SHENZHEN, China, 11 June 2025: PKFARE, a travel product aggregator, has signed a partnership with Archipelago, a privately owned hotel management group in Southeast Asia.
The partnership underscores PKFARE’s commitment to building direct-contract partnerships with top-tier hotel chains, ensuring a richer and more reliable inventory for its distribution partners while Archipelago taps PKFARE’s 2,000 global clientele.
With a strong presence in Southeast Asia and a rapid expansion into Europe, the Americas, and the Middle East, Archipelago is scaling its global footprint. PKFARE’s extensive network — spanning OTAs, wholesalers, airlines, super-apps, and emerging travel platforms — will amplify Archipelago’s international reach, ensuring its properties are visible to the right audiences at the right time.
“Our partnership with PKFARE is a powerful step forward for Archipelago. Integrating our hospitality expertise with their global travel platform will drive significant growth and expand our reach. This strategic alliance allows us to deliver enhanced value and strengthens our position in the dynamic travel market, benefiting both our guests and partners.” said Archipelago CEO John Flood
“As we accelerate our global growth, PKFARE is a trusted partner in optimising our distribution strategy, streamlining operations, and enhancing connectivity,” said Archipelago Chief Commercial Officer Chris Legaspi. “This partnership strengthens our ability to serve travellers worldwide with greater efficiency and choice.”
So far in 2025, PKFARE has achieved a 326% year-over-year growth in direct-contract hotel bookings, reflecting its dedication to enhancing supply diversity and simplifying the booking experience. PKFARE will continue to innovate in global travel distribution, bridging the gap between suppliers and buyers with seamless connectivity, real-time inventory access, and competitive pricing.
PKFARE Senior Vice President & Co-Founder Jason Sui added: “This partnership marks another key milestone in our direct-contract strategy, following successful alliances with major hotel groups in Southeast Asia and beyond, including Chroma Hospitality, Ormond Group, Vinpearl Hotels and Resorts, Cross Hotels and Resorts and Tolani Hotels. ”
About PKFARE
PKFARE‘s live inventory covers more than 600 airlines and 650,000 hotels across over 100 countries, serving over 2,000 active clients worldwide.
About Archipelago
Archipelago is a privately owned hotel management group with more than 45,000 rooms and residences in over 300 hotels across Southeast Asia, Latin America, the Caribbean, the Middle East, and Oceania. It has 13 brands, including Aston, Alana, Huxley, Kamuela, Avanika, Harper, Quest, Four Corners, Neo, fave, Nordic, Powered by Archipelago, and Aston Collection.
