SINGAPORE, 17 June 2024: Less than a year after its launch, Discover Airlines won two German Brand Awards in the main category, Excellence in Brand Strategy & Creation, during a ceremony in Berlin last Thursday.
The German Brand Awards annually honour strong and successful brand management in Germany.
The leisure airline was presented with the German Brand Award in the main category “Excellence in Brand Strategy & Creation” in two sub-categories; “B2C Brand Strategy” and “Brand Strategy of the Year”.
The leisure airline, previously known under the Eurowings Discover brand, presented its new brand identity to travellers on 5 September 2023. Part of the Lufthansa Group, Discover Airlines, the leisure travel from its Frankfurt and Munich hubs. It currently operates a fleet of 27 aircraft and employs around 2,000 people.
