BANGKOK, 26 March 2019: Thailand Convention and Exhibition Bureau (TCEB) will establish partnerships with major MICE players to support new trade show strategies.
TCEB’s business development unit identified this week key trade shows where it has confirmed attendance such as IMEX Frankfurt, IMEX America and IBTM World, Spain.
TCEB’s senior vice president business, Nichapa Yoswee said: “TCEB Business is using these trade shows as a platform to create new partnerships with regional and international business events communities, while developing Thailand’s MICE industry.”
TCEB is working with the Asian Association of Conventions and Visitors Bureau (AACVB) to develop a model for economic impact assessment of the MICE industry.
The objective is to equip Asian CVBs with a common and reliable tool to show the industry’s impact on economic growth.
The ultimate goal is to build trust with government, policy makers, and the business community, social and academic entities in the economic importance of MICE industry.
Another objective is to form PCO partnerships where TCEB pairs local Thai PCOs with international PCOs to collaborate in organising business events in Thailand.
TCEB is now actively looking to work with ICCA targeting overseas PCO who are ICCA members.
It will identify overseas business events related to 10 key industries highlighted in the Thai government’s “Thailand 4.0” model.
Industries identified: Future Automotive, Smart Device, Health Tourism, Biotechnology, Food Processing, Robotics, Aviation and Logistics, Biofuel and Biochemical, Digital, and Integrated Medical Services.
Thailand Incentive and Convention Association (TICA), president, Sumate Sudasna, said the partnership strategy should help deepen its involvement with TCEB.
“TCEB provides the essential foundation to deepen partnerships that further develop Thailand’s MICE industry. It also encourages Thai MICE operators to improve their products and services so they can cater to the needs of new potential business,” Sumate concluded.