AJC webinar explores Japan’s travel market

TOKYO, 10 January 2022: The ASEAN-Japan Centre (AJC) will organise a webinar, 12 January for tourism stakeholders that reside in the BIMP-EAGA grouping in Asia.

BIMP-EAGA covers tourism players in  Brunei Darussalam, Indonesia, Malaysia, the Philippines, known as the East ASEAN Growth Area or BIMP-EAGA. The webinar will present the latest information on the Japanese travel market and how to promote tourism attractions on the BIMP-EAGA grouping to Japan.

A relatively unknown entity in regional tourism BIMP-EAGA has links dating back to its foundation in 1994 with a mandate to spur tourism development in the four participating Southeast Asian countries that were lesser lights on the regional tourism stage.

In its Vision 2025, BIMP-EAGA presents the need to strengthen five pillars: Connectivity, food basket, environment, and socio-cultural & education, and tourism.

AJC ran a series of symposiums focusing on the four pillars from November to December 2021 and now hosts its tourism webinar to complete the Vision 2025 presentations.

The upcoming tourism webinar will introduce updates and trends prevalent in the Japanese market, such as consumer sentiments and will focus on ecotourism, one of the strengths of the region. It will also provide information on digital marketing for tourism promotion.

BIMP-EAGA Tourism Webinar

Japanese market insights and trends post-COVID-19
Date/Time: Wednesday, 12 January 2022, 1500 – 1700 (Japan time) via Zoom.


Opening Remarks
Kunihiko Chris Hirabayashi, Secretary-General of ASEAN-Japan Centre.

Shu Kawano, Director, Second Southeast Asia Division, Ministry of Foreign Affairs Japan.

Salinah Md Salleh, Acting Director of Tourism Department, Brunei Darussalam/Chair of BIMP-EAGA Joint Tourism Development Cluster.

How do Japanese travellers view BIMP countries?

Reading trends through ASEAN travel awareness survey 1.
Speaker: Haruna Chinzei, Account Manager, Marketing Voice Ltd.

The new chapter of ecotourism post COVID-19

Cases of Japan and beyond.
Speaker: Masaru Takayama, Chairperson, Asian Ecotourism Network.

How to attract Japanese travellers through effective digital marketing.
Speaker: Kei Shibata, Co-founder & CEO, Venture Republic – TRAVEL jp & Trip101.

ASEAN-Japan Centre.

Supporting organisation:
BIMP-EAGA Facilitation Centre.


Please register from the link below to participate: