STR beefs up the analytics team

HENDERSONVILLE, Tennessee, 7 January 2021: Isaac Collazo, formerly of InterContinental Hotels Group, has been named VP of analytics for STR.

Collazo served in a vice president capacity at IHG for the past 18 years, including the last two in competitive intelligence with a focus on performance analysis, predictive analytics, modelling and macroeconomic interpretation.

Isaac Collazo.

His more than 30-year industry resume also includes earlier positions with Marriott International, Promus Hotel Corporation and La Quinta Inns & Suites.

“This was a unique opportunity to add someone of Isaac’s perspective and expansive industry data experience,” said STR president Amanda Hite. “Isaac will be an immediate voice in conversations around STR methodology as well as our ongoing product development in the CoStar platform. Long-term, he’ll contribute to the evolution of the holistic solution we will deliver to the industry.”

Collazo is also a longstanding content committee member for the Hotel Data Conference, hosted annually by STR and Hotel News Now.

STR provides data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc.