SYDNEY, 5 JUNE 2025: Tourism Australia has confirmed Managing Director Phillipa (Pip) Harrison will depart in August 2025 to take up a new opportunity overseas.
She was appointed Managing Director in 2019 and later reappointed for a further term in 2024. Harrison joined Tourism Australia in 2017 as Executive General Manager International to lead the organisation’s international operations, global distribution, and partnerships.
Tourism Australia Board Chair Penny Fowler thanked her team for their achievements, which in the last year have seen Australia welcome more than 8 million visitors for the first time in five years.
“Under Pip’s leadership, Tourism Australia has demonstrated the importance of our tourism industry to our nation. Pip’s vision has been to grow a sustainable tourism sector, which was particularly challenging when faced with the devastating impacts of the Black Summer bushfires of 2019 and 2020 and a global pandemic,” Fowler said.
Commenting on her time leading Tourism Australia, Pip thanked the 300,000 operators in Australia and the 200 staff worldwide who work to support and grow tourism, creating the experiences visitors love.
“It’s been the most incredible privilege of my career to lead Tourism Australia on behalf of an industry I love and have dedicated my life to. Australian tourism has a powerful story to tell – not only about the unforgettable experiences we offer but also the economic, social and cultural value we deliver across the country.”
The recruitment process to appoint a new managing director will commence shortly.
