LONDON, 7 March 2019: International Golf Travel Market (IGTM), a B2B event for the golf travel community, has been re-launched for its 22nd year.
The show takes on-board a new brand image and website, together with a new organising team from Reed Travel Exhibitions.
Taking place in Marrakech, Morocco from 14 to 17 October, this year’s event will be designed to enhance business opportunities for a niche leisure sector where spend per head is 120% more in a destination than the average tourist according to the latest Sports Marketing Survey report.
IGTM will broaden the buyer attendance to reflect the rise of the millennial golfer, the increase in female golfers and the emergence of golf for families.
“With 60 million golfers worldwide and 8 million of them in Europe, 70% of all golf travellers are looking for somewhere new to go each time they organise a golf break, IGTM is growing year-on-year to accommodate not only new suppliers, new destinations and DMC’s, but also similarly growing the number of buyers so that they reflect the trends in buyer preferences,” said IGTM event manager David Todd.
“Tour Operators report a year-on-year increase of 5% (IAGTO Report), which supports the positioning of growth reflected at IGTM as the leading travel industry event.”
Over 500 golf tourism suppliers will join 400 plus pre-qualified buyers and international media for four days of pre-scheduled appointments, networking and education sessions.
Referring to the new look and feel of IGTM, Todd added: “It’s time for change with the event coming of age and in its 22nd year we have designed a fresh look that will bring the industry’s leading international golf travel event into the 21st century.”
