SINGAPORE, 22 January 2019 – Sabre Corporation has inked a long-term distribution agreement with Cambodia Airways that will help it tap travel agency bookings.
Relatively new in the market, the airline has lacked a GDS channel to drive booking volume from travel agencies and B2B tour operators.
It launched services July 2018 and has outlined ambitious plans to compete in the regional market.
“By selecting Sabre as our first distribution partner, we are confident that we are well-positioned to execute our expansion plan, both domestically and across Southeast Asia,” said Cambodia Airways, chief financial officer, Kevin Fu
Cambodia Airways is eager to pursue growth with new routes to China and Hong Kong.
It has outlined plans to bolster its fleet strength to 30 aircraft within the next five years and expects to expand its intercontinental routes beyond Asia.
The long-term partnership agreement with Sabre will be instrumental as the carrier focuses on enhancing their presence in key destinations, including Australia and Europe.
“Sabre is pleased to contribute to Cambodia Airways ongoing business achievements. By joining Sabre’s global travel marketplace, the full-service carrier will now be connected to over 425,000 agents globally, expanding the airline’s reach to travel buyers around the world. Sabre will partner with and actively support Cambodia Airways as they move into the next phase of their strategic growth plan,” said Rakesh Narayanan, vice president, Air Line of Business, Sabre Travel Network Asia Pacific.