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STB allies with tradeshow players


SINGAPORE, 11 October 2022: The Singapore Tourism Board (STB) has signed three Memoranda of Understanding (MoUs) with key Meetings, Incentive, Conferences and Exhibitions (MICE) players.

The signing ceremony held last week alongside the launch of the Asia CEO Summit comes on the back of a strong MICE recovery following the reopening of Singapore’s borders last April.

Image by lifeforstock on Freepik.

The three partners are the Global MICE Sustainability Alliance, the Italian Exhibition Group and Comexposium, all key players in driving tradeshows and events in Singapore.

“The strategic alliance with Informa Markets and tradeshow ecosystem players supports our vision of becoming one of the most sustainable MICE destinations in the Asia-Pacific by 2030 or earlier,” said STB chief executive  Keith Tan.

“As Singapore’s MICE industry recovers strongly, our partnerships with IEG and Comexposium will boost the vibrancy of Singapore’s business events calendar and create new opportunities for our MICE industry.”

Global MICE Sustainability Alliance

This seven-party MoU aims to meet the growing demand for sustainable business travel by reducing waste and the carbon footprint of exhibitions involving key players in the tradeshow space such as Informa Markets, Constellar Venues, PICO World (Singapore), Cityneon Holdings, Kingsmen Exhibits and the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS). 

The alliance aims to set clear sustainability targets over the next six months for the identified pilot event – Food & Hotel Asia (FHA)-Food & Beverage 2024 and trial green initiatives there.

These efforts build on Singapore’s sustainability efforts under the Singapore Green Plan 2030 and are part of STB’s ambition for Singapore to be a top sustainable urban destination.

Italian Exhibition Group

IEG, one of the world’s leading exhibition organisers, and STB have signed a three-year MoU to expand the Italy-based company’s business in Southeast Asia. This includes establishing IEG’s Southeast Asia regional headquarters in Singapore by the end of 2023.

The new headquarters will be IEG’s first in Asia, leveraging Singapore’s position as a Global-Asia Node to strengthen its regional presence. Under the partnership, IEG and STB will also explore ways to develop and anchor events in Singapore.

As a start, IEG is acquiring two trade shows in the jewellery and food & beverage sectors from Conference & Exhibition Management Services (CEMS) – The Singapore International Jewelry Expo (SIJE); and Café Asia, Sweets & Bakes Asia and Restaurant Asia. The aim is to expand IEG and the trade shows’ presence in Singapore and Southeast Asia.


Under this three-year MoU, leading global event organiser Comexposium will invest in Singapore by growing existing shows such as Milipol Asia-Pacific, Asia-Pacific’s largest homeland security event, and launching two anchor events – SILMO Singapore, a leading eyewear and lifestyle tradeshow held from 12 to 14 April 2023; and Vinexpo Asia, a major wine and spirits exhibition held from 23 to 25 May 2023. Both events are linked to established brands in Paris.

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