ITB Asia renews venue for three years

SINGAPORE, 21 October 2019:   Messe Berlin Singapore confirmed it has signed a new three-year venue agreement with host country Singapore and Marina Bay Sands the show’s official partner hotel.

ITB Asia is now locked into Singapore and the famous casino and convention hotel until October 2022.

The next three editions of ITB Asia will take place from 21 to 23 October 2020, 27 to 29 October 2021 and 19 to 21 October 2022.

ITB Asia 2019, hosted at the Sands Expo and Convention Centre, Marina Bay Sands attracted a record number of 13,000 attendees from 132 countries and territories according to Messe Berlin Singapore the show organiser.

The show saw strong participation this year with over 1,300 exhibitors and more than 1,250 buyers. The three-day exhibition also saw more than 27,000 business appointments made, a 7.4% year-on-year growth.

In its 12th year, the show’s conference programme brought together thought leaders from across the MICE, Leisure, Corporate, and Travel Tech sectors to explore how businesses can turn creative ideas into bold, yet practical, initiatives to keep pace with technological developments in the travel industry.

Across the three days of the conference, attendees were able to hear from more than 270 speakers, including, Expedia, IBM, OYO China, TripAdvisor, Tujia and more. For the first time, attendees also got a chance to gain a detailed understanding of some of the most important practices and trends that are defining the future of MICE events at ITB Asia’s inaugural MICE Show Asia.

 Commenting on the new venue agreement, Messe Berlin chief executive officer, Christian Göke said: “After 12 years, ITB Asia experienced strong growth again. This new record clearly demonstrates that the show is well accepted by the industry around the world as the must-attend event in Asia. Messe Berlin is delighted to continue the strategic partnership with Marina Bay Sands and the Singapore Tourism Board (STB) from 2020 to 2022.

Singapore Tourism Board  Chief Executive Keith Tan said: “Since its inaugural show in 2008, ITB Asia has strengthened the travel industry in Asia. It has introduced new ideas, challenged prevailing mindsets, and provoked countless important connections and discussions. With the extension of our partnership with Messe Berlin (Singapore), STB looks forward to growing ITB Asia even further and making it even more relevant to Asia’s travel trade.”

Messe Berlin Singapore confirmed  ITB Asia’s 2020 edition has already signed up more4 than 3,500 square metres of exhibition space for next year’s show.

Among others, these will include the Korea Tourism Organisation, Ministry of Tourism of the Republic of Indonesia, Singapore Tourism Board, Spain Tourism Board and Visit Finland. In addition, ITB Asia 2020 will be introducing Travel Tech Asia as a new show under ITB Asia’s umbrella of events. Travel Tech Asia will provide the travel-tech community with a platform to connect, create and enhance the way people travel, meet and do business, with technology.