Tuesday, May 26, 2026
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Malaysia airports mark Hari Raya Aidilfitri

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Newsdesk
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KUALA LUMPUR, 26 March 2026: In conjunction with the Visit Malaysia 2026 (VM2026) campaign, Tourism Malaysia welcomed both domestic and international visitors last week* with vibrant Hari Raya Aidilfitri celebrations across nine airports nationwide. 

The main celebration was held at Kuala Lumpur International Airport Terminal 1, alongside simultaneous welcoming ceremonies at eight other airports across Selangor, Penang, Johor, Kedah, Perak, Sabah, and Sarawak.

Photo credit: Tourism Malaysia. Aidilfitri-themed Malay cultural performances enlivened the atmosphere while the VM2026 mascots, Wira and Manja, made special appearances.

The welcoming ceremony was officiated by YBrs Chua Choon Hwa, Deputy Secretary-General (Tourism) of MOTAC at KLIA Terminal 1. Also present were YBrs Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia and YBrs Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia.

Following the Chinese New Year celebrations last February, this series of cultural festivities continues to showcase the richness and harmony of Malaysia’s multicultural society. Visitors were warmly welcomed with festive souvenirs at the Arrival Hall and invited to savour traditional Hari Raya Aidilfitri delicacies, reflecting the nation’s signature hospitality and vibrant cultural heritage that defines the Malaysia Truly Asia experience.

Aidilfitri-themed Malay cultural performances further enlivened the atmosphere while the VM2026 mascots, Wira and Manja, made special appearances to delight visitors. Highlights of this event included a traditional kacau dodol demonstration, also known as the stirring of a sweet toffee-like delicacy, alongside a buka lemang gimmick, one of Malaysia’s cherished traditional dishes.

This programme was successfully delivered through strategic collaboration with various stakeholders, including ministries and agencies under MOTAC, airlines, corporate sponsors and tourism industry associations. 

Participating partners included Malaysia Airport Sdn Bhd, Batik Air, QSR Brands (M) Holdings Bhd, Spritzer Berhad, Mitsui Outlet Park KLIA Sepang, LaKanVo Premium, Adabi Consumer Industries Sdn Bhd, BOH Plantations Sdn Bhd, Fraser & Neave Holdings Bhd, Watson Personal Care Stores Sdn Bhd, Gamuda Berhad, Grab Holdings Limited, Oriental Kopi Holdings Berhad, Photobook Worldwide, Vanzo Holdings Berhad, Fiscor Food Sdn Bhd, My Blockchain Infrastructure Sdn Bhd, Zus Coffee, TBH Wellness Sdn Bhd, Kek Lapis Warisan Sdn Bhd, Kraftangan Malaysia dan Borneo Empurau Farm & Resort.

Their participation reflects strong collective support in promoting Malaysia’s tourism industry and enhancing the overall visitor experience in line with the Visit Malaysia 2026 (VM2026) campaign.

Malaysia’s main entry point, KLIA, saw a significant surge in visitors amid the celebration of Hari Raya Aidilfitri. With approximately 28 flights carrying an estimated 5,000 passengers across regions including Singapore, Jakarta, Manila, Beijing, Chengdu, Shanghai, Perth, Dubai, Brunei and Istanbul, the projected arrival statistics align with the momentum of the actively promoted Visit Malaysia 2026 (VM2026) campaign.

Organising Malaysian festive celebrations at airports is among Tourism Malaysia’s ongoing strategies under the VM2026 campaign to provide a meaningful arrival experience, strengthen destination branding and promote Malaysia as a culturally rich and safe destination year-round. This initiative at international gateways plays a crucial role in leaving a positive impression on visitors and encouraging repeat visits.

*Hari Raya Aidilfitri
Aidilfitri holds deep spiritual significance for Muslims, symbolising the completion of a month-long period of fasting, prayer, and reflection. It is a time to express gratitude for the blessings received during Ramadan and seek forgiveness for past transgressions. This year’s celebrations were held on 20 to 21 March 2026.

(Source: Tourism Malaysia)

Waldorf Astoria Jakarta investment secured

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Newsdesk
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JAKARTA, 26 March 2026: JLL, a global commercial real estate and investment management firm, has successfully brokered a landmark investment for the Waldorf Astoria Jakarta, bringing the world-renowned luxury brand to Indonesia’s capital for the first time. 

JLL advised PT Putragaya Wahana in securing investment from an affiliate of Abu Dhabi Fund for Development (ADFD), demonstrating the firm’s unmatched ability to execute complex cross-border hospitality transactions. 

Waldorf Astoria Jakarta.

Set to open in 2027 as the capstone of the Autograph Tower within Thamrin Nine, the Waldorf Astoria Jakarta will redefine the city’s luxury hospitality landscape. 

The mixed-use superblock will integrate offices, hotels, serviced residences, and lifestyle amenities into one commanding destination.

The property features distinctive elements: Indonesia’s highest observation deck, a double-tiered ballroom, and panoramic views of Jakarta’s skyline. 

“This transaction demonstrates JLL’s integration of deep-rooted relationships with specialised hospitality expertise to execute complex cross-border investments,” said JLL Indonesia Capital Markets and Senior Director Southeast Asia Capital Markets Jacintha Tabalujan Herzog. “Our engagement with PT Putragaya Wahana, combined with the strength of our global capital markets platform, enabled us to facilitate this investment joint venture that will bring the prestigious Waldorf Astoria to Jakarta. The commitment from a fund of ADFD’s calibre represents a significant milestone for Indonesia’s real estate sector.”

The transaction underscores Indonesia’s strengthening economic partnerships across the UAE and broader GCC region. With robust bilateral relations creating a foundation of trust and collaboration, we anticipate accelerated cross-border investment activity and increasingly significant transactions flowing into Indonesia’s hospitality and broader real estate sectors.

(Source: JLL)

FI races shape travel plans

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Newsdesk
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SINGAPORE, 26 March 2026: New Booking.com search data* reveals that major Formula 1 races are increasingly shaping travel plans across the region.

International motorsport fans are driving significant spikes in accommodation searches around key race destinations such as Shanghai, Suzuka and Melbourne. 

F1 Singapore — Gold standard for night races.

Standout F1 travel trends

F1’s Suzuka stop in Japan saw the largest jump in interest among APAC travellers 

While Suzuka naturally attracts domestic travellers from Japan, the data shows strong international demand from markets including Taiwan, South Korea and Russia, showcasing Japan’s position as a key motorsport travel destination.

Taiwan is becoming a major F1 travel market

Taiwan ranked among the top search markets across all three race destinations, recording particularly strong growth for Suzuka and Shanghai, suggesting Taiwanese travellers are amongst the most enthusiastic motorsport travellers in APAC. 

China’s return to the F1 Calendar is driving strong interest

Search demand for the Shanghai Grand Prix has surged across multiple markets, with growth from Singapore, Taiwan, Indonesia, Russia, and the UK. The strong increase in searches signals renewed regional and international excitement, following the race’s return to the Formula 1 calendar in 2024 after a five-year hiatus.

European fans continue travelling long-haul for APAC Grand Prix races

Markets such as the UK, Germany and France consistently rank among the top search markets for APAC races, reinforcing the global appeal of iconic circuits like Shanghai and Suzuka.  

Key growth hubs in Asia
DestinationImpact Highlights (2025–2026)
Shanghai, ChinaThe 2026 Chinese GP broke attendance records for the third straight year with 230,000+ spectators. International visitor share rose to 14%, and searches for “F1” surged 120 times during the peak period.
Suzuka, JapanThe 2026 Chinese GP broke attendance records for the third straight year with 230,000+ spectators. International visitor share rose to 14%, and searches for “F1” surged 120 times during the peak period.
SingaporeThe 2026 Chinese GP broke attendance records for the third straight year with 230,000+ spectators. International visitor share rose to 14%, and searches for “F1” surged 120 times during the peak period.
Bangkok, ThailandThe 2026 Chinese GP broke attendance records for the third straight year with 230,000+ spectators. International visitor share rose to 14%, and searches for “F1” surged 120 times during the peak period.

Search data highlights Asia Pacific’s rise as a global hub for sports tourism and the increasing interest from international travellers visiting the region for major sporting events.

*Methodology: Searches by APAC travellers for Melbourne, Suzuka, and Shanghai between 1 August 2025 and 6 March 2026, with check-in dates from 5 to 30 March 2026

Top F1 Destinations in APAC

(Source: Booking.com plus additional reporting)

Charlotte joins Etihad’s network

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Newsdesk
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ABU DHABI, 26 March 2026: Etihad Airways has begun scheduled operations to North Carolina in the US, with its inaugural flight arriving at Charlotte Douglas International Airport (CLT) on 20 March, operated by an Airbus A350-1000.  

The new service connects the Charlotte region and communities throughout North Carolina and the broader Southeast in the US to Etihad’s global network, supporting both passenger and freight connectivity and providing access to key destinations across India and Asia.  

Photo credit: Charlotte Douglas International Airport.

The airline provided no details of the frequency or schedule, possibly due to the constant threat from Iran’s drone and missile attacks on the Gulf countries, which have caused almost daily airspace closures and flight delays at aviation hubs in the UAE and Qatar.

However, advance timetable information indicates that the airline is scheduling four weekly flights from Abu Dhabi on Monday, Wednesday, Friday, and Sunday. 

Flight schedule (subject to change)

EY15 departs Abu Dhabi (ABU) at 0335 and arrives in Charlotte (CLT) at 1040.
EY16 departs Charlotte at 1500 and arrives in Abu Dhabi at 1255.

(Source: Etihad plus additional reporting)

Skål International Bangkok strengthens its legacy 

By
Andrew Wood
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BANGKOK, 25 March 2026: Founded in 1956, Skål International Bangkok has long stood as one of Asia’s most respected hospitality and tourism networking clubs. 

As Club No 153 within Skål International, it continues to play a pivotal role in connecting industry leaders while adapting to a rapidly evolving professional landscape.

Today, the club is actively modernising its approach.

The club is expanding its reach through social media and digital engagement to attract a new generation of members while maintaining its strong foundation of industry relationships.

 Skål members gather over lunch at the Hyatt Regency Bangkok Sukhumvit

A legacy of global connection

Skål International traces its origins back to 1932 in Paris, when a group of travel professionals, including agents, hoteliers, airline representatives, railway executives and cruise operators, came together following a Scandinavian familiarisation trip. This spirit of friendship and collaboration led to the formal establishment of Skål International in 1934, with Paris as Club No 1.

Across Asia, the movement has grown steadily; today, the associations have 12,500+ members in every major city (300+) in the world. Jakarta, Club No 13, remains the oldest in the region, while Bangkok Club No 153 has become one of its most dynamic and influential chapters.

Monthly networking with impact

Skål Bangkok hosts its regular meetings on the second Tuesday of each month, except in April, when it is closed due to the national Songkran holiday. These gatherings, a mix of lunches and evening cocktail events, provide a platform for meaningful connections, business development and knowledge exchange among tourism professionals.

A recent lunch event, held at the Hyatt Regency Bangkok Sukhumvit —  President James Thurlby (3rd right) next to Secretary Jennifer Ferris, with Vice President Andrew J Wood (1st left) and Hyatt Regency General Manager Sammy Carolus (2nd left), with club members

Hosted at the renowned Spectrum venue on the 29th floor, the event combined exceptional hospitality with panoramic city views, reinforcing its reputation as one of Bangkok’s premier networking experiences.

Hotels frequently use these occasions to showcase new concepts, menus and service innovations. This has created a friendly yet spirited sense of competition among participating properties, ultimately enhancing the experience for members.

Strong sponsor support

A key strength of Skål Bangkok lies in the continued support from its sponsors. Their contributions help reduce event management costs while ensuring members enjoy high-quality food and beverage offerings at each gathering. This collaborative model allows the club to maintain accessibility while delivering consistently high standards.

Looking ahead: Regional and global engagement

While the core unit of Skål remains the individual club, members are also connected through a wider network of regional and international events.

The upcoming Skål Asia Congress will take place in Macau from 11 to 14 June at the Grand Lisboa Palace, bringing together industry leaders from across the region.

Globally, the annual Skål World Congress remains the organisation’s flagship event. The 2026 Skål World Congress will be held in Cape Town, South Africa, from 5 to 10 October 2026, continuing the tradition of rotating destinations and reinforcing Skål’s commitment to international collaboration.

A club for the future

As the tourism and hospitality sector continues to evolve, Skål International Bangkok is positioning itself at the intersection of tradition and innovation. By leveraging digital platforms, expanding its outreach and maintaining its strong community ethos, the club is ensuring its relevance for decades to come.

For hoteliers, travel professionals and tourism entrepreneurs, Skål Bangkok remains a unique platform for connecting, collaborating and growing within a trusted global network.

About the author
Andrew J Wood is a Bangkok-based travel writer and former hotelier who has lived in Thailand since 1991. With more than four decades in the international hospitality industry, he has held senior leadership roles with leading hotel groups. He is widely recognised for his expertise in tourism and hospitality across Asia.

A long-standing member of Skål International, Andrew has served as a Director and has uniquely held the presidency at most levels of the organisation, including Past President of Skål Asia, National President of Skål Thailand, and twice President of Skål International Bangkok. He is a recipient of Skål’s Order of Merit, the President’s Award and the organisation’s highest honour, Membre d’Honneur.

He writes extensively on tourism trends and is widely published across international travel and hospitality media.

(Source: Your Stories — Skål International Bangkok)

Agoda lists top weekend trips

By
Newsdesk
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SINGAPORE, 25 March 2026: Digital travel platform Agoda unveils a selection of weekend trip destinations across Asia for travellers seeking a quick escape. 

Weekend trips have become increasingly appealing, offering a refreshing break from the daily grind without requiring extensive time off work. These short getaways provide an opportunity to explore new cultures, indulge in local cuisines, and experience diverse landscapes, all within a few days.

Whether it’s a serene beach retreat, a bustling city adventure, or a cultural exploration, weekend trips cater to the modern traveller’s desire for spontaneity and variety, making them ideal for those looking to recharge and rejuvenate.

Siem Reap, Cambodia: Siem Reap serves as a gateway to the ancient world, with the iconic Angkor Wat and other historic temples such as Ta Prohm and Bayon Temple. Beyond its archaeological wonders, the city offers vibrant nightlife on Pub Street and cultural immersion through local markets and museums. Ideal for history enthusiasts, Siem Reap presents to visitors both exploration and relaxation.

Goa, India: Known for its beaches and vibrant culture, Goa is a haven for those looking to unwind and enjoy a festive atmosphere. From the scenic Dudhsagar Falls to the historic Fort Aguada, Goa offers a combination of natural beauty and cultural landmarks. Visitors can indulge in local seafood, explore quaint villages, and experience the region’s unique blend of Indian and Portuguese influences.

Hoi An, Vietnam: Hoi An captivates with its well-preserved architecture and charming canals. This former port city is a cultural treasure, featuring wooden Chinese shophouses and French colonial buildings. Visitors can enjoy the Hoi An Night Market, relax on An Bang Beach, or take a basket boat tour on the Thu Bon River, making it a perfect destination for cultural exploration.

Kuala Lumpur, Malaysia: Kuala Lumpur offers a mix of cultural immersion and modern attractions. From the iconic Petronas Twin Towers to the bustling Petaling Street, visitors can experience a variety of sights and sounds. The city’s rich culinary scene and diverse cultural heritage make it an exciting destination for a weekend getaway.

Busan, South Korea: A lively port city known for its beaches, mountains, and cultural sites, visitors can explore the scenic Gwangalli Beach, visit the historic Beomeosa Temple, or enjoy the vibrant atmosphere of Jagalchi Market. With its blend of natural beauty and urban excitement, Busan is perfect for a dynamic weekend escape.

Samui, Thailand: Samui Island is a tropical paradise known for its stunning beaches and luxurious resorts. Visitors can unwind at Chaweng Beach, explore the Samui Elephant Sanctuary, or take in the views from Lad Koh Viewpoint. With its harmonious blend of relaxation and adventure, Koh Samui is perfect for beach lovers seeking a serene escape.

Agoda Senior Vice President Supply,  Andrew Smith, shared: “Asia is a treasure trove of experiences, and Agoda is thrilled to guide travellers to these incredible destinations. Whether you’re seeking cultural immersion, beach relaxation, or urban exploration, Agoda has the perfect weekend getaway for you.”

(Source: Agoda)

Thomas Cook (India) demerges resort enterprise

By
Newsdesk
-

MUMBAI, 25 March 2026: Thomas Cook (India) Limited’s board of directors has given its “in-principle approval” to a proposal for the demerger of the company’s Resorts and Resort Management business into Sterling  Holiday Resorts Limited (SHRL) and a subsequent capital restructuring of TCIL. 

The proposed demerger and restructuring are subject to NCLT and other regulatory approvals. 

The demerger and restructuring are being undertaken to unlock value for TCIL shareholders by demerging the Resorts and Resort Management businesses into SHRL and to attract investors to each business segment.

In a company statement, the board said it would also streamline TCIL’s existing capital structure, which would “result in improved earnings per share and enable sharper strategic and operational focus across each business vertical”.

TCIL owns or operates six resorts under the Nature Trails brand name. These resorts are spread across India in several scenic locations and offer a host of curated services across multiple attractive market segments, including adventure holidays,  educational trips and corporate getaways. TCIL will demerge this business into SHRL as part of the demerger.

Thomas  Cook India Limited Managing Director & CEO Mahesh Iyer commented: “I am delighted to announce this demerger of Thomas Cook’s Resorts and Resort Management business into Sterling Holiday Resorts Limited. This demerger and restructuring unlock tremendous value and potential for TCIL shareholders by streamlining the existing capital structure and improving Earnings Per Share. The  demerger and restructuring also pave the way for a future listing of SHRL, enabling it to  chart its own course in the rapidly expanding hospitality space in India” 

(Source: Thomas Cook India)

Four Seasons Yacht embarks on inaugural cruise

By
Newsdesk
-

SINGAPORE, 25 March 2026: Four Seasons Yachts’ inaugural vessel, Four Seasons I, has embarked on its maiden voyage in the Mediterranean. 

Purpose-built from the keel up and shaped entirely around the guest, the yacht extends Four Seasons’ legendary service to sea for the first time.

Four Seasons I is reimagining modern yachting by pairing the exclusivity and freedom of a private yacht with Four Seasons’ personalised service, while offering access to exclusive ports and yacht-only harbours.

The first voyage set sail on 20 March, coinciding with the 65th anniversary of Four Seasons and the opening of the company’s first hotel on the first day of spring in 1961. 

Spanning 207 metres (679 feet), Four Seasons I has been conceived as a residential-inspired vessel that elevates the yachting experience, with just 95 suites, all featuring generous indoor-outdoor living, no interior cabins, and a one-to-one guest-to-staff ratio. 

Among the yacht’s most exceptional accommodations is the nearly 929-sqm Funnel Suite positioned at the forward-facing prow, offering sweeping panoramic views. At the opposite end, the nearly 743-sqm Loft Suite features an expansive aft-facing terrace.

For its inaugural season, Mediterranean itineraries aboard Four Seasons I pair iconic ports with off-the-beaten-path coastal discoveries. Highlights include storied enclaves such as Saint-Tropez, sought-after destinations like Bodrum, and lesser-frequented harbours such as Hydra and Montenegro, alongside sailings across the Greek Isles and the Croatian coast. 

In its debut year, the yacht will introduce 32 voyages across 52 sailings, exploring 130 distinct destinations in more than 30 countries and territories throughout the Mediterranean in summer and the Caribbean and Bahamas in winter.

The venture brings together luxury yachting company Marc-Henry Cruise Holdings Ltd, Joint Owner/Operator, Four Seasons Yachts, and venerated Italian shipbuilder Fincantieri. The second Four Seasons Yacht, Four Seasons II, will debut in 2027. 

(Source: Four Seasons Hotels and Resorts)

Sun Group shines in Marriott expansion plans

By
Newsdesk
-

HO CHI MINH CITY, 25 March 2026: Marriott International Inc has signed a multi-property agreement with Sun Group, Vietnam’s leading integrated destination and resort developer, to manage 10 new hotels and resorts, spanning eight of Marriott’s brands and comprising almost 4,500 keys across properties in Phu Quoc and Vung Tau. 

The agreement is set to mark the debut of two brands in Vietnam: W Hotels and Moxy Hotels. These new properties are scheduled to open between 2027 and 2030, as integral elements of Sun Group’s developments.

Rendering: W Phu Quoc and Phu Quoc Marriott Resort & Spa.

Ten new hotels and resorts 

Moxy Phu Quoc Hon Thom (501 keys, scheduled to open in 2026)

Fairfield by Marriott Phu Quoc Hon Thom (353 keys, scheduled to open in 2026)

W Phu Quoc (526 keys, scheduled to open in 2027)

Phu Quoc Marriott Resort & Spa (826 keys, scheduled to open in 2027)

The Westin Phu Quoc (527 keys, scheduled to open in 2027)

Le Méridien Phu Quoc (432 keys, scheduled to open in 2027)

Courtyard by Marriott Phu Quoc (300 keys, scheduled to open in 2027)

Vung Tau Marriott Hotel (300 keys, scheduled to open in 2030)

Moxy Vung Tau (350 keys, scheduled to open in 2030)

Four Points by Sheraton Vung Tau (350 keys, scheduled to open in 2030)

The signing ceremony was attended by key leaders from both companies, including Anthony Capuano, President and CEO of Marriott International; Rajeev Menon, President for Asia Pacific Excluding China (APEC), Marriott International; and Dang Minh Truong, Chairman of the Board of Directors, Sun Group.

“Vietnam is one of the world’s most dynamic markets for travel and tourism, so we are thrilled to be able to announce these 10 new hotels and resorts in collaboration with Sun Group,” said Marriott International President APEC Rajeev Menon. “Marriott’s portfolio in Vietnam has doubled since 2022…Our continued collaboration with Sun Group, one of the country’s most visionary developers with a proven track record of creating destination-defining projects, reinforces our commitment to the long-term future of Vietnam – including Phu Quoc, which is rapidly emerging as one of Asia’s most dynamic tourism destinations.’’

Phu Quoc will host APEC 2027, positioning the island on a global stage and creating lasting benefits for the entire region.

At Ruby Beach in southern Phu Quoc, Marriott is slated to launch five new hotels under five distinct brands — W Hotels, Marriott Hotels, Westin Hotels & Resorts, Le Méridien, and Courtyard by Marriott within an 88.4-hectare mixed-use development.

Phu Quoc has emerged as one of Asia’s most compelling tourism destinations with many attractions developed by Sun Group. Marriott’s portfolio of hotels is set to serve as hospitality anchors within a synchronised destination mode with direct access to iconic assets such as the world’s longest three-wire cable car to Hon Thom Island, large-scale theme and water parks, internationally acclaimed multimedia shows, the Kiss Bridge and Sunset Town — where fireworks illuminate the sky every night, 365 days a year.

(Source Marriott International)

New Phuket Hotel & Tourism Update

By
Newsdesk
-

PHUKET, 25 March 2025: A newly released C9 Hotelworks Phuket Hotel & Tourism Market Update 2026 highlights a structural shift underway, as Phuket prepares for its next phase of tourism growth driven by infrastructure expansion and accelerating urbanisation. 

The market update compiled by C9 Hotelworks Managing Director Bill Barnett indicates the island’s airport is currently operating at 39% above capacity, handling approximately 17.4 million passengers in 2025, with major upgrades planned through Phase II expansion and the proposed Andaman International Airport.

New zoning reforms and integrated developments are transforming key areas such as Bangtao into more structured urban clusters. Together, these changes signal Phuket’s transition from a resort-driven island toward a more institutionalised tourism market.

Against this backdrop, Phuket’s demand profile is diversifying. Total arrivals reached 8.8 million in 2025 despite a 44% decline in Chinese visitors, reflecting a combination of Thai baht appreciation, shifting travel sentiment, and increased competition from alternative destinations such as Japan and Vietnam. This has accelerated the diversification of source markets, with Russia remaining the largest contributor, while India and South Korea recorded the strongest growth.

The impact of this shift is evident in hotel performance. Average daily rates rose by 5% while occupancy declined by 6%, indicating that rate growth is being sustained rather than driven by broad-based demand expansion. At a submarket level, luxury enclaves such as Surin and Mai Khao continue to command rate premiums. At the same time, Patong remains volume-driven, reinforcing the widening gap between yield-focused and mass-market locations.

C9 Hotelworks managing Director Bill Barnett.

Looking ahead, Phuket is entering a supply-driven expansion cycle. With 41 new hotel projects and over 8,000 keys in the pipeline, new supply is concentrated in integrated lifestyle destinations such as Bangtao/Cherngtalay. 

At the same time, tighter enforcement of unlicensed accommodations is expected to rebalance the competitive landscape. As infrastructure improves and regulatory oversight strengthens, Phuket’s growth trajectory in 2026 is expected to normalise, with long-term performance increasingly dependent on product differentiation and the ability to capture evolving regional travel demand.

To download and read the C9 Hotelworks Hotel & Tourism Market Update 2026, CLICK.

(Source: C9 Hotelworks)

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