BANGKOK, 23 July 2025: Absolute Hotel Services Middle East and Africa (AHS MEA) has inked a landmark Memorandum of Understanding (MOU) with top-tier developer AKAM Al Rajhi Developments.
Together, they will launch a brand-new U Hotels & Resorts property in the coastal enclave of El Dabaa, located in the Marsa Matrouh Governorate.
The collaboration marks the debut of the U Hotels & Resorts brand on Egypt’s North Coast — one of the region’s fastest-growing lifestyle and leisure hotspots.
The ambitious greenfield project will feature 160 to 230 keys, offering a mix of hotel rooms and fully serviced residential units, including studios, one-bedroom, and two-bedroom options — all part of a professionally managed rental pool programme.
Slated to open in 2029 as a full-fledged international five-star resort, the property promises to raise the bar for hospitality experiences in the area.
AHS MEA, Managing Director Kevork Deldelian commented: “We’re thrilled to team up with AKAM Al Rajhi Developments to introduce the unique spirit and elevated service of U Hotels & Resorts to Egypt’s North Coast. This partnership reflects our vision for growth and our commitment to redefining the guest experience across key destinations in the Middle East and Africa.”
Under the MOU, AHS MEA will provide full pre-opening support, technical services, and long-term operational management.
AKAM Al Rajhi Developments CEO Edrees Mohamed emphasised the shared vision: “We aim to craft a world-class hospitality destination that reflects the modern luxury and evolving tastes of Egypt’s tourism market. Partnering with AHS MEA and the U Hotels & Resorts brand brings the international pedigree we need to realise that goal.”
About Absolute Hotel Services (AHS)
AHS manages a portfolio of hotels, resorts, and serviced residences, with its headquarters located in Bangkok, Thailand. The company also has regional offices in Vietnam, Indonesia, Hong Kong, India, the UAE, and Europe.
