Swiss-Belhotel drafts big plans

HONG KONG, 28 November 2019: Swiss-Belhotel International plans to add hotels, resorts and residences in destinations across the Middle East and Africa.

The Hong Kong-based hospitality company, which recently celebrated its 32nd anniversary, musters 145 hotels and resorts either operating or in the pipeline in 22 countries.

Swiss-Belhotel-Seef-Bahrain.

In the next three years, the company’s presence in the Middle East and Africa will increase threefold to at least 16 hotels. This widespread strategy will see Swiss-Belhotel International make its entrance in multiple markets, including Egypt, Iraq, Kuwait, Oman, Saudi Arabia and Tanzania.

In 2020 alone, the company is on track to add six new Middle Eastern properties. The opening of Swiss-Belinn Muscat will represent the group’s arrival in Oman, while the launch of Swiss-Belhotel Al Aziziyah, in the holy city of Makkah, will mark its entry into Saudi Arabia.

Swiss-Belhotel International is planning to introduce two of its brands to Kuwait next year, with the inauguration of Swiss-Belboutique Bneid Al Gar and Swiss-Belresidences Al Sharq. It will also double its footprint in Bahrain with the debut of two outstanding properties: Grand Swiss-Belresort Seef and Swiss-Belsuites Admiral Juffair.

Then in 2021, the group will enter sub-Saharan Africa for the first time with the launch of Swiss-Belresort Zanzibar in Tanzania. Following this at least two more hotels will start welcoming guests in 2022, including Swiss-Belhotel and Suites Jazan in Saudi Arabia and Swiss-Belhotel Marseilia, Alexandria Beach, which will represent the brand’s arrival in Egypt. Around the same time, Iraq and Georgia are expected to have Swiss-Belhotel Erbil and Grand Swiss-Belhotel Batumi respectively.

By the end of this phase of expansion, Swiss-Belhotel International will operate 16 properties under seven brands, comprising over 2,700 rooms.