AMSTERDAM, 7 June 2018: Six in 10 travellers are likely to choose a destination based on its great food and drink, according to Booking.com data.
Based on booking trends for 50,000 global travellers, 61% picked a destination for its great food or drink.
The findings underscored the importance of culinary travel, with more than a third (34%) of travellers planning food related trips this year and as many as 40% in the millennials category.
Almost half (49%) of travellers hope to be more adventurous with the type of cuisine they eat, rising to 60% of millennials who showed more interest in local and perhaps obscure dishes. Almost two-thirds (64%) of travellers will try to eat more local food in 2018.
Based on Booking.com’s findings Ipoh in Malaysia was the leading destination for tasting local food.
|Top destinations for tasting local food|
|Johor Bahru, Malaysia|
|João Pessoa, Brazil|
|Ho Chi Minh City, Vietnam|
|Sarajevo, Bosnia and Herzegovina|
More than half of travellers (54%) want to experience a distinctive dining experience when travelling and food trucks (carts or vehicles) are the perfect way to do this.
|Top destinations for street food||Top destinations for food trucks|
|Jeonju, South Korea||Portland, USA|
|Hsinchu City, Taiwan||Sao Paulo, Brazil|
|Marrakech, Morocco||Seoul, South Korea|
|New York City, USA||Bangkok, Thailand|
|Mexico City, Mexico||Istanbul, Turkey|
Research was commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months.
In total 56,727 respondents were surveyed (2000+ from Argentina, Australia, Brazil, Canada, Chile, China, Colombia, Germany, Spain, France, Hong Kong, Indonesia, India, Italy, Japan, South Korea, Mexico, Malaysia, Netherlands, Portugal, Russia, Singapore, Thailand, Taiwan, United Kingdom, and the US, and 1000+ each from Denmark, Croatia, Sweden, and New Zealand). Respondents completed an online survey in October 2017.