SEPANG, 17 September 201: AirAsia BIG Loyalty launched BIG Xchange, a airline points exchange platform, at the weekend, for BIG Members to convert between BIG Points and points earned on partner credit card purchases.
From 25 September, BIG Members will be able to link their loyalty point accounts with participating partners to their BIG Loyalty account via BIG Xchange – available only on the AirAsia BIG Loyalty mobile app.
It will make it easier to convert to BIG Points on a single platform from lifestyle and financial partners’ loyalty programmes.
With its first partner, Citi Malaysia, on board BIG Xchange, Citi credit cardholders can now instantly convert their Citi Rewards points ,or PremierMiles, to BIG Points to tap exclusive monthly member-only Final Call Sales with up to 90% off flight fares.
The partnership will further extend to Citi Thailand, as well as other financial and lifestyle partners with loyalty points in the coming months.
To kick off the launch of the BIG Xchange, Citi credit cardholders who convert their Citi Rewards points, or PremierMiles, to BIG Points on BIG Xchange will also benefit from a bonus of 50% BIG Points from 25 September until 15 October and a 30% bonus subsequently through to year end.
Additionally, Citi credit cardholders who enrol their cards on BIG Xchange during this promotional period will be rewarded with 200 BIG Points per Citi credit card.
Speaking at the launch, AirAsia BIG Loyalty acting CEO Sereen Teoh said, “Conversion is the fastest way for BIG Members to build up their points. By allowing our members to exchange points between BIG Loyalty and our partners, we give our members more freedom to decide just how to spend their loyalty points, regardless of where they’re from.”
Currently, BIG Loyalty financial partners include Maybank, Public Bank, UOB, CIMB, Standard Chartered Bank in Malaysia, Citi Thailand and KBank in Thailand, and BNI, Maybank Indonesia and BCA in Indonesia and many more.
AirAsia BIG Loyalty also recently achieved their 20 million members count, and to celebrate, BIG Loyalty will be giving away 20 million BIG Points in prizes to its most active members through to 30 November as part of its #WeAre20MilBIG contest.
BIG Members who earn, redeem, or convert the most BIG Points during the campaign period stand a chance to win 20,000 BIG Points every week, as well as a grand prize of 200,000 BIG Points at the end of the three months.
BIG Members who convert the most BIG Points from their credit card or participating loyalty points partners will also walk away with 50,000 BIG Points monthly during the campaign period.
BIG Members can take part simply by earning BIG Points from qualifying AirAsia flights, BigPay, or any of the over 160 lifestyle and travel partners across six key markets in Asia- Pacific, or by converting bank and other loyalty points from our partners. Members can also redeem AirAsia flights, hotel stays and tour activities to increase their chances of winning. More details on the giveaway can be found at airasiabig.com.