KUALA LUMPUR, 9 September 2019: Malaysian travel consumers favoured green and responsible tourism products at the MATTA Fair held at the weekend.
The Malaysia Travel Agents Association reported that travel consumers were looking for green products and checking hotel credentials and also tours to national parks and beaches to ensure they were sustainable.
“We need to sustain the environment and everything that goes with it for now and for future generations. Every action counts and travellers have a strong duty to play in building a more sustainable and responsible tourism industry,” Malaysian Association of Tour and Travel Agents (Matta) president Datuk Tan Kok Liang told the local media attending the opening.
The show opened with a ceremony at Putra World Trade Centre in Kuala Lumpur.
This year, the 48th edition of the Matta Fair registered 1,396 booths compared to 1,336 booths last year.
Booths spread out over 29,000 sqm of floor space in seven halls of the trade centre. State Tourism Organisations including Johor, Kedah, Perak, Selangor, Negeri Sembilan, Pahang, Terengganu, Sabah, Labuan and Sarawak joined the fair.
Promoting outbound travel buyers visited booths promoting travel to Thailand, Singapore, Taiwan, Japan, Korea, Indonesia, Macau and the Philippines.