BANGKOK, 8 January 2026: Banyan Group launches Bellaguna, its newest residential brand at Thailand’s popular island destination of Phuket.
Bellaguna is a collection of premium residences designed for year-round living, professionally managed by Banyan Group and operated independently of hotel inventory.
“Bella reflects the beauty of the residences and their surroundings, while ‘Laguna’ celebrates the iconic Laguna Phuket – Southeast Asia’s leading integrated resort destination,” Banyan Group Residences explained in an introductory media release.
“Standalone premium residences have become a rapidly expanding part of our business, and it was important to create a dedicated identity for this segment,” commented Banyan Group Residences. Managing Director Stuart Reading. “Bellaguna marks a new chapter in our evolution – offering refined homes that answer the needs of today’s international lifestyles.”
While some Bellaguna developments will be located within the iconic Laguna Phuket estate situated on the west coast of the tourist island, the brand is positioned to operate independently across varied destinations.
Banyan Group remains a leader in branded residential development, ranked No. 1 in Asia by volume and No. 5 globally. In Phuket alone, the group anticipates launching up to USD1 billion in new luxury residential projects over the next two to three years.
The first development under the new brand is Bellaguna Lake Residences – Lotus, a chic contemporary project set beside a lake within Laguna Phuket, steps from Bang Tao Beach.
Five elegantly elongated buildings offer one- to three-bedroom condominiums and two- to three-bedroom penthouses, each with a private rooftop pool.
Ownership benefits
First-year complimentary property management and insurance.
Exclusive discounts on international school fees, healthcare, golf, and more through the Laguna Advantage Programme.
Membership in the global Sanctuary Club provides privileged access and benefits across Banyan Group’s international network.
Exclusive membership to the newly launched RAVA Beach Club, Thailand’s largest beachfront private club at Laguna Phuket.
The new homes are set within Asia’s premier integrated resort, surrounding residents with world-class dining, spas, boutiques and shops – as well as the award-winning Laguna Golf Phuket. They offer secure family-friendly living just 30 minutes from Phuket International Airport.
About Banyan Group
Banyan Group (Banyan Tree Holdings Limited, or the Group; SGX: B58) is an independent, global hospitality company with an extensive portfolio spanning more than 100 properties, over 140 spas and galleries, and 20-plus branded residences across more than 20 countries.
About Banyan Group Residences
Banyan Group Residences is the property development arm of hospitality pioneer Banyan Group, which is listed on the stock exchanges of Thailand and Singapore.
The group’s main residential brands are the flagship luxury Banyan Tree Residences, Angsana Residences, Dhawa Residences, Garrya Residences, Laguna Residences, Cassia Residences, Skypark, and the pioneering new Laguna Lakelands.
For more information, visit: Banyan Group Residences.
(Source: Your Stories — Banyan Group)
