NEW DELHI, 18 January 2019: The Tourism Authority of Thailand led 70 Thai exhibitors to participate this week in the South Asia Travel and Tourism Exchange (SATTE 2019), the largest delegation ever to attend the trade event.
The annual trade show, the biggest in India, will close on Friday, 19 January, at the India Expo Mart in Delhi.
Having attended the show for 11 years, Thailand mustered 70 exhibitors this time round including 28 hotels and resorts, 21 tour operators and travel agents, five airlines and 16 tourist attractions, and related agencies.
In 2018, 54 Thai travel and hospitality companies attended the show.
TAT governor Yuthasak Supasorn noted: “We are very pleased with the strong turnout at SATTE this year. Indian buyers will find an extensive range of products and facilities catering to many different market segments. We also look forward to learning from our Indian friends and partners on how we can expand our presence and brand image in emerging Indian cities and markets.”
India is now one of the top 10 sources of visitor arrivals for Thailand, a member of a small club of countries that generate more than 1 million visitors a year. In January to November 2018, arrivals from India were up by 12.03% to 1.42 million, generating an estimated THB63 billion in tourism income.
Indian travellers are venturing beyond the Bangkok-Pattaya circuit to new destinations such as, Chiang Rai, Rayong, Trat, Hua Hin and Samut Songkhram.
Bilateral airline capacity is at an all-time high with 307 weekly flights between Thailand and 16 major cities in India served by 13 airlines: Thai Airways, Bangkok Airways, Air India, Thai Smile, Bhutan Airlines, Druk Air, Jet Airways, Air Asia, Spice Jet, Thai Lion Air, Indigo, Nok Scoot and GoAir.
In August this year, TAT will organise the Amazing Thailand Roadshow to secondary Indian cities; such as Ahmedabad, Pune, Amritsar and Bhubaneswar. The roadshow to these four cities, all of which have been given international gateway status by the Indian government, is part of TAT’s strategy to tap the rich potential of India’s populous secondary cities.
Thailand expects to welcome 5 million Indian visitors by 2023.