SINGAPORE, 2 June 2023: Travellers flying to and from Singapore can now enjoy the luxurious and meticulously customised Premium Economy experience on Emirates, the world’s largest international airline.

The product officially launched in Singapore Thursday with one of Emirates’ upgraded four-class A380 aircraft, deployed on flights EK354 and EK355 between Singapore and Dubai.

Emirates’ country manager in Singapore & Brunei Rashid Al Ardha said: “We are excited to introduce our travellers from Singapore to our industry-leading Premium Economy offering, a signature experience that will enable them to keep flying better with Emirates. The deployment of our newest product marks a significant milestone for our operations in Singapore, as it solidifies our strong commitment to providing customer-centric and future-forward inflight experiences for travellers. We’re confident that our new cabin will cater to the requirements of both corporate and leisure travellers, offering them a world-class product that’s exceptional.”

Since Emirates launched its Premium Economy Class last year, customer response has been overwhelmingly positive, with demand exceeding expectations. The product is deployed in seven destinations worldwide, including London Heathrow, New York JFK, and Houston.

On a four-class Emirates A380, the Premium Economy cabin is located at the front of the main deck with 56 seats laid out in a 2-4-2 configuration. In the cabin, every inch of space anticipates customer needs with a generous seat pitch and width for working and relaxing and customised features that offer function and convenience, like in-seat charging points and a side cocktail table. The experience is rounded off with expertly curated in-flight amenities, an inventive menu, and extensive beverage options. 

Tickets can be purchased on emirates.com, the Emirates App, at Emirates sales offices, and via online and offline travel agents. Travellers must also check the Emirates website for the latest travel requirements.

Key features Premium Economy

Dedicated airport experience: Customers can look forward to a dedicated check-in area for Premium Economy at Dubai International Airport or utilise one of the many convenient self-service check-in kiosks in the hall to avoid queues.

Luxurious seats: Once onboard, customers will immediately notice the quiet luxury in the Emirates Premium Economy cabin. A wood panel finish similar to Business Class sets the cabin’s mood, and each seat is designed to provide optimal comfort and support with 6-way adjustable headrests.

The cream-coloured leather seats have a generous pitch of up to 40 inches, are 19.5 inches wide, and recline 8 inches into a comfortable cradle position with ample room to stretch out. Calf rests and footrests for additional comfort, as well as many other thoughtful touches such as easily accessible in-seat charging points and a side cocktail table, make the journey all the more pleasant.

Comfort: Customers can get comfortable under soft, sustainable blankets made from recycled plastic bottles and snuggle into the generously sized pillow, designed specifically for Premium Economy. They can refresh themselves with the complimentary amenity kits, which come in reusable, sustainable bags, and contain items made with recycled or sustainable materials.

Dining experience: Incorporating elements inspired by Business Class, customers will be welcomed onboard with a welcome drink in fine glassware. During meal service, generous meals made with seasonal ingredients and regional influences will be served on chinaware, accompanied by stainless steel cutlery wrapped in linen napkins. The drinks menu will include a selection of beverages, including premium wines and a sparkling Chandon wine exclusive to Emirates Premium Economy customers. There are also liqueurs available after meals, with chocolates.

Unmatched entertainment at 40,000 feet: Each seat has a 13.3” screen, one of the largest in its class, to enjoy the unmatched array of up to 6,500 channels of music, movies, TV, news, and other content on Emirates’ award-winning ice.

Global exclusive – Chandon Vintage Brut 2016.

In addition to luxurious seats, generous legroom, sophisticated cabin design, and world-class inflight entertainment, Emirates Premium Economy offers passengers an elevated food and beverage experience. As part of a robust beverage selection, the airline has procured an outstanding Australian sparkling wine, the Chandon Vintage Brut 2016, as a global exclusive.

The Chandon Vintage Brut 2016 is a premium sparkling wine with vibrant flavours and subtle complexity, made via traditional methods for elegance and depth. From the pristine Strathbogie and King Valley vineyards in the Victorian Mountains, the grapes are grown in rich loamy soils and flourish in the mild summer weather. The wine is then crafted with precision by experienced winemakers, who focus on climate and fruit potential to achieve the perfect acidity and freshness with a distinctive style that reflects the locale in which it is made. The result is a remarkable sparkling wine effervescent with freshness and energy, aged six years on lees which adds a touch of refinement – and a luxurious wine completely exclusive to Emirates Premium Economy passengers.

For more information visit: www.emirates.com

DUBAI UAE, 31 May 2023: The Emirates Group is embarking on a futuristic, immersive digital journey to transform its employee experiences – a first for the industry – by collaborating with Amazon Web Services (AWS).

Both organisations have agreed to develop an immersive Extended Reality (iXR) platform and capability for the Emirates Group’s cabin crew, new joiners, and the wider industry partner community. 3D virtual hubs, virtual training, gamified environments, simulated experiences – all this and infinitely more are in the offing as the Group adds ground-breaking features and technology to the platform.

iXR, powered by AWS spatial computing and artificial intelligence, will deliver technical capabilities with photorealistic experiences. iXR experiences will be available across next-gen wearables and hand-held devices, including tablets and mobiles, with a consistent, high-fidelity experience streamed from the cloud.

In the first phase, iXR will have three distinct capabilities – a collaborative hub and social space, cabin crew training, and employee onboarding. An Emirates Virtual Hub will welcome employees to engaging and interactive brand experiences. iXR will introduce an unparalleled 3D interactive experience to the airline’s award-winning cabin crew by leveraging advanced technology to create a truly immersive environment. Here, the crew will be transported into a meticulously constructed digital universe with virtual classrooms, engage with and learn from seasoned facilitators and peers, and navigate the intricate interiors of the airline’s flagship A380s and Boeing 777s. The environment will feature cabin service trainers, photorealistic avatars, and spatial audio for an authentic sensory experience that enhances Emirates’ hospitality ethos.

The hyperreal virtual world will enable the Emirates Group’s recruits to quickly and visually learn more about the organisation and its extensive business, people and culture, roles, and living in Dubai. Embedded support services will create a seamless onboarding experience for successful candidates.

Emirates’ Chief Operating Officer Adel Al Redha said: “The Emirates Group is synonymous with innovation and for always setting the bar high in the aviation industry. We aim to build a meaningful, practical, rewarding XR capability that utilises AI’s evolution.

“We are using scalable XR capability that spans the breadth of our Group’s brands and businesses. In the first phase, iXR will help cabin crew interact and familiarise themselves with the platform in an interactive, high-fidelity 3D environment which they can explore at their convenience, leading to greater knowledge transfer and employee satisfaction. During this phase, we will develop our employee experience using iXR to seamlessly assimilate our people within the Group’s business, community and culture.

“iXR, which is on track for launch later in the year, will establish us as the first and only airline with an embedded extended reality platform connecting its operations. It reflects our commitment to spearhead and entrench innovation and cutting-edge technologies in aviation to benefit our customers, communities and the industry.”

AWS vice president of professional services Al Opher said: “Extended Reality (XR) is a rapidly emerging technology that will propel the aviation industry into the future. It will profoundly impact training, design, and innovative service propositions in safe environments that are immersive, performance-oriented, and efficient. This collaboration will further equip Emirates employees to deliver unique, consistent end-customer experiences.”

iXR will feature advanced technologies, including Epic Games’ Unreal Engine, the world’s most open and advanced 3D tool, offering developers flexible, scalable, secure, and reliable real-time capabilities on AWS’ cloud.

 Dubai and the UAE are blazing the way in the digital economy with a clear vision supported by practical policies and regulatory frameworks across virtual assets, AI, and data protection.

The Emirates Pavilion at Expo 2020 is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy. The Emirates Group continues to engage with industry partners on its Web3 strategy and recruit talent for projects in its pipeline.

Emirates pioneered web virtual reality (VR) technology on emirates.com and its app more than six years ago, offering an immersive 3D, 360-degree view of its aircraft cabin interiors. Emirates also has its own VR app on the Oculus store, offering users accurate, life-size and interactive cabin interior experiences onboard Emirates’ flagship A380s and Boeing 777-300ER Gamechanger aircraft.

For more information on the airline and bookings, visit www.emirates.com.