Hybrid event software wins top prize

BANGKOK 15 December 2020: Thailand Convention and Exhibition Bureau announced the winners of the 3rd Thailand’s MICE Startup competition, at the weekend

The competition that supports innovative solutions named a ‘Hybrid Solution’ project by NewMediaX as the top award winner for its capacity to help the events business recover from the Covid-19 pandemic.

Pioneering online and offline exhibition engagement, NewMediaX paired with the organiser of the Thailand Toy Expo, to win the cash prize of THB 400,000 for its hardware and software systems that help exhibitors build online and offline engagement.

The second prize went to Loops and MICE & Communication, whose vanpooling service for mega sports events won the THB200,000 prize. The third prize winner, AltoTech and SYN Hotel, won THB100,000 for a smart hotel energy management solution with Artificial Intelligence (AI) and IoT.

TCEB, President Chiruit Isarangkun Na Ayuthaya commented: “The annual ‘Thailand MICE Startup’ competition is significant not only for Thailand’s MICE industry but also for the country’s economy. In 2018, TCEB foresaw the need to create a channel to help our MICE players go digital when we launched ‘Thailand MICE Startup’. Today, Covid-19 has amplified the importance of digital capabilities, and this competition has become a leading platform for our MICE entrepreneurs to discover and apply innovation. It is also a showcase for Thailand’s startups, whose skills and ideas can help our MICE organisations prepare for a digital future.”

This year, the judges have introduced new criteria to ensure marketability. Teams had to develop a solution to address a specific pain point, while also demonstrating it could achieve an acceptable return-on-investment for MICE entrepreneurs.

This third edition of the competition, which was launched in July, entered the final round in November when the five finalist teams were unveiled. They were: 1) Loops and MICE & Communication; 2) SSP Platform and Green World Media; 3) Potioneer and BITEC; 4) AltoTech and SYN Hotel; 5) NewMediaX and the organiser of the Thailand Toy Expo.