DUBAI, UAE, 12 November 2019: Emirates has partnered with Amway, the world’s largest direct selling business, to fly participants for Amway’s APAC Leadership Seminar 2019 scheduled for the Dubai World Trade Centre, 13 December.
The world’s largest direct selling business will host 6,500 distributors and company representatives for the event in Dubai.
The “RISE Dubai 2019” seminar will recognize and award the achievements of Amway independent business owners over the past year. The one-day business conference will welcome Amway’s top management, which will be the largest gathering of international Amway leaders in its 60 years of history.
Emirates Airline chief commercial officer, Adnan Kazim said: “We are very pleased to partner with Amway on its first-ever Asia Pacific Leadership Seminar taking place in Dubai next month. More than 6,500 participants from nine countries will be flying on Emirates to attend RISE Dubai 2019.”
Emirates will operate over 30 commercial return flights from nine countries in order to carry the sizable group to Dubai. Amway participants travelling from Japan, Korea, Australia, Thailand, Vietnam, Malaysia, Singapore, Philippines and Indonesia will enjoy Emirates’ world-class products and services on-board including bespoke features and accessories built-in by the airline to ensure customers receive a seamless end-to-end journey.
The airline has assigned extra resources in dedicated airport counters across all markets to ensure a smooth check-in process for the event participants. Once on-board, each assigned seat will display a branded Amway headrest. Customers will be welcomed with a special announcement and branded Amway cupcakes as well as birthday cakes for those celebrating on-board.
All flights with Amway passengers will have an exclusive set menu and cocktail options created by Amway mixologist, Bruno Vanzan.
Arabian Adventures MICE, part of the Emirates Group, has also been appointed to manage transportation on-ground. It will involve over 200 buses that will travel 10,570 km, and over 40 private cars will be reserved to ensure the smooth transfer of guests to and from DWTC from 15 hotels across the city.
Dubai is a leading MICE destination with a bustling calendar of events and exhibitions year-round – connecting regional and international visitors alike.
In 2018, approximately 16 million tourists visited the city, and that figure is projected to grow to 20 million in 2020.*
*Source: Department of Tourism and Commerce Marketing (DTCM)