SINGAPORE, 12 November 2019: The Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), Singapore Tourism Board and WeChat launched the MeetSG WeChat Mini Programme on Sunday, at the Suntec Convention & Exhibition Centre.
This makes Singapore the first country destination in the world to introduce an initiative targeting Chinese MICE (Meetings, Incentives, Conferences and Exhibitions) travellers.
With MeetSG, a library of information about Singapore as a MICE destination, business events and meetings community, as well as the city’s offerings, will be made available to active users on WeChat, in their native language.
In addition, WeChat Go Workshop will be held today, 12 November, in partnership with Suntec and the mini programme partner, WeMeet.
The workshop aims to introduce the MeetSG WeChat Mini Programme to stakeholders from Singapore’s business events industry, to demonstrate how business opportunities can be created through better engagement with Chinese MICE travellers.
Developed in partnership with WeMeet, MeetSG will enable MICE event organisers to connect with their Chinese attendees directly, offering key information including event schedules and venue, news and push notifications.
It also allows Chinese MICE travellers to access up-to-date leisure information and offers such as suggested places to eat and shop, as well as options to purchase tickets to tours and entertainment at partner venues.
MeetSG, targeted at end-users attending business events, complements the first MICE WeChat Mini Programme developed by STB’s Greater China office in 2018, which functions as a mobile planner guide for travel intermediaries and corporates.
The MICE WeChat Mini Programme allows quick access to Singapore’s MICE information such as MICE venues, itinerary ideas and suggestions, a directory of ground handlers, and information on STB’s MICE incentive schemes.
In 2018, China was Singapore’s top visitor arrival market. It grew by +6% year-on-year to record more than 3.4 million Chinese arrivals into Singapore.
SDTB deputy chief executive, Melissa Ow said: “We are pleased to collaborate with SACEOS and WeChat to be the first country destination in the world to develop the MeetSG WeChat Mini Programme for Chinese MICE travellers.”
As a start, the MeetSG WeChat Mini Programme will be piloted with a few upcoming business events in Singapore, which attract a significant proportion of Chinese MICE delegates to their shows.
Singapore FinTech Festival x Singapore Week of Innovation and Technology (SFF x SWITCH), in Nov 2019.
Asia TV Forum & Market, in Dec 2019.
Singapore Airshow, in Feb 2020.
Asia Pacific Maritime, in Mar 2020.
Food & Hotel Asia – Hotel, Restaurant and Café (FHA-HoReCa) and Food & Beverage.
(FHA F&B), held in Mar and Apr 2020.