SINGAPORE, 17 May 2019: STR, a leading data benchmarking and analytics for the global hospitality industry, has partnered with the Cambodia Tourism Federation a non-profit association that represents the country’s private sector tourism community.
“I’m thrilled for the opportunity for STR and CTF to work together to bring hotel benchmarking to Cambodia,” said STR’s regional manager for Southeast Asia Bernard Kee.
“It is important to reinforce the value of the Cambodian hospitality economy, and through this collaboration, we will be able to do just that. Through our joint efforts, we will fully enable the benefits of a comprehensive and reliable data source for all hoteliers in Cambodia.”
“The Cambodia Tourism Federation and the Cambodia Hotel Association are eager to partner with STR on what the industry considers to be a significant game changer in the industry’s competitiveness,” said CTF executive director Sharee Bauld.
“With today’s increasing competitiveness, not only in the region but also worldwide, to attract the right markets at the right price point, it is important for the accommodation sector to be armed with the latest intel to best strategize and plan for the future.
“Understanding how well each hotel is performing against its competitors is also critical to the bottom line, and our partnership with STR will help hoteliers to understand not only their own performance but also how well they are performing against others”.
STR claims to have the world’s largest hotel performance data sample, which comprises more than 64,000 hotels and nearly 8.7 million hotel rooms around the world.
The CTF represents the collective interests of Cambodia’s hospitality and tourism players. It hosts and participates in trade fairs with the aim of promoting Cambodia’s tourism.