Emirates pioneers virtual reality


BANGKOK, 12 July 2018: Emirates has introduced 3D seat models on emirates.com, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform.

The 3D seat model is a visualisation engine that displays 3D 360 degree views of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a chance to explore their seats, the spacious cabin and the Emirates on-board product.

It allows customers to view seats through the virtual reality visualisation engine and also book their preferred seat.

This new feature, available on emirates.com, allows users to navigate through the economy, business and first class cabins, as well as the Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots.

Emirates corporate communications, marketing and brand (digital), senior vice president, Alex Knigge said: “We are pleased to be the world’s first airline to introduce web VR technology, which offers our customers an opportunity to learn more about the Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”

The high-quality 3D generated graphics offer an outstanding rendering that is close to reality. The experience is now available for just the three-class Emirates A380, but will soon include renderings of Emirates’ entire fleet including all configurations of the A380 and Boeing 777 aircraft.

Users can enjoy hands-free cabin navigation and seat selection by using any VR headset like Google Cardboard.  This award-winning technology is compatible with all devices without the need for external applications or plugins.

The 3D seat models were created in partnership with Renacen that was awarded the Crystal Cabin for the best visionary concept for this project at the recent Crystal Cabin Awards.

Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map.

The tool allows customers to navigate from one seat to another, and even allows would-be customers to book their preferred seats from within the 3D environment.