their travel chronicles here, and discover curated experiences, hidden gems, and attractive fares – all designed to inspire visitors to explore every square kilometre of the city. 

Hong Kong Tourism Board, Regional Director of Southeast Asia Liew Chian Jia said, “We’re delighted to partner with Cathay Pacific on this campaign that brings to life the incredible depth and diversity of Hong Kong. By spotlighting hidden gems and local experiences, both familiar and beyond the usual visitor hotspots, the campaign reveals just how much variety and excitement can be found throughout the city. We hope it inspires travellers to rediscover Hong Kong in new and unexpected ways.” 

Leo Singapore Group Executive Creative Director, Asheen Naidu added: “Our creative vision behind the campaign was to showcase the juxtaposition that defines Hong Kong, where its densely packed streets turn into a canvas for endless discovery. We wanted to highlight how proximity fuels possibility; where a Michelin-starred restaurant, a tucked-away jazz bar, and a shopper’s paradise can all exist within just one square kilometre.” 

In addition to the attractions showcased in the campaign, visitors have much more to look forward to as they plan their travels to the city this year. An exciting lineup of events awaits in the upcoming months, including major K-Pop concerts by Riize and LE SSERAFIM, as well as the Hong Kong Football Festival featuring international clubs such as AC Milan, Arsenal, Liverpool FC, and Tottenham Hotspur. 

Get to know more via Cathay Pacific’s offers and Discover Hong Kong.

Scoot broadens reach in Southeast Asia

SINGAPORE, 4 July 2024: Scoot, the low-cost subsidiary of Singapore Airlines (SIA), announced Thursday the launch of new flight services to Danang and Nha Trang in Vietnam, and Kota Bharu in Malaysia. 

These flights will commence progressively between October and November 2025.

Photo credit: Scoot. A320.

Subject to regulatory approvals, Scoot will also launch services to Medan and Labuan Bajo in Indonesia, and Okinawa in Japan, during the Northern Winter 2025 season that starts in late October. 

Danang is known for its beautiful beaches, numerous bridges and natural beauty like the Marble Mountains. It also provides easy access to the UNESCO World Heritage site, My Son Sanctuary, and ancient towns like Hoi An and Hue. Further south in Vietnam, Nha Trang’s bustling nightlife and fresh seafood are a draw for those seeking a tropical getaway. 

Three times weekly flights to Danang will begin on 20 October 2025 using an Airbus A320. Flights will progressively increase to daily flights by December 2025. 

Two times weekly flights to Nha Trang will commence on 21 November 2025, operated by the Embraer E190-E2 aircraft, and will progressively increase to five times weekly flights by January 2026.

Kota Bharu, known for its royal palaces, riverside mosques and bustling markets, is a cultural and historical hub in Malaysia’s Kelantan state. It offers travellers an authentic glimpse into traditional Malay culture, including Rebana Ubi (traditional drums), Silat Dance and Wayang Kulit (shadow puppetry). 

Scoot will operate twice-weekly flights to Kota Bharu, starting from 26 October 2025, using the E190-E2 aircraft.

One-way economy class fares start from SGD115 to Danang, SGD78 to Kota Bahru and SGD135 to Nha Trang, inclusive of taxes.

The new flights opened for bookings on Thursday, 3 July, via Scoot’s website and mobile application, and will be progressively available through other channels.

With the launch of services to Kota Bharu, Danang and Nha Trang, Scoot will operate 115 weekly flights to 12 cities in Malaysia and 44 weekly flights to five cities in Vietnam.

In addition to the new destinations, Scoot will also make adjustments to its network from July 2025, in anticipation of increased demand for air travel.

In Southeast Asia, Scoot will increase flights to several destinations. Flights to Jakarta, Indonesia, will increase from 25 to 28 flights weekly, starting in July 2025. 

The Philippines will see services to Clark increase from five to seven flights per week starting from August 2025.

Flights to Davao will increase from 10 to 12 times weekly, as well as Manila, from 13 to 14 times weekly, as of September 2025. Seven of the weekly services will use Boeing 787 widebody aircraft. Thailand will also see services to Hat Yai increase from 10 to 11 weekly from September 2025.

Flights to Australia increase

As previously reported, Scoot will also increase its frequencies to Australia. Flights to Perth will increase from 12 to 14 times weekly starting in August 2025, while flights to Sydney will increase from 10 to 14 times weekly starting in July 2025.

Scoot Chief Executive Officer Leslie Thng said: “We are excited to broaden Scoot’s network with these new destinations. At the same time, the increased flight frequencies to certain cities in the upcoming months leading up to the year-end holiday season will support higher demand. We will continue to seek new growth opportunities and expand our footprint in the region, to connect our customers to more destinations, new adventures and unique experiences.”

In addition to the sales launch for the new destinations, limited-time promotional fares to select destinations will be available on Scoot’s website and mobile application from 8 to 13 July 2025. 

Qantas hit by cyber incident

SINGAPORE, 4 July 2025: Qantas confirmed on Wednesday that a cyber incident occurred in one of its contact centres, impacting customer data. 

“The system is now contained,” the airline assured passengers in an announcement released on 2 July. 

It read: “We understand this will be concerning for customers. We are currently contacting customers to make them aware of the incident, apologise and provide details on the support available.”

The airline stated that the incident occurred when a cybercriminal targeted a call centre and gained access to a third-party customer service platform. However, it affirmed there was no impact on Qantas’ operations or the safety of the airline.

Qantas detected unusual activity on a third-party platform used by the airline’s contact centre. It took immediate steps and contained the system.

There are 6 million customers with service records on the compromised platform. 

The airline reports it is continuing to investigate the proportion of the data that has been stolen, “though we expect it will be significant.” 

An initial review has confirmed the data includes some customers’ names, email addresses, phone numbers, birth dates and frequent flyer numbers.

Credit card details, personal financial information and passport details were not deposited in the hacked system. No frequent flyer accounts, passwords, PINs or login details were compromised. Qantas has in place a multi-factor authentication for its frequent flyer accounts using SMS or an authentication app.

Qantas has initiated an investigation and is implementing additional security measures to restrict access and enhance system monitoring and detection.

Qantas has notified the Australian Cyber Security Centre and the Office of the Australian Information Commissioner. Given the criminal nature of this incident, the Australian Federal Police has also been notified. We will continue to support these agencies as the investigation continues.

Qantas Group Chief Executive Officer Vanessa Hudson said: “We sincerely apologise to our customers and we recognise the uncertainty this will cause. Our customers trust us with their personal information, and we take that responsibility seriously.

“We are contacting our customers today, and our focus is on providing them with the necessary support. “We are working closely with the Federal Government’s National Cyber Security Coordinator, the Australian Cyber Security Centre and independent specialised cyber security experts.”

Paintings brighten Gaya Island Villages

KOTA KINABALU, 3 July 2025: A colourful transformation is underway on Gaya Island as water villages embark on a community-driven journey to turn their homes into vibrant tourism attractions.

Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai commended the Meraki Daat Initiative, a non-governmental organisation, for actively involving Gaya Island residents in transforming their living spaces into potential community tourism attractions.

Datuk Joniston Bangkuai launching the 2025 Project Picaso Art Competition under the Meraki Daat Initiative. Also pictured are Sabah Tourism Board product division senior manager Effendi Mahany (left) and Meraki Daat Initiative president Michelle De La Harpe (3rd left).

This follows Joniston’s first meeting with the Meraki Daat Initiative in 2022, where he encouraged the group to incorporate a community-based tourism approach into their project to ensure greater local involvement and shared economic benefits.

Joniston, who chairs the Sabah Tourism Board, said such commitment aligns with the state’s vision to promote sustainable tourism, particularly through community-based attractions that showcase Sabah’s unique identity.

On Tuesday, the Meraki Daat Initiative team, led by its President Michelle De La Harpe, briefed Joniston on the progress of their ongoing Project Picasso, which aims to revitalise water villages and turn them into Instagram-worthy tourist spots.

The project focuses on creatively painting stilt houses and working closely with the Sabah Tourism Board to promote these water village destinations.

In June, the Sabah Tourism Board conducted a workshop that brought together five water villages on Gaya Island, namely Lok Urai, Torong Logong, Lobong, Kesuapan, and Kampung Pondoh.

Joniston was briefed that these villages are now working towards formal registration to form Community-Based Tourism Gaya Island.

“This is a positive step forward. Pulau Gaya is a unique settlement with its own story to tell. Developing community-based tourism on the island will create value for the villagers, especially given its proximity to the city centre. However, it is crucial to foster a cleaner, safer, and more sustainable tourism environment. Local participation and ownership are key to this effort,” he said.

During the meeting, Joniston launched the 2025 Project Picasso Art Competition, themed “Ocean Creatures,” as part of an initiative to encourage creative community participation in beautifying their villages further.

Michelle said the goal is to transform public spaces into vibrant community-owned tourism attractions, adding the project combines youth development, art, and environmental sustainability.

“We are currently building a 200-metre pathway towards the volleyball court using eco-bricks, made from recycled plastic waste. This innovation won the United Nations Development Programme’s Island Waste Innovation Challenge last year,” she said.

The art competition runs until 31 July. The judging period is scheduled from 1 to 7 August, followed by site painting from 20 to 27 August, and the official opening and mural launch on 31 August.

The public can follow updates on the Meraki Daat Initiative through their website at www.merakidaat.org and on social media platforms.

Follow updates on the Meraki Daat Initiative via the website www.merakidaat.org and social media platforms.

Emirates partners with Uber for seamless trips

DUBAI, UAE, 3 July 2025: Emirates and Uber are exploring ways to make journeys more seamless and rewarding for travellers through a recently signed Memorandum of Understanding (MoU). 

It involves enhancing the on-ground mobility experience for Emirates customers while offering Skywards members loyalty benefits when using the Uber platform across select markets within the Emirates network.*

The MoU was signed by Emirates’ Deputy President and Chief Commercial Officer, Adnan Kazim, and Uber’s Vice President and Head of EMEA Mobility, Anabel Diaz Calderon.

Through the partnership, Emirates and Uber will work together to introduce several initiatives that offer travellers more seamless and effortless journeys. These include developing an integrated booking experience that combines Uber Rides Vouchers with flight bookings for easier airport transfers or in-city rides. Additionally, Emirates and Uber will explore offering Uber rides to and from the airport for select Emirates customers, supporting a complete door-to-destination experience.

The partnership will explore strategic opportunities to closely collaborate on offering Skywards members in the UAE the opportunity to earn miles on rides or redeem their miles for Uber app credits or vouchers. Emirates Skywards will also explore ways for members in the UAE to benefit from earning Miles on Uber rides across select markets in the Emirates network.

Another area of collaboration includes exploring opportunities around Last-Mile delivery initiatives for Emirates Courier Express, leveraging Uber’s advanced technology platform and vast network of global Delivery partners to enhance customer reach, speed, and efficiency.

To maximise awareness around the rollout of initiatives under the partnership, Emirates and Uber will explore leveraging cross-promotional marketing campaigns across the airline’s network.

For more information on the airline or to book a flight visit www.emirates.com.

YouTrip unveils June holiday trends

SINGAPORE, 3 July 2025: As the June school holidays wrap up, YouTrip, Singapore’s leading multi-currency digital wallet, reports a strong surge in outbound travel by Singaporeans, with one in four visiting more than one destination during the school break. 

YouTrip Chief Operating Officer Kelvin Lam shared: “Amidst shifts in the global economic and heightened financial prudence, travellers are thinking how — not whether — they explore the world.

Our findings reveal a clear trend where Singaporeans are prioritising destinations with stronger cost-to-value appeal, paired with more deliberate planning to maximise every dollar. Travel remains non-negotiable, but the playbook has evolved.”

Asia dominates June travel

Top holiday destinations for Singaporeans this June holiday include: Australia, China, Hong Kong, Indonesia, Japan, Malaysia, South Korea, Taiwan, Thailand, the UK and the US.

With over 80% of Singaporeans choosing destinations within Asia, regional travel remains the preferred choice due to shorter flight times and more affordable airfares. Notably, China overtook Japan with a 58% growth in visitor numbers. This shift highlights Singaporeans’ growing interest in China as a wallet-friendly destination offering diverse travel experiences.

Major cities like Shanghai, Shenzhen, Beijing, Guangzhou, and Chengdu were among the most visited, as they are seen as accessible and first-timer-friendly gateways to experience China’s culture and cuisine.

The rising appeal of popular Chinese brands such as Pop Mart, Chagee, and Hai Di Lao also played a role, with many Singaporeans actively seeking them out during their trips.

Destinations dictate spending

Singaporeans’ itineraries reveal a clear picture of what they value most on their travels. Travellers to Southeast Asian destinations prioritised local cuisines. From night markets to popular local chains, like Thong Smith and Chatramue in Thailand, Hai Kah Lang-Sentosa and Oriental Kopi in Malaysia, the region’s diverse culinary offerings are a major highlight of their trips.

On the other hand, North Asia has become a shopping haven, with travellers spending 300% more compared to those who visited Southeast Asia. Singaporeans are drawn to popular local retailers such as Miniso in China, GU in Japan, and Olive Young in South Korea, alongside luxury department stores. The appeal lies in the more attractive prices for similar products, due to local brand pricing and tax refunds. To offset their retail splurges, many opt for budget-friendly meals from convenience stores, food halls, and fast-food establishments, reflecting a practical and value-conscious approach to their overall travel expenses.

North Asia itineraries typically last close to a week, with longer stays reserved for the long-hauls. Regardless of which country Singaporeans ventured to, certain brands remained consistent favourites; Uniqlo, McDonald’s, and Starbucks appeared among the most frequently cited brands visited when travelling, reflecting a strong affinity for these familiar names.

Families and budget-conscious millennials

The June holidays continued to be dominated by families, given the month-long school break.

Millennials (aged 30-44) and Gen X (aged 45–59) made up the largest share of travellers, gravitating towards destinations such as China, Japan, Indonesia, and Thailand. This trend reflects a clear preference for cost-effective, short-haul trips that help manage family travel budgets.

Gen Z travellers (aged 18–29) demonstrated a more diverse choice of destinations, highlighting their exploratory nature. Unlike older generations who prefer tangible keepsakes, Gen Z prioritised unique, immersive experiences over material purchases. Meanwhile, travellers aged 60 and above emphasised comfort and convenience, often opting for all-inclusive tours or cruises. 

They skewed towards slower-paced itineraries and deliberately avoided crowded hubs like Japan and South Korea.

About YouTrip
YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific, dedicated to creating the next generation of digital finance services for consumers and businesses. In 2018, YouTrip pioneered the region’s first and leading multi-currency digital wallet and is now trusted by millions across the region, processing over USD15 billion in total payment value annually.

Qantas flies A321 XLR

BANGKOK, 3 July  2025: Australia’s Qantas Airways is set to become the Asia-Pacific launch operator of the latest generation single aisle A321XLR following the delivery of its first aircraft from the Airbus assembly line in Finkenwerder, Hamburg. 

Reflecting the long-range capability of the A321XLR, the aircraft is flying from the Airbus facility to Sydney with just one crew rest stop in Bangkok.

Powered by Pratt & Whitney GTF  engines, the Qantas A321XLR features a two-class layout with 20 seats in Business Class and 177 in the main cabin. Qantas will initially operate the A321XLR on domestic services across Australia, with the potential to open future new services on secondary routes to Asia.

Altogether, the Qantas Group has ordered 40 A321XLRs under its fleet modernisation programme, with 28 aircraft allocated to Qantas and 12 to low-cost subsidiary Jetstar. These are part of the airline’s outstanding orders with Airbus for 128 single aisle aircraft and 24 A350-1000 widebodies.

The A321XLR is the next evolutionary step of the A320neo Family, responding to market needs for more range and payload, creating even more flexibility and value for the airlines.

In typical airline service, it offers the longest range of any single aisle aircraft – up to 4,700 nautical miles – and brings a reduction in fuel consumption and carbon emissions of 30% compared with previous generation competitor aircraft. To date, Airbus has secured more than 500 orders for the type. 

As with all Airbus aircraft, the A321XLR aircraft is already able to operate with up to 50% Sustainable Aviation Fuel (SAF). Airbus is targeting to have its aircraft capable of flying with up to 100% SAF by 2030.

Juneyao starts Shanghai-KUL route

KUALA LUMPUR, 3 July 2025: Tourism Malaysia welcomed the launch of Juneyao Airlines’ direct flight from Shanghai Pudong International Airport to Kuala Lumpur International Airport (KLIA), last week, marking a strategic milestone in enhancing connectivity between Malaysia and China.

Operating four times weekly, flight HO1353 uses an Airbus A320neo aircraft configured with 162 seats. 

Samuel Lee Thai Hung, Deputy Director General of Tourism Malaysia, alongside key representatives from Juneyao Airlines, Malaysia Airports Holdings Berhad (MAHB) and Pos Aviation.

This route is set to meet the growing demand for travel between the two dynamic cities, improving convenience for both business and leisure travellers. The establishment of this route also supports Malaysia’s efforts in capitalising on Shanghai’s reputation as a critical market for outbound travel and a global financial hub with expansive international connectivity, thus positioning Kuala Lumpur as a preferred Southeast Asian gateway for Chinese travellers.

The inaugural flight was welcomed last week by Samuel Lee Thai Hung, Deputy Director General of Tourism Malaysia, alongside key representatives from Juneyao Airlines, Malaysia Airports Holdings Berhad (MAHB) and Pos Aviation.

Lee stated: “Tourism Malaysia remains committed to working closely with Chinese airlines and trade partners to ensure sustained growth and mutual benefit. This initiative aligns with national strategies to expand market outreach ahead of Visit Malaysia 2026 (VM2026), which will focus on promoting cultural and sustainable tourism in line with the United Nations Sustainable Development Goals (UNSDG).

“The enhanced air connectivity with Shanghai also supports regional integration under the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) framework, further reinforcing Malaysia’s role as a key player in regional tourism development.”

From January to April 2025, Malaysia recorded 1.44 million visitor arrivals from China,  a 37.8% increase compared to the same period in 2023 and 22.6% above pre-pandemic 2019 levels. 

The recent extension of visa-free entry for Chinese nationals until 31 December 2026, coupled with enhanced flight access, is expected to drive visitor growth further and yield a significant economic impact across Malaysia’s tourism value chain.

Vietjet presents double-day deal

SINGAPORE, 3 July 2025: Vietjet presents its 7/7 double-day promotion, offering discounted tickets with up to 77% off (excluding taxes and fees), applicable across the airline’s entire Vietnam domestic and international network. 

With this promotion, Singapore travellers can enjoy discounted deals when flying to Vietnam to explore popular destinations such as Hanoi, Danang, Ho Chi Minh City, and Phu Quoc. The airline also marks its continued international growth with the addition of two new routes from Hanoi to Chengdu and Xi’an, launching this week.

For one day only, from 0100 to 2400 (GMT+8) on 7 July 2025, guests booking Eco tickets at the airline’s website or mobile app using the promo code SUPERSALE77 will enjoy savings of up to 77% (excluding taxes and fees). The offer is valid for travel between 11 August 2025 and 28 March 2026 (terms and conditions apply), across all Vietjet’s routes.     

To meet the soaring travel demand this summer, Vietjet has added over 600,000 additional seats across its growing network of more than 145 domestic and international routes. The airline connects travellers to top destinations in Vietnam, Australia, India, China, South Korea, Japan, Southeast Asia, and beyond.     

As part of its global expansion strategy, Vietjet launches two new direct routes this week from Hanoi, connecting to Chengdu on 1 July and Xi’an on 6 July. These new services strengthen Vietjet’s presence across Asia, enhancing access to major cultural and economic hubs while reinforcing the airline’s commitment to regional connectivity and international growth.     

Ponant launches fly, stay & cruise package

SINGAPORE, 3 July 2025: Ponant Explorations has launched its Fly, Stay & Cruise package for the 2026 Kimberley season, offering travellers an all-inclusive journey to one of Australia’s most awe-inspiring destinations. 

Packaged with return economy flights from Australia and New Zealand’s major cities, premium accommodation with transfer on sale until 30 September 2025, the world-class Australia’s Iconic Kimberley small ship expedition is the most seamless way to discover the wild beauty of the Kimberley.

The Kimberley 2026 season features 16 departures between May and September aboard Ponant Explorer Le Jacques-Cartier and its Sistership Le Soléal. 

Sailing between Broome and Darwin, guests are invited to indulge in Ponant’s signature style, where the onboard atmosphere evokes the feeling of a private yacht. 

“The Kimberley region is unlike anywhere else on Earth,” said Ponant CEO Asia Pacific Deb Corbett. “Given its remote location, we understand that arranging travel can feel complex… From flights and hotel stays to an extraordinary small-ship expedition, every element is effortlessly connected.”

Extending the offer to the West Coast in 2026

In addition to their extensive Kimberley programme, two exclusive departures in July and August 2026, West Coast Odyssey will offer guests the opportunity to experience Australia’s west coast  – a 10-night expedition voyage between Broome and Fremantle. Guests will explore the UNESCO World Heritage-listed Shark Bay, celebrated for its rare marine species and ecological significance, and venture into a string of extraordinary parks including Jurien Bay Marine Park, Abrolhos Marine Park, Montebello Islands Marine Park, and Murujuga National Park on the Burrup Peninsula. 

Starting price is USD13, 670 per person in a deluxe stateroom with private balcony. The package includes:

Return economy airfares from Australia and New Zealand’s major cities;

1-night hotel stay & transfer – before or after the sailing;

10-night Australia’s Iconic Kimberley or the 10-night West Coast Odyssey luxury expedition;

Daily expert-led shore excursions, lectures and Zodiac outings;

All onboard meals, drinks, including 24/7 room service and mini bar restocked daily.

The Fly, Stay & Cruise package is available to book until 30 September 2025.